ADVANTAGE AUSTRIAAustria’s Internationalisation AgencySEMINARIUM: Przedsiębiorco, eksportuj!Christina Schösser, Ambasada Austrii - Wydział Handlowy24 Kwietnia 2012, Warszawa

Contents• ADVANTAGE AUSTRIA — Who are we? • Importance of exports to the Austrian economy• ADVANTAGE AUSTRIA— What do we do? • go-international• Cooperation between Austria and Poland

The Austrian Federal Economic Chamber• Entrusted with governmental responsibilities: statutory

obligation to promote foreign trade • Financed through membership contributions not tax

revenue• Creation of a customer-oriented service organisation

… and its international arm, ADVANTAGE AUSTRIA

• Lobbying• Business development• Knowledge transfer at home and abroad

ADVANTAGE AUSTRIA — Internationalisation agency for the Austrian economy

•Encouraging international activities by identifyingbusiness opportunities abroad•Supports cross-border commercial activities•Positions Austria globally as an attractive business

location and a reliable business partnerWorldwide Business Support

400,000 companies40,000 export businesses

Facts and Figures115 offices in 70 countries 750 employees80 nationalities1,200 ADVANTAGE AUSTRIA events1,100 ADVANTAGE AUSTRIA publications22,000 Austrian companies60+ years’ experienceGlobal business support

Contents• ADVANTAGE AUSTRIA — Who are we? • Importance of exports to the Austrian economy• ADVANTAGE AUSTRIA— What do we do? • go-international• Cooperation between Austria and Poland

Importance of Austrian exportsEUR 122.16 bn export of goods 2011 (+11.7%)EUR 130.76 bn import of goods 2011 (+15.0%) 40,000 exporters: 10% of all Austrian companies 56.6% export sales ratio (2011): 5 in every 10 EUR USD 21.994 export per capita: world’s 8th largest exporterEUR 128.7 bn outward FDI stocks 2010EUR 124.3 bn inward FDI stocks 2010Exports account for EUR 3.5bn of additional public sector incomeGDP growth rate of 2.0% is export-related Sources: 1) Statistics Austria, 2) AWO, 3) UNO, 4) WTO

Who offers export support?Austrian Federal Government• Business Framework• Trade Policy• Export Credit Guarantees and Export Financing

Austrian Federal Economic Chamber (WKO)• ... and its international arm ADVANTAGE AUSTRIA• AWO PLUS – ADVANTAGE AUSTRIA Platform together with

regional chambers of commerce• International network of service centres and marketing

offices

Private• Prisma Kreditversicherungs AG, Coface Austria etc.• Consultants, Principal bankers, forwarding agents …

Contents• ADVANTAGE AUSTRIA — Who are we? • Importance of exports to the Austrian economy• ADVANTAGE AUSTRIA— What do we do? • go-international• Cooperation between Austria and Poland

Service for Austrian exporters

CoachingAdvice. Support. Guidance.

Information Learn more. Faster.Around 1,100 publications

EventsMaking the right connections.1,200 events a year

ADVANTAGE AUSTRIA Coaching Advice. Support. Guidance

ADVICE AT HOMEInitial consultationADVANTAGE AUSTRIA

MeetingsMarket analysisSUPPORT ABROAD22,000 customers

• Market entry strategy• In-market support• Investment advice• International procurement• Debt recovery

ADVANTAGE AUSTRIA — Information about foreign markets

wko.at/awo: 9,6 million hitsAWO-NEWS: about 150,000 subscribersEXPORTER’S WEEKLY: 53,000 subscribersEXPORTER’S: 2 times a year editions about 20,000 copies eachabout 1,100 publications:

•Economic Profile •Country Profile/Report •Special Profile/Report •Industry Profile/Report

ADVANTAGE AUSTRIA events abroad2011

Group Exhibitions: 74Trade Missions: 24Fact-Finding Missions: 72Austria Showcase: 80Catalogue Exhibitions:Austrian Business Circle:

81264

Others: 231Events abroad: 826

Contents• ADVANTAGE AUSTRIA — Who are we? • Importance of exports to the Austrian economy• ADVANTAGE AUSTRIA— What do we do? • go-international• Cooperation between Austria and Poland

go-internationalStructure• go-international is a joint initiative by the Federal Ministry

of Economy, Family and Youth and the Austrian Federal Economic Chamber

• implementation through Advantage Austria

Objectives• motivate new SMEs to internationalize• support experienced companies with developing new

business in new markets – mainly overseas• promote the export of services (e.g. educational services,

creative industries)• promote Austrian FDIs in future markets• create a modern image of Austria through targeted PR

go-internationalFinancial ressources (2004 – 2013)• go-international I: EUR 40 mio.

Contract Period: 2004 – March 2009

• go-international II: EUR 38 mio.Contract Period: April 2009 – March 2011

• go-international III: EUR 35 mio.Contract Period: April 2011 – March 2013

go-international: 5 clusters 2011 – 2013• Cluster 1: How to do business abroad

• Cluster 2: Strenghten strenghts• Cluster 3: Exporting know-how• Cluster 4: From exporting to integrated value-chains• Cluster 5: Communicating Austria

www.go-international.at

Contents• ADVANTAGE AUSTRIA — Who are we? • Importance of exports to the Austrian economy• ADVANTAGE AUSTRIA— What do we do? • go-international• Cooperation between Austria and Poland

ADVANTAGE AUSTRIA— Information for foreign markets

advantageaustria.org: 20 million hits (2010)company presentations: 13,000 business opportunities in 28 languagesInternational newsletters: circulation of about 66,882 (30 Trade Commissions)Fresh View/Austria Export: 6 editions (243 in total, 2010)various print publications: e.g. Austria your Business Partner

www.advantageaustria.org Austria’s Internet Platform —

Overview• 196 country sites• 28 languages (special focus on East European languages)• 10 Content Partners• Market place with profiles of 18,000 Austrian businesses• Business opportunities with more detailed company

information• Listings of all events abroad with details of participating

companies• Overview of 30 industry sectors

Business Opportunities• events in Poland and Austria (B2B talks, trade missions,

fact finding missions, seminars etc.)• industry focus (environmental technologies, construction,

energy and energy infrastructure, tourism)• publication of business opportunities on two websites

(Austrian companies on www.advantageaustria.org/pl and Polish companies on www.wko.at/awo/pl - “Geschäftschancen”)

• Ambasada RP w Wiedniu - Wydział Promocji Handlu i Inwestycji http://www.wien.trade.gov.pl/pl/

Thank you for your attentionand every success for the future!

Any questions?

Christina Schösser

Ambasada Austrii - Wydział HandlowyKrólewska 16, PL-00-103 WarszawaT +48 22 586 44 66, F +48 22 586 44 88E warschau@advantageaustria.orgW www.advantageaustria.org/pl