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""""""Scotmid"Membership"App"(SMA)""

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Introduction!......................................................................................................................!3!

Company!Profile!................................................................................................................!5!

Track!Record!....................................................................................................................!10!

Project!Approach!.............................................................................................................!15!

Project!Delivery!...............................................................................................................!19!

Specification!....................................................................................................................!20!

Cost!.................................................................................................................................!21!

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3"

Scotmid(Membership(App((SMA)"

Introduction!

Scotmid"are"seeking"an"experienced"partner"to"develop"the"Scotmid"Membership"App"(SMA)"

across"iOS"and"Android"mobile"platforms."The"SMA"will"be"designed"and"developed"to"

deliver"the"following"objectives:"

"

• Reward"existing"members"

• Increase"engagement"with"next"generation"of"‘mobileGsavvy’"Scotmid"members"

• Understand"more"about"Scotmid"members"by"building"membership"data"

"

Our"technology"will"allow"Scotmid"to"upload"moneyGsaving"deals"into"a"CMS"that"feeds"into"

the"SMA"and"enables"Scotmid"members"to"redeem"the"deals"at"the"pointGofGsale."Once"

redeemed"the"data"will"then"be"sent"to"the"Scotmid"CMS"for"further"analysis"and"

optimisation."Scotmid"can"also"use"geoGnotifications"to"notify"SMA"users"when"they"are"

close"to"a"Scotmid"store,"providing"a"further"means"out"outreach"and"engagement."

"

The"technology"will"be"wholly"owned"by"Scotmid"and"can"be"reGused"across"different"

business"functions"within"the"organisation."

"

Waracle"are"one"of"Europe's"leading"mobile"developers,"trusted"by"the"likes"of"the"Ryder"

Cup,"Jones"Lang"LaSalle,"Virgin"Atlantic"and"Imperial"College"London"to"execute"mobile"app"

development"project"such"as"this."Our"significant"experience"in"the"mobile"sector"means"we"

can"provide"sound"recommendations"on"the"best"way"to"execute"this"project"whilst"ensuring"

risk"exposure"is"minimised"and"ROI"is"maximised.""

"

This"proposal"will"detail"scope,"cost"and"timescale"information"along"with"an"explanation"of"

the"technologies"used"and"our"development"approach."Our"significant"track"record"relating"

to"this"project"will"be"demonstrated"along"with"full"client"references"for"your"consideration."

"

Kind"regards,"

"

David"Romilly,"Business"Development"Director"@"Waracle! "

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4"

What%does%success%look%like?%

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"

"

"

"

At"Waracle,"everything"we"do"is"driven"by"the"end"goal."Be"that"increased"engagement,"

enhanced"brand"or"revenue"generation,"we"always"define"what"success"looks"like"from"the"

outset"to"give"us"something"to"measure"against."This"project"is"no"different."

"

The!SMA!must:!

"

• Be"designed"for"inclusivity"and"appeal"to"the"Scotmid"target"audience"(existing"members"and"

younger"demographic)""

• Allow"Scotmid"admin"to"upload"moneyGsaving"deals"(coupons,"vouchers"etc)"to"the"SMA"

• Allow"app"users"to"redeem"moneyGsaving"deals"on"the"SMA"

• Communicate"appGusage"data"to"web"backGend"control"panel"for"analysis"

• GeoGtargeted"push"notifications"to"alert"people"when"they’re"near"a"Scotmid"store"

"

"

This"proposal"will"explain"our"approach"and"how"we"intend"to"make"the"app"successful."

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5"

Company!Profile!

Waracle"are"a"specialist"mobile"app"development"agency"based"in"the"heart"of"Dundee."We"

create"mobile"technology"designed"to"sit"at"the"heart"of"your"business"and"engage"with"your"

audience."Our"technology"is"designed"to"be"as"robust"and"futureGproof"as"possible;"most"of"

our"clients"are"on"their"3rd"or"4

th"phase"of"development"as"we"continue"to"optimise"and"

improve"their"software."We"regularly"work"with"large"organisations"such"as"Scotmid"and"

understand"the"importance"of"working"within"your"brand"guidelines."

Quick%facts%

• 20+"fullGtime"staff""

• 50+"clients"for"app"and"web"

• Officially"accredited"Mobile"app"developers"for"

Apple"iOS,"Google"Android,"BlackBerry,"Windows"8"and"

HTML5."

