25. August 2010 1© Beck et al. Services GmbH Social Networking mit und ohne SharePoint 2010 Beck et...

25. August 2010 1© Beck et al. Services GmbH

Social Networking mit und ohne SharePoint 2010

Beck et al. Services (Schweiz) AGSharePointCommunity.ch

25. August 2010, SharePoint UG Meeting @ IOZ, Sursee

Wer redet zu Ihnen?

- Beck et al. Services (Schweiz) AG, Zürich- Ab 1994 Lotus Notes / Lotus Domino Consulting- Seit 2006 SharePoint als Admin & Enduser- Seit 2009 Microsoft Certified SharePoint Developer- Mitbegründer SharePointCommunity.ch- Passion: IT for people (rather than adjusting people to IT)


Die Themen

Ein paar Blogs und Wikis – und los geht’s? Freie Angebote / Unternehmenskontext Risiken Wasser & Social Networking Warum SharePoint?


What is a Social Network?

A social network service focuses on building and reflecting of (...) social relations among people, e.g., who share interests and/or

activities. A social network service essentially consists of a representation of

each user (often a profile), his/her social links, and a variety of additional services.

http://en.wikipedia.org/wiki/Social_networking


Social Networking – ein Missverständnis?

Nur bedingt ein IT-Thema Bedarf:

Austausch, gegenseitiger Nutzen


Getting Engaged Makes The Difference

"Tell me and I'll forget; show me and I may remember;

involve me and I'll understand."

Chinesisches Sprichwort


Rezeptur

Blogs (WordPress, Blogspot, Tumblr, etc.) Wikis (MediaWiki) Microblogging (Twitter) Facebook, MySpace, Ning, etc.

Traditional Networking

“Traditional networking is all about push — identifying people who could be helpful to you and finding ways to introduce yourself to those people. (…) these approaches emphasize the need to broadcast your accomplishments rather than the issues that have you stumped. These approaches again foster at best a one-way learning mindset — others are seeking you out to learn from you — rather than creating the foundation for collaborative learning.

John Hagel III, John Seely Brown and Lang Davisonhttp://blogs.hbr.org/bigshift/2010/01/networking-reconsidered.html


Wozu Social Network im Unternehmen?

… abgesehen davon, dass es «cool» ist …

John Seely Brown, Xerox PARC (HBR) – Kopiergeräte Mechaniker

Dem Zufall auf die Sprünge helfen


Show-Stopper in Unternehmen

«Das Wissen wird nach draussen getragen» «Brauchen wir nicht» «Mitarbeiter vertrödeln nur ihre Zeit mit ihren Freunden

online» «nur eine Mode, die doch nichts bringt» «funktioniert in USA, aber nicht bei uns» ...


Wasser & Social Networking

Wasser bahnt sich den Weg des geringsten Widerstandes- Social Networking lässt sich nicht verordnen

Früher hiessen sie ‘Diskussionsforen’ – und haben selten funktioniert

«Ja, wir haben SharePoint, aber wir nutzen Yammer» Luxus, Zugzwang & Politics – wir haben eine grosse Auswahl


Seth Godin on Social Networking

http://www.youtube.com/watch?v=r0h0LlCu8Ks


Social Networking im Unternehmen (1)

IBM Research: "Microblogging Inside and Outside the Workplace"

“The research showed that Twitter is used more for sharing information and status updates, while the internal tool was used more for asking questions and directed interaction.”


Social Networking im Unternehmen (2)

WHAT EMPLOYEES SAY ABOUT MICROBLOGGING

Conversation and Help from Colleagues.“I couldn't find any blog or wiki which would help me. So I posted an update on BlueTwit and someone from Canada who I had never been in contact with sent me an update, well you can do it like this here and here and… this really saved my day! I received the answer in 5 minutes!”

Reputation Management.“Value as an employee is to be visible inside the company. You have to be visible to show people. I help my community with new solutions. To give and get.”

Feeling Connected.“I feel like I know these people. When it does come a time when I meet them or I might need to engage with them on something there has been an element of rapport established… we don't actually know each other but we do, from the interactions we’ve had in that space.”


Social Networking – warum SharePoint?

Bestehende Infrastruktur Benutzerverwaltung Benutzer kennen das Werkzeug (können es bedienen) Abläufe (Alerts, Workflows) Corporate Identity Corporate Know-How (Suche)


Worauf achten?

Kritische Beteiligungs-Masse (Bsp. Skype, Twitter, eBay) Quick wins

(kommt darauf an, in welchem Stadium sich die Organisation befindet)

Keep IT Simple !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! MySites! – als persönliche Homepage Beschreibungen / Dokumentation aus Benutzerperspektive


Beck et al. Services (Schweiz) AG

Menschen machen Service

Stefan Heinz, Sr Consultantwww.bea-services.chStefan.Heinz@[email protected]


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