Eps Report

8/17/2019 Eps Report

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INTRODUCTION

In the present ERA of high security risk appointment of an employ for homeservices is a complicated task. Poor relationship between the management

and blue-collar Labor for household chores unskilled labor and mostimportantly !ecurity concerns are the things which are needed to beaddressed on immediate bases ."y #onsidering the at most need of peopleand on the basis of research conducted on the desires of Labor !ervices ine$ecutive market The Helpers has thought of coming up with the mostsecured possible way to e$ecute the household services with providingsatisfaction security trust and goodwill to its customers.

The Helpers is a %&aid !ervice Agency' located in P() Islamabad with adeliberate view in which both the employees and the clients of the twin

cities can reach e*ortlessly in no time. The Helpers ambition is to makeevery day better of its customers by providing them a complete householdsolution and to earn success by building a long term relationship with themThe Helpers is not +ust a business but it,s a social initiative which is takento ease people in the search of skilled maid .

The Helpers startup cost is nanced in two chunks. he ma+or proportion of amount of around /01 of the investment is been provided by the angelinvestor ari2 Rasheed.

he rest 30 1 amount of the venture will be self- nanced in which eachpartner will be contributing e2ual amount of share for the investment. heamount of revenue will be distributed among the partners on the basis of their contributions.

Any Information data and drawings personi ed in this business plan of TheHelpers are rmly con dential and will only be disclosed on the terms and

conditions by the understanding that they will be held intimate and will benot disclosed to third parties without the prior written consent of the owners.


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CENTRAL IDEA & ANALYSIS:The Helpers isn,t +ust a fruit o* a tree. he idea came into being afterthorough research concluding the need in e$ecutive market is vastespecially for &aids and 4elpers. Poor relationship between the managementand blue-collar Labor for household chores unskilled labor and mostimportantly !ecurity concerns are our target market,s ma+or apprehensions.

hat,s when The Helpers thought of coming up with the most securedpossible way to e$ecute the household chores while maintaining what the

common household needs5 satisfaction security and trust and goodwill.(e cater to the barely touched 6acilities &anagements sector. raditionaldominance by privately contracted employees has been challenged byAgencies recently but none caters as large as the needs of the market.Initially he 4elpers is dealing in5

• &aids7!ervants

)espite the general assumption keeping in view the common household

chores our entire clients share services o*ered by he 4elpers, employeesare not homogeneous. 8ur market analysis leads us to believe that while thebasic chores in every household are the same9 it is the preference is the waythat the chore is tackled that makes all our clients di*erent from oneanother.


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MARKETING MIX – 7 Ps O SER!ICE:

". PRODUCT SER!ICE:

The Helpers caters to the barely touched 6acilities of &anagementssector. raditional dominance by privately contracted employees has beenchallenged by Agencies recently but none caters as large as the needs of the market. Initially The Helpers is dealing in5

• &aids7!ervants


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)espite the general assumption keeping in view the common householdchores our entire clients share services o*ered by The Helpers ’employees are not homogeneous. 8ur market analysis leads us to believethat while the basic chores in every household are the same9 it is thepreference is the way that the chore is tackled that makes all our clientsdi*erent from one another. Another di*erentiating factor is that eachhousehold lives a life of lu$ury di*erent from its same-class neighbor.

Every client re2uires a di*erent employee even if the common chore beingcatered to seems the same. The Helpers is the rst agency to maintaincooking employee records around the minor details such as the food stylethe cook is able to produce. Initially The Helpers o*ers cooks whospeciali:e in5

i. Desi/ Continental

he personnel management system ensures testing of the cook beforeapproving their claim of speciali:ation in a food style. hus the client isassured of perfection or replacement if one employee does not achieveperfection.

#ontracts o*ered for hiring of our employees is based on three time periods5

1. Daily 2. Weekly 3. Monthly*

; erms and conditions apply5 the employee must not be e$pected to come to workon !unday and must be allowed a total of < days o* for uncertain events.

U#$% r':

• !ervants are to wear white shirts and black trousers.

(. PLACEMENT:

The Helpers personnel management system claims e$ceptional simplicityand low cost. (e forward employees to our clients as per their demandwithout which employees are neither on our payroll nor on any physicalwaiting list. 8nly in the initial contract signing are the employees called and


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brought to the clients on the business vehicle along with a representativefrom our o=ce to sign the contract.

8ur !ervice is placed in households which are the private property of ourclients. hroughout the contract period the employees must report

themselves to the household on the designated time. hus rendering the useof our vehicle limited saving us a signi cant amount of everyday e$pense.