• Clients"include"Imperial"College,"Highland"Park,"Ryder"

Cup,"Virgin"Atlantic"

• Agile"Project"Management"

• 5"years"trading"accounts"

• Company"Number:"SC325433"

• VAT"Number:"GB"997"7679"16"

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6"

References%

Waracle"have"been"developing"mobile"applications"for"some"of"the"UK’s"biggest"

organisations"for"the"past"8"years."We"offer"an"endGtoGend"service"and"have"extensive"

experience"in"managing"highGprofile"development"projects"with"multiGstakeholder"teams.""

"

""

We'd"love"to"use"our"experience"in"mobileGretail"technology"(G1"Group,"Dundee"City"Council"

&"JLL)"to"help"the"SMA"project"and"facilitate"a"longGterm"working"relationship"with"all"

stakeholders"involved."

"

We're"delighted"to"submit"five"references"and"would"urge"you"to"contact"them"and"ask"

about"their"experience"working"with"Waracle:"

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7"

Project%team%

Our"project"team"for"SMA"is"made"up"of"Waracle's"most"experienced"staff,"all"of"whom"have"

worked"on"highGprofile"mobile"mapping"applications:"

"

• David"Romilly"G"Business"Relationship"Manager"

• Mike"Wharton"G"Technical"Director"

• Mark"Traynor"G"Head"of"Creative"

• Chris"Wyllie"G"Lead"Solutions"Architect"and"HTML5"Programmer"

• Martina"Peeva"G"UX/UI"Designer"

• Rick"Flett"G"Head"of"QA"

• Ian"Treleaven"G"Head"of"Optimisation"

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8"

David"Romilly"G"Business"Relationship"Manager"

David"has"a"BA"(Hons)"in"Economics"and"MSc"in"Economic"Management"and"Policy"and"adds"

8"years"of"business"development"and"sales"experience"in"the"mobile"sector"to"a"proven"

management"team."David’s"expertise"is"in"developing"business"for"Waracle"throughout"the"

UK"and"Europe"and"has"successfully"tendered"for"(and"won)"international"app"development"

contracts"for"clients"such"as"Virgin"Atlantic,"Jones"Lang"LaSalle,"The"Ryder"Cup,"Imperial"

College"London"and"Highland"Park."David"has"been"involved"in"the"Business"Analysis"and"

Requirements"Gathering"phase"of"Waracle’s"current"app"development"project"for"Imperial"

College"London."

http://uk.linkedin.com/pub/davidGromilly/1b/66a/175"

!

Mike"Wharton"G"Technical"Director"

Mike"is"the"coGfounder"of"Waracle"and"is"from"a"technical"background"having"studied"

Computer"Games"Technology"at"the"University"of"Abertay"Dundee"and"received"a"level"3"

certificate"in"management"from"the"chartered"management"institute."Mike"is"Agile"

accredited"and"has"8"years"experience"in"delivering"international"appGdevelopment"projects"

for"clients"such"as"Ryder"Cup,"Jones"Lang"LaSalle"and"Virgin"Atlantic."

Mike"has"run"a"team"of"up"to"40"developers,"artists"and"designers,"producing"web"and"

mobile"application"development"services"and"support.""

http://uk.linkedin.com/in/mikewhartonwaracle"

!

Mark"Traynor"G"Head"of"Creative"

Mark"is"Waracle’s"Head"of"Creative"with"fifteen"years"experience,"designing,"developing,"and"

producing"multimedia"interactive"software"in"leading"digital,"advertising"and"gaming"

industries"with"responsibilities"in"team"and"project"management,"quality"assurance,"user"

testing"sessions,"and"overall"art"direction"of"a"User"Interface"and"Design"development"team."

Mark"has"the"core"skills"of"an"advanced"and"exceptional"professional"standard"include,"

Gamification,"Graphic"Design,"UI"/"UX"Design,"2D"Flash"Animation"and"Interaction"Layout"

and"Typography"and"Iconography."Mark"is"the"Creative"Lead"on"our"current"projects"for"The"

Ryder"Cup"and"Imperial"College"London."

http://uk.linkedin.com/in/marktraynor"

!

Chris"Wyllie"G"Lead"Solutions"Architect"and"HTML5"Programmer"

Chris"is"Waracle's"Lead"Solutions"Architect"and"has"10"years"client"facing"experience"across"

both"backG"and"frontGend"technologies"from"tools"such"as"ASP.NET,"PHP,"and"GoLang"to"

HTML5,"JavaScript,"and"CSS."Primarily"involved"in"requirements"gathering"and"technical"

design,"Chris"helps"guide"projects"through"the"initial"scoping"phase,"and"lays"the"foundations"

for"meeting"the"technical"challenges,"helping"ensure"a"smooth"delivery"and"meeting"client"

expectations."

