Media Data CHARACTERISTICS & DISTRIBUTION 2017 · PDF filezia 22! Aktualności e ......
Transcript of Media Data CHARACTERISTICS & DISTRIBUTION 2017 · PDF filezia 22! Aktualności e ......
T E C H N I K A – W A R S Z T A T – H A N D E L
ISSN 1234-480X • Nr ind. 344249 • Czasopismo dostępne w prenumeracie • Cena egz. 9,70 zł (w tym 8% VAT )
7-8(230)
Lipiec 2016
w w w . a u t o e x p e r t . p l
Licensed by:
Zestawienia oferty rynkowej Przegląd produktów dla motoryzacji 62
Tematy numeruElektronika 51
Dodatekspecjalny
Produkt Roku 2016
62-82
Rozrząd 24
Nowe technologie 18
Filtry 22
Aktualności
Roadshow po raz czwarty
Szkolenia techniczne
i atrakcje motoryzacyjne
na torze Jastrząb 12
Technika i serwis
Nie za duży, nie za mały
Coraz mniejsze silniki, coraz większe
moce. Jak się to robi? 18
Technika i serwis
Hamownie – nie tylko do tuningu
Do czego służy hamownia
w profesjonalnym warsztacie? 32
Rynek
Odciągi spalin – zdrowie
i czyste powietrze
Rodzaje odciągów spalin
i ich parametry techniczne 58
Akademia techniczna XL
Alternatywa paliwa 2.0
Dodatek wiedzy technicznej
przygotowany we współpracy
z fi rmą Schaeffl er 35
LPG 35
T E C H N I K A – W A R S Z T A T – H A N D E L
ISSN 1234-480X • Nr ind. 344249 • Czasopismo dostępne w prenumeracie • Cena egz. 9,70 zł (w tym 8% VAT )
10(232)
Październik 2016
w w w . a u t o e x p e r t . p l
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Zestawienia oferty rynkowej Producenci akumulatorów 32
Producenci montażownic 80
Technika i serwis
Nie jest lekko
Nowoczesne materiały
konstrukcyjne potrafi ą bardzo
skomplikować naprawę 20
Technika i serwis
Problemy z siecią
Zasada działania sieci pokładowej
polega na komunikacji
między sterownikami 36
Rynek i zarządzanie
Warsztaty oponiarskie
Prowadzenie tylko warsztatu
naprawy opon staje się
niewystarczające 79
Oleje dla motoryzacji
Nano przeciw tarciu
Aby oleje sprostały stawianym
im oczekiwaniom, potrzebne są
coraz lepsze dodatki 96
Akademia techniczna XLI
Chłodne myślenie - cz. 1.
Dodatek wiedzy technicznej
przygotowany we współpracy
z fi rmą Schaeffl er 51
Tematy numeru
Dodatek specjalny
Oleje dlamotoryzacji
95-114
Opony i koła 71
Napęd elektryczny 46Akumulatory 30
Oświetlenie 16
Dystrybutorzy montażownic i wyważarek 83
116 stron!
T E C H N I K A – W A R S Z T A T – H A N D E L
ISSN 1234-480X • Nr ind. 344249 • Czasopismo dostępne w prenumeracie • Cena egz. 9,70 zł (w tym 8% VAT )
9(231)
Wrzesień 2016
w w w . a u t o e x p e r t . p l
Licensed by:
Zestawienia oferty rynkowej Systemy lakiernicze 52
Tematy numeru Części zamienne 20
Dodatekspecjalny Hamulce
i zawieszenie73-98
Sprzęgła 30Czujniki 14 Szkolnictwo 60
100 stron!
Technika i serwis
Zawsze z dystansem
W przypadku wymiany zderzaka
konieczna jest kalibracja czujników
aktywnego tempomatu 14
Technika i serwis
Oscyloskop vs. wentylator
Jak za pomocą oscyloskopu spraw-
dzić działanie czujnika temperatury
płynu chłodzącego 26
Technika i serwis
Lakier a lakier
Materiały lakiernicze różnią się
składem chemicznym i techniką
nakładania 51
Rynek i zarządzanie
Równouprawnienie
Czy dostęp do danych diagno-
stycznych jest na pewno równy
dla wszystkich warsztatów? 55
Po godzinach
Elektryczna rewolucja
E-napęd w Polsce jest jeszcze
zjawiskiem dość egzotycznym,
ale coraz częściej widocznym 69
Blacharstwo i lakiernictwo 43
T E C H N I K A – W A R S Z T A T – H A N D E L
ISSN 1234-480X • Nr ind. 344249 • Czasopismo dostępne w prenumeracie • Cena egz. 9,70 zł (w tym 8% VAT )
11(233)
Listopad 2016
w w w . a u t o e x p e r t . p l
Licensed by:
Zestawienia oferty rynkowej Urządzenia do kontroli oświetlenia 44
Producenci i dystrybutorzy linii diagnostycznych 54
Tematy numeru Linie diagnostyczne 52
Dodatekspecjalny
IT dlamotoryzacji
79-98
Oświetlenie 40Naprawy nadwozia 22
100 stron!
