Chapter 1: Eentreprenuer

Introduction:Entrepreneur are the backbone of a nation’s progress. They organise different

factors of production like land, labour and capital and in this process, provide

goods and services to the people.

Entrepreneur creates wealth and gives employment to large sections of the

society. The economically developed nations provide ample evidence to the

emergence of entreprenurial class in those countries. Many underdeveloped

countries have realised the fact that the governments in these countries are

unable to produce goods and services needed by the people and offer

employment.

India requires a good entrepreneurial class for developing small scale and large-

scale Industries. Government at the centre and states are unable to solve the

problem of teeming unemployed. Besides, liberalisation has given an added

impetus to entrepreneurs to start industries in small scale and large-scale

sectors.

Therefore the government both at the central level and the state level are taking

increased interest in promoting the growth of entrepreneurship. Individuals are

being encouraged to form new businesses and are being provided such

governmnent support as tax incentives, buildings, roads and a communication

system to facilitate this creation process. The encouragement given by the

central and state government should continue in future as it realized that the

new entreprises creates jobs and increase the economic output of the region.

Meaning:The word entrepreneur is drived from the French word ‘enterprendre’. It means

to undertake. An entrepreneur is a person who has a possession of new

entreprise, venture or idea and assume a greater significance in inheriting risk

and outcome of the business.

The main reson for an entrepreneur to start a busines entreprise is because he

comprehence the venture for his individual satisfaction and has personal stake

in it.an entrepreneur differs in his standing towards the organisation. He is the

owner, bear risk and uncertanities involved in running up of business. An

entrepreneur objective is to be innovative, creative and act as a benefiter to the

organisation in short he is a chang agent.

Entrepreneur is faced with more income uncertanities as his income is

contingent on the performance of the firm. Entrepreneur is not indused to

involve in fradulant behaviour as a enterprise belongs to him and he cannot mis

practise with his own shares.

Entrepreneur is required to have certain qualifications and qualities like high

motivational power, innovative thinking, risk bearing ability etc. An

entrepreneur deals with frauds and failures as a part of his learning experience

for his entreprise.

Definitions:

The Oxford English Dictionary defines entrepreneur as “ One who

undertakes an business profitable by his skill, intellgence and wealth”.

According to Evans “ entrepreneurs are person who initiate, organise,

manage and control the affairs of a business unit that combines the factors

of production to supply goods and services whether business pertains to

agriculture, industry, trade or profession”.

According to Richard Cantillon “ the agent who buys means of

production at certain prices in order to combine them into a product that

he is going to sell at prices that are uncertain at the moment at which he

commits himself to his cost”.

Characteristics of a Good Entrepreneur

1.Creativity: Creativity is an ability to bring something new into existence. Innovation is the

process of doing new things, and creativity is a pre-requisite to innovation. An

entrepreneur should be creative, because ideas usually evolve through a

creative process whereby imaginative people bring them into existence,

nurture them and develop them successfully.

2.Mental Ability: An entrepreneur must be reasonably intelligent and should have creative

thinking and must be able to analyse various problems and situations. He

should be able to

anticipate changes and must be able to study the various situations under which

the decisions have to be made.

3.Human relation: An entrepreneur must maintain good relations with his customers. He must also

maintain good relations with his employees if he is to motivate them to perform

their jobs at a high level of efficiency. In order to maintain good human relation

he should have emotional stability, personal relations, tactfulness and

consideration.

4.Leadership: The qualities of leadership will enable a person to stand apart in whatever

profession he might be in. leadership is the basic quality of entrepreneurs. This

spirit keeps him forward in any field. The quality of his leadership is clear from

his personal relationship, mode of handling a problem, generating resources and

taking others in his own strides. Those, enterprises, which are endowed with a

resource of leadership, will always be prominent in the market.

5.Team building: An ideal entrepreneur is one who has the ability to build a team. A team is a

group of individuals with common purpose that is focused and aligned to

achieve a specific task or a set of outcomes. A good team will be able to share

knowledge, core competency, and goals.

6.Achievement, motivation: Entrepreneurs have a high need for achievement and are guided by their inner

self, motivating the behavior towards the accomplishment of goals. Most of the

successful entrepreneurs are attracted to this innovative career, because it is

challenging and demands a high degree of intelligence and involvement.

Achievement, motivated entrepreneurs are the doers. They always accept any

challenge and take a calculated risk to do something worthwhile. In India, we

have a number of such entrepreneurs who are achievement motivated.

7.Problem solving: An entrepreneur should learn to face problem and not avoid them. He should

define the problem, gather information, identify various solutions, evaluate

alternatives and select the best option, take action, and finally evaluate the

action taken.

8.Communication ability: An entrepreneur should have the ability to communicate effectively. Good

communication means both the sender and the receiver of the message

understand each other. An entrepreneur is more likely to succeed if he can

communicate effectively with his employees, creditors, suppliers and

customers.

9.Goal orientation:

Human behavior is goal oriented. Therefore, goal setting is a necessary part of

all the activities. Without goals, different members may go in directions. A

successful entrepreneur is goal oriented. The goals must be as specific as

possible so that all employees can feel a sense of achievement when goal is

attained.

