Post on 14-Aug-2015
The Evolution of Business Communications– Changing the Way Businesses Communicate
Alex DoyleBroadsoft
Business Communications is Changing
Business Culture and Performance based on Tools
Our World is Changing: – Communications as a Service Powerful Market Disruption
Huge Positive Effect for Businesses : – Increasing Business Performance – Increasing Strategic Focus
Moment of Opportunity for both Businesses and Communications Service Providers
A Historical AnalogyBurden IronWorks
1851 – the most powerful waterwheel in the world is built
1890 – Abandoned and Useless 1851 – generating power was
a competitive advantage
1890 – power from electic companyBurden Waterwheel
at Burden IronWorks, circa 1860
What Projects Should Your Business Focus On?
Geoffrey Moore: “Core v. Context”
Core - increases sustainable competitive advantage
Context - any activity that does not differentiate the company
Is the way you run your business communicationsa Competitive Advantage?
The New Communications ModelCommunications as a Service
Hosted Unified Communications, Hosted PBX, IP Centrex, Cloud Telephony, and much, much more…..
CLOUD COMMUNICATIONS + CLOUD APPLICATIONS
… delivered by a Service Provider
SITE SITE “SITELESS”
Business Comunication Needs
BusinessCalling
Functions
Collaboration BusinessApplications
MobilityNew
Methods
Web conferencingApp/ screen collaboration
Audio ConferencingVideo Conferencing
Work anywhereSMS
VideoInstant MessagingSMS
OCS, SametimeCRMVertical Apps
The New Communications Model
CLOUD COMMUNICATIONS + CLOUD APPLICATIONS
COMMUNICATIONSPhonesPBXs
MobilesDevices
APPLICATIONSCRM
Call CentersInstant Messaging
PresenceEmail
COLLABORATIONVideo
ConferencingSMS
Screenshare
SITE SITE “SITELESS”
Why do Customers Love This?
EconomicsPredictable CostsOpEx v. CapEx
“Utility” Purchase
TechnologyComplexityUpgradesMobility
DemographicsRemote/Flex
WorkingGreen InitiativesMulti-Location
Business Strategy“Focus on your Core Business
– not your Chore Business”
Businesses Increase their Competitive Advantage
Return
Resources
MaintenancePrograms
StrategicPrograms
Changing the Way Businesses Communicate
49th largest law firm in US
750+ lawyers in 20+ offices
Hosted Business across all sites
Voice, Video, Mobile Communications
Results:
Video Saves Time & Money
Centralizing Multi-Sites More Efficiency
Mobile Integration More Productivity
Hosted Business solution connecting multiple outlet stores to central HQ office
Needs:
Simplified ManagementQuick & Inexpensive deploymentMany sites, one systemRedundant BackupLocal Numbers, Uniform dial plan
Changing the Way Businesses Communicate
Open Standards – SIP
BusinessCommunications
ConsumerCommunications
What Powers this Innovation?
Open Standards Web 2.0.
BusinessApplications
BusinessApplications
Application Integration in the CloudA Moment of Opportunity
CLOUD COMMUNICATIONS + CLOUD APPLICATIONS
1 2
3
Communications ServiceProvider
3rd Party Service Provider
SITE SITE
BusinessApps
Enterprise
BusinessApps
BusinessApps
Communications& Application Integration
For Businesses Large and Small:
Reallocate IT staff to better projects
More Productive Workgroups – Better
Decisions
More Productive Employees
Reduce Costs – Travel,
Maintenance
Executive Summary
Communications as a Service – Huge disruptive, positive effect on Business Communications
Makes Businesses Perform Better – Focus - on Core Business and Strategic Objectives
– Functionality – more productivity, work anywhere – Customer Service – faster, smarter, cheaper
Opportunity for Businesses and Service Providers – Requires a change in culture and focus
– First Movers have key advantage