Aktualności
Polska w czołówce
Do fi nału na najlepszego lakiernika
R-M zakwalifi kował się Polak
– Andrzej Piekielnik 18
Technika i serwis
Pod kątemPolerki do nadwozi występują
w dwóch podstawowych rodza-
jach. Prezentujemy te kątowe 24
Technika i serwis
Sprzęgło Haldex cz. 1.
Napęd na 4 koła stale się rozwija.
Aktualnie w samochodach stosuje
się 5. generację Haldexa 32
Rynek i zarządzanie
Zmiany, zmiany, zmiany
Czeka nas szereg zmian w prze-
pisach o SKP. Dodatkowo do
sejmu trafi ają nowe projekty 52
Rynek i zarządzanie
Spokojnie, to tylko
„drobna” usterka
Ponad 70% aut ma źle ustawioną
geometrię zawieszenia 56
Blacharstwo i lakiernictwo 18
Oprogramowanie dla motoryzacji 89
M e d i a D a t a
M A G A Z I N E l I N T E R N E T
2 0 1 7 CharacteristicsSpecialist magazine for all professionals in the Polish motor trade. The editorial concept is tailor-made to specifically suit this market and provides articles from all the major market segments of the motor trade. Supplemented by detailed training and further training section featuring the latest syllabus subjects.
Target groupautoEXPERT readerships: managers and chief technicians of workshops, maintenance and repair personnel, managing directors of car dealers, managers in the field of automotive accessories and spare parts as well as the top management of the automobile industry.
TopicsThe magazine informs about new technologies and products, market trends, management, finance, environmental and legal topics, as well as other interesting issues essential for executives in the Polish automotive business. The inner part work section provides practical and theoretical professional information.
Editorial contentSections in the magazine:
� News & products review – presenting its latest products launched on the automotive market and informations from the current branch events,
� Technique for the automotive - describing modern solutions in automotive technology, � Practical knowledge for professionals - articles written by practitioners, describing the methods of diagnosis and repair of cars,
� From the automotive world - in this section we present the latest information from the national and the international automotive market,
� The market – informations about equipment and tools for car worksops, presentations firm and their offers.
autoEXPERTLaunched: 1994Circulation: 8000 copiesSize of the magazine: 210 × 297 mm (A4)Frequency: monthly (11 issues per year)
The Polish edition of autoEXPERT magazine is licensed by the Vogel Business Media GmbH & Co. KG. (located in Wϋrzburg, Germany). AutoEXPERT sister magazines are: “kfz betrieb”, “autofachmann” and “autokaufmann”.
CHARACTERISTICS & DISTRIBUTIONMedia Data 2017
The circulation and method of distribution are audited by ZKDP
DistributionFree of charge – via controlled circulation, the readership is specifically selected (from automotive market database) according to the editorial content of each issue.The magazine is also distributed by subscription, at trade fairs and branch events.
Związek Kontroli Dystrybucji Prasy (non-profit organization) is a member of the International Federation of the Audit Bureaux of Circulations. Its principal aim is helping to establish the ethical and business standards regulating the Polish press market by supplying objective and carefully verified press circulation and distribution data. Each of the members submits a monthly statement of the circulation and distribution of the controlled title. Following the end of each year, auditors authorized by the Board verify the data declared by the publishers against their financial records.
