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Inspired by 2012:

Te legacy from theLondon 2012 Olympicand Paralympic Games

A joint UK Government and Mayor of London report

July 2013


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Inspired by 2012:

Te legacy from theLondon 2012 Olympicand Paralympic Games

A joint UK Government and Mayor o London report


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This document is available in large print, audio and braille on request.Please email [email protected]

Cabinet Ofce70 WhitehallLondon SW1A 2AS

Publication date: July 2013

Crown copyright 2013

You may re-use this inormation (not includinglogos) ree o charge in any ormat ormedium, under the terms o the OpenGovernment Licence.

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Contents

Foreword 5

Commentary 9

Executive Summary 13

Chapter 1: Introduction 17

Chapter 2: Sport and Healthy Living 21

Chapter 3: Regeneration o East London 33

Chapter 4: Economic Growth 43

Chapter 5: Bringing Communities Together 53

Chapter 6: The Legacy rom the Paralympics 67


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Forewordby David Cameron and Boris Johnson

David CameronPrime Minister

Last year, along with millions o peopleacross the UK and overseas, I witnessed theextraordinary success o the London 2012

Olympic and Paralympic Games rom thestunning wins o our athletes to the beautiulstadiums and unorgettable atmosphere.

Its a summer we will remember or a longtime but to be truly successul, the Gamescant just be the memory o one summer.It was always the plan that the legacy letby the Games should last a lietime.

Thats why, in every step leading up to the

Games, those planning 2012 were thinkingcareully about what would come aterthe Games whether thats urban areasregenerated, people inspired to get into sportor athletes supported to bring home evenmore gold, silver and bronze or Great Britainnext time.

Critically, our vision is about helping ourbusinesses to build on the reputation securedby the Games last summer. A big part o the

legacy is driving the jobs and growth we needin Britain to compete globally.

This is a long-term vision, but the progresscaptured here shows were on the right track.We will make sure that the greatest Olympicand Paralympic Games ever really do benetour entire country or generations to come.


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6 Inspired by 2012: The legacy rom the London 2012 Olympic and Paralympic Games

Boris JohnsonMayor o London

Well, olks, we are doing it again. We aredeying the sceptics and the doom-mongers.

They said we couldnt run a bath and wedelivered the greatest Olympic and ParalympicGames the world has ever seen.

Then they said those Games would never

leave this country a permanent legacy, andthat the taxpayer would never see a return orthat 9.3 billion.

And look at what is happening in the OlympicPark today. London is succeeding wherevirtually no Olympic city has succeededbeore. In less than a year, we have oundpractical and primarily private sector uturesor our stunning Olympic venues.

All eight o them rom the Velodrome to theAquatics Centre to the Copper Box to theStadium itsel will be run as commercialconcerns in a part o East London that is beingtransormed beore our eyes.

In Queen Elizabeth Olympic Park alone therewill be 11,000 homes and 10,000 jobs, tosay nothing o the amazing transport hub at

Stratord and the largest new green park inany European city.

We are seeing a sporting legacy, with 150,000more Londoners trying some kind o sportingactivity since the Games. We are maintainingand expanding the great work o the 2012volunteers, through Team London and the Join

In campaign.

And we are seeing massive economic paybackor London and the UK rom the image ourGames sent round the world not just in therecord tourism gures, but in billions o overseasinvestment now fooding into the capital romCroydon to Battersea to the Royal Albert Dock.

This is only the beginning o a process thatwill drive extraordinary regeneration in East

London. But we can already say, with pride,that the 2012 Games have made a lastingdierence or the better to the economyo London and the UK.


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Foreword by David Cameron and Boris Johnson 7

Comment rom Jacques Rogge, President o the International Olympic Committee

A year ago, the London 2012 Olympic Games wrote a thrilling chapter in the annals oOlympic legacy. Londons commitment to delivering a strong Games legacy was clear, andplans or sustainable legacies were explicitly detailed in the citys initial bid to host the Games.

These happy and glorious Games are now on their way to leaving a antastic legacy that willbenet the population o London and beyond.

The London 2012 Games have denitively served as a catalyst or development andimprovements, both tangible and intangible, which would otherwise have taken decades toachieve. There is no doubt that the citizens o London and Great Britain will benet rom theGames or a long time to come.


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Commentary:Lord Coe, the Prime Ministers Olympicand Paralympic Legacy Ambassador

This time last year we were about to embark on the delivery o the London 2012 Games, andit will come as little surprise that we all realised this was a big moment in the lie o the nation.I took great condence in the knowledge that we had a antastic team at the London OrganisingCommittee o the Olympic and Paralympic Games (LOCOG) under the leadership o PaulDeighton, as well as many other partners, who had worked tirelessly in the seven-year run-upto the Games. And while it is or others to judge how successul the Games were, I certainlylook back on the summer o 2012 with immense satisaction and pride and perhaps just a littlerelie! As I said in my closing speech to the Olympic Games: when our time came, we did it right.

But it was actually even beore the closing ceremony o the Olympic Games that I agreed totake up the role o Prime Ministers Olympic and Paralympic Legacy Ambassador. It was aneasy decision to make. Did I want to ensure that the same planning and attention that went intothe delivery o the Games was carried orward into the legacy? O course I did.

When I stood up in Singapore in 2005 and made my speech as part o the nal bid presentationto bring the Games to the UK, I said that Londons vision is to reach young people all around theworld, to connect them with the inspirational power o the Games so that they are inspired tochoose sport. I say is and not was because this vision is alive as much today as it was eightyears ago.

From my own personal journey I know the power o the Games to be true, and I wanted ourcountry to be able to demonstrate that more impressively than anyone had done beore. I knowas an athlete what competing in the Olympic or Paralympic Games means. I know as a parentand someone whose lie has been shaped by sport the impact it can have on all o our lives,

and I know how the business o sport can be such a strong contributor to our economic growth.

Now o course I recognise that not everyone will want or be able to become an Olympic orParalympic athlete but I do hope the Games will have inspired people to be the best they canbe at whatever they want to do.


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But this isnt just about being physically active. The Games allowed us to show the creativityand the culture our country has to oer and while I do hope we will have inspired the nextgeneration o athletes, I also hope the next Danny Boyle, Thomas Heatherwick or Clare Baldingmight have been inspired too.

Since the Games I have seen my role as Legacy Ambassador touch three vital areas.

Firstly, I have been working with the Prime Minister, the Mayor, the Secretary o State orCulture, Media and Sport and other ministers rom across Whitehall on ensuring that thelegacy programme we are working on is as extensive and ambitious as it can be. I have beenimpressed by the energy and enthusiasm that I have seen across Whitehall and the GreaterLondon Authority. Many people who were crucial in the delivery o the Games have remainedloyal to the cause and many new people have also joined in, bringing innovative ideas anduntold creativity.

Secondly, I have been supporting the work o UK Trade & Investment and the Foreignand Commonwealth Oce in identiying and exploiting new business opportunities or UK

companies o the back o the Games. In this report you will see the outstanding success thathas been realised. I know rom my overseas visits that the stock o UK plc has never beenhigher. Business ater business has told me that doors are open that only a ew years ago wereclosed: rom a visit to Oregon where west coast technology investors were excited to hearabout the investment opportunities driving growth in East London, to Rio where I led a trademission o about 20 companies, to the huge interest in our success in using sporting events todeliver regeneration. I was also delighted to be able to address our Ambassadors rom aroundthe world when they were back in London in May to thank them or the tremendous work theydid in the run-up to the Games, and it was heartening to hear that their enthusiasm in securinga strong legacy across the world has not waned.

Thirdly, I also wanted to help to promote legacy domestically. Every day I hear o greatnew initiatives that have been inspired by the Games up and down the country. It has beenreassuring to see and hear about the activity that has been going on in so many schools andlocal communities, determined not to lose any o the momentum generated by the gloriousperormances o Team GB and Paralympics GB.

Since I took on my role I have also had the opportunity to see rst-hand evidence o the legacyin action across all nations and regions o the UK, such as the Salto Gymnastics Club inNorthern Ireland, Paralympic roadshows in Wales and the enthusiasm or the CommonwealthGames in Glasgow.

I have also visited schools in Lincolnshire, Leicestershire, Glasgow, Cardi and London, to namebut a ew, where I have seen how the Games have inspired and continue to inspire a generationacross an extraordinary range o activities and clubs rom street dance to healthy eating andabsorbing the values o the Games.

And o course I am looking orward to being back in the Olympic Park as it re-opens thissummer. It will always be a place o special memories or us all, but I know that more indeliblememories will be etched when our elite athletes return or the London Anniversary Games.

