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Inform Media Romania
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Main activities of Inform Media Group inHungary, Romania and Ukraine
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The short story of IM Romania
1999 - 2003
2004 - 2005
Acquisition of Cuvntul Liber in Deva
Acquisition ofFriss jsg in Satu Mare
Starting the Bazaron and Bazar Banaean -classified paper in Timioara
Starting regional jobportals Bihorjob, Timisjob, Aradjob and Aradon Newsportal
Starting free dailies, in AradArad Expres and Timi Expres in Timioara
Acquisition of Adevarul de Arad
2006
Acquisition of Publi Tim
Starting Caon and Huon Newsportals in Cara-Severin and Hunedoara
Starting Romjob national jobportal and Romimo real estate portal
Acquisition and relaunch of Bestauto car-portal
Starting Super Info in Bihor, Satu Mare, free home delivered papers
Starting Publi Arad, classified paper
1999: Starting the Bazar Bihorean Classified paper in Oradea
2001: Aquisition of Bihari Naplo, Jurnal Bihorean in Oradea
2003: Buying the daily Timpul in Reia
2003: Starting the Bihon and Tion Newsportals
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Starting Publi Hunedoara Alba
Starting Super Info Arad free home delivered papers
Cuvantul Liber, paid daily (Hunedoara county) was changed to Hunedoara Expres free dailypaper
Starting Cluj Expres, free daily paper
Starting Publitim.ro - classified ads portal
Starting Romimo.ro real estate portal
Starting Infomariaj.ro, Doliu.ro, Commune.ro- niche portals
2007
2008
Acquisition of Masini.ro car portal
Acquisition of Culinar.ro, Xcent.ro, Recomanda.ro, Portal.ro niche portals
Acquisition of Roportal ( timisoreni.ro, aradeni.ro, bucuresteni.ro, roportal.ro, desenatori.ro,gapo.ro, maglavais.ro, allpress.ro, roindex.ro, jocuri-online.ro, ghidconstructii.ro)
The short story of IM Romania
2009
Acquisition of utilecopii.ro parents portal
Acquisition of mayra.ro women & lifestyle portal
Acquisition of stilfeminin.ro, anticonceptionale.ro and capitalul.ro
Acquisition of Agenda saptamanalul Agenda, weekly newspaper and agenda.ro newsportal
Acquisition of sport365.ro - sport news portal
2010
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Oradea
Satu Mare
Timisoara
Resita
Arad
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Divisions/Business Areas
Daily paidnewspapers
Daily free newspapers
Classified ads papers
Weekly newspaper
News portals
Classified portals
Magazine portals
Community portals
Job portals
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Activities in RomaniaPrint products: 5 daily paid newspapers in 4 counties (Jurnal
Bihorean, Bihari Napl, Friss jsg, Jurnal de CaraSeverin, Jurnal Ardean)
2 Daily Free Newspapers (Arad Expres and TimiExpres)
1 Classified-Ad papers (Publi Tim-Timioara) Superinfo Oradea 1 weekly paid newspaper: Saptamanalul Agenda New printing house was built in Timisoara, may 2004
Online products: News portals: Roportal network: www.roportal.ro
www.agenda.ro, www.timisoreni.ro, www.aradeni.rowww.bucuresteni.ro & www.bihon.ro, www.tion.ro,www.aradon.ro , www.clon.ro, www.caon.ro,www.huon.ro, www.erdon.ro, www.roon.ro)
Classifieds portals: www.publi24.ro, www.bestauto.ro,www.bestbike.ro, www.mascus.ro, www.romimo.ro &www.sport365.ro
