Media Data CHARACTERISTICS & DISTRIBUTION 2017 · PDF filezia 22! Aktualności e ......

T E C H N I K A – W A R S Z T A T – H A N D E L

ISSN 1234-480X • Nr ind. 344249 • Czasopismo dostępne w prenumeracie • Cena egz. 9,70 zł (w tym 8% VAT )

7-8(230)

Lipiec 2016

w w w . a u t o e x p e r t . p l

Licensed by:

Zestawienia oferty rynkowej Przegląd produktów dla motoryzacji 62

Tematy numeruElektronika 51

Dodatekspecjalny

Produkt Roku 2016

62-82

Rozrząd 24

Nowe technologie 18

Filtry 22

Aktualności

Roadshow po raz czwarty

Szkolenia techniczne

i atrakcje motoryzacyjne

na torze Jastrząb 12

Technika i serwis

Nie za duży, nie za mały

Coraz mniejsze silniki, coraz większe

moce. Jak się to robi? 18

Technika i serwis

Hamownie – nie tylko do tuningu

Do czego służy hamownia

w profesjonalnym warsztacie? 32

Rynek

Odciągi spalin – zdrowie

i czyste powietrze

Rodzaje odciągów spalin

i ich parametry techniczne 58

Akademia techniczna XL

Alternatywa paliwa 2.0

Dodatek wiedzy technicznej

przygotowany we współpracy

z fi rmą Schaeffl er 35

LPG 35



10(232)

Październik 2016


Licensed by:

Zestawienia oferty rynkowej Producenci akumulatorów 32

Producenci montażownic 80

Technika i serwis

Nie jest lekko

Nowoczesne materiały

konstrukcyjne potrafi ą bardzo

skomplikować naprawę 20

Technika i serwis

Problemy z siecią

Zasada działania sieci pokładowej

polega na komunikacji

między sterownikami 36

Rynek i zarządzanie

Warsztaty oponiarskie

Prowadzenie tylko warsztatu

naprawy opon staje się

niewystarczające 79

Oleje dla motoryzacji

Nano przeciw tarciu

Aby oleje sprostały stawianym

im oczekiwaniom, potrzebne są

coraz lepsze dodatki 96

Akademia techniczna XLI

Chłodne myślenie - cz. 1.

Dodatek wiedzy technicznej

przygotowany we współpracy

z fi rmą Schaeffl er 51

Tematy numeru

Dodatek specjalny

Oleje dlamotoryzacji

95-114

Opony i koła 71

Napęd elektryczny 46Akumulatory 30

Oświetlenie 16

Dystrybutorzy montażownic i wyważarek 83

116 stron!



9(231)

Wrzesień 2016


Licensed by:

Zestawienia oferty rynkowej Systemy lakiernicze 52

Tematy numeru Części zamienne 20

Dodatekspecjalny Hamulce

i zawieszenie73-98

Sprzęgła 30Czujniki 14 Szkolnictwo 60

100 stron!

Technika i serwis

Zawsze z dystansem

W przypadku wymiany zderzaka

konieczna jest kalibracja czujników

aktywnego tempomatu 14

Technika i serwis

Oscyloskop vs. wentylator

Jak za pomocą oscyloskopu spraw-

dzić działanie czujnika temperatury

płynu chłodzącego 26

Technika i serwis

Lakier a lakier

Materiały lakiernicze różnią się

składem chemicznym i techniką

nakładania 51


Równouprawnienie

Czy dostęp do danych diagno-

stycznych jest na pewno równy

dla wszystkich warsztatów? 55

Po godzinach

Elektryczna rewolucja

E-napęd w Polsce jest jeszcze

zjawiskiem dość egzotycznym,

ale coraz częściej widocznym 69

Blacharstwo i lakiernictwo 43



11(233)

Listopad 2016


Licensed by:

Zestawienia oferty rynkowej Urządzenia do kontroli oświetlenia 44

Producenci i dystrybutorzy linii diagnostycznych 54

Tematy numeru Linie diagnostyczne 52

Dodatekspecjalny

IT dlamotoryzacji

79-98

Oświetlenie 40Naprawy nadwozia 22

100 stron!

Aktualności

Polska w czołówce

Do fi nału na najlepszego lakiernika

R-M zakwalifi kował się Polak

– Andrzej Piekielnik 18

Technika i serwis

Pod kątemPolerki do nadwozi występują

w dwóch podstawowych rodza-

jach. Prezentujemy te kątowe 24

Technika i serwis

Sprzęgło Haldex cz. 1.