I hope you agree that the progress refected in this report against each o the legacycommitments is a promising start. There can, however, be no room or complacency. Just asthe Games took 10 years to win, plan and deliver, so legacy must be seen as a 10-year project

to realise lasting change. We all have a role to play in helping to secure a lasting legacy romLondon 2012; this is by no means a unique task or government whether local or national.


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Commentary 11

We need our companies to be winning contracts all over the world, and o course we wantour elite sportsmen and women to stay at the top o their game, showcasing their talents inthe antastic decade o sport coming to the UK. We need to see the increases in visitors andvolunteers sustained over the long term.

But most o all I think we need to see more people, particularly people with a disability, grabbinggreat opportunities to participate in sport or physical activity more oten. Above all the otherelements o the great legacy story that is developing, this is the one that I think has the biggestlong-term impact or our nations health. We know that physical inactivity could be a drag anchoror uture generations. I we ail to seize this opportunity it will hit our health resources hard andultimately hobble economies. As a sportsman physical activity comes as second nature tome, but I know that or many it does not, so we all have to think creatively so that it becomesa reality or all.

So my challenge to everyone reading this report is to think about what you can do to give shapeand energy to our national eort. I we all commit to doing something in whatever way, smallor large, we have been inspired by 2012 and we will continue to excite and inspire our youngpeople. Only then can we be condent once more that, when our time came, we did it right.


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Executive Summary

Sport and Healthy Living Increase in unding or elite sport or the our years leading to Rio 2016, 7% or Olympic

athletes and 45% or Paralympians. The overall increase is 13%.

Investing 27 million to bid or and host more than 70 o the worlds most prestigioussporting events in the UK over our years including 36 World and European Championships.

1.4 million more people are playing sport once a week since we won the bid in 2005,and 1 billion has been invested over our years into youth and community sport.

150 million a year or primary school sport or two years, starting in September 2013.

15 million people in 20 countries involved with International Inspiration.

Regeneration o East London

An accelerated process o urban regeneration has taken place in East London duringthe past decade.

The uture oeight out o eight retained Olympic Park venues has been secured within oneyear o the Games.

Queen Elizabeth Olympic Parkis re-opening to the public between summer 2013 andspring 2014.

iCity has been conrmed as the occupier o the Press and Broadcast Centre with tenantsincluding BT Sport, Loughborough University and Innity.

6.5 billion o transport investment has supported development across London.

11,000 homes are planned and more than 10,000 jobs will be created on the Park conversion o the Athletes Village into homes is well advanced and developers arepreparing to start building on Chobham Manor.


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Economic Growth

By 2020 the economic impact is estimated to be 28 billion to 41 billion in Gross ValueAdded (GVA) and 618,000 to 893,000 years o employment.

So ar 9.9 billion in international trade and inward investment has been won because o

the Games and Games-time promotional activity with more being announced.

70,000 jobs or workless Londoners.

120 million o contracts already won by UK companies rom the Brazil 2014 World Cupand Rio 2016 Olympic and Paralympic Games.

More than 60 contracts won by UK companies or the Sochi 2014 Winter Olympics andRussia 2018 World Cup.

1% increase in international visitor numbers to the UK and 4% increase in visitor spend in 2013, tourist spend is expected to exceed 19 billion or the rst time.

Bringing Communities Together

Increase in volunteering during 201213 (both ormal and inormal), halting the steadydecline seen since 2005.

Join In is aiming to get 100,000 new volunteers involved in sport and communityactivities during the summer o 2013.

Team London Ambassadors continue to be present at major London sites and eventsduring 2013.

Big Lottery Fund Spirit o 2012 Trust established to allocate money returned rom thesale o the Athletes Village.

Lessons being adopted rom sustainability and transport.

The Legacy rom the Paralympics

81% o people surveyed thought that the Games had a positive eect on how disabledpeople are viewed by the British public.

Disabled peoples participation in sport is increasing.

Increased unding or Paralympics GB through to Rio 2016.

Increased unding to support access and participation in sport at community level.

Increased accessibility on the transport system, in venues and in other environments.

Paralympic Legacy Advisory Group established to support the Cabinet Committee.


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Chapter 1:Introduction

In 2005, the London 2012 bid team made a bold pledge: ChooseLondon and we will create an extraordinary legacy or the UK and

the world.

1.1 In March 2012, ahead o the Games the Department or Culture, Media and Sportpublished Beyond 2012: The London 2012 Legacy Story. This set out progress soar on achieving a lasting legacy and identied a number o urther challenges andcommitments.1

1.2 A year on rom the Games, this report looks to provide an update on progress againstthose commitments and explain in what ways they are being taken orward over theyears ahead.

1.3 The Government and the Mayor o London are working closely together alongsidebusiness, arms length bodies, local authorities, regional partners and many others indelivering the programme o work and supporting wider activity.

1.4 An Olympic and Paralympic Legacy Cabinet Committee has been established (supportedby an ocials group) to provide oversight o legacy delivery. Secretaries o State rom allrelevant government departments are members. In addition, Lord Coe and the Mayor oLondon attend these meetings.

1.5 The Secretary o State or Culture, Media and Sport is the lead Minister and deputychair o the Olympic and Paralympic Legacy Cabinet Committee, and is accountable toParliament or the overall coordination and delivery o the legacy. Ministerial accountabilityor individual elements o the programme remains with those responsible departments orthe Mayor.

1.6 Lord Coe, the Prime Ministers Olympic and Paralympic Legacy Ambassador, providesindependent advice on the legacy programme. Domestically, Lord Coe challenges theambitions o the legacy programme, advises on opportunities or collaborative workingacross sectors and helps to promote the legacy in all nations and regions o the UK.Internationally, he acts as a global ambassador to promote the legacy o the Games,

enhancing the reputation o the UK and boosting opportunities economically anddiplomatically. As his Legacy Ambassador, Lord Coe provides regular reports to thePrime Minister.

1 www.gov.uk/government/publications/beyond-2012-the-london-2012-legacy-story
http://www.gov.uk/government/publications/beyond-2012-the-london-2012-legacy-storyhttp://www.gov.uk/government/publications/beyond-2012-the-london-2012-legacy-story


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1.7 The Olympic and Paralympic Legacy Unit in the Cabinet Oce, staed jointly byGovernment and the Greater London Authority (GLA), has been established to coordinatethe legacy programme and support both the Olympic and Paralympic Legacy CabinetCommittee and Lord Coe as Legacy Ambassador.

1.8 In addition to the overarching Cabinet Committee, a Paralympic Legacy Advisory Grouphas been established (see Chapter 6) to advise on matters relating to the Paralympiclegacy o London 2012.

1.9 Legacy is a word that is used very oten, in many dierent contexts. There is a benet inhaving a broad denition, because it allows a degree o creativity and innovation. All acrossthe UK, in dierent aspects o society, the Games have inspired people in their own way.It would be impossible to capture all o that activity, but it is important to acknowledge thatit happens.

1.10 In the joint programme o the Government and the Mayor, legacy means ensuring apositive impact in a broad number o areas rom the planning, delivery and hosting o the

London 2012 Olympic and Paralympic Games. Legacy activity is being taken orward inve broad areas o activity:

Sport and Healthy Living;

Regeneration o East London;

Economic Growth;

Bringing Communities Together; and

The Legacy rom the Paralympics.

1.11 This report aims to provide a summary o activities since the Games in each o thoseareas, and how they are being taken orward.


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Chapter 2:Sport and Healthy Living

Lasting impacts in sport and healthy living have always been at thecentre o Olympic and Paralympic Games legacy ambitions.

Games-time ambitions

2.1 In Beyond 2012, the challenges and ambitions set out as part o realising a lasting legacywere to:

maintain world-class elite sport perormance;

continue to host world-class sport;

improve grassroots sports in communities and create a sporting habit or lie inyoung people;

re-energise school sport, especially competitive sport; and

change lives abroad through the programme o International Inspiration.

Headline achievements

Increase in unding or elite sport or the our years leading to Rio 2016, 7% orOlympic athletes and 45% or Paralympians. The overall increase is 13%.

Investing 27 million to bid or and host more than 70 o the worlds most prestigioussporting events in the UK over our years including 36 World and EuropeanChampionships.

1.4 million more people are playing sport once a week since we won thebid in 2005, and 1 billion has been invested over our years into youth andcommunity sport.

150 million a year or primary school sport or two years, starting in September 2013.

15 million people in 20 countries involved with International Inspiration.