10. Risk taking and decision-making ability:Entrepreneurs are persons who take decisions under the conditions of

uncertainty, and therefore they are willing to bear risk.

Qualities of entrepreneur

1. Creative

2. Innovative

3. Risk taker

4. Capital generator

5. Leader

6. Motivator

7. Energetic

8. Commited

9. High perseverance person

10. Able to assume responsibility

11. Able to deal with failure

12. Good manager

13. Self confidence

14. Flexible to change

15. Dynamic

16. Profit oriented

17. Optimist Versatile

18. Achiever

19. Resourceful

20. Goal directed

21. Low need for status and power

22. Problem solver

23. Knowledgeable in technology

An entrepreneur should have qualities of many individuals in one. He should be

resourceful to bring capital and management. He should have a vision for

future. He should be an example setter and a good leader. He should be

energetic, yet flexible to environmental changes. A good entrepreneur should

have good knowledge of product and technology. He should have a quest for

success and achievement. He should have capability to build an organization

culture.

Chapter 2: Ratan Tata:

Ratan Naval Tata, KBE, is an Indian businessman who became chairman of the

Tata Group in 1991, a Mumbai-based conglomerate. He is a member of a

prominent Tata family of Indian industrialists and philanthropists.

Born:  December 28, 1937 (age 74) Mumbai.

Education:  Harvard Business School, Cornell University, Harvard University.

Residence: Colaba, Mumbai, India.

Nationality: Indian.

Ethnicity: Parsi.

Occupation: Chairman of Tata group.

Year active: 1962-present.

Religion: Zoroastrian.

Awards:  Lifetime Achievement Award(2012),

Padma Bhushan (2000), 

Padma Vibhushan (2008).

Siblings:  Noel Tata

Among many other honors accorded him during his career, Tata received the

Padma Bhushan, one of India’s most distinguished civilian awards, in 2000 and

Padma Vibhushan in 2008 and Lifetime Achievement Award awarded by

prestigious Rockefeller Foundation in 2012. He has also been ranked as

India's most powerful CEO.

Early life:Ratan is the great-grandson of Tata group founder Jamsetji Tata. Ratan's parents

separated in the mid-1940s, when he was seven and his younger brother Jimmy

was five years old. Their mother moved out and both boys were raised by their

grandmother Lady Navajbai.

Tata started sol in Bombay at Campion School, Bishop Cotton School, and

Shimla and finished at Cathedral and John Connon School. Ratan Tata

completed his B.S. in architecture with structural engineering from Cornell

University in 1962, and the Advanced Management Program from Harvard

Business School in 1975. He is a member of the Alpha Sigma Phi fraternity.

Ratan Tata profile…Ratan Tata is presently the Chairman of Tata Sons, the holding company of the

Tata Group. Ratan Naval Tata is also the Chairman of the major Tata companies

such as Tata Steel, Tata Motors, Tata Power, Tata Consultancy Services, Tata

Tea, Tata Chemicals, Indian Hotels and Tata Teleservices. He has taken Tata

Group to new heights and under his leadership Group's revenues have grown

manifold.

Ratan Tata was born on December 28, 1937, in Bombay. He received a

Bachelor of Science degree in architecture from Cornell University in 1962.

Ratan Tata had a short stint with Jones and Emmons in Los Angeles, California,

before returning to India in late 1962. He joined the Tata Group and was

assigned to various companies before being appointed director-in-charge of The

National Radio & Electronics Company (NELCO) in 1971. Ratan Tata was

appointed Chairman of Tata Industries in 1981. He was assigned the task of

transforming the company into a Group strategy think-tank, and a promoter of

new ventures in high technology businesses, in 1991, Ratan Tata took over the

Chairmanship from JRD Tata. Under him Tata Consultancy Services went

public and Tata Motors was listed in the New York Stock Exchange. In 1998,

Tata Motors came up with Tata Indica, the first truly Indian car. The car was the

brainchild of Ratan Tata. 

Ratan Tata was honored with Padma Bhushan, one of the highest civilian

awards in 2000. He was also conferred an honorary doctorate in business

administration by Ohio State University, an honorary doctorate in technology

by the Asian Institute of Technology, Bangkok, and an honorary doctorate in

science by the University of Warwick.

Career at Tata Sons : Tata began his career at the Tata Empire in 1962; he initially worked on the

shop floor of Tata Steel, shoveling limestone and handling the blast furnace. In

1971, he was appointed the Director of National Radio and Electronics (Nalco),

which was in dire straits when he came on board: with losses of 40% and barely

2% share of the consumer electronics market. However, just when he turned it

around from 2% to 25% market share, the Emergency was declared. A weak

economy and labour issues compounded the problem and Nalco was quickly

near collapse again.

For his next assignment, in 1977 he was asked to turn around the sick Empress

Mills, which he did. However, he was refused an Rs 50 lakh investment

required to make the textile unit competitive. Empress Mills floundered and was

finally closed in 1986.