Napęd na 4 koła stale się rozwija.

Aktualnie w samochodach stosuje

się 5. generację Haldexa 32


Zmiany, zmiany, zmiany

Czeka nas szereg zmian w prze-

pisach o SKP. Dodatkowo do

sejmu trafi ają nowe projekty 52


Spokojnie, to tylko

„drobna” usterka

Ponad 70% aut ma źle ustawioną

geometrię zawieszenia 56

Blacharstwo i lakiernictwo 18

Oprogramowanie dla motoryzacji 89

M e d i a D a t a

M A G A Z I N E l I N T E R N E T

2 0 1 7 CharacteristicsSpecialist magazine for all professionals in the Polish motor trade. The editorial concept is tailor-made to specifically suit this market and provides articles from all the major market segments of the motor trade. Supplemented by detailed training and further training section featuring the latest syllabus subjects.

Target groupautoEXPERT readerships: managers and chief technicians of workshops, maintenance and repair personnel, managing directors of car dealers, managers in the field of automotive accessories and spare parts as well as the top management of the automobile industry.

TopicsThe magazine informs about new technologies and products, market trends, management, finance, environmental and legal topics, as well as other interesting issues essential for executives in the Polish automotive business. The inner part work section provides practical and theoretical professional information.

Editorial contentSections in the magazine:

� News & products review – presenting its latest products launched on the automotive market and informations from the current branch events,

� Technique for the automotive - describing modern solutions in automotive technology, � Practical knowledge for professionals - articles written by practitioners, describing the methods of diagnosis and repair of cars,

� From the automotive world - in this section we present the latest information from the national and the international automotive market,

� The market – informations about equipment and tools for car worksops, presentations firm and their offers.

autoEXPERTLaunched: 1994Circulation: 8000 copiesSize of the magazine: 210 × 297 mm (A4)Frequency: monthly (11 issues per year)

The Polish edition of autoEXPERT magazine is licensed by the Vogel Business Media GmbH & Co. KG. (located in Wϋrzburg, Germany). AutoEXPERT sister magazines are: “kfz betrieb”, “autofachmann” and “autokaufmann”.

CHARACTERISTICS & DISTRIBUTIONMedia Data 2017

The circulation and method of distribution are audited by ZKDP

DistributionFree of charge – via controlled circulation, the readership is specifically selected (from automotive market database) according to the editorial content of each issue.The magazine is also distributed by subscription, at trade fairs and branch events.

Związek Kontroli Dystrybucji Prasy (non-profit organization) is a member of the International Federation of the Audit Bureaux of Circulations. Its principal aim is helping to establish the ethical and business standards regulating the Polish press market by supplying objective and carefully verified press circulation and distribution data. Each of the members submits a monthly statement of the circulation and distribution of the controlled title. Following the end of each year, auditors authorized by the Board verify the data declared by the publishers against their financial records.

1

C O N T A C TMaciej BlumEditor-in-chiefPhone: + 48 71 78 23 190, Mobile: +48 608 600 110E-mail: [email protected]

www.autoexpert.pl

licensed by

IssueDates

Submission of adsSubmission of materials

Publication of issue

Technic and service Workshop equipment Market and management

Thematic supplement

P U B L I C A T I O N P R O G R A M Media Data 2017

1/201716.12.201620.12.201605.01.2017

Diagnostics Electronics and electromechanics Batteries Engine – overhaul

and diagnostics

Wheel alignment tools Special tools

2016 summary (opinions, plans, forecasts)

Investment financing Legal issues at the garage

Professional trainings

2/201720.01.201723.01.201706.02.2017

Spare parts Brake systems Clutch Paints and lacquers

Pneumatic tools Brake system testers

Customer relations Keeping the garage clean Energy efficiency

Bodywork and painting

3/201720.02.201723.02.201706.03.2017

Spare parts Engine and drivetrain – repair

Diagnostic equipment Exhaust systems (catalisators,

DPF, FAP, SCR)

Wheels and tires Motorsport in automotive business Oils and greases

4/201717.03.201720.03.201703.04.2017

Spare parts and accessories Painting materials Air filters Infotainment systems

Body work tools AC equipment

Spare parts renewal LPG market Customer relations Air ConditioningInternational trade show – GasShow 2017, Warsaw