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Taking legacy orward

2.2 Ater the Games the Minister or Sport, Hugh Robertson, set out sports legacy ambitionsin a Ten Point Plan published in September 2012, and has subsequently reported againstthis to Parliament on a quarterly basis.

2.3 The Ten Point Plan covers: elite sport, world-class acilities, major sports events,community sport, the strategy or youth and community sports, the charity Join In, theSchool Games, physical education, disability sport and international development.

2.4 The Government also aimed to boost public health through the development o a Sportsand Exercise Medicine Centre and through physical activity programmes aimed atpromoting exercise and well-being, especially to the least active children.

2.5 In addition, the Mayor o London set out his contribution to delivering a sporting legacy inA Sporting Future or London.1

I think that we will need at least ve years, and probably a decade, beore we canmake an authoritative judgement on the success o the London 2012 sports legacybut the oundations are incredibly strong. Britains reputation in world sport hascertainly been transormed. Everywhere I have gone since London 2012 people havecongratulated this country or hosting wonderul Games. Last year we showed theworld the best o Britain. It is now up to us to deliver a sports legacy that lasts.

Minister o State or Sport and Tourism, The Rt Hon Hugh Robertson MP

Elite sport

Its antastic that the Government has made a big commitment to invest in BritishOlympic sport. Funding rom National Lottery and Government has helped andsupported me throughout my athletics career and allowed me to attain my goals.

London 2012 gold medallist Jessica Ennis-Hill

2.6 Britains Olympic and Paralympic athletes will continue to be strongly supported by around125 million a year National Lottery and Exchequer investment over the next our years. InDecember, UK Sport announced a 347 million investment into elite sport or the Rio 2016Olympic and Paralympic Games which, in comparison to the unding leading into London

2012, represents an overall increase o 13%, comprising 7% or Olympic athletes and 45%or Paralympians. This will provide sports governing bodies with the certainty they need toput long-term plans in place to try to emulate, or even better, the 2012 medal haul.

2.7 Since the Games, medal-winning athletes have been inspiring communities around thecountry as they have unveiled golden pillar boxes and plaques in their community sportsclubs, visited local schools to show o their medals, and attended sports days and otherevents in the communities. Many will also take part in the School Games regional sportestivals in the summer.

2.8 All unded athletes are now expected to give up to ve days a year towards coaching,mentoring, ambassadorial activities and supporting sporting experiences. The sports

governing bodies have been tasked to collate this activity, and are the conduit throughwhich athletes can be accessed. They will report twice yearly to UK Sport.

1 www.london.gov.uk/mayor-assembly/gla/publications/a-sporting-uture-or-london
http://www.london.gov.uk/mayor-assembly/gla/publications/a-sporting-future-for-londonhttp://www.london.gov.uk/mayor-assembly/gla/publications/a-sporting-future-for-london


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Case study: Elite athletes giving back

British Rowing used the World Cup event at Eton Dorney in June 2013 to engagewith more than 1,500 young people. Nathaniel Reilly-ODonnell and his GB teammates persuaded businesses to pay or school children to visit the event. Schools

rom across the country made the trip and took part in indoor rowing competitions,did a treasure hunt around Eton Dorney and got to meet some o the stars o BritishRowing, as well as watch the races taking place. Nathaniel said: I was keen to usemy position in the team to expose children who normally wouldnt get the chance to elite sport in their local area. I wanted to show the school children that we athletesare just normal people in the hope that they too would look to strive in their choseneld without ear.

Paralympic gold medallist Danny Crates at Park House School, Newbury, Berkshire

Major sporting events

2.9 Attracting major events provides the opportunity or British athletes to perorm in ronto home crowds, provides the British public with the opportunity to spectate and beinspired by world-class sports, and provides an economic opportunity or the local areashosting events.

2.10 Building on the experience and reputation rom delivering a successul Games, UK Sports

Gold Event Series will bring 70 o the worlds most prestigious sporting events to the UK,including 36 World and European Championships. A programme o events is planned orthe next 10 years, with urther bids currently under consideration. A ew o these eventsare listed below.


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Events coming to the UK

Rugby League World Cup 2013

Triathlon World Championships Grand Final 2013

IPC Athletics Grand Prix Final 2013

World Youth Netball Championships 2013

World Squash Championships 2013

Gymnastics World Cup 2013

WTF Taekwondo Grand Prix Final 2013

Wheelchair Singles Tennis Masters 2014

Giro dItalia (Northern Ireland Start) 2014

Tour de France (England Start) 2014

Ryder Cup 2014

Commonwealth Games 2014

Rugby Union World Cup 2015

World Gymnastics Championships 2015

IPC Swimming World Championships 2015

European Wheelchair Basketball Championships 2015

World Canoe Slalom Championships 2015

European Eventing Championships 2015

European Hockey Championships 2015

IAAF World Athletics Championships 2017

IPC World Athletics Championships 2017

Cricket World Cup 2019


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Sports participation

Case study: Rutland Handball Club

Inspired by London 2012, Rutland Handball Club expanded its small club o 12 senior

players to young people in the area.Ater talking to local secondary school pupils to see who was interested in tryinghandball, the club ran three blocks o six-week ater-school introduction to handballsessions aimed at 1416-year-olds.

Some 41 young people kept playing handball ater the coaching sessions nished.

2.11 The latest Active People Survey demonstrates that, despite a recent drop, the long-termtrend in sports participation is increasing since the bid was won in 2005. There are positiveunderlying trends in the number o young people, women and disabled people playingsport regularly.

2.12 A total o 15.3 million people are playing sport at least once a week 1.4 million morepeople than in 2005 when London won the bid.

2.13 The number o young people aged between 16 and 25 playing sport regularly is growingand has now reached 3.86 million. This is an increase o nearly 63,000 on the previous12 months, with strong advances in sports such as basketball and swimming.

2.14 There are more women playing sport with a year-on-year increase o 89,900 (1.3%), urthernarrowing the gender gap in sport.

2.15 The gures or disabled people have been rising steadily since 2005. While there is still a

large dierence in the number o disabled people and non-disabled people playing sport,the latest gures show an increase o 46,600 (2.8%) over the past year with Paralympicsports such as equestrianism and athletics growing in popularity.

2.16 Sportivate is a 56 million National Lottery legacy programme (increased rom 32 millionto refect its popularity) that gives 1425-year-olds access to six to eight weeks o coachingin a range o sports, rom conventional sports such as gol and tennis to wakeboardingand parkour. To date, more than 225,000 young people have beneted rom Sportivatewith more than 190,000 completing their coaching sessions. Three months later, 83%were still playing the sport.


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Youth and community sport

2.17 The Youth and Community Sports Strategy, announced in January 2012, committed1 billion o investment in community sport through to 2017. The strategy is designed tocreate a sporting habit or lie, led by the National Governing Bodies o sport, who received493 million o investment or 201317 to deliver a year-on-year increase in the number opeople playing sport.

2.18 The strategy will also deliver 6,000 community sports clubs on school sites and oer theopportunity or communities to apply or unding or sports projects in their locality.

2.19 Lottery unding or Sport Englands Places People Play programme has increased to155 million. So ar the programme has supported 26 major sports acilities projects, and238 community projects have beneted rom a total o 11.3 million o Lottery investment,with 721 pitches and nearly 2,600 acres protected and improved.

2.20 More than 50,000 Sport Makers have also been recruited as local volunteers to provide

encouragement and organisation or local sports events and activities.

Case study: 50,000th Sport Maker

Twenty-our-year-old Scott Preece rom East Kent College is passionate about sportand how its diversity caters or everyone. Scott got involved in the programme,recognising it as an opportunity to help people in the community to develop a passionor sport.

Scott says that sport is what makes him tick and that he wants to get other peopleinvolved: The way physical exercise makes you eel is electric, the health benetsare astonishing and the social involvement and personal development that can beachieved is limitless.

Case study: Salto Gymnastics Club

Salto Gymnastics Club in Lisburn, Northern Ireland is an example o a club and acilitythat supports both community and elite use it also hosted the Olympic gold-winningChinese mens team as their pre-Games training camp. Lord Coe visited the Club andsaid: This gymnastics club captures the essence o the last 10 years. This club isquintessentially why I went to Singapore and thats why Ive come back here because

now we are starting the second hal o the Olympic journey, to be inspired by 2012.

School sport

2.21 Sport should be a central and important part o any school. Great schools have longknown that sporting excellence and participation, alongside strong cultural opportunities,go hand in hand with high academic standards. To support this aim, physical educationwill remain a compulsory part o the curriculum at all our key stages o education, witha greater emphasis on competitive sport.