1
C O N T A C TMaciej BlumEditor-in-chiefPhone: + 48 71 78 23 190, Mobile: +48 608 600 110E-mail: [email protected]
www.autoexpert.pl
licensed by
IssueDates
Submission of adsSubmission of materials
Publication of issue
Technic and service Workshop equipment Market and management
Thematic supplement
P U B L I C A T I O N P R O G R A M Media Data 2017
1/201716.12.201620.12.201605.01.2017
Diagnostics Electronics and electromechanics Batteries Engine – overhaul
and diagnostics
Wheel alignment tools Special tools
2016 summary (opinions, plans, forecasts)
Investment financing Legal issues at the garage
Professional trainings
2/201720.01.201723.01.201706.02.2017
Spare parts Brake systems Clutch Paints and lacquers
Pneumatic tools Brake system testers
Customer relations Keeping the garage clean Energy efficiency
Bodywork and painting
3/201720.02.201723.02.201706.03.2017
Spare parts Engine and drivetrain – repair
Diagnostic equipment Exhaust systems (catalisators,
DPF, FAP, SCR)
Wheels and tires Motorsport in automotive business Oils and greases
4/201717.03.201720.03.201703.04.2017
Spare parts and accessories Painting materials Air filters Infotainment systems
Body work tools AC equipment
Spare parts renewal LPG market Customer relations Air ConditioningInternational trade show – GasShow 2017, Warsaw
5/201718.04.2017 20.04.2017 04.05.2017
Spare parts and accessories Diagnostics Special repairs Tools and toolboxes
Diagnostic testers Automotive chemicals Pullers
Investments financing Authorized services Spare parts market
Commercial vehiclesProfiAuto Show trade fair issue, Katowice
6/201716.05.201719.05.201702.06.2017
Spare parts Turbochargers Shock absorbers and springs Fuels
Turbo-balancers Tools and equipment for
injectors
Service networks Customer relations Energy efficiency
Drivetrain
7-8/201716.06.201721.06.201703.07.2017
Timing Electronics Filters
Tuning, dynamometers Diagnostic equipment
Environment, health and safety New technologies
Product Of The Year 2017
9/201722.08.2017 25.08.201701.09.2017
Spare parts Clutches Wheels and tires Sensors and control units
Exhaust gas extractors Tire mounting and balancing
equipment
Wheel and tire services on the market Professional trainings Internet commerce Brakes and suspension
Inter Cars trade show issue
10/201715.09.201720.09.201702.10.2017
Electronics and electromechanics Batteries Electric drive Generators Paints and paintshops
Lights and lamps Paintshop equipment
Ecology Investments financing Customer relations
Automotive oils
11/201720.10.201725.10.201706.11.2017
4 × 4 drivetrain Parts and accessories Chassis renewal –
old- and youngtimers Diagnostics Cooling systems
Light testers Diagnostic lines Grinding- and polishing
machines
Law in workshop Motor vehicle inspection stations Energy efficiency
Automotive IT
Retro Show issue
12/201717.11.201721.11.201701.12.2017
Diesel – injection and ignition Commercial vehicles Gearboxes
Commercial vehicle special tools
Diagnostic equipment Welding equipment
Recycling in workshop Customer relations Lifting equipment
Special issue(December 2017)
Mechanician’s Calendar 2018 – products and services catalogue
1/201815.12.201719.12.201705.01.2018
Diagnostics Electronics and electromechanics Batteries Engine – overhaul
and diagnostics
Wheel alignment tools Special tools
2017 summary (opinions, plans, forecasts) Legal issues at the garage Professional trainings
The e
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ange
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FAIR/PRE VIE W
FAIR/PRE VIE W
FAIR/PRE VIE W
FAIR/PRE VIE W
A D V E R T I S E M E N T F O R M AT S
Bleed charges10% of the gross price of a b/w page. Standard page size plus 3 mm bleed per edge. This extra charge also applies for single-side bleed only.
S P E C I A L O F F E R S
C O N T A C T
Krzysztof Faściszewskiadvertising sales directorPhone: +48 71 78 23 185, Mobile: +48 608 600 118E: [email protected]
Agnieszka Mygakey account managerPhone: +48 71 78 23 186E: [email protected]
BellybandA bellyband in the form of thin paper strip is manually placed around the complete magazine and fixed with a transparent adhesive dot.
Postcard InsertsPostcards can be inserted in the magazine in different ways e.g. as loose supplement, glued on the advertisement, printed on an extended cover or as bound insert with perforation.
Calendar SupplementCalendars folded to different formats are also a suitable supplement. Readers can take them out and use them unfolded to full size.
Extended Front or Back CoverExtended, unfoldable page at the front and rear cover – the ideal presentation for companies. Your order a minimum 3 pages.
Booklet on Carrier AdvertisementsA small booklet of different volume and size is glued on carrier advertisement with removable glue. The number of pages depends on the paper weight.
banderola
R
R RRR
kalen
darz
banderola
R
R RRR
kalen
darz
banderola
R
R RRR
kalen
darz
banderola
R
R RRR
kalen
darz
banderola
R
R RRR
kalen
darz
R A T E C A R DMedia Data 2017
Sizes and prices of insertionsSize Price Width x Height in mm (symbol)
1/1 page 2825 € 210 × 297 (A)
3/4 page 2100 € 149 × 297 (C) 210 × 220 (D)
2/3 page 1890 € 133 × 297 (E) 210 × 197 (F)
1/2 page 1420 € 102 × 297 (G) 210 × 148 (H)
1/3 page 1050 € 71 × 297 (I) 210 × 94 (J)
1/4 page 795 € 55 × 297 (K) 102 × 148 (L) 210 × 70 (M)
1/8 page 460 € 55 × 148 (N) 102 × 70 (O) 210 × 36 (P)
II cover (1/1 page) 3190 € 210 × 297 (A)
III cover (1/1 page) 3190 € 210 × 297 (A)
IV cover (1/1 page) 3550 € 210 × 297 (A) All prices are net in EUR.