In 1981, JRD Tata stepped down as Tata Industries chairman, naming Ratan as

his successor. He was heavily criticized for lacking experience in running a

company of the scale of Tata Industries.

In 1991, he was appointed group chairman of the Tata group. As group

chairman, he has been responsible for converting "the corporate

commonwealth" of different Tata-affiliated companies into a cohesive

company. He has been responsible for the acquisition of Tetley, Jaguar Land

Rover and Corus, which have turned Tata from a largely India-centric company

into a global business, with 65% revenues coming from abroad. He also pushed

the development of Indicia and the Nano. He

is widely credited for the success of the Tata Group of companies, especially

after the liberalization of controls after the 1990s.

In August 2007, Ratan Tata led Tata Group's acquisition of British steel

maker Corus. At that time, this was the largest takeover of a foreign company

by an Indian company, and resulted in Tata Group becoming the fifth largest

steel producer in the world. According to the BBC, however, some

analysts criticized the move, saying that Tata Group had overpaid for Corus and

had prioritized national pride before its shareholders.

Tata is set to retire in 28 December 2012 to be succeeded by Cyrus Mistry, the

44-year-old son of Pallonji Mistry and managing director of Shapoorji Pallonji

Group.

Qualities of Ratan Tata as an Entrepreneur…..

1.Visionary :

“One hundred years from now, I expect the Tata’s to be much bigger than it is

now. More importantly, I hope the group comes to be and regarded as being the

best in India…..best in the manner in which we operate, best in the products we

deliver and best in our values system and ethics. Having said that, I hope that a

hundred years from now we will spread our wings far beyond India”.

2. Risk taker:

“If you put a gun to my head, you had better take the gun away or pull the

trigger because I’m not moving”.

3. Strategist: “He is a deep thinker and extremely strategic. He is always 2-3 steps ahead”.

4. Change champion: “Ratan Tata was the chief architect of the Corus deal. I was worried about

the magnitude and the amount of money. But he instilled confidence”.

5. A man of integrity:

“Tata has shown that there is no other way he will do business other than do it

ethically”.

6. Expertise:

“When you come to him for a critical decision, he will give you a very quick

answer, his responses would be crisp, and leaving no room for doubts…His

involvement in cross-border deals could be quite significant. And that’s

precisely what gives the CEOs the confidence to move ahead with doubts”.

Ratan Tata’s contribution towards Corporate Social Responsibility (CSR)“CSR is contributing responsibility, commitment of business to behave ethically

and contribute to economic development while improving the quality of life of

the work force and their families as well as community and society at large.

Therefore it is clear that meaning of CSR is twofold on one hand it exhibits the

ethical behavior in an organization towards internal and external stakeholders

on the other hand it denotes the responsibilities of an organization towards the

environment and society in which it operates”

The simplest and most significant definition of CSR was given by Mahatma

Gandhi who said “Wealth created from the society has to be ploughed back

into society”. The term CSR was in common use only after 1970s after many

multi National Corporation coming forward and thinking beyond profit for the

benefit of the stakeholders. ISO 26000 is a recognized international standard for

CSR.

CSR makes a society socially responsible, makes it strive to make profit, makes

it obey the law, be ethical, be a good corporate citizen.

The concept of social responsibility for business is probably most advance in us

and in western societies then in developing and emerging economies. Thus to

sum up CSR can be defined as the ethical behavior of a company towards

society. It means engaging directly with local communities, identifying their

basic needs and

integrating their needs with business. The government perceives CSR as the

business contribution to the nation’s sustainable development; it directs

business how to take into account the economic, social and environmental

impact. CSR is a concept which suggests that commercial co-corporation must

fulfill their duties providing cause to the society.

CSR is also known as corporate responsibility, corporate citizenship,

responsible business, sustainable responsible business (SRB) or corporate social

performance. CSR focuses on business with perception of society. It promotes

public interest by encouraging community growth and development and

voluntarily eliminating practices that harms public share regardless of legality.

CSR focuses on benefit of triple bottom line, people, planet and profit. However

practices of CSR are subject to much debates and criticism. Critics argue that

CSR distract fundamental economic role of business. It is nothing more than

super ficial window dressing of financial statements to avoid the interference of

government, to which act as a watchdog over multinational companies. CSR is

essential to avoid organization mission as well as guides the company to stand

for the consumers.

Approaches of Corporate Social Responsibility:

Philanthropy:

There are others who view SR as philanthropy. In India it is widely recognized

fact that house of Tata’s is more for its act of philanthropy for more than a

century. Tata’s was the first industrialist to come to rescue of Gujarat

earthquake divested people. When Gujarat was shattered by the worst

earthquake, companies provided most immediate emotional relief for the people

who were encious for their news of their families. Medical assistance provided

and services were also provided by such companies.

Sponsoring social and charitable causes:

Some entrepreneur had not only built in industrialist empires but also

contributed individually to certain social and charitable cause. JRD Tata’s

contribution to the growth of Indian airlines population related research

education of the under privilege has set an example for various industrial houses

in India.

Chapter 3: Tata Industry….