Job portals: www.romjob.ro, www.timisjob.ro,www.aradjob.ro, www.bihorjob.ro, www.clujjob.ro,www.satumarejob.ro, www.resitajob.ro
Magazine portals: www.mayra.ro, www.stilfeminin.ro,www.infomariaj.ro, www.culinar.ro, www.utilecopii.ro,
www.masini.ro, www.animalutul.ro, www.capitalul.rowww.infogradina.ro, www.anticonceptionale.ro
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http://www.roportal.ro/http://www.agenda.ro/http://www.timisoreni.ro/http://www.aradeni.ro/http://www.bucuresteni.ro/http://www.bihon.ro/http://www.tion.ro/http://www.aradon.ro/http://www.clon.ro/http://www.caon.ro/http://www.huon.ro/http://www.erdon.ro/http://www.roon.ro/http://www.publi24.ro/http://www.bestauto.ro/http://www.bestbike.ro/http://www.mascus.ro/http://www.romimo.ro/http://www.sport365.ro/http://www.romjob.ro/http://www.timisjob.ro/http://www.aradjob.ro/http://www.bihorjob.ro/http://www.clujjob.ro/http://www.satumarejob.ro/http://www.resitajob.ro/http://www.mayra.ro/http://www.stilfeminin.ro/http://www.infomariaj.ro/http://www.culinar.ro/http://www.utilecopii.ro/http://www.masini.ro/http://www.animalutul.ro/http://www.capitalul.ro/http://www.infogradina.ro/http://www.anticonceptionale.ro/http://www.anticonceptionale.ro/http://www.infogradina.ro/http://www.capitalul.ro/http://www.animalutul.ro/http://www.masini.ro/http://www.utilecopii.ro/http://www.culinar.ro/http://www.infomariaj.ro/http://www.stilfeminin.ro/http://www.mayra.ro/http://www.resitajob.ro/http://www.satumarejob.ro/http://www.clujjob.ro/http://www.bihorjob.ro/http://www.aradjob.ro/http://www.timisjob.ro/http://www.romjob.ro/http://www.sport365.ro/http://www.romimo.ro/http://www.mascus.ro/http://www.bestbike.ro/http://www.bestauto.ro/http://www.publi24.ro/http://www.roon.ro/http://www.erdon.ro/http://www.huon.ro/http://www.caon.ro/http://www.clon.ro/http://www.aradon.ro/http://www.tion.ro/http://www.bihon.ro/http://www.bucuresteni.ro/http://www.aradeni.ro/http://www.timisoreni.ro/http://www.agenda.ro/http://www.roportal.ro/8/3/2019 IM ROMANIA
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Activities in Romania
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Reach of Inform Medias newspapersin Romania
Daily Paid Papers by Counties Circulation Readers Inhabitants Reach*
Bihor - Jurnal Bihorean, Bihari Napl 29 280 85 000 596 300 17,47%AradJurnal Ardean 22 709 51 000 460 700 13,50%
Cara Severin Jurnal de Cara Severin 6 254 30 000 332 300 11%
Satu Mare Szatmari Friss jsg 10 050 27 000 369 800 8,91%
Total daily paid papers 68 293 193 000 1 759 100 13,70%
Daily Non-paid Papers by Counties Circulation Readers Inhabitants** Reach*
Arad - Arad Expres 12 000 28 000 169 574 20,14%
Timis - Timis Expres 35 000 59 000 307 265 23,41%
Total daily non-paid papers 47 000 87 000 476 839 43.55%
Weekly Circulation Readers Inhabitants Reach*Timis county - Publi Tim 19 382 68 000 661 400 12,85 %
All together 134 675 348 000 2 420 500 14.37%
* Reach is calculated to the reading population - 82% of total inhabitants.** Inhabitants only from urban area, as free daily papers are distributed only in the city.
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Reach of Inform Medias newspapersin Romania
* Reach is calculated to the reading population - 82% of total inhabitants.