Printing and binding process, printing materials: � please send printing materials in digital form, � format of graphic file: PDF, TIFF or JPG, � printing quality, resolution: min. 300 DPI, � colour: CMYK, � proof printout for colour advertisements (if not, no colour guarantee can be given).
Surcharges10% for special position.
DiscountsAccording to the series and space contracts (for advertisements placed within a period of 12 months).
Series contract Discounts
full page other sizes
6 × 1 20% 10%
9 × 1 25% 15%
11 × 1 30% 20%
A sample must be submitted before order can be confirmed.
Loose insertsWeight Price per copy Whole circulation (8000 copies)
25 g 0,30 € 2400 €
26–50 g 0,45 € 3600 €
51–75 g 0,60 € 4800 €
Over 75 g On request
Maximum size – 200 × 285 mm. For non-standard inserts: please inquire.All prices are net in EUR.
1/455 × 297plus 3 mm trim
KC
3/4149 × 297 mmplus 3 mm trim
1/1210 × 297plus 3 mm trim
ACover
2/3133 × 297plus 3 mm trim
E
1/371 × 297plus 3 mm trim
I
1/2102 × 297plus 3 mm trim
G
1/855 × 148plus 3 mm trim
N
1/4102 × 148plus 3 mm trim
L
1/2210 × 148plus 3 mm trim
H
1/8102 × 70plus 3 mm trim
O
1/4210 × 70plus 3 mm trim M
1/8 210 × 36 plus 3 mm trim P
1/3210 × 94plus 3 mm trim
J
2/3210 × 197 mmplus 3 mm trim
F
3/4210 × 220 mmplus 3 mm trim
D
Renata Świderskakey account managerPhone: +48 71 78 23 193E: [email protected]
D I G I T A L P O R T R A I T
Classic online advertising formats
Online advertising rate
Name Size (px) Weight (max)
Main page
Catego-ry page
Subcat-egory page
ArticlePrice (EUR) (per month)
BILLBOARD 750 × 100 50 KB 1700 €
SKYSCRAPER 120 × 600 50 KB 1700 €
BANNER 270 × 60 35 KB 690 €
FULL BANNER 468 × 60 45 KB 820 €
RECTANGLE 210 × 150 40 KB 450 €
LARGE RECTANGLE 300 × 250 45 KB 790 €
EDITORIAL ADVERTISING 750 €
All prices are net in EUR.Advertisements can be published in rotating system (max 50/50).
Technical requirements and additional information: � standard of advertising creatives: GIF, JPEG, SWF, HTML Flash, � ad unit sizes and file size should be in accordance with specifications, � linking URL should be provided, � ads must be tested before for approval, � advertising should be provided at least 3 days before planned emission.
Category pageMain page
Article
– publication zone
1. Web adress (URL): www.autoexpert.pl2. Brief profile: At www.autoexpert.pl the publisher’s autoEXPERT magazine presents a mul-timedia, interactive online offering of technical, corporate and product information. The diverse portal profits from the know-how associated not only with autoEXPERT but also with the trade com-panies and associations, which are active on the Polish automotive market. Online service www.autoexpert.pl is thus able to maintain its focus on the entire automotive trade and provide daily news from the branch. The large range of news and specialist information is well structured into topic channels, and articles are easy to find using the built-in search function, true to the motto: ”Finding is better than searching”. Content is supplemented with photo galleries, brand filters, a company and products database and other handy database functions.3. Target group: owners, managing directors, and supervisors in automotive trade and service.
Media Data 2017
billboard
full banner banner
bannerbanner
rectangle
skys
crape
r
full banner
large rectangle
billboard
skys
crape
r
large rectangle
bannerbannerbanner
full banner
full banner
rectangle
billboard
skys
crape
r
billboard
large rectangle sk
yscra
per
Subcategory page
N E W S L E T T E R
Krzysztof Faściszewski(advertising sales director)Ph: +48 71 78 23 185M: +48 608 600 118E: [email protected]
Renata Świderska(key account manager)Ph: +48 71 78 23 193E: [email protected]
1. Newsletter
2. Publisher:
3. Editorial office:
4. Frequency:
The autoEXPERT newsletter contains the latest weekly news from the automotive branch compiled by the editors of magazine.