India’s largest business group

With businesses in seven

sectors,

And operations in over 80 countries;

With products and services available in over 85

countries

And over 456,000 employees.

Group revenue of $ 100.09

bn;

58% in geographies other than India.

Founder and Chairman Established by Jamsetji Tata in 1868.

Head quarter Mumbai and Navi Mumbai, Maharashtra, India.

Ratan N Tata is the chairman of Tata sons, the Tata promoter company.

Revenues us$ - 62.50 billion 9th (Feb. 2008).

Brand finance, uk- based consultancy firm, recently valued the Tata

brand at $ 11.4 billion and ranked it 57th among the world’s top 100

brands.

Introduction:Tata Group is an Indian multinational conglomerate company headquartered

in Mumbai, Maharashtra, India. It encompasses seven business sectors:

communications and information technology, engineering, materials, services,

energy, consumer products and chemicals. Tata Group has operations in more

than 80 countries across six continents and its companies export products and

services to 80 nations. It has over 100 operating companies each of them

operates independently out of them 31 are publicly listed. The major Tata

companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata

Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan

Industries, Tata Communications and Taj Hotels. The combined market

capitalization of all the 31 listed Tata companies was $89.88 billion as of March

2012. Tata receives more than 58% of its revenue from outside India.

The group takes the name of its founder, Jamsetji Tata, a member of whose

family has almost invariably been the chairman of the group. The current

chairman of the Tata group is Ratan Tata, who took over from J. R. D. Tata in

1991. The company is currently in its fifth generation of family

stewardship. Tata Sons is the promoter of all key Tata companies and holds the

bulk of shareholding in these companies. The chairman of Tata Sons has

traditionally been the chairman of the Tata group. About 66% of the equity

capital of Tata Sons is held by philanthropic trusts endowed by members of

the Tata family.

The 2009, annual survey by the Reputation Institute ranked Tata Group as the

11th most reputable company in the world. The survey included 600 global

companies. The Tata Group has helped establish and finance numerous quality

researches, educational and cultural institutes in India. The group was awarded

the Carnegie Medal of Philanthropy in 2007 in recognition of its long history of

philanthropic activities.

History:The Tata Group was founded as a private trading firm in 1868 by entrepreneur

and philanthropist Jamsetji Nusserwanji Tata. In 1902 the group incorporated

the Indian Hotels Company to commission the Taj Mahal Palace & Tower, the

first luxury hotel in India, which opened the following year. After Jamsetji

death in 1904, his son Sir Dorab Tata took over as chair of the Tata Group.

Under Dorab’s leadership the group quickly diversified, venturing into a vast

array of new industries, including steel (1907), electricity (1910), education

(1911), consumer goods (1917), and aviation (1932).

Following Dorab’s death in 1932, Sir Nowroji Saklatwala became the group’s

chair. Six years later Jehangir Ratanji Dadabhoy Tata (J.R.D.) took over the

position. His continued expansion of the company into new sectors—such as

chemicals (1939), technology (1945), cosmetics (1952), marketing, engineering,

and manufacturing (1954), tea (1962), and software services (1968)—earned

Tata Group international recognition. In 1945 Tata Group established the Tata

Engineering and Locomotive Company (TELCO) to manufacture engineering

and

locomotive products; it was renamed Tata Motors in 2003. In 1991 J.R.D.’s

nephew, Indian business mogul Ratan Naval Tata, succeeded him as chairman

of the Tata Group. Upon assuming leadership of the conglomerate, Ratan

aggressively sought to expand it, and increasingly he focused on globalizing its

businesses. In 2000 the group acquired London-based Tetley Tea, and in 2004 it

purchased the truck-manufacturing operations of South Korea’s Daewoo

Motors. In 2001 Tata Group partnered with American International Group, Inc.

(AIG) to create the insurance company Tata-AIG.

Bombay House, the head office of Tata Group

Type Private

Industry Conglomerate

Founded 1868

Founder(s) Jamsetji Tata

Headquarters Mumbai, Maharashtra, India

Area served Worldwide

Key people Ratan Naval Tata(Chairman)Cyrus Pallonji Mistry(Deputy Chairman)

Products Automotive, steel, information technology, electricity generation, chemicals, beverages, telecom, hospitality, retail, consumer goods, engineering goods

Revenue  US$ 100 billion (2011-12)

Profit  US$ 5.23 billion (2011-12)

Total assets  US$ 77.7 billion (2011-12)

Owner(s) Tata Sons

Employees 455,947 (2011-12)

Subsidiaries List of subsidiaries

Website www.tata.com

The Tata Group of Companies has always believed strongly in the concept of

collaborative growth, and this vision has seen it emerge as one of India's and the

world's most respected and successful business conglomerates. The Tata Group

has traced a route of growth that spans through six continents and embraces

diverse cultures. The total revenue of Tata companies, taken together, was $83.3

billion (around Rs3, 796.75 billion) in 2010-11, with 58 per cent of this coming

from business outside India. In the face of trying economic challenges in recent

times, the Tata Group has steered India’s ascent in the global map through its

unwavering focus on sustainable development. Tata companies employ over

455,947 people worldwide. It is the largest employer in India in the Private

Sector and continues to lead with the same commitment towards social and

community responsibilities that it has shown in the past.