New unding

2.22 In March 2013 the Prime Minister announced a new school sports unding package,providing 150 million or primary schools or each o the next two years to improvephysical education and health. The Department or Education, the Department orCulture, Media and Sport and the Department o Health have come together to und this.


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They are now working with others, including County Sports Partnerships, sportsNational Governing Bodies and Osted to deliver this important legacy commitment. On28 June the Department or Education published an inormation pack or head teachersconsidering the best way to use this unding to meet the needs o their pupils.

2.23 From September 2013 Osted inspectors will consider how well schools are using theiradditional unding to improve the quality and breadth o PE and sporting provision,including increasing participation, so that all pupils develop healthy liestyles and achievethe perormance standards that they are capable o. In addition, in a years time Osted willcarry out a survey reporting on the rst years expenditure and its impact.

2.24 The Department or Education has also invested in new initial teacher training programmesto produce a cadre o primary teachers with a particular specialism in PE, developedin conjunction with sports bodies. The rst 120 candidates will receive their training insummer schools in August 2013.

Healthy Schools London, Mayor o London programme


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The School Games

2.25 The School Games was the new national school sports programme inspired by theGames. Competitive sport in schools continues to be promoted through the SchoolGames, with over 13,000 schools participating in the competition in 2013. More than100 million o Lottery and government unding is being invested in the School Games

over the next three years. As o mid-June 2013, more than 17,000 schools had registeredon the School Games website.

Case study: New College Leicester

New College Leicester Learning and Sports Village welcomed the announcement inMarch 2013 that every primary school will be receiving a School Sport Premium toenhance PE and school sport over the next two years.

We gave careul consideration as to how we could supply a robust service to ourprimary partners and we decided that we needed more capacity to do that eectively.

On the basis o this the school decided to recruit a ull time Primary PE specialist thatcould be shared between a cluster o local Primary Schools. Six Primary Schoolsdecided to take up this oer and they are dedicating a percentage o their sportspremium to this role which is demonstrated through the signing o a mandate.

Investment in disability sport

2.26 As part o Sport Englands investment in National Governing Bodies, specic targets havebeen agreed with 42 sports to increase participation levels in disability sports.

2.27 Funding has been provided to seven national disability sports organisations. The English

Federation o Disability Sport has also been awarded almost 2 million to help it to workwith sports governing bodies to increase sports participation by disabled people andmake grassroots sport more inclusive.

2.28 Sport England has established an Inclusive Sport Fund o 10.2 million and in December2012 announced 44 projects which will benet rom these unds. Projects will be deliveredacross a number o sports and across all disabilities, ranging rom local delivery throughdisability organisations such as One-to-One Eneld, to national projects such as withthe Wheelchair Football Association. In addition and as part o its wider commitment todisability sport it will also be hosting our regional orums, twice a year, as well as workingwith key organisations rom the disability sector, such as Disability Rights UK, to bring

them together with the sports sector.

2.29 Through a targeted grant the Department or Education supports Project Ability,a bespoke project within the School Games designed to help to drive and increasecompetitive opportunities or young disabled people. In the rst year, Project Ability hasbeneted around 5,000 disabled children in 486 schools with 32 sports working with theprogramme. It is delivered through a network o 50 lead Project Ability schools, and helpsschools in England to improve the quality, and extend the provision, o sport or disabledpupils. This will encourage greater participation by young people with special educationalneeds and disabilities and create pathways or them to continue into school-club activitiesand, or the most talented, into high-level competition.

2.30 Commercial partners have put in place programmes inspired by the Games, such asthe 1 million Sainsburys Active Kids or All Inclusive Community Training Programme,which will create a workorce able to deliver sport opportunities to disabled people,complementing the Active Kids or All Inclusive PE Training.


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A Sport England Inclusive Sport project

Mayors Sports Legacy Programme

2.31 In London, the Mayors Sports Legacy Programme has already seen more than40 million invested in grassroots sports across the capital through City Hall andwith match-unding rom other sources, including the private sector.

2.32 To date, this investment has unded 77 sports acilities; trained 13,000 sports coaches andocials; and supported hundreds o dierent projects, across a range o sports. Around250,000 people o all ages have beneted rom this investment, which has gone to a widerange o organisations, including local sports clubs, community groups and schools.

2.33 The programme has a ocus on inactive people 10% o people in the sportsprogrammes were previously inactive and disabled people. Every recipient o

investment rom the Mayors Sports Participation Fund is required to adopt Inclusive andActive 2, a sport and physical activity strategy or disabled people in London.

2.34 Specic initiatives include:

Make a Splash pools which are deployed at various sites across London throughoutthe year to date 19,000 people have learnt to swim through this; and

Freesport, which provides grant unding or ree coaching or Londoners acrossa wide range o sports.


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Healthy living

2.35 Sport and healthy living represent an investment in the long-term health o the nation.Eorts have been made to ensure a legacy which reaches beyond sport, to help to drivechange in the nations health and the way people live.

National Centre or Sports and Exercise Medicine

2.36 Fullling a legacy commitment, the rst o three centres which will orm the NationalCentre or Sports and Exercise Medicine opened in London in June 2013 and will be ullyoperational by the autumn. Funding has now been allocated to both the Loughboroughand Sheeld centres, with building works due to be completed in 2014 and 2015respectively.

MRC/NIHR Phenome Centre

2.37 Building on the state-o-the-art 2012 Olympic and Paralympic drug testing and analyticalacilities, the Medical Research Council (MRC) and the National Institute or Health

Research (NIHR) Phenome Centre was opened on 5 June. Equipment used to testathletes at London 2012 will now be used at the Phenome Centre. The centre will benetthe whole UK biomedical community by oering a world-class capability in metabolicphenotyping an understanding o a persons body chemistry resulting rom their geneticsand liestyle.

Change4Lie School Sports Clubs

2.38 Alongside a healthier, balanced diet, being active or at least 60 minutes a day can helpto prevent obesity in children and young people. Change4Lie School Sports Clubs havebeen established to introduce a new and innovative type o club to appeal to children and

young people who have not traditionally participated in physical education and sport, andare consequently the least active.

2.39 Since July 2012, the number o Change4Lie School Sports Clubs in primary schoolshas grown by over 1,250, including 500 clubs in new combat and fight themes. Morethan 1,400 Change4Lie estival events have been held across the country and more than56,000 primary and 40,000 secondary school children have participated in clubs sinceSeptember 2012.2

Case study: Grove Road Community Primary School,

Harrogate, North YorkshireThe schools Change4Lie Club has successully reached out to less active pupils. Aswell as being more physically active, 50% o the children are making greater progressin their learning due to improved sel-esteem. As a result o the club the school isseeing higher levels o engagement rom some parents, providing greater levels osupport or vulnerable pupils. Over hal o the children who took part in the club nowhave the condence and competence to take part in other sporting activities and 75%have a noticeably improved attitude to PE.

2 www.nhs.uk/change4lie/Pages/change-or-lie.aspx
http://www.nhs.uk/change4life/Pages/change-for-life.aspxhttp://www.nhs.uk/change4life/Pages/change-for-life.aspx


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Mayors healthy living legacy

2.40 As part o delivering a health legacy rom the Games in London, the Mayors Health Teamis leading or delivering a number o initiatives, including:

WellLondon a community-driven well-being project with activities developed around

healthy eating, physical activity, mental well-being, open spaces, and arts and culture;

Healthy Schools London a voluntary award scheme to acilitate schools becominghealthy places, on track to deliver 95% o London schools by 2016;

London Health Board a Partnership Board between the GLA, boroughs and theNHS to take a strategic view on health and health inequalities in London;

Active Travel working with Transport or London (TL) to increase active travel(walking and cycling);

East London Obesity Project to develop a targeted project to tackle obesity; and

a sport and healthy living legacy in Queen Elizabeth Olympic Park via communitysports participation, high perormance use o the venues and the Park acting as acatalyst or a more active liestyle.

International Inspiration

2.41 The International Inspiration Foundation was the charity established in 2009 to overseedelivery o the London 2012 international sport and social legacy programme, InternationalInspiration. This aimed to make the Singapore Vision a reality the promise made by theLondon 2012 bid team to reach young people all around the world and connect them tothe inspirational power o the Games so they are inspired to choose sport. The aspiration

was to reach 12 million children in 20 countries.

2.42 Across 20 countries (plus the UK), the International Inspiration programme has trained andsupported more than 230,000 teachers, coaches and young leaders to reach 15.67 millionchildren. Some 37 national policies or strategies have been initiated or infuenced by theprogramme and the positive impact o sports or education policies will help to promotesustainable change. Most importantly the appetite and enthusiasm or sport among youngpeople across the world continues to be nurtured.