The Helpers may be contacted on location on the main !ector P() 8f all location options our o=ce en+oys the following privileges5

• Low cost establishment• Ease of access• Easy to locate for clients and other business partners• he surrounding market allows us to ful ll our daily re2uirements in the

shortest possible time

In a strategic view P() is the best option available for our employees toreach us >+ust In case? and for us to reach our clients. his settlement is theleast costly and most e*ective solution to problems where employees willingto work may be located far away from us9 and the same is for clients willingto deal with us.

).PRICING:The Helpers intends to provide premium services to a niche market of Rawalpindi and Islamabad. (e aim to change the conventional concepts andmethods of household service providers. Providing customers with trainedsta* in uniforms is what The Helpers aims to achieve and so charge apremium price for their e$clusive services as well.

he pricing !trategy that The Helpers uses is Cost-based pricing method .8ur prices are estimated according to what consumers are already paying forthe services which we found out through our market research data. In thebeginning we add a $ed mark up of @01 to the total cost of providing theservice to our customers however our prices will be renewed after every months when we update our contract with our customers.

he packages that are formed with a @01 markup are as follows are asfollows5


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M*$+s,Ser-*# s

Permanent &aids emporary &aids>B-C?

emporary &aids>


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• Pers #*l Sell$#1 : Personal !elling is the Dni2ue PromotionalProposition of The Helpers . (e believe in )oor to )oor !ervice)emonstrations to our target audience. 6re2uent Fisit to our valuedtarget market to show them what we have for them Making Everyday

Better! The Helpers does not go for mass marketing thus no needfor heavy advertisements made for getting pull >demand? response. (ebelieve in uni2ue !elling proposition of personal selling instead. )oorto )oor !ervice )emonstrations to our target audience identi edthrough our demand survey. 6re2uent Fisit to our valued target marketon their doorstep to show them what we have for them for MakingEveryday Better addition to our advertising strategy.

P*'phle s: "rochures and LeaGets are to be attached with theprominent e$ecutive &aga:ines like Aurora and Business Insider andHewspapers like The NEWS and AWN which are most commonlyreviewed by our target audience. 8ur "rochures will be available onthe counter of leading store and stops like Al 6atah Isa Jee "ody!hop !haheen #hemist Lat,llier etc. where are target market is moste$pected to visit for grocery and shopping.

Ne5sp*per A+-er $s$#1 : #lassi ed advertisements of he 4elpersfor sta=ng and labor recruitment in Drdu Hewspaper Ausa " ! 6or PrintAdvertisements Pamphlets are to be attached with the prominente$ecutive &aga:ines like Aurora and Business Insider and Hewspaperslike The NEWS and AWN which are most commonly reviewed by ourtarget audience. (e believe doing an e$tra with pamphlets every weekfor e$ecutives will be value

• S6ITCH : In collaboration with SWIT#H$ customi:ed electronicpromotional messages will be sent to the targeted audience informingthem about the new services and promotional o*ers about discountsand other personal selling activities of The Helpers .

P #/h C*r+s : The Helpers plans to introduce rst time in PakistanPunch #ard systems.Regular customers of he 4elpers en+oy e$tra discounts and servicesbonuses. Dnlike #redit #ards The Helpers provides the very rst


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Punch #ard !ystem in Labor service !ector. #ustomers holding thepunch card en+oys e$tra services like getting the card punched on eachservice tour and on availing C services from The Helpers $ en+oy the/ th service for free.

O# R *+ Pr ' $ #s: !tickered "olan high roof with the TheHelpers o=cial logo and tag lines serves as a promotional tool onwheels for the people on roads. 8n road promotions by the company,s4igh roof while on wheel. 4igh Roof will be painted with the TheHelpers o=cial logo and tagline a constant reminder of thepresence of agency for the people on road.

6e8s$ e9 Appl$/* $ # *#+ */e8 0 P*1e : The Helpers has itsuser friendly Android and (indows Application to be installed for 2uickand easy registrations free of cost. (e are also available on web portaland 6acebook page posting feed and updates of new services andpersonal selling promotions for all. The Helpers has its userfriendly Android and (indows Application to be installed for 2uick andeasy registrations free of cost. It will be easily downloaded from Playstore and (indows Phone !tore and installed in any cellphone with8perating !ystem Jelly ean as well as !it !at . (e are also available onweb portal with an o=cial website for registering online and 6acebookpage posting feed and updates of new services and personal selling

promotions for all.

3. PEOPLE:

The Helpers as the trend makers in the facilities management industryheed our employees in a way that best ts in the needs of our valuedcustomers in delivering better service 2uality by ac2uiring the necessary

needed skill set. (e present our employees to our customers not +ust for thesake of business but also trying to ful ll the needs which become the +ustreasons for our business. 6or someone who intends to become our employeeby ac2uiring the roof of our business must rst align his7her values inaccordance to our business ob+ectives.