 

The Tata Group of Companies has business operations (114 companies and

subsidiaries) in seven defined sectors – Materials, Engineering, Information

Technology and Communications, Energy, Services, Consumer Products and

Chemicals. Tata Steel with its acquisition of Corus has secured a place among

the top ten steel manufacturers in the world and it is the Tata Group’s flagship

Company. Other Group Companies in the different sectors are – Tata Motors,

Tata

Consultancy Services (TCS), Tata Communications, Tata Power, Indian Hotels,

Tata Global Beverages and Tata Chemicals.

 

Tata Motors is India’s largest automobile company by revenue and is among

the top five commercial vehicle manufacturers in the world. Jaguar and Land

rover are now part of Tata Motor’s portfolio.

 

Tata Consultancy Services (TCS) is an integrated software solutions provider

with delivery centres in more than 18 countries. It ranked fifth overall, and

topped the list for IT services, in Bloomberg Business week's 12th annual 'Tech

100', a ranking of the world's best performing tech companies.

 

Tata Power has pioneered hydro-power generation in India and is the largest

power generator (production capacity of 2300 MW) in India in the private

sector.

 

Indian Hotels Company (Taj Hotels, resorts and palaces) happens to be the

leading chain of hotels in India and one of the largest hospitality groups in Asia.

It has a presence in 12 countries in 5 continents.

 

Tata Global Beverages (formerly Tata Tea), with its major acquisitions like

Tetley and Good Earth is at present the second largest global branded tea

operation.

Type Public

Traded as BSE: 500570 (BSE SENSEX Constituent)NSE: TATAMOTORSNYSE: TTM

Industry Automotive

Founded 1945

Founder(s) J. R. D. Tata

Headquarters Mumbai, Maharashtra, India.

Area served Worldwide

Key people Ratan Tata (Chairman)Karl Slym (Managing Director)

Products AutomobilesCommercial vehiclesAutomotive parts

Services Vehicle leasingVehicle service

Revenue US$ 34.575 billion (2012)

Profit  US$ 2.821 billion (2012)

Total assets  US$ 28.540 billion (2012)

Total equity  US$ 6.507 billion (2012)

Employees 59,759 (2012)

Parent Tata Group

Divisions Tata Motors Cars

Subsidiaries Jaguar Land RoverTata DaewooTata Hispano

Tata Steel Limited

Type Public

Traded as NSE: TATASTEEL,BSE: 500470 

(BSE SENSEX Constituent)

Industry Steel

Founded 1907

Founder(s) Dorabji Tata

Headquarte

rs

Mumbai, Maharashtra, India [1]

Area served Worldwide

Key people Ratan Tata (Chairman)

Hemant M. Nerurkar (MD)

Products Steel, flat steel products, long

steel products, wire products,

plates

Revenue US$ 27.738 billion (2012)

Profit US$ 1.125 billion (2012)

Total assets US$ 28.904 billion (2012)

Total equity US$ 8.445 billion (2012)

Employees 81,622 (2012)

Parent Tata Group

Subsidiaries Tata Steel Europe

Website www.tatasteel.com

Type Public

Traded as BSE: 532540

NSE: TCS

BSE SENSEX Constituent

Industry IT services, IT consulting

Founded 1968

Founder(s) J R D Tata

Headquarters Mumbai, Maharashtra, India

Area served Worldwide

Key people Ratan Tata

(Chairman)

N. Chandrasekaran

(CEO & MD)

Services IT, business consulting and

outsourcing services

Revenue  US$ 10.17 billion (2011/12

Profit  US$ 2.2 billion (2011/12

Employees 254,076 (Sep 2012)

Parent Tata Group

Subsidiaries CMC Limited

TCS China

TRDDC

Website www.tcs.com

Type Public (BSE: 500770)

Industry Chemicals

Founded 1939

Founder(s) Dorabji Tata

Headquarters Mumbai, India

Area served Global

Key people Ratan Tata, Murali Sastry (Chief

Innovation Officer)

Products Basic and industrial chemicals,

nitrogenous and phosphaticfertilizers,

industrial finishing

products, coatings and crop nutrition’s

Revenue   95.43 billion (US$1.74 billion)

(2009-2010)

Operating

income

15.59 billion (US$283.74 million)

Profit 7.23 billion (US$131.59 million)

Employees 4,645 (2011)

Parent Tata Group

Subsidiaries Tata Chemicals Europe

Website www.tatachemicals.com

Tata Teleservices Limited

Type Public (BSE: 532371)

Industry Telecommunications

Founded 1996

Headquarter

s

Mumbai, Maharashtra, India

Key people Ratan Tata

(Chairman)

Srinath Narasimhan

(MD & CEO)

Products Fixed-line and telephony,

broadband and fixed-line

internet services, digital

television and network servic

es

Revenue 3,191 crore (US$580.76

million)(2011)

Parent Tata Group

Divisions Tata Do Como (CDMA/GSM)

Virgin Mobile

India (CDMA/GSM)

Website www.tatateleservices.com

Tata Global Beverages Limited

Type Public

Traded as BSE: 500800,NSE: TATAGLOB

AL

Industry Non-alcoholic beverages

Founded 1964 (Calcutta)

Founder(s) JRD Tata

Headquarter

s

Kolkata, West Bengal, India

Key people Percy T. Siganporia (CEO &

MD)

Products Tea, coffee, dairy products,

water, pepper and other

plantation crops

Revenue US$ 1.16 billion (2011-12)

Employees 3,166 (2011)

Parent Tata Group

Subsidiaries Good Earth Teas

Tata Coffee

Tetley

Website www.tataglobalbeverages.co

m

Vision, Mission and Values..