2.43 Since the Games, a new charity, International Inspiration, has been ormed througha merger o International Development through Sport and the International Inspiration

Foundation. The newly merged body, chaired by Lord Coe, will enable the continuation othe Singapore Vision, sustaining some o the greatest achievements in the InternationalInspiration countries, and ocusing on globally signicant themes including thesaeguarding and protection o children in sport.

International Inspiration is the best thing that happened to sports in Uganda. As aproject it has been a true legacy programme that has been achieved by the UK havingwon the Bid to host the London 2012 Olympic Games. This legacy will be carriedon orever in Uganda looking at the eorts made by the partners on the project, topromote community sports and nurture talent rom the grass roots among the younggeneration especially in the Northern Region o Uganda that was aected by war. The

Uganda Olympic Committee will see that this legacy continues in Uganda.

President o the Uganda Olympic Committee


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Chapter 3:Regeneration of East London

In 2005, the regeneration o East London was at the heart o the bid tohost the Olympic and Paralympic Games. The London 2012 Games

and the development o the Olympic Park would be a catalyst or the

revitalisation o the Lower Lee Valley an area o complex regeneration

challenges at the heart o some o the UKs most deprived communities.


3.1 In Beyond 2012, the Games were described as an opportunity to accelerate long-termregeneration plans or East London. Commitments were made to:

transorm one o the most deprived areas o London;

create a thriving new quarter or the capital;

drive jobs, skills and investment across London;

improve services and community inrastructure; and

enhance liestyles and raise the quality o lie in East London.


An accelerated process o urban regeneration has taken place in East Londonduring the past decade.

The uture oeight out o eight retained Olympic Park venues has been secured withinone year o the Games.

Queen Elizabeth Olympic Parkis re-opening to the public between summer 2013and spring 2014.

iCity has been conrmed as the occupier o the Press and Broadcast Centre withtenants including BT Sport, Loughborough University and Innity.

6.5 billion o transport investment has supported development across London.

11,000 homes are planned and more than 10,000 jobs will be created on the Park conversion o the Athletes Village into homes is well advanced and developers arepreparing to start building on Chobham Manor.


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3.2 The signicant investment and inrastructure development in and around the Olympic Parkin preparation or the Games has accelerated a process o regeneration in East Londonthat began some 30 years ago with the development o Londons Docklands. EastLondon has become the new heart o London, and is o increasing strategic importance tothe capitals long-term competitiveness and growth.

3.3 Oxord Economics has predicted that by 2030 the area will be one o the UKs mostimportant growth drivers, and a net contributor to public nances worth 5.4 billion a year.East London is also expected to accommodate hal o Londons population growth andnearly a quarter o its growth in jobs to 2031.

3.4 The Mayor and the Growth Boroughs litmus test or the successul regeneration o EastLondon is that the deprivation gap between the Boroughs and the rest o London shouldbe closed so that over the next 20 years the residents o the Growth Boroughs will cometo enjoy the same lie chances as other Londoners. This is known as convergence. The

Convergence Action Plan or 201115 identied a number o indicators and actions acrossthree themes creating wealth and reducing poverty, supporting healthier liestyles anddeveloping successul neighbourhoods to measure success over time in reaching thisoverall ambition.

3.5 In February 2012, the Mayor announced the creation o a Mayoral developmentcorporation responsible or delivering a regeneration legacy rom the Games underpowers given to him in the Localism Act 2011 The London Legacy DevelopmentCorporation (the Legacy Corporation).

Development o Queen Elizabeth Olympic Park

3.6 The Legacy Corporation has already made signicant progress towards establishinglong-term, sustainable investment opportunities using a broad range o levers, includingplanning powers, to promote regeneration across Queen Elizabeth Olympic Park and theadjoining neighbourhoods. The Legacy Corporations programmes aim to ensure that thePark and venues are a success, as well as using them as the centrepiece o a revivedurban district or local people and visitors.

3.7 The Legacy Corporations work sits under three main objectives:

Park: To operate a successul and accessible Park with world-class sporting venues,oering acilities or high-perormance and community participation, enticing visitor

attractions, and a busy programme o sporting, cultural and community events that willcontinue to draw crowds to Stratord.

Place: To create one o Londons most dynamic urban districts, attracting investmentrom across London and beyond, becoming a location o choice or current residentsand new arrivals, acting as a ulcrum or wealth creation and entrepreneurship, andlinking the Queen Elizabeth Olympic Park estate with surrounding neighbourhoods.

People: To create local opportunities and transormational change, promoteregeneration and convergence or East London, and ensure value or moneyor taxpayers.


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Future o Olympic Park venues

The Olympic Stadium West Ham United Football Club will be the anchor tenantsrom 2016, alongside athletics and other events. The Stadium will also be used or 2015Rugby World Cup matches and will host the 2017 World Athletics Championships and

International Paralympic World Athletics Championships.

The Aquatics Centre rom spring 2014 the two 50m pools, doubling the number oOlympic-sized pools in London, will welcome 800,000 visitors a year rom local peopleto high-perormance athletes.

The Copper Box this will re-open in July 2013. Oering sports rom basketball toboxing and other events, it will be the third largest arena in London and could attract400,000 visitors a year.

The ArcelorMittal Orbit this structure provides an iconic centrepiece or QueenElizabeth Olympic Park as well as being an exciting visitor attraction. At 114.5m high,it is the tallest sculpture in the UK.

The Lee Valley VeloPark this will re-open in early 2014, and is owned and managedby Lee Valley Regional Park Authority (LVRPA), comprising a one-mile road cycle circuitand a mountain bike trail as well as the 6,000-seat Velodrome.

Eton Manor Sports Complex will also be managed by LVRPA and will become theLee Valley Tennis and Hockey Centre. It will re-open in spring 2014 oering our indoorand six outdoor tennis courts. The Hockey Centre will host the 2015 European HockeyChampionships.

East Village previously the Athletes Village, this will provide 2,800 homes rom2013, supported by the all-age Chobham Academy and the Sir Ludwig GuttmannHealth Centre.

Press and Broadcast Centre managed by iCity, this will oer 91,000m2 obusiness space. Conrmed tenants include Loughborough University, Innity, HackneyCommunity College and BT Sport, which will begin broadcasting rom the Centre inautumn 2013.

Park

3.8 London is more advanced than any previous Olympic and Paralympic Games hosts inactivating its legacy plans: the uture o eight out o eight retained venues on the OlympicPark has been secured, the rst time a host city has achieved this within one year othe Games.

3.9 This summer will see the Park re-opening begin, with the Copper Box and the corearea o the North Park open to the public 12 months ater the opening ceremony o theGames. The Stadium will re-open temporarily, hosting Diamond League Athletics on therst anniversary o the Games (2628 July 2013). Other events this summer on the Parkinclude Ride London, a estival o cycling created by London & Partners, a estival odisability sport and the Open East community estival, along with a host o concerts andmusic estivals eaturing some o the worlds biggest bands and perormers.


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3.10 In the South Park, work is well advanced on creating a new linear park between theAquatics Centre and the Stadium. Permanent glazing is being installed in the AquaticsCentre in advance o its re-opening along with the rest o the South Park in spring 2014.West Ham United FC are conrmed as anchor tenants or the Stadium when it re-openspermanently in 2016, with the World Athletics Championships and International ParalympicWorld Athletics Championships the ollowing year (as well as hosting Rugby World Cup

matches in 2015).

Visualisation o Queen Elizabeth Olympic Park rom North Park

Case study: Timber Lodge and Tumbling Bay

The core area o the North Park, which will re-open rom July 2013, oers a riversidelandscape or relaxation and leisure. To complement this landscape, and to createa destination Park that will be visited year round, legacy planners launched aninternational design competition or a major adventure playground and visitor centre.Timber Lodge, which has been designed to blend into the natural landscape andproduce its own green energy, will include the Unity Kitchen Ca, and communityand entertainment space. Tumbling Bay playground, built with a grant rom theLondon Marathon Charitable Trust, will oer adventurous un or children o all ages.

These acilities, which open to the public on 27 July 2013, will help to create a newdestination or children and amilies rom the Growth Boroughs and beyond.


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Place

3.11 In autumn 2013 East Village (the ormer Athletes Village) will see its rst residents moveinto their homes. Just over 700 o the 2,800 new homes already built will be available viathe Mayors First Steps website, with below market rent, shared ownership and sharedequity options. Another 68 are reserved or social tenants rom across the capital.

