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Corporate Title

Kiedy w procesie zamawiania i emisji reklamy zniknie... człowiek?Second life of display ads

Jakub Krzych

Co-founder & Head of Product

Back to 90’s

source: blogoscoped.com

It started with display ads

display banner

Evolved trough branding

CPM

display banner

CTRPop-under

Skyscraperb

ehav

iora

l

unique users

impressions

branding

inventory

Into performance

Confusing for Small Business

CPC

CPMCapping

Aff

iliat

e

Bidding

display bannerGeotargeting

CTR

SEMSEO

Pop-under

Skyscraperb

ehav

iora

l

unique users context

impressions performance

branding

click fraud

hybrid pricing

inventory

keywordsPay Per Lead

cookies?yield

DIY = Do It Yourself

Self-service to reduce brokers

Self-service examples

DIY tool requires experts

source: blogoscoped.com

Simple.

Unobtrusive display adsSimple self-service, flat-fee (back to 90’s)

Self-service ads growth

Facebook Ads$200 - $500 million in self-service revenue

source: insidefacebook.com

Google AdWords$2-5 billion in revenue

Example 1/4

Example 2/4

Example 3/4

Example 4/4

DIY ads like Stock Ex

Wrong keywords

Bad landing-page

Inaccurate communication

Ineffective creation

source: corbisimages.com

Future of self-service

Even more simple

Smart (best recommendations)

Higher ROI for advertisers and publishers

zz

9 Devonshire Square, London, EC2M 4YF England

Thank you!

Marcin Grodzicki

grodzicki@adtaily.com

www.adtaily.com