Post on 21-Jan-2017
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CHIEF MARKETING OFFICER
=
Chief Data Officer
+
Chief Media Officer
+
Chief (Mar) Technology Officer
+
Chief (Tech) Innovation Officer
Chief Transformation Officer
Chief Digital Officer
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DARWIN – The fittest survive
“Like air and drinking water, being digital will be noticed only by its absence, not its presence”
Nicholas Negroponte
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CHIEF MARKETING OFFICER
=
Chief Data Officer
+
Chief Media Officer
+
Chief (Mar) Technology Officer
+
Chief (Tech) Innovation Officer
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 10
Data
Media
Technology
Innovation
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ON AVERAGE WE PASS
PIECES OFPERSONAL INFO
INTO DATABASES EVERY WEEK
3,254
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DARWIN – The fittest survive
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Charles Darwin
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DARWIN – The fittest survive
“There are only two sourcesof competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
Jack Welch
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Real Time ActionsReal Time Insights
Adaptive Marketing23
Adaptive Marketing27
10 minutes.20%
of the total response
to a TV campaign is
done online within
of exposure.
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Improving people’s lives through meaningful innovation
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Transforming company top downTOUR
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#Digital Warriors
Philips Global Internal Digital community Enables communication across and within
businesses, markets, functions, leaders and employees
Bi-weekly calls, newsletters, annual gathering Sharing best practice, POV’s and case studies Connecting on social media
Transforming company bottom up
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Continuous Heart Rate monitoring
(incl. HR Zone, Resting HR, HR Recovery)
Automatic activity tracking
for walking, running, biking: Calorie burn, Active minutes, steps
VO2 max estimate, Respiration rate (EU)
Timing | Available in DE/UK/US
CTV | DL8790 (EU) / DL8791 (US)
Sedentary behavior detection
Always ON display
Interactive touch ring
Approx. 4 days battery life
Fast charge
Automatic sleep tracking incl. sleep patterns
Calorie intake
(manual food/meal logging)
Stainless steel housing
Gorrilla Glass display
Alarm, timer, stopwatch
Water resistant up to 1atm
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AGILEMARKETING
Process
Technology
People
Mindset
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 53
DARWIN – The fittest survive
“There are only two sourcesof competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
Jack Welch
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 54
AGILEMARKETING
Process
Technology
People
MindsetReal Time
Actions
Real Time Insights