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9"

Chris"is"currently"the"lead"developer"on"projects"for"Ryder"Cup"and"NCR."

http://uk.linkedin.com/in/cgwyllie"

!

Martina"Peeva"G"UX/UI"Designer"

Martina"Peeva"is"a"UX/UI"Designer"with"10"years"experience"across"a"range"of"

industries."Martina"has"been"the"Lead"Designer"on"Waracle's""project"with"Imperial"College"

London"and"has"worked"on"most"of"Waracle’s"high"profile"projects"including"The"Ryder"Cup"

and"NHS."Martina"is"responsible"for"translating"the"client’s"brief"into"stunning"design"and"

works"on"the"project"throughout"the"duration"to"ensure"design"and"functionality"work"

effectively"together"to"produce"an"immersive"user"experience.""

!

Rick"Flett"G"Head"of"QA"

Rick"runs"Waracle’s"QA"department"and"has"20"years"experience"as"a"Professional"Test"

Manager"having"been"involved"in"all"aspects"of"Test"Management"including"Test"Process"

Improvement"and"Implementation,"Test"Estimation,"preparation"of"Test"Approach"and"

Strategy"Documentation,"Test"Planning,"Leading"Testing"Teams"during"the"execution"phases,"

tracking"and"escalating"Defects"and"Issues,"and"preparation"of"Sign"Off"Documentation."Rick"

is"also"an"experienced"SCRUM"Agile"Lead"Test"Analyst"with"a"focus"on"test"process"

improvement"and"web"test"automation,"performance"testing"and"mobile"testing."

http://uk.linkedin.com/pub/rickGflett/31/532/48a"

!

Ian"Treleaven"G"Head"of"Optimisation"

Ian"has"lead"our"Optimisation"team"for"the"last"3"years,"managing"accounts"for"Jones"Lang"

Lasalle,"Imperial"College"London,"Ryder"Cup,"Highland"Park"and"St"Andrews"Golf"links."With"8"

years"experience"in"Google"analytics"and"custom"mobile"packages"such"as"Flurry,"Ian"

provides"monthly"analytical"and"reporting"services"to"our"major"client"accounts,"feeding"his"

recommendations"into"the"development"team"to"increase"software"retention.""

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10"

Track!Record!

G1"Group"G"Student"Recommended"

"

Waracle"developed"the"Student"Recommended"app"for"G1,"one"of"the"UK's"largest"nightlife"

providers."The"app"enables"users"to"view"what"deal’s"are"available"in"their"local"area"via"

Google"Map"technology."The"app"has"been"downloaded"over"100,000"times"across"both"

platforms"and"is"supported"by"a"web"backGend"content"management"system"designed"and"

developed"by"Waracle"that"enables"G1"Group"to"continually"update"the"content"of"the"app"

with"ease."

"

https://vimeo.com/58711200"

"

https://itunes.apple.com/gb/app/studentGrecommended/id552028941"

https://play.google.com/store/apps/details?id=com.waracle.G1Fragments&hl=en"

"

Dundee"City"Council"G"What's"On"Dundee"

"

What's"On"Dundee"was"developed"for"Dundee"City"Council"to"allow"the"City's"marketing"

department"to"showcase"events"taking"place"in"Dundee."The"app"is"complemented"by"a"

webGadmin"system"that"allows"Dundee"City"Council"staff"to"update"the"content"within"the"

app"to"make"sure"all"the"latest"goingsGon"are"communicated"to"locals"and"tourists"alike:"

"

https://itunes.apple.com/gb/app/dundeeGapp/id799437052?mt=8"

"

The"Ryder"Cup"2014"–"Oncourse"Application"

"

The"Ryder"Cup"is"one"of"the"biggest"sporting"events"in"the"world"and"they"required"a"

mapping"solution"to"help"spectators"make"their"way"around"the"event."Waracle"were"

chosen"ahead"of"developers"from"across"the"UK"due"to"our"experience"in"specific"mapping"

technologies."

"

https://vimeo.com/105966866"

"

Waracle"developed"the"webGadmin"system"to"allow"The"Ryder"Cup"to"update"the"app"in"realG

time"to"allow"for"changes"in"path"structures."Currently"in"the"final"testing"phases,"Waracle"

have"attended"events"at"Wentworth"and"Aberdeen"to"make"sure"the"mapping"app"is"robust"

enough"to"be"used"by"thousands"of"spectators"at"any"one"time."

