2012 UT Media Update

8/2/2019 2012 UT Media Update

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MEDIA UPDATE

2012Where auent San Diego trendsetters turn to find out whats

happening and where to eat, play, shop, stay and enjoy.

1. Gain Multi-Platform Engagements2. Reach Your Audience Your Way

3. Our Connections Become Yours4. Choose Your Opportunity

Top 4 reasons to look inside:


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New Leadership for U-T San Diego

Our Connections Become Yours

Papa Doug ManchesterOwner MLIM, LLC

Chairman of ManchesterFinancial Group. He is atrue industrialist with

accomplishments on anational and international

scale in

telecommunications, radiobroadcast, medical

instrumentation,publishing, and real estate

development.

Papa Doug has five

children and 11grandchildren. He enjoysgolf, tennis, marathon

running, heliskiing, travel,and making positive

memories.

John LynchOwner MLIM , LLC, CEO

Mike HodgesPresident & COO

Joe BrennemanChief Revenue Officer

With new leadership comes new energy, ambition and adedication to excellence. We deliver integrated mediachannel solutions that get you results.

Graduated from theUniversity of Kansaswith a bachelor ofscience degree injournalism, and anMBA in 2001.

He served as Sr. VPof Sales and Marketingfor the Los Angeles-based MediaNewsGroup; and VP ofAdvertising Sales forThe Orange CountyRegister, FreedomCommunications'flagship property; TheBaltimore Sun MediaGroup; as well as

Knight-Ridder

Joined the company in2009 as the VP ofInteractive, overseeingdirection and strategyfor the interactivedivision.Prior to that he was VP

of Sales-Interactive forFreedomCommunications, andhas been involved inseveral Internet start-upcompanies includinghis own firm, TheRealtyCorporation.com.

Mike is a graduate ofthe University of San

Diego's School ofBusiness. He lives inLa Jolla with his wifeand three children.

Former pro-footballplayer for thePittsburgh Steelers,has built and ownedseveral majorbroadcast companiesover the course of his

career including NobleBroadcast Group,Broadcast Company ofthe Americas, FinestCity Broadcast, andmany other nationallysyndicated networksand companies.

He lives in RanchoSanta Fe with his wife,Cathy. He is the father

of Kara, John Jr. andRyan, and grandfatherof nine.


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Multiple Platforms of Eective Marketing to

Drive Real Revenue at the Right Price

Gain Multi-Platform Engagements

We understand your business & the power of marketing. We track every aspect of yourcampaigns & will make sure you are getting the most out of all your campaign channels.

Print Online Mobile RadioOn

LocationSocial U-T TV

CustomDirectories/Guides

Progression

/Break-through Ads

High-Impact AdPositioning

includingFront Page& SectionFronts

Direct Mail

Inserts

Pay PerClick

SEO

WebsiteswithCustomLandingPages

Contests/Sponsor-ships

High-

Impact Ads

Deals

Premium

Networks

MobileNetworks

DigitalCoupons

QR CodeIntegration

CustomMobile

Websiteswith SMSTextMessageDatabase

CustomApps

PandoraInternetRadio

Custom

InternetRadioShows

CustomPodcasts

OutdoorBuildingBanner

Event

Sponsor-ships

U-TSuccessful

Aging Expo

U-T PetExpo

U-T Smart

Buys

U-T B2BSeminars

Linked In

Facebook

YouTube

VideoProduction

ComingSoon!

LiveBroadcast

StreamingVideo


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Reach Your Audience Your Way

We provide eective marketing platforms to enable you to reach

your desired audience on a local, regional or national scope.

You choose the targets by:

Content/categoryDemographicGeographicBehavioral

.

Why U-T San Diegos Audience?

Education = MoreSavvy Consumers

Nearly 2/3 of SanDiego adults have

some college. 38%have a degree 22%higher than averageWere the 5th most-educated market in

the U.S.

More Workers &White Collar Jobs

64% of our adultsare working

66% of ouremployed work in aWhite Collar job,compared to 60%nationally.

Were a Young Market w/ More Spenders

Our median age isonly 35 2 yearsyounger than thenational average.40% of our populationis age 18-44. Thats 8%more than the rest ofthe country.

IncomeMore to Spend

Average householdincome in the San

Diego market is$84,359. Thats$15,000 more thanthe national average.

Sources: 2011 Nielsen, Inc., 2011 Scarborough Research R1

What audience do you need to reach?Well deliver results


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Reaching theHyper-LocalAudience

The majority of San Diego adults areU-T San Diego readers orUTSanDiego.com visitors.

If you want to reach the San DiegoMarket, youll need both print &interactive solutions, as 44% of ourreaders are exclusively online.