5/201718.04.2017 20.04.2017 04.05.2017

Spare parts and accessories Diagnostics Special repairs Tools and toolboxes

Diagnostic testers Automotive chemicals Pullers

Investments financing Authorized services Spare parts market

Commercial vehiclesProfiAuto Show trade fair issue, Katowice

6/201716.05.201719.05.201702.06.2017

Spare parts Turbochargers Shock absorbers and springs Fuels

Turbo-balancers Tools and equipment for

injectors

Service networks Customer relations Energy efficiency

Drivetrain

7-8/201716.06.201721.06.201703.07.2017

Timing Electronics Filters

Tuning, dynamometers Diagnostic equipment

Environment, health and safety New technologies

Product Of The Year 2017

9/201722.08.2017 25.08.201701.09.2017

Spare parts Clutches Wheels and tires Sensors and control units

Exhaust gas extractors Tire mounting and balancing

equipment

Wheel and tire services on the market Professional trainings Internet commerce Brakes and suspension

Inter Cars trade show issue

10/201715.09.201720.09.201702.10.2017

Electronics and electromechanics Batteries Electric drive Generators Paints and paintshops

Lights and lamps Paintshop equipment

Ecology Investments financing Customer relations

Automotive oils

11/201720.10.201725.10.201706.11.2017

4 × 4 drivetrain Parts and accessories Chassis renewal –

old- and youngtimers Diagnostics Cooling systems

Light testers Diagnostic lines Grinding- and polishing

machines

Law in workshop Motor vehicle inspection stations Energy efficiency

Automotive IT

Retro Show issue

12/201717.11.201721.11.201701.12.2017

Diesel – injection and ignition Commercial vehicles Gearboxes

Commercial vehicle special tools

Diagnostic equipment Welding equipment

Recycling in workshop Customer relations Lifting equipment

Special issue(December 2017)

Mechanician’s Calendar 2018 – products and services catalogue

1/201815.12.201719.12.201705.01.2018

Diagnostics Electronics and electromechanics Batteries Engine – overhaul

and diagnostics

Wheel alignment tools Special tools

2017 summary (opinions, plans, forecasts) Legal issues at the garage Professional trainings

The e

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ange

the s

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ule of

publi

catio

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FAIR/PRE VIE W

FAIR/PRE VIE W

FAIR/PRE VIE W

FAIR/PRE VIE W

A D V E R T I S E M E N T F O R M AT S

Bleed charges10% of the gross price of a b/w page. Standard page size plus 3 mm bleed per edge. This extra charge also applies for single-side bleed only.

S P E C I A L O F F E R S

C O N T A C T

Krzysztof Faściszewskiadvertising sales directorPhone: +48 71 78 23 185, Mobile: +48 608 600 118E: [email protected]

Agnieszka Mygakey account managerPhone: +48 71 78 23 186E: [email protected]

BellybandA bellyband in the form of thin paper strip is manually placed around the complete magazine and fixed with a transparent adhesive dot.

Postcard InsertsPostcards can be inserted in the magazine in different ways e.g. as loose supplement, glued on the advertisement, printed on an extended cover or as bound insert with perforation.

Calendar SupplementCalendars folded to different formats are also a suitable supplement. Readers can take them out and use them unfolded to full size.

Extended Front or Back CoverExtended, unfoldable page at the front and rear cover – the ideal presentation for companies. Your order a minimum 3 pages.

Booklet on Carrier AdvertisementsA small booklet of different volume and size is glued on carrier advertisement with removable glue. The number of pages depends on the paper weight.

banderola

R

R RRR

kalen

darz

banderola

R

R RRR

kalen

darz

banderola

R

R RRR

kalen

darz

banderola

R

R RRR

kalen

darz

banderola

R

R RRR

kalen

darz

R A T E C A R DMedia Data 2017

Sizes and prices of insertionsSize Price Width x Height in mm (symbol)

1/1 page 2825 € 210 × 297 (A)

3/4 page 2100 € 149 × 297 (C) 210 × 220 (D)

2/3 page 1890 € 133 × 297 (E) 210 × 197 (F)

1/2 page 1420 € 102 × 297 (G) 210 × 148 (H)

1/3 page 1050 € 71 × 297 (I) 210 × 94 (J)

1/4 page 795 € 55 × 297 (K) 102 × 148 (L) 210 × 70 (M)

1/8 page 460 € 55 × 148 (N) 102 × 70 (O) 210 × 36 (P)

II cover (1/1 page) 3190 € 210 × 297 (A)

III cover (1/1 page) 3190 € 210 × 297 (A)

IV cover (1/1 page) 3550 € 210 × 297 (A) All prices are net in EUR.