Mission: to be a competitive values provider in international business for

group companies and all our partners.

Vision: become a globally networked enterprise seizing opportunities

worldwide to generate USD 25 million annual profits by 2012.

Values: Integrity, spirit, ability, passion for excellence, unity.

Ranks Achieved

TATA Steels: 5th largest steel maker in the world.

TATA Motors: Among the top five commercial vehicle

manufactures in the world.

TCS: Leading global software company.

TATA Tea: 2nd largest branded tea company in the world.

TATA Chemicals: world’s 2nd largest manufacturer of soda ash.

TATA Communication: world’s largest wholesale voice carriers.

Mergers and Acquisitions

TATA communications acquired CEC (china enterprises communication)

with 50% stake in June 2008.

TATA motors acquired jaguar and land rovers (UK based) with a value of

$ 2.3 billion in March 2008.

Telco construction Equipment Company acquired huge telecom India

(Spain based) with 79% stake in March 2008.

Strategies

Expending globally (globalization strategy)

Acquiring other companies in different countries.

No frill strategy ; “ a low frill strategy combine a low price and low

values added, low perceived products/ services benefits and a focus on a

price sensitive market segments.

Maintain the cost of raw materials as lowest as possible and achieve the

lowest cost of final products.

Invested a huge amount in research and development in order to achieve

the highest degree of quality at lowest price.

SWOT Analysis

Strength: Resources and capabilities (people and raw materials)

Vast experience (steel and automobiles)

The business model (TBEM is a model determining the quality

movement in the group)

Weaknesses: Distribution

Value chain innovation

Macro environment

In order to serve the global markets with high quality and low price.

Opportunities: New markets

Exports

Acquisitions

E.g. Jaguar and land rover.

Threats: India’s recent mergers of global markets

E.g. vodafone, reliance.

Products and Services for CONSUMERS

Agriculture Automobiles Beverages

Charter flights Cooling appliances Crockery

DTH television Financial services Food

Holidays homes Hotels Housing

Jewelry Leathers Retail

Solar appliances Telecommunications Watches and clocks

Products and Services for BUSINESSES

Advanced composites Aerospace Agricultural products

Automotive industry Beverages Books

Chemicals Construction Consultancy

Defense Design service E-learning

E-trading Energy Engineering

Financial services Food products IT

Hospitality Industrial equipments Funding

Chapter 4: Review of Literature

1. Law of the land should have sanctity; No

restropective tax: Ratan Tata

December 9, 2012 | PTI

MUMBAI: The outgoing Chairman of the Tata group Ratan Tata is "rattled" by

India's current image emerging from scams and retrospective taxation, and

wants the government to give an "irreversible commitment" that law of the land

has sanctity. "Never before has India had that kind of image," he said in a

freewheeling interview to PTI three weeks ahead of his retirement on December

28 after serving the group for 50 years including 21 years as Chairman.

2. Tata’s won't get into airline business: Ratan

Tata

December 9, 2012 | PTI

MUMBAI: Once pioneers in civil aviation, the Tata group are unlikely to get

into the sector because of "destructive competition", its outgoing Chairman

Ratan Tata indicated today. Recalling the group's proposal for a tie up with

Singapore International Airlines (SIA) for a domestic carrier in India in the mid-

1990s, the

Tata patriarch pointed out, "it is a different sector today than it was at that

time.”It is somewhat like telecom. It is proliferated by many...

3. Tata group leaders praise Ratan Tata's

leadership

June 23, 2011 | PTI

NEW DELHI: In the midst of an ongoing search process to find Ratan Tata's

successor to head the country's biggest corporate house, top leaders from the

group have heaped lavish praise on his leadership style. Ratan Tata has been

heading the group since 1991 as Chairman of the group's promoter company

Tata Sons and is scheduled to retire in December next year. A search committee

has been tasked to find Ratan Tata's successor to head the salt-to-software...

4. Group not pushing me out, my desire to quit:

Ratan Tata

September 3, 2010 | PTI

NEW DELHI: Asserting that he was not being pushed out as chairman of the

$71 billion conglomerate Ratan Tata said that he opted out of the selection

committee to avoid giving the impression that he is influencing the succession

plan. "I don't want to leave the company in a wheel chair or in a box," Ratan

Tata told news

channel ET Now in an interview. "The company is not pushing me out. It is my

desire," he said. The comments come in...