3.12 Alongside East Village, new community acilities will open in the autumn o 2013,beneting both existing and new residents. A new school, Chobham Academy, willopen in September 2013, oering ree schooling or all ages, together with an advancedmedical clinic the Sir Ludwig Guttmann Health Centre, named ater the ounder o theParalympic Games.

3.13 In coming years, ve more new neighbourhoods will be built on sites around the Parkand venues, providing up to 7,000 new homes or Londoners and thousands o jobs.Construction on the rst o these, Chobham Manor, will commence on site shortly, andprovide around 800 homes, o which the majority will be amily housing. The rst residents

should be moving in early in 2015.

3.14 iCity has signed a long lease or the Press and Broadcast Centre, which will oer91,000m2 o business space and host more than 4,500 jobs by 2019, with 2,000 morein the surrounding area. BT Sport has already taken studio space in the building and willbegin broadcasting two new channels in August 2013. Other conrmed tenants includeInnity, Loughborough University, which will establish a new postgraduate research andteaching campus, and Hackney Community College, whose regeneration and communityprogrammes will help local people and businesses to benet rom the opportunities onthe Park.

3.15 With around 6.5 billion invested in transport inrastructure or the Games, the physicaltransport legacy in East London has been signicant. Stratord is now one o the best-connected transport hubs in the country, supporting the local population to access moreemployment and training opportunities. Upgrades o the Tube, Docklands Light Railwayand London Overground inrastructures have been made to increase capacity, requencyand reliability, and 75km o cycle paths have been created leading into and aroundQueen Elizabeth Olympic Park.

3.16 While the spotlight is inevitably on the Park and venues, regeneration is also acceleratingin the surrounding areas: Westeld Stratord attracted nearly 50 million visits in its rstyear o opening, providing more than 10,000 permanent jobs. Alongside Westeld, The

International Quarter is planning 350 homes and 370,000m

2

o workspace, with potentialor 25,000 jobs. The Strand East neighbourhood to the south o the Park will oer aurther 1,200 homes and 60,000m2 o workspace. And University Square Stratord, a jointcampus established by Birkbeck, University o London and the University o East London,will admit its rst students in autumn 2013.

3.17 To build on this investment, the Mayor and London & Partners are working with theGrowth Boroughs and private sector developers to create a detailed portolio o investmentpropositions or marketing East London internationally.

3.18 The Legacy Corporation is also working with local people on the Local Plan, which willset land use policy or the Park and its surrounding area and make sure that plans or

places such as Hackney Wick, Fish Island and Bromley-by-Bow complement, and arecomplemented by, the plans or the Park.


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People

3.19 As part o a Department or Culture, Media and Sport survey, 80,000 Host Boroughresidents reported that they had beneted personally, or through an immediate amilymember, rom employment related to the Games preparations.

3.20 The Westeld Stratord development has also provided more than 10,000 new permanentjobs in East London. O the jobs that it placed, Stratord City Retail Academy matched25% to the long-term unemployed.

3.21 The Legacy Corporation is now working with partners to engage local people and helpthem to access jobs and business opportunities and to use the acilities oered, andto make sure that the legacy is one that can be enjoyed by everyone post Games. Thelegacy transormation o the Park has already created 2,500 temporary construction jobsand the Park will support thousands more permanent jobs in the long term.

3.22 The Legacy Corporation is also working with borough partners to ensure that training and

job brokerage programmes help local people into work, maintaining the positive workdone by the Olympic Delivery Authority prior to the Games. For the current transormationworkorce the Legacy Corporation set targets that 25% should be rom East London, 10%previously unemployed, 25% rom black, Asian and minority ethnic groups, 5% women,3% disabled and 3% apprentices. They have so ar well exceeded these targets.

Case study: Apprenticeships on the Park

The Legacy Corporation commissioned REDS10, anApprenticeship training agency, to deliver a constructionApprenticeship pilot. REDS10 is a social enterprise which has

experience o working with construction industry sub-contractors,many o whom are unable or reluctant to take on apprentices,given the short duration and specialist nature o their contracts.

As a result, there are now 56 apprentices helping to prepare the Park or its phasedre-opening rom July this year, representing 4% o the total Park workorce andexceeding the Legacy Corporations 3% target. Almost all o the apprentices are romthe local area and 25% are women.

Aolabi Babalola is one o the apprentices employed as a business administrationapprentice and placed with BAM Nuttall. Aolabi has sickle cell disease and isworking in an open environment where his employers are supportive o his needs.This is a really antastic opportunity or me ... This is a step in the right direction tocontinue with urther education as my goal is to move onto a degree in Business or ITand work as a web designer.

Leanne Doig, a 20-year-old woman rom Canning Town, has wanted to get intothe construction business or as long as she can remember, but had always metresistance because she was a girl. Leanne is currently working as a constructionoperative apprentice. She says, I want to own my own company and have loads owomen working or me. I have been brought up here all my lie and all people everdo is look down on East London ... to have the Park will change things because it willgive everyone a chance.


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3.23 Alongside the Legacy Corporation, the Mayor is coordinating eorts to ensure that allEast London residents benet rom the transormation o the area that has been broughtabout by the Games, delivering ambitious convergence targets or employment, skills andearnings by 2030.

3.24 This programme will include:

ocusing on East London businesses or the next round o the Mayors highlysuccessul Apprenticeship campaign;

providing careers advice (jointly with the National Careers Service and local partners);and

promoting and developing East London as a business location, including investmentin enabling inrastructure and physical regeneration.

3.25 Team London will also partner with East London Business Alliance to oer guaranteedvolunteering opportunities or all major events to young unemployed people to enable

them to gain lie skills and experience. Further inormation on the London volunteeringlegacy is discussed in Chapter 5.

Wider East London developments

3.26 The Mayor is leading eorts to support housing delivery through unding inrastructure,aordable housing and incentivising boroughs to build. He is also releasing public land ormuch-needed development to meet the needs o the capitals growing population.

3.27 Through Leaving a Transport Legacy, the Mayors Olympic and Paralympic TransportLegacy Action Plan, work continues with the six Growth Boroughs to agree uture priorities

or new transport inrastructure in the Upper Lee Valley.3.28 The Mayor is working with public and private sector partners to deliver more than 7,000

jobs and 13,500 new homes through the urther development o the Greenwich Peninsulaas a signicant leisure attraction and growing community. It is also estimated that thedevelopment potential across the Lower Lee Valley and Stratord will amount to 32,000new homes and 50,000 jobs.

3.29 Newly built residential schemes will be developed in East London rom national undingprogrammes, including the 1 billion Build to Rent Fund and the 10 billion debtGuarantee Schemes.

3.30 Overseas investor interest in London has always been high. The success o the Gameshas increased that interest to unprecedented levels. The Mayor has recently announcedtwo deals that are set to transorm East Londons historic docklands and secure billions opounds o investment or the UK economy:

1 billion investment by the ABP China (Holding) Group in a 35-acre site at RoyalAlbert Dock, an investment supported by London & Partners; and

a 1.5 billion deal with The Silvertown Partnership to transorm Silvertown Quays inLondons Royal Docks into a new innovation quarter and destination or global brands.


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Oxford Economics has predicted that by 2030 the area will

be one of the UKs most important growth drivers, and a net

contributor to public fnances worth 5.4 billion a

year. East London is also expected to accommodate half ofLondons population growth and nearly a quarter of its growth

in jobs to 2031.


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Chapter 4:Economic Growth

The Games have long been considered an opportunity to generateeconomic benet and support growth. There are a number o ways in

which the Games can help to support the development and recovery o

the UK economy.


4.1 Beyond 2012 identied the ollowing opportunities to leverage London 2012:

support the UKs economic recovery by maximising trade and investment

opportunities; enhance the UKs reputation or delivery o large-scale projects;

act as a showcase or UK expertise and UK plc;

improve the ambition and capability o British business; and

realise the potential o the tourism industry as a major growth sector.


By 2020, the economic impact is estimated to be 28 billion to 41 billion in Gross

Value Added (GVA) and 618,000 to 893,000 years o employment.

So ar 9.9 billion in international trade and inward investment has been won becauseo the Games and Games-time promotional activity with more being announced.

70,000 jobs or workless Londoners.

120 million o contracts already won by UK companies rom the Brazil 2014 WorldCup and Rio 2016 Olympic and Paralympic Games.

More than 60 contracts won by UK companies or the Sochi 2014 Winter Olympicsand Russia 2018 World Cup.

