commerce(advertising)/art (performance)/audience immersion/con-textualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda

Informal Exhbition Spaces

s.i.p. mentorship proposal

M.A. arch. Aleksandra Marjanović

As You Like It, Willliam Shakespear

All the world’s a stage, and all the

men and women merely players: they have their exits and

their entrances; and one man in his time plays many parts,

his acts begin seven ages..

-Jaques to Duke Senior

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commerce(advertising)/art (performance)/audience immersion/con-textualization/commerce-socio-cultural partnership/hybrid spaces/exhibiting the everyday

image source: http://cityeventions.com

commerce (advertising)/art (performance)/audience immersion/contextualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda

image source: personal gallery

commerce (advertising)/art (performance)/audience immersion/contextualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda

image source: brandingmagazine.com

commerce (advertising)/art (performance)/audience immersion/contextualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda

image source: http://itolga.com/2014/01/21http://www.brandingmagazine.com/2013/06/18/penguin-street-art-series/

image source right: personal gallery

commerce (advertising)/art (performance)/audience immersion/contextualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda

image source: http://www.brandingmagazine.com/2014/04/24/uniqlo-starbucks/

commerce (advertising)/art (performance)/audience immersion/contextualization/socio-cultural-commercial partnership/hybrid spaces/exhibiting the contemporary agenda

image source right: personal gallery/ photos by Andrea Budjevac

Monika Griefahn, Chair of the Committee for Cultureand Media

In the information society we are in danger of losing sight of contexts. Museums and exhibitions can of-

fer a place where contexts of meaning can be experienced

and opened up to discussion, where the roots of the pres-

ent are revealed in the past and knowledge is conveyed in

a way that restores our capacity for astonishment and in-

quiry.

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musems open public space

social institutions

educational facilities

flagship stores

hybrid spacesmulti-use halls shopping

centers

mix retail

entertainment venues

caffes, bars

restaurants

squares

parks

offices centers

alleys

transportation hubs

libraries

galleries expos

Q’s:

-which ways can spaces be utilized for informal exhibitions?

-certain spaces are best for certain content? (context oriented approach)

-certain content is best for certain space? (content oriented approach)

Goals:

1. comprehensive analysis of informal exhibitions in public and hybrid spaces2. environmental and behavioural research through prototypes3. final exhibition

Hypothesis:

Informal exhibitions can be used to actively engage users in socio-cultural content matter in ways that are commercially viable, and will therefore continue to gain value in a (post) capitalist society.

Mentorship Proposal

Design Theory and Research

Prof. Dr. Carolin Höfler

Typography and Layout

Prof. Iris Utikal

Prof. Michael Gais