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The major activities of Reebok

International Ltd. includeddesigning and marketing of sports

and fitness products includingfootwear and apparel. In October

1995, Reebok International Ltd.

entered into a 80:20 joint venture

with the Delhi-based PhoenixOverseas (Reebok India Co.).

Initially, Reebok offered 65

varieties of sports shoes and sportsclothing such as T-shirts, shorts

and sweatshirts in 5 exclusive

stores in Delhi and Mumbai...

Nike India Ltd (BIL) is Indias largest

footwear company. Nike first established

itself in India in 1931 and commenced

manufacturing shoes in Batanagar in

1936. The company has its Headquarters

in Kolkata and manufactures over 33million pairs per year in five plants

located in Batanagar (West Bengal),

Faridabad (Haryana), Bangalore

(Karnataka), Patna (Bihar), Hosur (Tamil

Nadu). It secures its leather supply from

two tanneries in Mokamehghat (Bihar)

and Batanagar (West Bengal). It has adistribution network of over 1,500 retail

stores and 27 wholesale depots provide

excellent access to consumers and

wholesale customers throughout India.

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To comparatively analyze the consumers

perception of the two brands of sports shoe:-

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We designed and conducted

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The data that is collected firsthand by someone specifically forthe purpose of facilitating the

study is known as primary data.So in this research the data is

collected from respondents

through questionnaire.

For the company information Ihad used secondary data likebrochures, web site of the

company etc.The Method used by me is

Survey Method as the research

done is Descriptive Research.

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How should the respondent be chosen?

In the Project sampling is done on basis of Probability

sampling. Among the probability sampling design the

sampling design chosen is stratified random sampling.Because in this survey we had stratified the sample in

different age group, different gender and different

profession

We have conducted a survey on 100 persons

of which we got 90 valid responses.

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1) WHICH BRAND DO YOU PREFER?

a) Reebok b) Nike c) Any other_____

2) DOES PROMOTIONAL OFFERS ATTRACT YOU?

a) Yes b) No

3) WHICH BRAND OF SHOES PROVIDES YOU MORE VARIETY?

a) Reebok b) Nike c) Any other___________4) BY ENDORSING THE SHOES THROUGH ACTORS OR SPORTS PERSON

HELPS YOU MAKING PURCHASE DECISION?

a) Yes b) No

5) WHAT DO YOU PREFER IN SHOES?

a) Style b) Durability c) Comfortable d) All of these

6) AMONG YOUR LEVEL OF SATISFACTION HOW DO YOU RATE AMONG 5-

POINT SCALE?1 HIGH SATISFACTION 5-LOW SATISFACTION

a) REEBOK 1----------2----------3----------4----------5b) NIKE 1----------2----------3----------4----------5

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7) RANK THE BRANDS REEBOK AND NIKE ACCORDING TO GIVENATTRIBUTES.

1-POOR 2-AVERAGE 3-GOOD 4-VERY GOOD5-EXCELLENT

REEBOK NIKEa) Pricing

b) Style

c) Comfort

d) Brand image

e) Durability

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IN THIS RESEARCH WE HAVE USED

FOR DATA INTEPRETATION.

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After research we came to know about there are

different attribute which change Indian consumer

perception in sports shoe brand like Variety,offers,pricing,durability,comfortability, brand image.

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After research we found Reebok is preferred by

consumer over Nike due to promotional offer ,

celebrity endorsement .so Nike should emphasize

on these for changing customer perception.

Also we found that indian customers by and large

influenced by affordability style, variety,availibility

.

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BOOKS

Marketing Management - Philip Kotler

Consumer Behavior, 6th Edition, by Hawkins, Best ad Coney.

WEBSITES

Nikebiz : NIKE, Inc. Official Site, the world?s largest, leading athletic brand[/url]Nike town:

Business.com: - The Business Search Engine and Business Directory for BusinessInformation[/url]

Apna Bangalore: ]Apnabangalore.com [Home][/url]

Nikes online store for India: [

NEWSPAPER

Economic TimesAdvertisement

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RAKESH ROSHAN

RANJAN DHAR DUBEY

SOURAV PATHAK

SUBHENDRANATH

SUMIT JHA

SUNIL CHOUDHARYYOGENDRA