Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Marketing and mobility management

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Lukas, ZürchWim , Groningen Barbara, Bochum

Fuel consumption / person / year

3001010

380

Petros, Nicosia

1480

3 - 4 Trips1 - 2 Activities1 – 1,5h Time in transport

Source: FGM 2010

3 - 4 Trips1 - 2 Activities1 – 1,5h Time in transport

3 - 4 Trips1 - 2 Activities1 – 1,5h Time in transport

3 - 4 Trips1 - 2 Activities1 – 1,5h Time in transport

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Mobility is something to be influenced

Walk

Bicycle

PT

Car

Groningen

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Mobility is something to be influenced

Zürich

Walk

Bicycle

PT

Car

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Mobility is something to be influenced

BochumBochum

Walk

Bicycle

PT

Car

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Mobility is something to be influenced

Nicosia

Walk

Bicycle

PT

Car

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Groningen Zürich Nicosia

Mobility is something to be influenced

Bochum

Walk

Bicycle

PT

Car

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Modal choice by population groupsfor all trips per year of all inhabitants of Graz in 2004

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Modal choice by population groupsfor all trips per year of all inhabitants of Graz in 2004

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Modal choice by population groupsfor all trips per year of all inhabitants of Graz in 2004

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

www.thesun.co.uk

Politicians as role models

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Modal choice by population groupsfor all trips per year of all inhabitants of Graz in 2004

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

"A man who, beyond the age of 26, finds himself on a bus can count himself as a failure".

Margaret Thatcher, 1986

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

"I can't support bike lanes. How many people are riding outside today? We don't live in Florida. We don't have 12 months a year to ride on our bikes. And what I compare bike lanes to is swimming with the sharks, sooner or later you are going to get bitten. And every year we have dozens of people that get hit by cars or trucks. Well, no wonder! Roads are built for buses, cars and trucks, not for people on bikes. My heart bleeds for them when someone gets killed, but it is their own fault at the end of the day."

Rob Ford, newly elected Mayor of Toronto, speaking to City Council in 2007"

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

• Social benefit: to implement something that is of use to the citizens

• Role models of politicians who had political success with support of sustainable transport solutions: e.g. London (UK), Freiburg, Munich (DE), Strassbourg (FR) etc.

• Image: to be popular• Attention: to have a good story• Information (interdependencies on impacts, effects and

duration of effects )• Personal benefit – to be re-elected!

They have to be convinced to make a decision! Parallel investment for all means of transport won‘t bring a modal shift. Therefore they need:

What do we have to do for politicians?

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Other role models

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Or kinds of Cycle chic

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Marketing for cycling

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Sculptures and art

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Work with positive images and show desired situations!How do we want our cities?

So? Or so?

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Work with positive images and show desired situations!How do we want our cities?

So? Or so?

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Work with positive images and show desired situations!How do we want our cities?

So? Or so?

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Work with positive images and show desired situations!How do we want our cities?

So? Or so?

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

A city with great public lifechanges from car dominance to active travel

“If you can make it here, you’ll make it anywhere”

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

A children friendly city is a liveable city for everybody

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

So let’s make

Happy Children to our main criteria for liveable and sustainable smart

cities!

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

In the end – what do we prefer?

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

In the end – what do we prefer?

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Transport Learning8 training modules

8 international transport experts (trainers)

Download written materials & slides in PolishWatch presentations from the trainers!

at: http://transportlearning.net/

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Training module

Photo: Carlton Reid

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Photo: Stockxpert

Training module

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

“A good city is like a good party – people stay much longer than really necessary because they are enjoying themselves”

Jan Gehl

Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl

Many thanks

Robert PresslForschungsgesellschaft Mobilität

FGM-AMORAustrian Mobility Research

pressl@fgm.at