1% increase in international visitor numbers to the UK and 4% increase in visitor spend in 2013, tourist spend is expected to exceed 19 billion or the rst time.


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4.2 In London 2012 a global showcase or UK plc, Sir John Armitt, Chairman o the OlympicDelivery Authority, identied the next 1218 months as a crucial window o opportunity orUK businesses to capitalise on the success o the Games.1

4.3 The Government set out ambitious targets to generate 13 billion o economic benetsrom the Games by 2016, 11 billion in trade and investment and 2 billion romincreased tourism.

Economic benets

4.4 Preparing or and staging the Games have provided a substantial boost to the UKeconomy, helping to counter the eects o the economic downturn. Bespoke economicmodelling utilising an input-output ramework suggests that the impacts that can alreadybe clearly identied at this early stage will in total generate some 28 billion to 41 billionin GVA and 618,000 to 893,000 years o employment by 2020. This ar exceeds the total

investment rom both the public sector (8.9 billion) and the private sector (2 billion).2

GREAT campaign

4.5 A key tool in the generation o economic benets during and ater the Games is theGREAT campaign. This was launched in 2012 to capitalise on the global attention aroundthe Olympics and Paralympics and make the most o the economic legacy. It is the mostambitious international marketing campaign ever carried out by the UK Government. Thecampaign unites all the Governments international eorts under one brand to create

jobs and growth or the UK via measurable and sustained increases in trade, inwardinvestment, tourism and oreign student numbers.

4.6 To date, the campaign has delivered around 600 million o revenue to the UK and isused in 86 countries around the world. It has attracted nancial and in-kind support rommore than 80 businesses and 100 high-prole individuals and continues to build in scale.Capitalising on the success o the Games and the campaign so ar, key markets or201315 are the US, Brazil, Russia, India, China, France, Germany, Turkey, Indonesia,South Korea, Mexico, Indonesia, Poland and emerging Europe.

David Cameron has probably launched the most eective global campaign oterritorial marketing since the Big Apple campaign in New York.

Jean Pierre Goguet, La Tribune, Paris

We applaud the vision o the new GREAT campaign. As a global brand with a proudBritish heritage, we ully support its aim o raising international awareness o thecountrys unique assets and tremendous opportunities or inward investment.

Angela Ahrendts, CEO, Burberry

1 www.gov.uk/government/uploads/system/uploads/attachment_data/le/77430/John_Armitt_Report.pd2 Meta-evaluation o the Impacts and Legacy o the London 2012 Olympic Games and Paralympic Games

Summary Report, July 2013www.gov.uk/dcms
http://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77430/John_Armitt_Report.pdfhttp://www.gov.uk/dcmshttp://www.gov.uk/dcmshttp://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77430/John_Armitt_Report.pdf


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International trade and inward investment

4.7 British business supported by the Government, London & Partners and other regionalpartners is working hard to maximise the impact o the Games. Although the glowrom the London 2012 Olympic and Paralympic Games may inevitably start to ade, theeconomic impact will continue to be elt. Overseas contracts continue to be won to exportour goods and services, and investment projects generated ollowing the Games havehelped to ensure that the UK has again retained its position as the leading Europeandestination or oreign direct investment.

UK Trade & Investment

4.8 UK Trade & Investment (UKTI) works with UK-based businesses to ensure their success in

exporting to international markets and to encourage the best overseas companies to lookto the UK as their global partner o choice.

4.9 Following the Games, UKTI has undertaken an extensive UK and international Olympicand Paralympic legacy programme. This is aimed at maximising the UKs unique sellingpoint o delivering and hosting a successul Olympic and Paralympic Games on timeand on budget, which showcased UK expertise to the world in promoting exports anddelivering growth to the economy.


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British Business Embassy

4.10 During the Games, more than 4,000 business leaders and global gures rom 63 countriesattended the British Business Embassy at Lancaster House, where UKTI deliveredthe Global Investment Conerence and 17 days o Global Business Summits over theperiod o the Games. UKTIs regional teams delivered 60 satellite Business Embassy

events showcasing global opportunities, UK expertise and UKTI support and services tocompanies across the country.

UKTI programme

4.11 Ater the Games, the Government set an ambitious target to realise 11 billion o tradeand investment by 2016 as a result o the Games. This July, UKTI has announced9.9 billion o economic benets, 90% o the our-year target ater just one year.

This includes:

2.5 billion o additional oreign direct inward investment into the UK since theGames, bringing with it more than 31,000 jobs, such as SP Setia investment in thedevelopment o Battersea Power Station;

1.5 billion o Olympic-related high-value opportunities (HVOs) won overseas, suchas work on other major global sports projects (Sochi 2014 Winter Games, Rio 2016Summer Games, etc); and

5.9 billion o additional export sales rom Olympic-related promotional activity suchas the British Business Embassy and other UKTI events.

The 2012 Olympics and Paralympics were a once in a generation opportunity orthe UK to showcase to the world Britains compelling investment oer and these

preliminary gures are very encouraging.

Despite strong competition rom our traditional competitors and emergingeconomies, Britain has retained its position as the leading destination or oreigndirect investment in Europe.

Minister o State or Trade and Investment, Lord Green

Investment in London

4.12 O the 2.5 billion o inward investment reported by UKTI as being infuenced by the

Games, approximately 1 billion is into London.4.13 In addition, in London during the six weeks o the Games the Mayor hosted more than 200

international senior executives in a concerted eort to increase oreign direct investmentinto the city. Alongside this programme London House hosted more than 3,000 peoplewith the aim o attracting investment into the city in order to create more jobs and growth.Since the Games, the programme has so ar resulted in nearly 2,000 jobs being created inLondon and contributed 535 million GVA to the London economy through 24 investmentprojects. These include Huawei Technologies rom China, Inosys rom India and Genslerrom the US.


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4.14 This investment continues, as the Mayor has recently announced:

a 1.2 billion investment in Royal Albert Dock by Chinese developer ABP;

a 700 million investment into Battersea Nine Elms by Chinese developerDalian Wanda Group; and

a 1 billion investment into regeneration in the centre o Croydon through ajoint venture between Australian retail developer Westeld and UK propertydeveloper Hammerson.

4.15 In the build-up to, during and ater the Games, investment led to a number oemployment benets:

London & Partners work leveraging the Games as a catalyst to attract additionaloreign direct investment into London rom 2006 to the present contributed to thecreation o more than 7,000 jobs surpassing gures achieved by previous host citiessuch as Sydney.

The recently concluded Olympic jobs and skills evaluation conrms that around70,000 previously unemployed Londoners ound work as a result o the Games.3

The Mayors 2012 Employment and Skills Legacy Programme has also directlysupported 3,400 unemployed Londoners into work and will be supporting them tostay in employment.

Londoners comprised around hal the total Games-time workorce, more than 25,000o them resident in the Olympic Host Boroughs.

4.16 Further inormation on support being given to local people to access jobs in East London

and around Queen Elizabeth Olympic Park is provided in Chapter 3.

Delivering major events and contracts

4.17 A key element o maximising the economic legacy o the Games is helping Britishcompanies to win some o the HVOs that exist in todays global marketplace. Thesuccessul hosting o the Olympics has boosted the UKs reputation or delivery olarge-scale projects. The markets and trade opportunities, where the success o theGames has made an impact, cut across sectors and the globe.

4.18 Major target markets are other hosting nations where supply opportunities are substantial.UK companies are already maximising their Games credentials internationally, or example:

More than 60 contracts have been supported and won or the Sochi 2014 WinterGames and the Russia 2018 World Cup; and

120 million o contracts have been secured relating to the Brazil 2014 World Cup andthe Rio 2016 Olympic and Paralympic Games.

3 2012 Olympic Jobs Evaluation Report


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The successul delivery o the London 2012 Olympic and Paralympic Games haspositioned the UK as one o the most skilled nations in the world when it comes todelivering major programmes, and thats a sea-change rom where we were a ewyears ago.

London 2012 and our current work transorming the Olympic Park or the LondonLegacy Development Corporation has shown Maces capability to deliver complexmajor programmes on time and on budget. These roles have helped build condencein the marketplace about Maces programme management capabilities, resulting in anincreasing number o business opportunities both in the UK and internationally.