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6ollowing are the best di*erentiating characteristics of our employees thatproudly make us able to lead the market trends by initiating innovative andcritical thinking work features.

• he people we provide already have the basic skill set related to the

service categories >maids7!ervants?• )espite ac2uiring the basic skill set we ensure testing of those skills

based on our personnel management systems before approving theirclaim of speciali:ation.

• (e deliver unrivalled security assurance of our employees which bestcovers the following aspects

@. Feri cation of their documents>#HI# Licenses #erti cates etc?from NA %A


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. PROCESS

o help us Gourish our claim of providing our customers with a 2uick reliableand sustainable service we have developed a composed process for ourservice which will de nitely help us provide the best service to our valuedcustomers. 6ollowing are the initial measures we would implement beforetaking orders from our customers

• )eveloping and managing an e*ective database registering the laborpool and pro ling them according to their areas of interest

• Registration of our labor pool in our database through newspaperadvertisements short time surveys and the word of mouth

• !hort listing the applicants considering our service categories and theinitial demand in the marketplace

• !ubmission of their documents at the same time asking them to visit adesignated government hospital in order to provide them with thehealth assurance certi cations which are of course free of any cost

• Applying their submitted documents for the security veri cation in thepolice record

8nce the above mentioned re2uirements are accomplished we can nowopen the channel of taking the orders from our target market and providingthem with our 2uick and reliable service within no span of time. Afterreceiving an order we will further proceed according to the following steps

• !electing the best person from the available stock according to thecustomer needs

• #alling the person at our o=ce center• #onducting a general psychiatric evaluation test with the help of online

software,s• Providing him7her with a general training session based on work ethics

conducted by our dedicated team• &aking an agreement with the employee and instructing him7her the

incentives and the legal formalities including the submission of their

original documents which would be returned to them in case theyleave the work hence making them able to inform at least @ monthbefore leaving the designated workplace.

• Reassurance of all the formalities and the documents collected fromthe police after veri cation


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• )eveloping a package consisting of the agreements personnel pro ledocuments and the terms and conditions including the communicationpathway between us and our customers

• Providing the uniforms as per the weather conditions and workre2uirements.

• !ending him to the workplace along with a team representative in ourservice vehicle.

• Presenting the package including the communication and feedbackmethods through our customi:ed application and website.

• 6inali:ing the agreement formalities collecting the rst monthpayment and the registration fees if needed according to our pricepackages.

• Replacing the employee in case of a complaint made within the timespan of seven days

•

Replacement fee would be charged in case the complaint is made afterseven days of the agreement9 however it would not the applicable incase our employee 2uits the work after seven days.

• !econd month payments can be collected as per the ease of ourcustomers >e-billing invoices manual collection method?.

7. PHYSICAL E!IDENCE:

he last element in the service marketing mi$ is a very indispensable

element. As said before services are intangible in nature. 4owever to createa better customer e$perience tangible elements are also delivered with theThe Helpers services in order to furnish a notorious customer e$perience.As our o=ce is only catering the operational matters and has no directcontact with the customer within that premises therefore it is notincorporated as a physical evidence however there are other factors whichcan make an e$perience memorable for the customers which are listedbelow

• As e$plained in the people section we will transform our employeeswhich will add more value to their pro le hence enhancing theirrepresentation and resulting in better physical evidence.

• (e as the representatives of our service while making deals done withthe customers will further enhance the physical evidence by applyingthe best of our abilities and delivering a superlative customere$perience.


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• As our service package is not only embraced of the trained employeestherefore their getup along with the professional uniforms will furtherstrengthen the evidence of a 2uality service.

• (e also initiate to come up with a composed service vehicle for ourbusiness to cater us in delivering the employees to the nal customer.

his vehicle while on the road would also result as a promotional toolfor our service and hence magnifying our service.

• he delivery of the employee along with a detailed and professionalpresentation of the documentation comprising of the securityveri cations health certi cations personnel information contractdocument and the legal documents.

• 8ur website and the application will also provide a legitimi:ed reasonof considering our 2uality service8ur punctilious feedback process withboth the customer and our employee would never let anyone think of

us as a none$istent service afterwards the delivery process is beingaccomplished.


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INANCIAL PLAN:

• CAPEX MODEL The Helpers


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• OPEX MODEL OR THE HE'(E%S :

Pre; per* $ #*l E


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T *l Pre;per* $ #*l


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• CONTINGENCY:

;;#ontingency plan is the @01 of

Eps Report

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