Final Portfolio SubmissionADV 401FALL 2015

A.1-3 CAMPAIGN: RAY-BANRay-Ban has been known for their iconic and timeless sunglass designs. They portray confidence, style and a certain edge for the people that wear them. For this campaign I want to encompass the epitome of cool which is what Ray-Ban IS by using really accomplished people under promoting their accomplishments. I want to communicate how this brand embodies that timeless essence of coolness and how it makes you feel confident.

A.1 Campaign

A.2 Campaign

A.3 Campaign

B.1 ONE-OFF AD: SWIFFERWho has the time nor energy to stop what they’re doing and clean? Yeah, nobody wants to do it, especially busy moms. Swiffer redifines what it means to clean. It is convenient, all in one, leightweight and most importantly time saving. For this ad, Swiffer doesn’t make you stop what you’re doing to clean. It let’s you do what you need to do without interrupting your day so you have more time to yourself.

B.1

B.2 ONE- OFF AD: HUGGIESNew parents freak about the smallest things when it comes to their newborn. They’re sleep deprived, tired, worried, smelly, every single detail of their baby’s care is of outmost importance. Huggies lets them have a break and worry about one less thing.

B.2

C. GUERRILLA MARKETING EXECUTION:HEINEKEN

Heineken is a quality beer, there is a special craftmanship behind its unique brew. For this execution Heineken presents: Express your Brew, an event inviting upcoming artist to create art using only bottle caps and the actual Heineken bottle. The event would be presented to art aficionados in different cities around the U.S. Art pieces would be sold and proceeds would go to a selected charity. With Heineken Express your Brew, I want to show how Heinken brews creativity, art, and how it inspires. It would incorporate digital as well, people could vote on their favorite pieces, share them on Facebook, Instagram, Twitter. There also could be a live story of the event as well, merging all the cities together in one so the mass public can see what artist are creating.

C.1

D. NEW MEDIA EXECUTION IDEA: SIERRA MIST

Sierra Mist likes to consider themselves as natural since they don’t use high frustose corn syrup. It is distinguished by its crisp, lemon lime flavor. To engage with the Millennial market, Sierra Mist goes digital by creating a promotion around summer time where people are encouraged to go around the city finding things that they find interesting, showcasing people that have interesting stories. Basically we want people to explore their surrounding, appreciate the naturalness of them and at the same time express what makes them unique, crisp; what is their fizz. The promotion will live in their website where content pulled from Instagram, Facebook and Snapchat will be saved in an archive. People can then vote on what for them is the most interesting and feel the fizz of the city.

Instagram: Facebook:

D.1

SnapChat: