Jeden Internet na każdym urządzeniu - raport z mobilnego Internetu

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One Web on any device Sebastian Baberowski Paweł Miniewicz

Transcript of Jeden Internet na każdym urządzeniu - raport z mobilnego Internetu

One Webon any device

Sebastian BaberowskiPaweł Miniewicz

Established in 1994 Listed on the Oslo Stock Exchange

Offices WorldwideHQ in Oslo, Norway

600+ employees400+ engineers & technical support

Opera Desktop unique monthly users: 35+ millionMy Opera registered members: 2,000,000 (December 2008)Total number of phones shipped with Opera Mobile (cumulative): 120 millionStrong heritage of engineering innovation with focus on performance, compliance with standards and cross-platform flexibility

Opera Software ASA

Deliver the best Internet experience on any device

The Opera Mission

Community and Services

Opera B2B solutions Opera Link

Full Web Browser

Operafor Desktop

Operafor Devices

Opera for Mobile

Client/Server Browser

Opera Mini

Web Application Platform

Opera Widgets

The browser is the glue

Opera for Desktop

“You can reduce your chances of getting caught by using a more secure browser. Opera is

probably the safest, followed by Firefox and then Internet Explorer 7.”

– The Guardian

The leader in speed, security and productivityA worldwide following of 35+ million usersThe original innovator:

TabsMouse gesturesSaved sessionsWidgetsBitTorrentContinuous improvement...

Opera for Devices

“Nintendo's Internet Channel, developed by Opera Software, is so simple even your

computer-phobic, "Wii Sports"-loving grandma can use it.” – Associated Press

Enables device manufacturers to bring the best Web user experience to market quickly and effectively

Ideal for game consoles, TVs, set-top boxes, portable media players, navigation systems, imaging equipment

Enables Web 2.0 services, widgets and Web-based user interfaces

Opera Mobile

"Web browsing is a pleasure,because pages render much

like they do on a real PC."– The Wall Street Journal

A powerful browser for smartphones and sophisticated feature phonesIncludes a robust feature set and enables a true desktop-like Web experience including Web 2.0 services like YouTubeCustomers include Motorola, Sony Ericsson, Samsung, T-Mobile and HTCEquipped with Opera Widgets enabling easier access to Web content and micro widgets on the idle screen

Opera Mini

“Opera Mini might change your life.”– PC Magazine

Delivers the full Web on everyday handsetsOpera Mini runs on 800+ Java enabled phonesFast, secure, light-weight and compatible with the world’s one billion+ Java and BREW phonesThe world’s most popular Java applicationProxy server compresses data by up to 90% and speeds up delivery. An end-to-end client-server solution

Opera Mini in actionElegant, desktop-style page renderingZoom into the content you want to viewDownload and upload files via Opera MiniAccess the full Web

Opera LinkConvergence without compromise

Your favorite places on the Web go with you wherever, whenever

Instantly sync your bookmarks, Speed Dial and personal bar

State of the Mobile Web

Introducing the State of the Mobile WebEvery month, Opera shares insight on the top trends driving the growth of the mobile Web

Highlights Opera Mini consumer-only statistics including unique users, page views and data transferred

Lists top sites for each country in the Top 10

Unique spotlight section each month:Sports sitesTop handsetsDemographic snapshot

Top 10 countries for Opera Mini

RussiaIndiaUSA

ChinaUkraine

IndiaUnited

KingdomSouth Africa

PolandGermany

State of the mobile Web: Key findings

One Web triumphs over WAP contentFull Web surfing comprises more than 77% of all traffic. Content on WAP and .mobi sites still generates almost 23% of traffic, although WAP percentages are decreasing in the first quarter as more consumers use full browsers

Social stands supremeAlmost 40% of traffic worldwide is to social networks. The figures is 60% in countries such as United States, South Africa and Indonesia

State of the mobile Web:Key findings – December 2008

Opera Mini was used by approximately 17.8 million users in December 2008Opera Mini users viewed more than 6.4 billion pages in DecemberEach person using Opera Mini viewed approximately 360 pages on average17.8 million Opera Mini users generated more than 93.8 million MB of data for operators worldwide

State of the mobile Web: Key findings - Poland

People use the Web on their phones just like they would on their PC. Top 10 sites using Opera Mini in Poland mirror PC traffic.

Country example: PolandIn Poland, people using Opera Mini prefer to access the full Web from their mobile phones - only 4% of the traffic goes to WAP or .mobi sites.

Top 10 sites in Poland

nasza-klasa.plgoogle.comlajt.onet.plallegro.pl

wikipedia.orgwp.pl

fotka.plyoutube.com

gamejump.comgazeta.mobi

Fact 1: Browser is becoming an application platform

Browser is powerful application platform and continuing to evolve with more powerful APIs

SVG (Scalable Vector Graphics)CanvasVideoLocation

Opera is a cross platform browser and the same core runs on across the device types (Desktop, Mobile, TV, Game console)

Fact 2: Consumer’s media consumption habit does not change

Consumers do not go to different Web sites/services just because they happen to be in a bus to work

People want to access the same site they go to, the same Web they know, no matter where they are

Top social networks in

2008

VKontakte.ruFacebook.comFriendster.com

Orkut.comOdnoklassniki.ru

“Opera is better in justabout every respect”

Stephen Wildstrom, BusinessWeek

Thank you for listening!