Mbrand3 - Model Case - Banque
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Mobile - Marketing - Media Model Case : Banques
description
Presents various mobile advertising campains in the banking industry. BNP, Société Générale Mbrand3 is the 1st independent Mobile Advertising Network in France with more than 80 Premium publishers.
Transcript of Mbrand3 - Model Case - Banque
Mobile - Marketing - Media
Model Case : Banques
Banques
Contexte: Mise en avant d’une nouvelle offre commercialFormat: InterstitielSupport: Les EchosSpécificité: 100% PDVRedirection: Clic to siteRésultat: Bannière > 1%
Interstitiel > 12%
Contexte: Promotion nouvelle application Société GeneralFormat: Interstitiel & BannièreSupport: TomsHardware, TomsGuide, Closer, News Rep, Gizmodo, Brief MeSpécificité: 75% PDVRedirection: Clic to storeRésultat: Bannière > 1%
Interstitiel > 11%