Printing and binding process, printing materials: � please send printing materials in digital form, � format of graphic file: PDF, TIFF or JPG, � printing quality, resolution: min. 300 DPI, � colour: CMYK, � proof printout for colour advertisements (if not, no colour guarantee can be given).

Surcharges10% for special position.

DiscountsAccording to the series and space contracts (for advertisements placed within a period of 12 months).

Series contract Discounts

full page other sizes

6 × 1 20% 10%

9 × 1 25% 15%

11 × 1 30% 20%

A sample must be submitted before order can be confirmed.

Loose insertsWeight Price per copy Whole circulation (8000 copies)

25 g 0,30 € 2400 €

26–50 g 0,45 € 3600 €

51–75 g 0,60 € 4800 €

Over 75 g On request

Maximum size – 200 × 285 mm. For non-standard inserts: please inquire.All prices are net in EUR.

1/455 × 297plus 3 mm trim

KC

3/4149 × 297 mmplus 3 mm trim

1/1210 × 297plus 3 mm trim

ACover

2/3133 × 297plus 3 mm trim

E


I

1/2102 × 297plus 3 mm trim

G


N

1/4102 × 148plus 3 mm trim

L

1/2210 × 148plus 3 mm trim

H


O

1/4210 × 70plus 3 mm trim M

1/8 210 × 36 plus 3 mm trim P


J


F


D

Renata Świderskakey account managerPhone: +48 71 78 23 193E: [email protected]

D I G I T A L P O R T R A I T

Classic online advertising formats

Online advertising rate

Name Size (px) Weight (max)

Main page

Catego-ry page

Subcat-egory page

ArticlePrice (EUR) (per month)

BILLBOARD 750 × 100 50 KB 1700 €

SKYSCRAPER 120 × 600 50 KB 1700 €

BANNER 270 × 60 35 KB 690 €

FULL BANNER 468 × 60 45 KB 820 €

RECTANGLE 210 × 150 40 KB 450 €

LARGE RECTANGLE 300 × 250 45 KB 790 €

EDITORIAL ADVERTISING 750 €

All prices are net in EUR.Advertisements can be published in rotating system (max 50/50).

Technical requirements and additional information: � standard of advertising creatives: GIF, JPEG, SWF, HTML Flash, � ad unit sizes and file size should be in accordance with specifications, � linking URL should be provided, � ads must be tested before for approval, � advertising should be provided at least 3 days before planned emission.

Category pageMain page

Article

– publication zone

1. Web adress (URL): www.autoexpert.pl2. Brief profile: At www.autoexpert.pl the publisher’s autoEXPERT magazine presents a mul-timedia, interactive online offering of technical, corporate and product information. The diverse portal profits from the know-how associated not only with autoEXPERT but also with the trade com-panies and associations, which are active on the Polish automotive market. Online service www.autoexpert.pl is thus able to maintain its focus on the entire automotive trade and provide daily news from the branch. The large range of news and specialist information is well structured into topic channels, and articles are easy to find using the built-in search function, true to the motto: ”Finding is better than searching”. Content is supplemented with photo galleries, brand filters, a company and products database and other handy database functions.3. Target group: owners, managing directors, and supervisors in automotive trade and service.

Media Data 2017

billboard

full banner banner

bannerbanner

rectangle

skys

crape

r

full banner

large rectangle

billboard

skys

crape

r

large rectangle

bannerbannerbanner

full banner

full banner

rectangle

billboard

skys

crape

r

billboard

large rectangle sk

yscra

per

Subcategory page

N E W S L E T T E R

Krzysztof Faściszewski(advertising sales director)Ph: +48 71 78 23 185M: +48 608 600 118E: [email protected]

Renata Świderska(key account manager)Ph: +48 71 78 23 193E: [email protected]

1. Newsletter

2. Publisher:

3. Editorial office:

4. Frequency:

The autoEXPERT newsletter contains the latest weekly news from the automotive branch compiled by the editors of magazine.