Hyper-Local Product Opportunities:

High-impact print ads on mainnews, local news & sports sections

Geo-targeted display banner adsrunning online

Behaviorally targeted displaybanner ads running on our online ormobile network websites

Section-front sponsorships in printand online

Mobile website with SMS messagealerts to database

Custom mobile applications ordigital sections/magazines

We can reach any audience segmentyoure looking for!SOURCE: Scarborough 2011 R1, Base: San Diego County.Target: San Diego County, U-T San Diego: Weekday Cume,Sunday Average Issue, UTSanDiego.com : Visited past 30 days


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Food,

Fashion,Fitness &Fun

Reach the Lifestyle &Entertainment audience through

our media channels.

Lifestyle & Entertainment Product

Opportunities:

Discover SD.com & Discover SDmobile application

Top-level positioning on Lifestyle &Entertainment online section fronts &

printed sections

Custom directories/event guides inprint and online

Email marketing newsletters Display banners online includingvideo

Viral opportunities (Twitter,Facebook, mobile, YouTube)

Pay-per-click advertising -- SearchEngine

Pandora Internet RadioEvent marketingQR integration/digital couponsFor a customized campaign, giveus a call today!


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Reachingthe MilitaryAudience

San Diego is the 2nd largestmilitary market in the country.

Over 507,000 San Diegans aredirectly associated with the U.S.Military

The military catalyzed $30.5billion in economic impact inthe county (significantly morethan tourisms $15.9 billion

impact). Military spendingsustained 354,000 jobs, withindividual earnings of $16.3billion.

Military Product Opportunities:

Display advertising in our specialMilitary section in print and digital

E-blast NewsletterCherry-picked Advanced AudienceTargeting by category and

demographic

Event sponsorship -- Celebrate theHeroes, Fall 2012

For a customized military targetedcampaign, give us a call today!

Source: 2011 Nielsen, Inc.; 2011 Scarborough Research, Release 1.SDMAC, SD, ConViz Bureau, RIMSII Economic Impact study based on 2009 d


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Reaching aBilingualHispanicAudience

Nearly 1 million Hispanics callSan Diego home thats moreHispanics than in 43 states!

Our regions combined Hispanicpopulation of 3.2 million wouldrank 2nd in the nation only L.A.has more.

The San Diego markets Hispanicpopulation has grown by 30%since 2000. We deliver the

Hispanic households you want on both sides of the border.

Hispanic Product Opportunities:

Display advertising in Enlace, PurdaVida, Vida Latina print products

High-impact advertising online atSanDiegoRed.com

Bagvertising on our sdExtra, LaBolsa Azul polybags

Event marketing Inserts in Enlace ExtraEmail marketing by demographic

Sources: 2011 Nielsen Claritas, Inc.,2010 Nielsen Claritas Inc, U.S.Bureau of the Census

Let us do the translationsfor you with our bilingualexperts!


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Reachingthe DigitalAudience

#1 in cable modem connections

#2 in high-speed Internet athome

#2 in smartphone usage#3 in $2500+ spendingonline

Mobile is huge. San Diego ranks

in the nations Top 5 for mobileadvertising expenditures as apercentage of total online.

Digital Audience ProductOpportunities:

Mobile websites with SMS textmessaging

Email marketing newslettersDigital couponsCustom digital magazines/specialsections/micro-sites

Custom Internet radio showsSEO/PPC banner advertisingCherry-picked audience ofpremium news networks

Pre-roll video targetedbehaviorally on specific channels

Interactive section sponsorshipsHomepage Takeover with SkinSources: 2010 Nielsen Claritas, Inc., 2010 Borrell

Associates, Inc., 2010 Scarborough Research R1

8 in 10 homes have acomputer. We rank:


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Beyond

the ClickBuildingAudiences

We have the capabilities to

assist you in:Data/lead captureEmail captureSMS text messaging (mobiledatabases)

Surveys/pollsFacebook LikesTwitter FollowersStore trafficEvent promotionNewslettersDealsContest/sweepstakesPhone callsSocial sharingWebsite trafficFor a customized campaignto help you identify your mostimportant initiatives, give us acall today!

With our multiple media

channels, well help you withaudience building &engagement


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Well Make a Direct Impact for Your Marketing

Strategy with our Local & Extension Audiences!

Our Connections Become Yours

With access to 99.1% ofthe market and more than25,000 websites, U-T SanDiego can Cherry-pick a

solution for every need.


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U-T San Diego Media Can Reach YourCustomers Throughout Their Day!

Choose Your Opportunity


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Joe Brenneman, Chief Revenue Officer, 619-293-1500

Mike Glickenhaus, Vice President of Strategic Sales, 619-293-2161

Rita Jurczyk, Director, Major Media Sales, 619-293-1424

Karin Doty, Director, Digital Advertising, 619-718-5228

Email us at: [email protected]

Contact Us:

2012 UT Media Update

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