Ricardo Tomé "Social Media TV"

“Social Media… TV!”

Ricardo Tomé Ricardo Tomé [email protected]@rtp.pt

RTP / UPLOAD Lisboa / 11 Dez. 2010 / Social Media… TV / © Ricardo Tomé

facebook.comfacebook.com//ricardo.tomericardo.tome

TV 1.0

Lembram-se? ☺TV 1.1


TV 1.1A experiência do DVDA Tv dos extras, da info adicional, da multicâmara…


TV 1.1…e até do Teletexto!


TV interactivaJeff PatmoreBT's head of strategic university research, MIT and the University of Cambridgeg y y g

About 12 years ago, BT experimented with "interactive television," allowing people to send messages to one another over their TV screens. But "we've been there and done that, and we don't want to do it again"


TV 2.0Digital


1.0 TV Analógica

2.0 TV Digital

3.0 TV ....?


“We’re preventing the Internet We re preventing the Internet from coming to TV.”


(the Internet to television...)


Mas a intel disse de uma forma diferente:


“We’re bringing television to the internet.”

Eric B. Kim Intel senior vice president and general manager for Digital Home Group


Connected Television Connected Television Lançada em 2008 pela Yahoo!, e vamos para 2011…

Ainda estaremos na fase do levar os widgets e os clipes de vídeo para a TV?


TV 3.0?


“Social TV”?


“T i l & E ”“Trial & Error”


TV SocialTV Social1.01.0


TV Social 1 0TV Social 1.0


“TV Social”Janeiro / 2009 / current_tv


“TV Social”Setembro / 2009 / FoxFringe & Glee"The LAST thing I want to see on my 52″ plasma is half of the screen covered with the

i i f b h f l h d k "opinions of a bunch of people that I do not know."


“TV Social”

“When the show airs (…) we hit Twitter and we search for “Modern Family” People are watching the show and in real-time… they’re basically… they’re laughingon Twitter. “Ahaha! Love that line!” This means = instant feedback.

Steven Levitan, produtorModern Family


“TV Social”


“TV Social”

iPlayer


3 screens = windows for the world


Fabricantes de Produtos vs.

Produtores de ConteúdosProdutores de Conteúdos

A maioria dos produtores de aparelhos de tecnologia procura uma forma para as soluções de comunicação e partilha estarem disponíveis em todo o lado. Para os produtores de conteúdos, o que importa é o que fazemos com isso de p q p qforma combinada e integrada no próprio programa.


The Water Cooler Effect

H ?Hum?


“The Nielsen Company, which measures television viewership and Web traffic, noticed this month that one in seven people who were watching the Super Bowl and the Olympics opening ceremony were surfing the


Web at the same time.”

Social Media TVSocial Media… TV


51st Grammy Awards


MTV . VMA’s 2010http://vma-twittertracker.mtv.com/live/


obg ;)Ricardo Tomé


Ricardo Tomé "Social Media TV"

Documents

Transcript of Ricardo Tomé "Social Media TV"