презентация 2-0 · Title: презентация 2-0.cdr Author: Designer Created Date: 8/29/2018 12:40:38 AM
Презентация Adam Palczewski
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AGILE MARKETING CMOS Forum | Moscow | 06.09.2016 @adampalczewski
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Transcript of Презентация Adam Palczewski
AGILE MARKETING
CMOS Forum | Moscow | 06.09.2016
@adampalczewski
AGILE MARKETING | [email protected] | Twitter @adampalczewski 2
AGILE MARKETING | [email protected] | Twitter @adampalczewski 3
”Marketing has changed in the past 2 years more than in the past 50 years.”
ADOBE Digital Distress
AGILE MARKETING | [email protected] | Twitter @adampalczewski 7
CHIEF MARKETING OFFICER
=
Chief Data Officer
+
Chief Media Officer
+
Chief (Mar) Technology Officer
+
Chief (Tech) Innovation Officer
Chief Transformation Officer
Chief Digital Officer
AGILE MARKETING | [email protected] | Twitter @adampalczewski 8
DARWIN – The fittest survive
“Like air and drinking water, being digital will be noticed only by its absence, not its presence”
Nicholas Negroponte
AGILE MARKETING | [email protected] | Twitter @adampalczewski 9
CHIEF MARKETING OFFICER
=
Chief Data Officer
+
Chief Media Officer
+
Chief (Mar) Technology Officer
+
Chief (Tech) Innovation Officer
AGILE MARKETING | [email protected] | Twitter @adampalczewski 11
ON AVERAGE WE PASS
PIECES OFPERSONAL INFO
INTO DATABASES EVERY WEEK
3,254
AGILE MARKETING | [email protected] | Twitter @adampalczewski 12
AGILE MARKETING | [email protected] | Twitter @adampalczewski 14
AGILE MARKETING | [email protected] | Twitter @adampalczewski 15
AGILE MARKETING | [email protected] | Twitter @adampalczewski 16
AGILE MARKETING | [email protected] | Twitter @adampalczewski 17
DARWIN – The fittest survive
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Charles Darwin
AGILE MARKETING
AGILE MARKETING | [email protected] | Twitter @adampalczewski 19
DARWIN – The fittest survive
“There are only two sourcesof competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
Jack Welch
AGILE MARKETING | [email protected] | Twitter @adampalczewski 20
Real Time ActionsReal Time Insights
Adaptive Marketing22
Adaptive Marketing23
Adaptive Marketing24
Adaptive Marketing25
Adaptive Marketing27
10 minutes.20%
of the total response
to a TV campaign is
done online within
of exposure.
Adaptive Marketing28
Adaptive Marketing29
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Adaptive Marketing34
$15.79
$14.29
: CHRIS DANCY : THE MOST CONNECTED MAN ON EARTH
: CHRIS DANCY : THE MOST CONNECTED MAN ON EARTH
AGILE MARKETING | [email protected] | Twitter @adampalczewski 42
AGILE MARKETING | [email protected] | Twitter @adampalczewski 43
Improving people’s lives through meaningful innovation
AGILE MARKETING | [email protected] | Twitter @adampalczewski 45
#Digital Warriors
Philips Global Internal Digital community Enables communication across and within
businesses, markets, functions, leaders and employees
Bi-weekly calls, newsletters, annual gathering Sharing best practice, POV’s and case studies Connecting on social media
Transforming company bottom up
AGILE MARKETING | [email protected] | Twitter @adampalczewski 46
AGILE MARKETING | [email protected] | Twitter @adampalczewski 47
Continuous Heart Rate monitoring
(incl. HR Zone, Resting HR, HR Recovery)
Automatic activity tracking
for walking, running, biking: Calorie burn, Active minutes, steps
VO2 max estimate, Respiration rate (EU)
Timing | Available in DE/UK/US
CTV | DL8790 (EU) / DL8791 (US)
Sedentary behavior detection
Always ON display
Interactive touch ring
Approx. 4 days battery life
Fast charge
Automatic sleep tracking incl. sleep patterns
Calorie intake
(manual food/meal logging)
Stainless steel housing
Gorrilla Glass display
Alarm, timer, stopwatch
Water resistant up to 1atm
AGILE MARKETING | [email protected] | Twitter @adampalczewski 48
AGILE MARKETING | [email protected] | Twitter @adampalczewski 49
AGILE MARKETING | [email protected] | Twitter @adampalczewski 50
AGILE MARKETING
AGILE MARKETING | [email protected] | Twitter @adampalczewski 52
AGILEMARKETING
Process
Technology
People
Mindset
AGILE MARKETING | [email protected] | Twitter @adampalczewski 53
DARWIN – The fittest survive
“There are only two sourcesof competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
Jack Welch
AGILE MARKETING | [email protected] | Twitter @adampalczewski 54
AGILEMARKETING
Process
Technology
People
MindsetReal Time
Actions
Real Time Insights
METAMEN
AGILE MARKETING | [email protected] | Twitter @adampalczewski 56
AGILE MARKETING | [email protected] | Twitter @adampalczewski 58