5. Tata’s name members of search panel to find

Ratan's successor

August 7, 2010 | PTI

NEW DELHI: Aiming to find a successor to 72-year-old Chairman Tata Group

today named five members of a search panel that includes N A Soonawala . The

panel includes two other senior group directors R K Krishnakumar and Cyrus

Mistry, and group adviser and lawyer Shirin Bharucha and influential British

businessman Lord Bhattacharya. Tata’s had announced on August 4 that a

search panel would be set up to find the next leader for the USD 71 billion...

6. Ratan Tata denies 'venal' business environment

comment

December 8, 2012 | AFP

NEW DELHI: Tycoon Ratan Tata denied on Saturday calling India's business

environment "venal" or accusing the government of "inaction" in media

interviews. A statement by the tea-to-steel group said Tata has always supported

Congress

Prime Minister Manmohan Singh and the "last thing" he would wish to do is to

be a critic as had been reported by a number of media outlets. In Tata's

interviews, he spoke about "coherence in implementation of government...

7. Lack of government support preventing Indian

industry from competing with China, says

Ratan...

December 7, 2012 | AFP

MUMBAI: The outgoing head of the Tata business empire, Ratan Tata warned

on Friday that a lack of government support was preventing Indian industry

from competing with China and lashed out at a "venal" business environment.

In interviews published ahead of his retirement as chairman this month, Ratan

Tata criticized what he called a lack of coherence in government policy and said

the Mumbai-based group's ethical standards had...

8. Relationship with Tata Motors goes much

higher and much deeper: Mike Manley, COO,

and Fiat and...

December 6, 2012 | Ketan Thakkar & Satish John, ET Bureau

MUMBAI: Mike Manley, 48, steered the Jeep brand for Fiat Chrysler to its

preeminent position today. In September 2011, Manley was given the dual

charge of the Asia-Pacific region, with a key mandate to turnaround Fiat in

India. Manley has come with his India plan. India will be "fundamental" for us,

says Manley on whether it is make or break time for Fiat in India. Manley, chief

operating officer of Fiat and Chrysler in Asia has...

9. British industry hurt by costs, 'dying' supply

chain: Ratan Tata, chairman of Tata Group

December 5, 2012 | Reuters

LONDON: Ratan Tata, the chairman of Tata Group, has said that British

industry is being hit by costs and a "dying" supply chain, in an interview with a

British newspaper published on Wednesday. Tata group owns Jaguar Land

Rover , Tata Steel and Tetley Tea in Britain , and operates 19 companies with a

45,000-strong workforce across Europe, according to its website. "The...

10.LSE confers fellowship to Ratan Tata

July 13, 2007 | PTI

NEW DELHI: Tata Sons Chairman Ratan Tata has been given honorary

fellowship of the London School of Economics and Political Science for his

contribution to

the global industry. "We honor Ratan Tata for his achievements in the fields of

entrepreneurship, industrial leadership, building up knowledge economy. Tata is

an iconic name in India, thanks to Ratan Tata's efforts around the world," LSE's

Professor Desai said in a statement. Honorary fellowships are awarded by LSE

each...

Chapter 5: Research Methodology Used

The purpose of methodology is to describe the process in research work. This

includes the overall research design, data collection, the field survey &analysis

of data.

RESEARCH DESIGN:

Research design is the arrangement of conditions for data collection & analysis

of data in a manner that aims to combined relevant to research purpose with

economy in procedure.

A research design is the master plan or model for conduct of formal

investigation. It is blue print that is followed in completing study.

The research conducted by me is BASIC RESEARCH. Often basic research is

called theoretical, pure or fundamental research. It is not directly concerned

with solving marketing problems. The main aim is to improving academic

knowledge about the subject matters. Basic research is conducted for the sake of

knowledge. Basic research does not deal with commercial problems.

DATA COLLECTION:

1. Primary Data :

Is Ratan Tata is an idol for upcoming Entrepreneur?

It has been represented in the below chart.

It has been cleared in the above chart that

Yes - 32%

No – 18%

32% people say yes it is an example for upcoming entrepreneur as the way Ratan Tata has made his courier and build an empire in current scenario.

18% people say that there are many entrepreneurs from which we can gain the knowledge.

Secondary Data:

The secondary data has been collected from the following source:

Books

Data through internet source

SAMPLE SIZE:

Sample size refers to the number of items to be selected from the universe to

constitute a sample. The concept of sample size is a relative one as it depends

on the size of the population. The sample selected by me is random sampling of

50.

Chapter 6: Appendix

Tata Steels:

Tata Steel will redeem all its convertible alternative reference securities (CARS)

at a premium of 123 per cent by September 5. This will result in an outgo of Rs

2,602 crore.

Tata Steel is paying off its liability due under CARS to the extent of $471

million for the principal amount, along with accrued interest of $1.9 million for

the last six months on the maturity date (September 5), the company said in a

statement.In 2007, Tata Steel, in a bid to part-finance the Corus acquisition,

raised $875 million through issue of CARS which matured in 2009. The

company came up with an exchange offer for CARS holders in 2009.