** Inhabitants only from urban area, as free daily papers are distributed only in the city.
0
5
10
15
20
25
30
35
bihor arad caras
severin
satu mare timis
REACH
reach
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Agenda weekly newspaper (new acquisition)
Bought in September 2010- the most well known and complexnewspaper with general information from Western Romania
24 pages/edition- half of the pages colored local, national and international news, sports,
entertainment thematic pages distributed in 4 counties: Timi, Arad, Cara-Severin and Hunedoara weeklynewspaper accessible format, easy to read
political and economical independent own distribution network
CIRCULATION
READERS
30.000 copies/edition
119.000 readers/edition
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News portals
UV/month Visit/month PI/monthBihor Online 155.788 682.432 3.271.359
Timis Online187.376 812.123 3.563.017
Arad Online 137.810 572.940 3.130.651
Hunedoara Online 12.692 39.740 17.879
Caras Online 34.115 124.477 388.230
Cluj Online 49.019 130.722 257.210
Erdly Online 57.043 186.548 685.237
Timisoreni.ro 134.879 209.951 497.690
Aradeni.ro 19.405 23.445 48.249
Bucuresteni.ro 182.624 224.346 449.210
Roportal 635.713 859.648 2.170.004
Agenda.ro 501.849 940.981 1.828.893
Sport365.ro 144.245 281.060 805.143
Total 2.252.558 5.088.413 17.112.772
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Classified portals
UV/month Visit/month PI/monthpubli24.ro 311.470 798.912 14.430.096
romimo.ro 147.461 350.159 1.977.939
bestauto.ro 409.967 1.019.344 19.458.953
mascus.ro 52.179 83.292 868.459
bestbike.ro 75.851 155.566 2.616.458clujjob.ro 16.317 25.366 82.793
Total 1.013.245 2.432.639 39.434.698
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Magazine portals
UV/month Visit/month PI/monthinfomariaj.ro 92.804 119.616 677.951
utilecopii.ro 244.268 386.393 1.077.094
culinar.ro 506.769 812.040 2.412.816
mayra.ro 178.021 279.646 1.490.895
stilfeminin.ro151.914 216.509 750.861
animalutul.ro 66.682 82.992 197.493
masini.ro 158.775 267.176 790.074
capitalul.ro 45.781 69.579 116.714
gapo.ro 63.977 72.431 330.135
Total 1.508.991 2.306.382 7.844.033
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IM TOTAL Network
UV/month
5.434.319
Visit/month
10.781.351
PI/month
67.656.731
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Classified portals in Romania
publi24.ro general classified portal
Started: march 2007 311.470 UV/month
232. 379 ads online
The ads are published both online and offline.
bestauto.ro
car ads portal
Started: June 2006
409.967/month
90 000 active ads online
mascus.ro - heavy machine portal Started in October 2007
52.179 UV/month
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Magazine portals in Romania
mayra.ro
women & lifestyle portal New acquisition (april 2010)
195.861 UV/month
stilfeminin.ro
women & fashion portal New acquisition (july 2010) 120.569 UV/month
masini.ro auto portal auto news, drive test, forum 171.845 UV/month
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culinar.ro
gastronomy portal- largest database of receipes- purchased in september 2008
- 577.414 UV/month
infomariaj.ro - wedding portal Started in February 2008
Photo galleries, wedding calendar, forum
93.390 UV/month
Magazine portals in Romania
utilecopii.ro - children&parents portal purchased in january 2009
Children television, news, forum
250.088 UV/month
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Community portal in Romania
roportal.ro community portal
- 2nd largest portal in Romania- Large forum section, great affinity for
economics, (430.000 users, source: nugg.ad)- highly responsive and attentive communityofgeneral interests, news aggregator,personalizedhoroscope, free games 635.713 UV/month
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Internet penetration in Romania
According to a study made by trafic.romonitoring web audience theRomanian Internet user profile isdescribed as follow:53% are women
47% are men22% age range 20-2416% age range 25-2914% age range 30-3414% age range 40-49
2000 2004 2007
2010
800.000
4.000.000
4.940.000
7.786.700
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
1 2 3 4
users
Year Users Population Penetration
2000 800.000 22.217.700 3,6%
2004 4.000.000 21.377.426 18,7%
2008 4.940.000 21.154.226 23,4%
2010 7.786.700 21.959.278 35.5%
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IMpreuna Imform Medias internalmagazine
IMpreuna internal magazine ismeant to reflect the work andachievements of each departmentand employee.
internal magazine concept wasimplemented after the Austrian andHungarian magazine example
1st number was implemented six years
ago
4 editions every year
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Cross marketing
By using cross marketingtechniques, Inform Media Romaniawishes to obtain a greater coverage for
the consumer needs
To extend the integration of apartner and contribute to improving the
relationship between companies andcustomers
Cross-marketing is aweb solution to promote
your business in online media
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Webring
Using specific online marketingtechniques, our company wishes toinform the visitors about theirproducts
Is a unique method thatensure us, the publics confidencein our products.
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Thank you for your attention!