Turystyka w obliczu nowych zjawisk: Ekonomia dzielenia się oraz współdzielona konsumpcja

Zarzdzanie zasobami ludzkimi w przedsibiorstwach turystycznych

Turystyka w obliczu nowych zjawisk: ekonomia dzielenia si oraz wspdzielona konsumpcja

Mgr ANNA PARASZKOA GWNA HANDLOWA W WARSZAWIE

Ekonomia dzielenia si

model ekonomiczny oparty o dzielenie si, wymian, uyczenie, barter oraz wypoyczanie produktw i usug

opiera si na wymianie produktw i usug pomidzy czonkami spoecznoci z pominiciem rynku oraz polega na wsplnym ich uytkowaniu

Kolaboratywna konsumpcja

R. Belk

zjawisko, ktre polega na koordynowaniu przez zwykych ludzi procesw pozyskiwania i rozdzielania zasobw w zamian za opat lub inny rodzaj wynagrodzenia

F. Bardhi i G.M. Eskhardt

rola konsumpcji opartej na dostpie.

sytuacja, gdy konsumenci uzyskuj dostp do dbr i usug pacc za dowiadczenie czasowego dostpu do nich, przy czym nie dochodzi do przekazania praw wasnoci

Model ekonomii dzielenia si

Geneza

PienidzeSpoeczestworodowiskoTECHNOLOGIACechy szczeglne

opieraj si na rnych metodach wsppracy (handel wymienny, podarunki, poyczki, wasno wsplna)

nie opieraj si na zasadzie konkurencji

pozwalaj na uzyskanie dostpu do dbr i usug bez wchodzenia w ich posiadanie (ang. access over ownership)

rozwj oparty o nowe technologie (Internet, smartfony, patnoci online)

moliwo swobodnej wymiany midzy ludmi

ch oszczdzania zasobw dziki dzieleniu si

bardziej efektywna alokacja zasobw

Ekonomia dzielenia si w turystyce

ZakwaterowanieAirbnb

Homeaway

Flipkey

Roomorama

Wimdu

Gflats

Housetrip

Homestay

Couchsurfing

Homeexchange

Lovehomeswap

TransportLyft

Uber

Sidecar

Carpooling

Blablacar

Getarount

Flightcar

GastronomiaEatwith

Vizeat

Bookalocal

Feastly

Cookening

Cookisto

Kitchensurfing

Czas wolnyVayable

Sidetour

Incrediblue

Getyourguide

Dopios

Trip4Real

Guidehop

http://www.reed.co.uk/resources/cms/images/logos/Banner_12240.pngPrzykady - zakwaterowanie

bezpatne uyczenie obcym wasnej kanapy (np. Couchsurfing, Warmshowers),

wakacyjna wymiana domw (np. HomeExchange, House Trip, LoveHomeSwap),

wynajem krtkoterminowy pokoju, mieszkania, apartamentu (np. Airbnb, HouseTrip, Wimdu, Flipkey, Roomorama)

uyczenie miejsca do rozbicia namiotu lub zaparkowania kampera (Campinmygarden)

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 Serwis zaoony w 2008 roku w San Fransisco

Oferty wynajmu przestrzeni: apartamenty, wille, zamki

Uytkownicy z 33 000 miast w 192 krajach

kilkanacie milionw udzielonych noclegw

San Francisco, 2012: 56 milionw dolarw

Zysk: 3% prowizji od opaty rezerwacyjnej oraz od 6 do 12% caej kwoty

Airbnb wyceniany jest obecnie na 10 mld USD

nie konkuruje bezporednio z hotelami o rednim i wyszym standardzie

przychody hoteli budetowych spady w 2013 roku o 5% w ujciu rocznym

Klienci indywidualni oraz klienci biznesowi

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Ekonomia dzielenia si i kolaboratywna konsumpcja s zjawiskami, ktre mimo, i pojawiy si stosunkowo niedawno, zyskay popularno oraz istotnie wpyny na dziaalno biznesow przedsibiorstw rnych bran, w tym take tych dziaajcych w brany turystycznej

Nowe technologie, rozwj sieci spoecznociowych oraz ch do eksperymentowania i dowiadczania nowych wrae sprawiy, e rozwizania tego rodzaju spotykaj si z duym zainteresowaniem.

Ekonomia dzielenia si i kolaboratywna konsumpcja nie s rozwizaniami dla kadego. Na rynku wci obecni s i bd konsumenci, ktrzy stroni bd od tego rodzaju alternatywnych rozwiza i swe kroki kierowa bd do przedsibiorstw dziaajcych w tradycyjny sposb.

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11/25/2015

2015-11-25

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Turystyka w obliczu nowych zjawisk: Ekonomia dzielenia się oraz współdzielona konsumpcja

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Transcript of Turystyka w obliczu nowych zjawisk: Ekonomia dzielenia się oraz współdzielona konsumpcja