Resume Leif wartacz

Leif Wartacz CEO, Executive Sales and Marketing Director

The decision to hire a seasoned sales executive means hundreds of decisions within the sales, marketing and people area will be made in a way that is consistent with the skill set and philosophy of a chief executive officer.

An internationally recognized and respected sales executive with more than 20

years of executive experience in the Nordic countries, Benelux and the UK for

Premier Farnell Group (PFG), a global electronics component distributor with

4,500 employees.

More than 20 years of international experience, a wealth of knowledge in change

management, implementing national sales programs and maintaining sales

volume, product mix, and selling price by keeping current with supply and demand,

changing trends, economic indicators, and competitors. Most distinguishing, is the

record of accomplishment when successful serving calmly in a dynamic industry

with a global perspective. Skillfully untangles and brings order to immensely

complex, multifaceted, and tumultuous situations, all while creating transparency,

setting priorities, advising fragmented management groups, and facilitating

trusting consensus among stakeholders.

Growing PF’s Nordic and Benelux division into a DKK 800 million

revenue-generating entity, leading the northern European practice to outperform

its peers. As Sales Director, having helped restructure the sales operations for UK

and Ireland with a turnover of DKK 1.5bn. And successfully implemented decisive

strategies for the region, which were subsequently implemented globally,

specifically for improved efficiency and e-commerce globally.

Resides in Copenhagen with my wife of more than 30 years, Janni. I’m an avid

tennis player and triathlon athlete and in our personal time, we enjoy family time

with our three children.

Contact details Leif Wartacz Stærevænget 45, 2791 Dragør, Mobil 93500415, Email [email protected]

mailto:[email protected]

Experience

CEO and Sales Director Europe North Premier Farnell Plc 2011 - 2016, Leeds, Copenhagen, Krakow, Utrecht

P&L responsibility for the North region, Sweden, Denmark, Norway, Finland,

Belgium, Holland, UK and Ireland. Revenue DKK 2.3bn. Restructure European

sales organization with internal and external sales people in 18 countries. CEO Farnell Nordics Farnell Danmark A/S, Farnell AB, Farnell OY Farnell AS 1994 - 2011 Copenhagen, Malmø, Helsinki, Oslo Starting up the Farnell business with offices in Denmark, Sweden, Norway and Finland, turnover 2016 DKK300 mill.

Sales Manager 1986 - 1994, Copenhagen ITT, Mer-el and Compower

R&D Component Engineer 1984 - 1986, Copenhagen Motorola

Responsibilities CEO Nordic and Benelux, Sales Director UK & Ireland responsible for c150 employees, working in a matrix organisation with local sales & marketing , finance & credit functions.

❖ P&L accountability for Benelux and Nordic, revenue of DKK 800 million. ❖ Revenue and pure margin accountable for UK and Ireland, revenue DKK

1.5bn. ❖ Monitoring of the competitor landscape and change the proposition to

maintain rank No. 1 or 2 in each country for High Service component distribution.

❖ Monitor competitor pricing and overall proportion especially website speed and functions are superior versus competitors.

❖ Localise and implement PFG's global initiatives. ❖ Monitor and maintain customer segmentation of +30.000 companies to

ensure sales efficiency and contact strategy. ❖ Develop and maintain sales efficiency programs and maintain customer

contact strategy for internal and external sales people. ❖ Develop and maintain on and offline marketing contact strategy. ❖ Develop and execute activities for online marketing across the region’s

+200.000 customer contacts. ❖ Negotiate key customer contracts in the region. ❖ Negotiate and approve contracts for buildings and cars ❖ Lead key recruitments in region. ❖ Implement local customer loyalty programs. ❖ Implementation of CRM (Salesforce) in region. ❖ Implement Group initiatives "change programs / projects” in the region ❖ Legal and diversity compliance in the region. ❖ Leading talent programs for High Performance employees in the region



Skills

General management

● Integrate all disciplines and align all activities to achieve the

organization's long-range strategic goal and still deliver

quarterly/monthly/weekly/daily numbers whilst balancing all

stakeholders from owners, board members,shareholders, customers to

employees .

Sales coaching

● Prospecting, building relations, call planning, Identifying needs, objection

management, negotiation and closing.

● Managing Performance and Sales leadership for sales managers

● Building efficient sales teams

● Document with CRM systems

● Bringing together external and internal sales teams

HR management

● Objective setting and Incentive schemes

● Team Building

● Recruitment

● Legal compliance

Education Born

DTU Copenhagen / Electronic 1979- 1984, BSc Eng (hon) from DTU, Electronics

Tårnby Gymnasium / Mathematics 1976- 1979

Copenhagen, 31. August 1959



360 resume

June 2016, thirteen colleagues as part of a 360 survey listed ten descriptive words

about me, each bullet point represents an individual

Managers

➢ Leader , Integrity & Trust, Influence, Genius, Creative, Innovative,

Coach, Likeable, Funny, Warm , Approachable

➢ Intelligent , thoughtful , resilient , calm , mentoring , insightful ,

collaborative, human , acting with conviction , commercial.

➢ Focused, Passionate with a determination to deliver continuous

improvements.

Peers

➢ Passionate, Energetic, Empathetic, Strong, Bright, Smart, Dedicated,

Unique, Warm, Driven.

➢ Character, Smart, Outspoken, Tough, Sportive, Wiry, Diplomatic,

Direct, Grounded, Bold

➢ Active sales leader, Positive behaviour, Vision to future, Quick

decision maker.

➢ Energetic, Approachable, Positive, Hard worker, Engaged, Humorous,

Dedicated, Danish Straightforward, Independent

➢ Open, Committed, Caring, Engaged, Experienced, Professional,

Easy to deal with, Liked by his team and very sportive person

➢ Honest, Passionate, Driven, Determined, Engaging, Kind, Supportive,

Sincere, Engaging, Sporty

➢ Kind, approachable, intelligent, Academic, Commercial, Professional,

Honest, Communicative, Intuitive, Bold.

Direct Reports

➢ Straightforward, Honest, Bold, Humorous, Reliable, Passionate,

Energetic, Supportive, Intelligent, Thoughtful.

➢ Clear communication, Confident, Committed, Enthusiastic,

Experienced, Supportive, Walk the talk, Creative, Strategic, Brave,

Direct, Tuff, Respected, Knowledgeable ,Solution-oriented.

➢ Quick thinker, Energetic, Inspire, Workaholic, Sportaholic. Humoristic,

Optimistic, Fighter, Quick learner, Leader.



References John Hirst, former CEO PremierFarnell now NED

Harriet Green former CEO PremierFarnell now Vice President IoT IBM

Neil Harrison , former Vice President PremierFarnell , Now CEO Datwyler

Alan Paterson, former Vice President Europe PremierFarnell, Now Managing Director EMEA ADI



Experience in following areas Psychology Change Management Consulting work Leading HR Legislation Working environment Communication Marketing Coaching and Mentoring Finances Project Management CSR Strategy Business Development



Resume Leif wartacz

Recruiting & HR

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