#SOCIETY30

RONALD VAN DEN HOFF

ZOMBIE CASINOCAPITALISM

….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:

¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”

€ 2,5 BILLION

€ 1 BILLION

NICK LEESON6,5 YEARS IN JAIL

6.000.000.000

ZOMBIE STRUGGLE

“ANYBODY THINKING WE COME OUT

OF THIS RECESSION AND GET BACK

TO BUSINESS AS USUAL

IS DEEPLY MISTAKEN.”

Don Tapscott

BEFORE 1800 1850 1990 2030

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

SOCIAL REVOLUTION

SOCIAL REVOLUTION

FUNCTIONAL ASPIRATIONAL MEANINGFULL

ALL

YOU &YOUR STAKEHOLDERS

DO,

TELL,

WRITE,

OR SHOW

IS PART OF THE

BRAND EXPERIENCE

YOU ARE

NO LONGER

THE OWNER

OF YOUR

BRAND

“BE TRUE TO YOURSELF”

“BE WHAT YOU SAY YOU ARE TO OTHERS”

Joseph Pine

AUTHENTICITY

BUZZ

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

SIMPLE, SMART, SHARING & SUSTAINABLE

Visual: Marco Derksen, Upstream.

“FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.

Organizations

Stakeholders

1.0 2.0 3.0

CO-WORKERS

FREE AGENTS

KNOWMADS

SELF EMPLOYED PROFESSIONALS

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

ZP

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

DATA:REAL TIME

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

COLLABORATIVE

(CON) (PRO)

SUMPTION:

TEAM BUY

COLLABORATIVE

(CON) (PRO)

SUMPTION

data by

TRENDS

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

3RD SPACE

3RD SPACE

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

LIFETIMELEARNING

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIES “Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

MONEY

+ TIME

+ ATTENTION

VALUE NETWORKS.

THE MESH:COLLECTION OFSOCIALECONOMICENTITIES

COLLABORATION

&

VALUE CREATION

THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

VIRTUAL LAYER OF

KNOWLEDGE & TALENTS

3RD SPACE

PHYSICAL MEETING ROOM

&

VIRTUAL MEETING ROOM

3RD SPACECOLLABORATIONSOFTWARE

TAICHI

SHARE THEABUNDANCE:

MAX STRATEGY

BOOKPRESENTATIONS

NETWORKEVENTS

TRY OUTSESSIONS

RESERVATION-PMS-3RD SPACESOFTWARE

0 2 4 6 8

“DURING MY STAY AT S2M I AM WILLING TO SHARE KNOWLEDGE”

SURVEY UVA UNIVERSITYN=104 LIKERT SCALE

“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.

BUZZ

V

V

V

V

V

V

V

V

V

VV

VV

M

VV

THE S2M MESHCONTENT AGREGATION & CURATION

V

V

THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

SALES

MARKETING

PR MANAGER

RESERVATIONS

WEBMASTER

PURCHASING

F&B MANAGER

HR MANAGER

TRUST AGENT

RELEVANCE ANALYST

DATA PILOT

HOLISTIC COACH

ENVIRONMENTAL SCANNER

KNOWLEDGE GUARDIAN

CONTENT CURATOR

NETWORK FACILITATOR

CLOUD SERVICE BROKER

3RD SPACE

INNOVATION HAS OPPONENTS

NARROW MINDED AND NAÏVE

PEOPLE NOT REALIZING WHAT THEY OPPOSE

WAS ONCE UPON A TIME INNOVATIVE

STAKEHOLDERS

EMPLOYEES

NETWORK COLLABORATION

BUSINESS PROCES BRAND