"

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11"

Jones"Lang"LaSalle"G"Global"Interactive"Retail"Application"

"

Waracle"were"selected"by"Jones"Lang"LaSalle"through"a"national"tendering"process"to"

develop"an"interactive"retail"tablet"application"across"iOS"and"Android."The"

project"centres"on"a"3D"spinning"globe,"enabling"JLL"staff"to"showcase"retail"opportunities"in"

a"highly"innovative"and"immersive"way."

"

https://vimeo.com/103515951"

"

The"project"required"significant"stakeholder"consultation"during"preGproduction"and"also"

drew"upon"Waracle's"extensive"web"backGend"integration"experience"to"integrate"

with"JLL"internal"systems"such"as"Siteminder."During"the"project"Waracle"developed"a"strong"

working"relationship"with"JLL"thanks"to"a"closely"projectGmanaged"and"pragmatic"approach"

to"development."

!

Virgin"Atlantic"G"Flight"Tracker"App"

Waracle"developed"the"Flight"Tracker"Mapping"app"for"Virgin"Atlantic."The"app"enables"

users"to"view"all"Virgin"Atlantic"flights"in"realGtime"on"a"3D"spinning"map."RealGtime"flight"

information"such"as"current"location,"altitude"and"speed"are"all"accessible"through"the"app"

alongside"flight"plan"and"flight"alert"functionality.""

"

https://vimeo.com/61635257"

"

The"brief"we"were"given"was"complex"as"the"app"required"enterpriseGlevel"integration"with"

Windows".NET"server"architecture"and"Virgin’s"live"aircraft"dataGstream."Due"to"our"

experience"with"Windows".NET"server"architecture"our"inGhouse"web"and"app"team"had"to"

perform"strict"dueGdiligence"on"the"technical"environment"before"creating"a"detailed"preG

production"schedule"that"prescribed"a"riskGmanaged"technical"solution.""

"

https://itunes.apple.com/gb/app/virginGatlanticGapp/id347564786?mt=8"

The"SFA"G"Scotify""

Waracle"were"chosen"ahead"of"competition"from"across"the"UK"to"design"and"develop"the"

Scotland"National"Teams"iPhone"and"Android"apps."The"app"enables"users"to"view"squad"

information,"match"stats"and"news."Also,"the"app"features"“Scotify”,"an"idea"conceived"

by"Waracle"that"allows"fans"to"create"their"own"football"character"by"choosing"iconic"strips"

and"haircuts"and"uploading"a"photo"of"themselves"through"social"media."The"app"reached"

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12"

number"one"on"the"app"store,"was"featured"in"national"press"such"as"BBC"Scotland"and"also"

trended"on"Twitter"for♯Scotify."

"

https://vimeo.com/61003478"

The"apps"were"developed"natively"across"iOS"and"Android"and"were"delivered"in"8"

weeks."Waracle"continue"to"support"the"SFA"with"a"robust"Service"Level"Agreement."

https://itunes.apple.com/gb/app/scotlandGnationalGteams/id458313302?mt=8"

https://play.google.com/store/apps/details?id=com.waracle.SFA&hl=en"

!

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Imperial"College"London"G"InfoMatch"BioResource"Application"

"

The"Imperial"College"London"BioResource"project"is"a"groundGbreaking"development"in"

medical"studies"and"mobile"technology."The"technology"enables"ICL"to"increase"patient"

engagement"and"retention"in"clinical"trials"by"allowing"patients"to"accept"invitations,"make"

appointment"bookings"and"participate"in"surveys"through"a"customGbuilt"'gamified'"mobile"

app"across"iOS"and"Android"that"integrates"natively"with"the"devices"contacts,"calendar,"

photo"album"and"camera.""

"

https://vimeo.com/103517280"

The"required"solution"consists"of"a"whiteGlabel,"fully"scalable,"clientGserver"system,"

gamification"apps"for"iPhone,"Android,"iPad"and"Android"Tablet,"a"webGbased"CMS,"a"webG

service"interface"and"a"backGend"database."

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13"

Technology%recommendation%

Scotmid"needs"to"adopt"the"right"technology"to"ensure"the"performance"and"longevity"of"

the"SMA."Waracle"have"extensive"experience"in"selected"the"'bestGfit'"technology"based"on"

your"short,"medium"and"longGterm"requirements."