Raven Media Sp. z o.o.

ul. Grabiszyńska 163, 53-439 WrocławPh: +48 71 78 23 190, F: +48 71 78 23 184

Weekly, Monday, approx. 12:00 am

The following formats are available:

BILLBOARD FULL BANNER BOX750 × 100 pxmax: 50 KB

468 × 60 pxmax: 50 KB

180 × 150 pxmax: 50 KB

A D V E R T I S I N G

In section ”The most important information”

Text adIn one from the sections: ”Products”, ”Production”, ”Management & Market”

Text ad

Rates per mailing for the booked period:

Format Weight (max)

Size (px) Price (EUR) per mailing

BILLBOARD 50 KB 750 × 100 390 €

FULL BANNER 50 KB 468 × 60 190 €

BOX 50 KB 180 × 150 290 €

TEXT AD section ”The most important information”

290 €

TEXT AD sections: ”Products”, ”Production”, ”Management & Market”

190 €

BANNER + TEXT AD 5%

2–5 mailings 10%

6–10 mailings 15%

>10 mailings 20%

Discounts:

Weekly newsletter with news from the last 7 days

Media Data 2017

billboard

box

full banner

text ad

text ad

Magazine

Newsletter

WWW

Facebook

text ad

Agnieszka Myga key account manager Ph: +48 71 78 23 186 E: [email protected]

C O N T A C T Media Data 2017

Editorial and office addressul. Grabiszyńska 163, 53-439 Wrocław, Polandphone: +48 71 78 23 180, fax: +48 71 78 23 184e-mail: [email protected]

© Copyright of the trademark ”Auto Expert” by Vogel Business Media GmbH & Co. KG,97082 Würzburg/Germany.

Publisher:Raven Media sp. z o.o. ul. Grabiszyńska 163, 53-439 Wrocław NIP 897-17-67-168, REGON 021366963

Paweł Kruk (editorial director)Contact languages: Polish, Englishphone: +48 71 78 23 195e-mail: [email protected]

Finances & administration:Anna Kruk (marketing director)Contact languages: Polish, Englishphone: +48 71 78 23 180e-mail: [email protected]

Vogel Business Media is one of the major German specialist publishers for trade and industry. The numerous specialist media created by Vogel are nearly always among the leading names in their sector. These provide access to markets and industrial sectors, pick up on interdisciplinary topics and keep their communities of professionals well-informed in a competent and targeted manner.

Vogel was founded as a publishing company in Pössneck in the German state of Thuringia in 1891 by Carl Gustav Vogel and has been based in Würzburg/ Germany since 1952. It is also located in five other towns in Germany. The company activities are focused on German-speaking countries and the emerging markets in Eastern Europe and Asia. Apart from traditional printed publications, since 2006 Vogel brand names can also be found on the Internet in the form of innovative, digital information portals, offering lead generation possibilities. Vogel’s portfolio comprises over 100 printed publications and some 60 correspond-ing websites, partly in the form of business efficiency portals offering users a high level of efficiency.

Unternehmen. Verantwortung. Gesellschaft.CSR MAGAZIN

Raven Media is a licensed business partner of Vogel Business Media. Its publishing activity on the Polish market includes magazines: autoEXPERT (on the license of titles: ”kfz-betrieb”, ”autoFACHMANN”, ”autoKAUFMANN”) and “MM Magazyn Przemysłowy” (on the license of “MM MaschinenMarkt”). Raven Media is also a sales representative of Vogel’s magazines: ”Automobil Industrie”, ”kfz-betrieb”, ”Konstruktionspraxis”, ”Elektronikpraxis”, ”Elektro-technik”and international magazines from the “MM” brand, which are published in 12 different countries.

Editorial staffMaciej Blum (editor-in-chief) Contact languages: Polish, English, Germanphone: +48 71 78 23 190, mobile: +48 608 600 110e-mail: [email protected] Poprawska-Borowiec (editorial secretary) Contact languages: Polish, Englishphone: +48 71 78 23 191e-mail: [email protected] Ocetkiewicz (editorial) Contact languages: Polish, Englishphone: +48 71 78 23 181e-mail: [email protected]

AdvertisingKrzysztof Faściszewski (advertising sales director) Contact languages: Polish, Englishphone: +48 71 78 23 185, mobile: +48 608 600 118e-mail: [email protected]

Renata Świderska (key account manager)phone: +48 71 78 23 193e-mail: [email protected]

Agnieszka Myga (key account manager)phone: +48 71 78 23 186e-mail: [email protected]

Media Data CHARACTERISTICS & DISTRIBUTION 2017 · PDF filezia 22! Aktualności e ......

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