RM Core Story

Post on 30-Apr-2017

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Transcript of RM Core Story

F I N D I N G G O L DR ES T O RAT I ON MAS T E RY

T H E S T O RY O F R. U . DA R BY

NA PO LE O N H I L L “ T H I NK A ND GR O W R I CH”

Mr. Darby purchased his gold mine during the gold

rush of the 1840s in California.

T H E Y F O U N D G O LD !R. U . DA R BY

His venture started succesfully, initially finding gold.

Think of this as first year profits.

E V E N T U A L LY T H E M I N E ( A N D T H E P R O F I T S ) D R I E S U P.

R. U . DA R BY

LIKE SO MANY ENTREPRENEURS BE-FORE &AFTER HIM, WHEN TIMES GOT TOUGH, HE KEPT

DIGGING

UNTIL HERAN OUT OF

FUNDING

HIS ONLY OPTION WAS TO SELL TO A “JUNK MAN”

WHO PURCHASED FAILED MINER’S SUPPLIES

THE DIFFERENCE BETWEEN THE JUNK MAN AND THE ENTREPRENEUR IS NOT THAT THE ENTRE-

PRENEUR KNEW WHAT HE WAS DOING.

NEITHER ONE OF THEM DID.

BUT THE JUNK MAN WAS ABLE TO ADMIT THAT.

HE COULD HAVE FOLLOWED IN DARBY’S FOOTSTEPS AND KEPT

DIGGING.

HE DECIDED TO HIRE A MINING ENGINEER.

A TRUSTED ADVISOR.AN EXPERT.

-M I N I N G E N G I N E ER

“Check three feet that way.”

THE JUNK MAN’S EXPERT FOUND GOLD JUST THREE FEET FROM WHERE DARBY HAD STOPPED

DIGGING.DARBY HAD NO IDEA IT WAS THERE OR WHERE TO

FIND IT.

WE S E E BU S I N E S S ES I N O N E O F T W O P L AC E S

“ JU S T K E E P D IG G I N G”R. U . DA R BY:

“just keep digging”

IF I KEEP DROPPING OFF STUFF, THE ADJUSTERS WILL CALL

I S T HE R E A N OT HER WAY?

– OU R I DEA L C L IE N T

“I know there’s gold.But where?”

INSTEAD OF DIGGING, MAYBE WE CAN HELP.

HO W C LOSE ARE YO U TO GO L D?

R E S T ORAT I O N MA ST E RY

W H AT S TA N D S B E T W E E N ?

I F YOU A S K E D 1 0 0 PO T E NT I A L CL I E NT S : “ IS MY PRODUCT OR SERVICE A COMMODITY?”W H AT W OU L D B E T H E R E S U LT ?A R E YOU S E L L I N G O N PR I CE ?

W H AT I S D I F F E R E N T A BO U T YO U ?

WH AT A R E YO U D O I N G T O STA N D OU T ?

R ES T O RAT I ON MAS T E RY

O N E WAY W E H AV E H E L P E D :C O R E S T O RYARE YOU

W H AT I S I T ?A Core Story presentation is

a highly engaging presenta-

tion filled with current market research tailored to your

desired prospect’s industry segment (i.e. Adjusters, Plumbers, Property Man-

agers, Contractors, Agents or Bro-

kers)

T H E C O R E S T O R Y I S D E S I G N E D T O D I S R U P T A N D I N T E R R U P T A N D G E T Y O U N O T I C E D .

S T O RY S E L L I N GEvery Core Story starts with a Story: an analogy or an example designed to immediately grab attention.

We are firm believers in the power of a story to engage your audience, build trust and interrupt a pattern.

We will help you tell your story in a manner that is both dynamic and engaging.

ST E P 1

PA IN PA I N PA I N PA I NST E P 2

NEXT WE WILL ALARMAND DISRUPT YOUR

PROSPECT WITH MARKET DATA, FACTS

AND TRENDS

W I T H O U T YO U R H E L P , T H I S I S G O I N G T O H U RT

WE S P E N D 3 00 + HOUR S ON R E SE A RC H T O SHOW T HE M:

N EXT WE S HO W T HE M W HAT T H EY C AN DO A BO U T I T.

ST E P 3

YO U A R E T H E A N S W E R.The Core Story will show you to be the answer

S P O I LE R AL ERT:

J U S T A S A C H A M P I O N S H I P B O X E R D O E S N ’ T S T A R T W I T H H I S B E S T P U N C H , T H E C O R E S T O R Y W I L L B E T H E J A B T H A T O P E N S U P Y O U R P R O S P E C T F O R T H E B I G P U N C H .

TH E OFFE R

W H AT YO U G E T

• Core Story Design: We will customize your presentation for your target market with hard hitting, cited research.

• You get three one on one meetings after design to give feedback, make changes and get critique on the presentation

• We will provide sample scripts and tracking sheets to help you start using the Core Story in your sales process

• Email tim@restorationmastery.com for more information!

R E S T O RAT I O N M A S T E RY A L S O O F F E R S T H E F O LLO W I N G :

• Long Term Consulting

• Sales Training

• Video Production

• Customer Service Training

• Recruiting Services to find Your Perfect Candidates

F O R M O R E I N F O R M AT I O N

• Email tim@restorationmastery.com or visit us at

• www.restorationmastery.com