%

Recommendation!

""

Based%on%the%requirement%for%multiple%platform%support,%Waracle%would%recommend%

taking%a%hybrid%application%approach%at%this%stage%to%target%iOS%(mobile)%and%Android%

(mobile).%

%

By%taking%this%approach,%it%would%allow%Scotmid%to%enter%the%market%relatively%quickly%

using%a%single%codebase%to%deploy%across%iOS%and%Android.%In%future%phases%it%would%always%

be%possible%to%add%more%native%components%to%the%hybrid%base,%or%target%other%platforms%

such%as%Web/Windows8.%

"

Context-

There"are"three"broad"approaches"to"app"development;"native,"hybrid"and"HTML."This"

section"will"assess"these"approaches"and"analyse"their"'fit'"with"your"project."

"

Native!Mobile!Applications

To"integrate"closely"with"smartphone"features,"native"applications"should"be"considered."

They"have"the"advantages"of"being"fully"interoperable"with"each"platform’s"native"features"

and"they"provide"a"platformGconsistent"interface"for"the"user."

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14"

However,"they"also"carry"the"most"overhead"in"terms"of"development"time"and"

maintenance"work"as"each"platform"requires"a"distinct"codebase."With"this"approach,"a"

separate"web"presence"would"also"have"to"be"developed"if"desired."

"

Hybrid"Mobile"Applications!

A"hybrid"mobile"application"offers"the"best"of"both"a"responsive"website"and"native"

applications."By"using"a"native"application"to"host"the"mobile"responsive"web"application,"it"

allows"a"tighter"integration"between"the"native"and"web"application"layers."Some"potential"

drawbacks"of"the"hybrid"approach"can"be"working"around"platformGspecific"inconsistencies"

in"their"web"technologies"support,"and"presenting"the"user"an"interface"that"may"not"be"

consistent"with"their"platform’s"native"experience."

"

Support"for"native"integration"tends"to"be"provided"as"plugins"to"hybrid"application"toolkits."

In"terms"of"platform"support,"Android"and"iOS"are"the"most"widely"supported"platforms"for"

these"toolkits,"with"support"across"Windows,"Blackberry,"and"others"varying."This"should"be"

considered"when"choosing"a"development"approach."

!

HTML5"

An"HTML5"mobile"responsive"website"would"offer"the"greatest"device"coverage"with"the"

least"effort."It"allows"users"who"don’t"have"smartphones"to"interact"with"the"system"from"a"

laptop"or"work"computer"so"they"can"still"enjoy"the"benefits"of"collaborative"scheduling."

However,"this"approach"has"limitations"in"how"fully"it"can"make"use"of"smartphone"features"

such"as"the"native"calendar,"contacts,"and"push"notifications."In"addition,"heavy"gesture"

based"interactions"and"complex"animations"can"be"limited"on"mobile"web"at"this"time."

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!

!

15"

Project!Approach!

Creative%

Waracle's"creative"process"has"been"used"to"execute"projects"for"major"clients"and"project"

teams"across"the"UK"and"Europe."

In"preparation"for"developing"SMA,"Waracle"will"carry"out"a"key"and"thorough"strategic"

creative"process"that"will"benefit"both"Scotmid"and"Waracle"greatly"in"understanding"the"

scope,"needs"and"requirements"of"SMA."During"the"creative"process"we"arrange"a"dayGlong"

creative"workshop"at"Scotmid"offices"and"would"then"followGup"with"tasks"such"as:"

"

1. Creating"persona"profiles"and"possible"user"use"cases."

2. Informational"and"functional"architecture"and"structure"of"the"application."

3. First"lowGfidelity"wireframes."

4. An"iteration"of"the"wireframes"based"on"client’s"feedback"G"high"fidelity"wireframes."

5. Signing"off"the"structure"and"the"content"of"the"app."

6. First"design"proposals."

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16"

7. An"iteration"based"on"client’s"feedback."

8. Creating"medium"to"high"fidelity"prototype."

9. User"testing"in"real"environment"with"real"users"(representatives"of"the"major"user"

groups"as"well"as"at"least"one"extreme"user)"with"the"prototype."

10. Collecting"and"analysing"the"data."

11. Informed"improvements"of"the"UI"and"UX"of"the"application"based"on"the"user"feedback."

!

Development%%

We"use"AGILE"methodology"to"manage"the"software"development"lifecycle."Our"

development"process"has"been"created"and"refined"to"facilitate"the"delivery"of"projects"

remotely,"meaning"wherever"you"are,"we"can"deliver"your"project"to"specification."

