I-COM 2015 San Sebastian, Marcin Grabowski, Poland
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CHALLENGES AND OPPORTUNITIES Marcin Grabowski Director of Strategy and Analysis of Sale AMS SA Poland
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Transcript of I-COM 2015 San Sebastian, Marcin Grabowski, Poland
CHALLENGES AND OPPORTUNITIES
Marcin Grabowski
Director of Strategy and Analysis of Sale
AMS SA
Poland
Good quality and right data
Data’s Dragon
How to train the Data’s Dragon?
Challenge: Keep competitiveness of Emerging Markets
New Data Environment – One Data Point
Exploring, Designing, Building
Access to Open Data
Opportunity: Established Data Stock Exchange
Availability of Data
Buying of Data
Checking of Personal Data
Case Study: WARSAW
http://ds-lands.com/data_images/top_cityes/warsaw/warsaw-02.jpg
Case Study: Numbers
12 months, 21 biggest cities in Poland
156 million of logs of the 3 million UU
13 million hits per month
3.8 billion units of information per year
Case study: Visualization of Big Data
Movie
Case study: Visualization of Big Data
Case study: Visualization of Big Data
Case Study: Results
Digital traffic places in a city
Gravity of Place – Digital Robinsons
Adv in the point of sale but miles away
Case Study: Results
Created a One Data Point
Known Price
Known Benefits
Tool as an Access to Big Data
Remember
Dragons are always hungry
THANK YOU
Marcin Grabowski
Photo: bon-vivant.dk
