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For the launch of Ford's 2011Explorer, Studio Creative had aGREAT IDEA; a city-block-longreal forest roadway in midtownManhattan for a NY media blitz.Filled with real live plants andlive trees, our 175' x 30' forest

road setting went in @ 12:01 amon Sunday morning. Two stormsand hundreds of plants (but only

34 hours) later, Ford showed athe world media a new Green

Explorer in a new Green Forest,capturing the all-day news cycle.

FORDHerald Sq.

2010