"

To"ensure"the"project"satisfies"the"initial"project"specification"a"full"development"

specification"will"be"written"at"the"front"end"of"the"project."This"ensures"that"each"team"

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!

17"

member"has"a"single,"concise"document"with"all"the"technical,"design"and"requirements"

information"easily"to"hand."

During"development"we"will"send"you"app"builds"'overGtheGair'"using"a"third"party"system"

called"TestFlight"G"this"means"you"can"review"the"app's"progress"remotely,"as"its"being"

created."

Waracle"utilise"a"cloud"based"project"management"system"that"allows"all"team"members’"

webGbased"access"to"the"project."This"allows"time,"personnel"and"dependency"tracking"to"

ensure"that"tasks"are"completed"on"time"and"to"specification."

Project"transparency"is"important"to"Scotmid"and"Waracle"will"supply"clientGlevel"access"to"

our"integrated"project"management"system,"including"GANTT"charts,"key"project"milestones,"

document"repository"and"realGtime"progress"visibility"on"all"aspects"of"the"project.""

%

Analysis%and%optimisation%

"

Our"Optimisation"team"are"committed"to"the"long"terms"goals"of"app"engagement,"

retention"and"usability."Waracle"provide"these"services"on"a"caseGbyGcase"basis"and"work"

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18"

with"clients"to"understand"their"core"goals."For"Scotmid,"we"propose"to"use"Google"Analytics"

to"track"general"App"Usage"and"create"custom"dashboards"of"key"metrics"and"goals"as"well"

as"provide"custom"monthly"reports."This"approach"consists"of"the"following"services:"

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Onboarding-Optimisation-

The"first"week"a"user"downloads"your"app"is"arguably"the"most"important."Ensuring"the"

signup"process"is"'kink"free'"to"maximise"your"investment"in"building"and"marketing"your"

app."We"work"with"you"to"facilitate"reGengagement"and"analyse"inGapp"signups"(eg"creating"

an"account),"first"use"cases"(eg"what"popular"features"are"used"initially)"and"7"day"retention"

rates"(how"many"users"drop"off"within"7"days)."We"provide"a"monthly"analytics"report"with"

the"following"key"metrics:""

"

• download"figures"

• number"of"accounts"set"up"

• features"used"initially"

• time"in"app/retention"rates"

"

Along"with"advice"on"how"to"improve"each"metric"(eg"recommended"A/B"test"to"come"out"

of"Support"or"Minor"Change"Requests)"

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Usability-Optimisation-

Ensuring"your"app"is"useable"in"the"wild,"by"checking"for"kinks"and"feedback"by"users."We"

work"with"you"to"maintain"user"satisfaction"and"increase"usage"and"look"at"inGapp"usage"of"

features"to"identify"drop"out"points.""We"review"crash"reports"to"identify"frequent"crash"

points."We"also"review"user"feedback"reports"(plus"reviews)"to"identify"common"

issues/requests:"

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19"

Project!Delivery!!

We’ve"estimated"a"project"delivery"for"SMA"based"on"an"extensive"understanding"of"your"

requirements:"

-

We"can"offer"a"fixed"start"date"of"November"3rd"and"a"completion"date"of"February"13th"

2015:"

-

Start-Date:-03/11/14-

End-Date:-13/02/15%

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20"

Specification!!

This"specification"overview"is"designed"to"provide"a"highGlevel"description"of"what’s"included"

in"our"costing."The"specification"will"be"refined"and"shaped"further"during"preGproduction"

and"the"creative"process."

Platforms-included-

• iOS"mobile""

• Android"mobile""

• Web"(CMS)"

App-functionality-

• User"Authentication"via"hosted"database"of"current"members"

• View"list"and"map"of"available"deals"

• Select"appropriate"deal"and"redeem"at"the"point"of"sale"

• Enable"geoGnotifications"

• View"Scotmid"NewsGfeed"

Web-backHend-functionality-

• Content"Management"System"for"CRUD"(create,"read,"update"and"delete)"

• Upload"deals"with"barcode"

• Notify"members"of"new"coupons"

• View"analytics"of"redemptions"by"deal"

Ongoing-analysis-and-optimisation-

• Hosting,"support"and"maintenance"of"the"app"and"web"backGend"platform"

• Onboarding"optimisation"

• Usability"optimisation"

• Monthly"reporting"

! "