According to the offer, the investors had the option of switching over new

foreign currency convertible bonds (FCCBs) maturing in November 2014 or

stick with the

Tata Motors:

India's Tata Motors on Thursday reported full year profit more than trebled,

driven by higher sales in its home market and improved profitability at its UK-

based Jaguar and Land Rover unit.

The company, India's largest truck and bus maker, reported a consolidated net

profit of 92.74 billion rupees ($2.05-billion U.S.) for the year ended March,

compared with 25.71 billion rupees a year ago.

Tata Global Beverages:

We recommend a buy in the stock of Tata Global Beverages from a short-term

perspective. It is seen from the charts of the stock that it has been on an

intermediate-term uptrend since its 52-week low registered at Rs 80 in late

November 2011. However, the stock encountered resistance at Rs 128 in

February and went through a corrective decline until it found support at Rs 100

in early May. There is an increase in daily volumes over the past six trading

sessions. The daily relative strength index has entered the bullish zone from the

neutral region and weekly RSI is moving higher in the neutral region. The daily

moving average convergence divergence indicator has signaled a buy and is

likely to enter the positive territory. The intermediate-term uptrend line is still in

place. We are bullish on the stock from a short-term perspective. We expect its

uptrend to carry forward and reach our price target of Rs 118.5 or Rs 122 in the

days ahead. Traders with short-term perspective can buy the stock with stop at

Rs 111.5.

Tata Teleservice:

Balance sheet - Tata Global Beverages Ltd.

Particulars Mar'12 Mar'11 Mar'10 Mar'09 Mar'08

Liabilities 12 Months

12 Months

12 Months

12 Months

12 Months

Share Capital 61.84 61.84 61.84 61.84 61.84

Reserves & Surplus 2,148.27 1,972.75 1,994.14 1,715.61 1,720.35

Net Worth 2,210.11 2,056.45 2,077.84 1,799.32 1,804.05

Secured Loans 366.85 505.47 496.44 445.36 542.51

Unsecured Loans 0.00 0.00 3.21 309.64 215.00

TOTAL LIABILITIES 2,576.96 2,561.92 2,577.50 2,554.32 2,561.55

AssetsGross Block 246.21 224.39 210.89 192.37 180.76

(-) Acc. Depreciation 106.12 112.37 105.10 95.32 87.24

Net Block 140.09 90.16 83.93 75.20 71.66Capital Work in Progress. 2.69 3.03 5.57 6.90 4.57

Investments. 2,205.70 2,290.91 2,309.05 2,073.67 2,193.77

Inventories 453.47 429.91 378.14 291.10 195.83

Sundry Debtors 90.64 101.90 116.39 91.84 63.50

Cash And Bank 47.47 6.87 5.36 45.65 14.04

Loans And Advances 225.52 160.61 165.38 424.74 523.20

Total Current Assets 817.10 699.29 665.27 853.33 796.57

Current Liabilities 324.29 365.45 319.14 334.93 265.06

Provisions 264.33 177.87 189.04 149.31 278.19Total Current Liabilities 588.62 543.32 508.18 484.24 543.25

NET CURRENT ASSETS 228.48 155.97 157.09 369.09 253.31

Misc. Expenses 0.00 0.00 0.00 7.60 16.38TOTAL ASSETS (A+B+C+D+E) 2,576.96 2,561.92 2,577.50 2,554.32 2,561.55

Tata chemicals:

Tata Consultancy Services On the last trading day of 2011, Tata Consultancy Services (TCS) became the

largest Indian company by market capitalization overtaking Reliance Industries.

The market capitalization of TCS stood at Rs 2.27-lakh crore, against RIL's Rs

2.26-lakh crore. On Friday, RIL touched a 52-week low for the second

consecutive day at Rs 690 in intra-day trade.

Chapter 7: Conclusion

In today’s world every Indian and every entrepreneur is familiar with the big

name called “RATAN TATA”. He is one of the biggest souls of Indian

economy. But there are many facts and figure that made him the souls of our

economy. Every small or big businessman would feel privileged to called Rata

Tata. Earlier in his carrier Mr. Ratan Tata has faced many down comes, he was

not a successful businessman as he is today, and he also made losses with his

companies. But with his strong willpower and eagerness to concern the world

made him what he is today.

After coming in the Tata Empire because of his shire mindset and goal

achieving power he turned around the face of the whole empire. It was his

ability that allowed a common man to buy a car. It was his thought that made

him own the foreign companies and merge them into Tata Empire. Every

entrepreneur must get the full taste of Mr. “RATAN TATA” to make name of

himself and his enterprise.

Chapter 8: Refrences

BIBLIOGRAPHY

- Romeo S. Mascarenhans, Entrepreneurship Management, Vipul

prakashan 161, Shankar Seth Road, Mumbai-400 004.Pg No. 02.

- Riya Rupani, Business Ethics and Corporate Social Responsibility,

Himalaya Publishing House, Super Art Home, Mumbai- 440 044 Pg No.

161.

WEBLIOGRAPHY - www.tata.com

- www.wikepidea.org .

- www.tatasteels.com