Jason Millett, Chie Operating Ofcer, Major Programmes and Inrastructure, Mace andormer Programme Director at CLM, the joint venture delivery partner that supported the

Olympic Delivery Authority in delivering the venues and inrastructure or theLondon 2012 Olympic and Paralympic Games

Case study: UK and Russia cooperation

Minister or Sport and Tourism Hugh Robertson and Lord Coe led a delegationo 25 UK companies at the SportAccord convention in St Petersburg in May.The annual convention attracts thousands o delegates rom all sporting disciplinesand major championships, and in this rst legacy year the UKs expertise was inparticularly high demand. In the next 10 years Russia will host the Winter Olympicand Paralympic Games in Sochi and the FIFA World Cup, so the potential or closersporting cooperation with Russia is huge. Recognising this, Hugh Robertson signedan agreement with his Russian counterpart Vitaly Mutko to set the ramework or

cooperation over the next decade. The Minister said: The opportunities this providesUK Sport and business would not have been possible without the success othe Games.

UK expertise and the ambition o British business

4.19 All over the UK, companies that won work on the Olympics and Paralympics arecompeting or and securing business opportunities domestically and globally in placessuch as Brazil, Russia and the Middle East.

4.20 British businesses built the Olympic Park 98% o the top-level contracts to deliver the

construction phase prior to the Games went to companies registered in the UK. All acrossthe UK, businesses large and small responded to the unique opportunity, supplying high-quality goods and services to the Games and in doing so demonstrating the capacity oUK business to innovate and deliver, which gives it a competitive advantage in the uture.

4.21 Suppliers to the London 2012 Olympic and Paralympic Games can now champion theirinvolvement. The British Olympic Association and the UK Government have reached aunique agreement with the International Olympic Committee (IOC) on the creation o a newgovernment-unded Supplier Recognition Scheme, which provides rms that supplied theGames with a valuable set o recognition rights, ree o charge, to help to promote theirpart in the success o the Games. Nearly 700 licences have been issued to date.


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Supplier Recognition Scheme: the suppliers view

We believe the new licence will enable organisations involved in the delivery o theGames to promote their contribution and discuss their skills with a global audience,which will help British business in overseas markets. The terms o the licence enable

us to reerence our work when bidding or new commissions which means we candemonstrate the extraordinary expertise and innovation that was involved in deliveringa spectacular and successul Olympic Games.

Shirley Brooks, Marketing Manager, Arup

Case study: CompeteFor

Set up by the UK public and private sectors working together, CompeteFor wasestablished to allow businesses o all sizes, but particularly small- and medium-

sized businesses, to compete or contract opportunities linked to the London 2012Games. More than 168,000 businesses rom all parts o the UK have registered onCompeteFor. More than 13,700 business opportunities have been made available andit is estimated that 2.6 billion worth o contracts have been awarded. In his post-Games report, Sir John Armitt recommended that the CompeteFor network shouldbe retained or all public sector projects, given resh promotion and its databaseexpanded.4 Inspired by the Games, CompeteFor continues to be used in the supplychain to transorm Queen Elizabeth Olympic Park, and by other major public sectororganisations such as Crossrail.

4.22 The Make it in Great Britain campaign culminated in an exhibition that celebrated thebest o British manuacturing, held at the Science Museum during the Olympic andParalympic Games. The exhibition highlighted the successes o the manuacturing sectorto encourage young people to consider a career in the industry and businesses to invest.

The campaign is being re-launched in 2013 as part o the Inspired by 2012 legacyprogramme, taking orward work on improving access to a wide range o opportunitiesaimed at inspiring young people as part o the Governments industrial strategy.

London 2012 showed that Britain can deliver. Its our job to maximise the potentialit oers, to inspire the next generation o innovators in the same way the Olympic

and Paralympic Games inspired uture athletes and brought a nation together. Weveproved its possible; lets build on that momentum.

Lord Deighton, Commercial Secretary to the Treasury and previouslyChie Executive o the London Organising Committee

o the Olympic and Paralympic Games

4 www.gov.uk/government/uploads/system/uploads/attachment_data/le/77430/John_Armitt_Report.pd
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63% o UK organisations see London 2012 as a great platorm or Britain; and 25%think they now generate more international business than they did pre-Games.

Four out o ve UK organisations eel they continue to benet rom London 2012;more than hal believe they will still eel benets in 2015.5

BT Business Survey

International status

4.23 The Olympic and Paralympic Games provided an opportunity to promote not only ourexporting potential but also tourism and the values exemplied in the London Games,such as disability rights and the value o volunteering.

4.24 A variety o external indices have indicated a shit in the UKs reputation since we hostedthe Games:

Results rom an Anholt-GK Roper Nation Brands Index, collected in November 2012specically to assess the impact o the Games on the UKs reputation, show thatBritains ranking or overall nation brand and culture moved up a place rom th toourth, and or the rst time Britain is in the top 10 or the welcome provided to visitors.

The annual BBC World Service Country Ratings Poll saw the UKs ranking rise romoverall ourth to third between May 2012 and May 2013.

The World Economic Forum, in their biennial report on international tourismcompetitiveness, promoted Britains position in the league table up to th, romseventh in 2011. The UK is now in the top ve o globally competitive visitor economies.

The International Congress and Convention Association (ICCA) global city rankings hasmoved London up to sixth in 2012, an improvement rom 19th in 2008.

London was also voted No. 1 Global Sports City or 2012, announced by Sportcal, aspart o the Global Sports Impact project.

More international students chose London to study in than any other city in the world.

Although the outcome is not yet ully refected in the data, the United Kingdom hasleveraged the preparation o these events in terms o tourism campaigns, generating

interest in visiting the country.

World Economic Forum

5 www.globalservices.bt.com/uk/en/insights/lietime_legacy
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Tourism

4.25 Building on this reputational shit, the benets to tourism or both the UK and London area key legacy objective. The aim over our years is to generate an extra 4.7 million visitors tothe UK and raise an extra 2.3 billion o tourism spend rom international tourist visitors. Inthe longer term, VisitBritain, the national tourism board, has aspirations to attract 40 millionvisitors a year by 2020.

4.26 During 2012 VisitBritain reported a 1% increase in international visitor numbers and a 4%increase in visitor spend. Previous hosts o the Games usually experience a dip in tourismdue to displacement as a result o the Games.

4.27 From early March to the end o October 2012, it is estimated that the Holidays at Homeare GREAT campaign and other related VisitEngland activity generated incremental spendo almost 300 million.

4.28 For 2013, VisitBritain orecast that an extra 1 million overseas tourists will come to the UK,

and total overseas tourist spend in the UK is expected to exceed 19 billion or the rsttime. Available provisional data rom the Oce or National Statistics or 2013 (January toMay) shows increases in the volume o overseas visits o 2% compared with the sameperiod in 2012 and in the value o these visits o an impressive 10% (the latter ahead o

VisitBritains orecast). The picture is extremely promising ahead o gures or the busiersummer months.

4.29 VisitBritain reports that it is delivering well against key targets ater two years o theour-year programme:

From April 2011 to March 2013 there were an additional 1.54 million visits (10% aheado target).

Additional visitor spend stood at 0.9 billion over the same period (10% above target).

The target o 1 billion in public relations coverage over the our-year period wassurpassed by 600% ater only two years (6.7 billion).

4.30 As a visitor destination, London is more popular than ever ollowing the Games and,through the concerted eorts o the Mayor and his promotion organisation London &Partners, the city managed to avoid a displacement o tourists during the Olympic yearand any subsequent hangover eect that has been observed in some other host cities:

Visitor numbers to London were up 5% in 2012 (15.5 million overseas; 12.2 million

domestic).

Spend in London was up 9% in 2012 (10.1 billion overseas; 2.8 billion domestic) andin 2012 64% o all holiday visits to Britain were to London.

In 2013, London was voted as the best visitor destination in the world by TripAdvisor.A TripAdvisor spokesperson said: These awards honour the worlds best destinationsas decided by those judges that really matter travellers themselves. Now that theJubilympics are over its vital that UK tourism continues to fourish, so its great newsthat London is rated so highly among the worlds and Europes best destinations.


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Chapter 5:Bringing Communities ogether

In the belie that sport can bring people together to improve society,London 2012 was an opportunity to use the Olympic and Paralympic

spirit to bring communities together.


5.1 In Beyond 2012 the Government identied the challenges and opportunities to:

encourage a new culture o volunteering;

help to reconnect communities across the UK;

spread the benets o the Games across the whole country; and

enhance the potential o the Games to drive social change.


Increase in volunteering during 201213 (both ormal and inormal), halting the steadydecline seen since 2005.

Join In is aiming to get 100,000 new volunteers involved in sport and communityactivities during the summer o 2013.

Team London Ambassadors continue to be present at major London sites andevents during 2013.

Big Lottery Fund Spirit o 2012T

Legacy Acc

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