Raven Media Sp. z o.o.
ul. Grabiszyńska 163, 53-439 WrocławPh: +48 71 78 23 190, F: +48 71 78 23 184
Weekly, Monday, approx. 12:00 am
The following formats are available:
BILLBOARD FULL BANNER BOX750 × 100 pxmax: 50 KB
468 × 60 pxmax: 50 KB
180 × 150 pxmax: 50 KB
A D V E R T I S I N G
In section ”The most important information”
Text adIn one from the sections: ”Products”, ”Production”, ”Management & Market”
Text ad
Rates per mailing for the booked period:
Format Weight (max)
Size (px) Price (EUR) per mailing
BILLBOARD 50 KB 750 × 100 390 €
FULL BANNER 50 KB 468 × 60 190 €
BOX 50 KB 180 × 150 290 €
TEXT AD section ”The most important information”
290 €
TEXT AD sections: ”Products”, ”Production”, ”Management & Market”
190 €
BANNER + TEXT AD 5%
2–5 mailings 10%
6–10 mailings 15%
>10 mailings 20%
Discounts:
Weekly newsletter with news from the last 7 days
Media Data 2017
billboard
box
full banner
text ad
text ad
Magazine
Newsletter
WWW
text ad
Agnieszka Myga key account manager Ph: +48 71 78 23 186 E: [email protected]
C O N T A C T Media Data 2017
Editorial and office addressul. Grabiszyńska 163, 53-439 Wrocław, Polandphone: +48 71 78 23 180, fax: +48 71 78 23 184e-mail: [email protected]
© Copyright of the trademark ”Auto Expert” by Vogel Business Media GmbH & Co. KG,97082 Würzburg/Germany.
Publisher:Raven Media sp. z o.o. ul. Grabiszyńska 163, 53-439 Wrocław NIP 897-17-67-168, REGON 021366963
Paweł Kruk (editorial director)Contact languages: Polish, Englishphone: +48 71 78 23 195e-mail: [email protected]
Finances & administration:Anna Kruk (marketing director)Contact languages: Polish, Englishphone: +48 71 78 23 180e-mail: [email protected]
Vogel Business Media is one of the major German specialist publishers for trade and industry. The numerous specialist media created by Vogel are nearly always among the leading names in their sector. These provide access to markets and industrial sectors, pick up on interdisciplinary topics and keep their communities of professionals well-informed in a competent and targeted manner.
Vogel was founded as a publishing company in Pössneck in the German state of Thuringia in 1891 by Carl Gustav Vogel and has been based in Würzburg/ Germany since 1952. It is also located in five other towns in Germany. The company activities are focused on German-speaking countries and the emerging markets in Eastern Europe and Asia. Apart from traditional printed publications, since 2006 Vogel brand names can also be found on the Internet in the form of innovative, digital information portals, offering lead generation possibilities. Vogel’s portfolio comprises over 100 printed publications and some 60 correspond-ing websites, partly in the form of business efficiency portals offering users a high level of efficiency.
Unternehmen. Verantwortung. Gesellschaft.CSR MAGAZIN
Raven Media is a licensed business partner of Vogel Business Media. Its publishing activity on the Polish market includes magazines: autoEXPERT (on the license of titles: ”kfz-betrieb”, ”autoFACHMANN”, ”autoKAUFMANN”) and “MM Magazyn Przemysłowy” (on the license of “MM MaschinenMarkt”). Raven Media is also a sales representative of Vogel’s magazines: ”Automobil Industrie”, ”kfz-betrieb”, ”Konstruktionspraxis”, ”Elektronikpraxis”, ”Elektro-technik”and international magazines from the “MM” brand, which are published in 12 different countries.
Editorial staffMaciej Blum (editor-in-chief) Contact languages: Polish, English, Germanphone: +48 71 78 23 190, mobile: +48 608 600 110e-mail: [email protected] Poprawska-Borowiec (editorial secretary) Contact languages: Polish, Englishphone: +48 71 78 23 191e-mail: [email protected] Ocetkiewicz (editorial) Contact languages: Polish, Englishphone: +48 71 78 23 181e-mail: [email protected]
AdvertisingKrzysztof Faściszewski (advertising sales director) Contact languages: Polish, Englishphone: +48 71 78 23 185, mobile: +48 608 600 118e-mail: [email protected]
Renata Świderska (key account manager)phone: +48 71 78 23 193e-mail: [email protected]
Agnieszka Myga (key account manager)phone: +48 71 78 23 186e-mail: [email protected]