8/6/2019 DELL CMPS 2003

1/32

|MIS AT DELL COMPUTERS}Prepared By :

DAKSH DESAI (09)

KRUPA DESAI (10)AMI DHOLAKIYA (11)

VISHAL GHAEL (13)

SWATI GUPTA (14)

HARSHA HASSANI (15)

S.R.LUTHRA INSTITUTE OF MANAGEMENT STUDIES,SURAT

SUBMITTED TO: MS.RUPAL KHAMBHATI

SUBJECT :

MANAGEMENT INFOR

MATIONSYSTEM

8/6/2019 DELL CMPS 2003

2/32

Dell at a Glance

Founded by Michael Dell in 1984 with $ 1,000.

Dell computer corporation is the fastest growing computersystem in the world

Dell is the number-one ranked in the U.S and the second-largestcompany, globally.

Ventured in areas of storage products, workstation systems,online technical support, appliance servers, network switches,standards-based point-of-sale offering for retail customers,recycling .

8/6/2019 DELL CMPS 2003

3/32

Three Golden Rules of Dell

1)Disdain inventory.

2)Always listen to the customer.

3)Never sell indirect.

8/6/2019 DELL CMPS 2003

4/32

Mission

The mission is to deliver innovativeand cost-effective solutions that

meet today's real-life customer challenges and work seamlessly inexisting environments and with

products.

8/6/2019 DELL CMPS 2003

5/32

THREATS : Technological changes

OPPO

R

TU

NITY :

potential growth in overseas markets

WEAKNESS :

single sourcing

STRENGTHS :

internal resources and capabilities

DELL SWOT ANALYSIS

8/6/2019 DELL CMPS 2003

6/32

CRITICAL SUCCESS FACTORS

DELLs direct-to-customer businessmodel

Strengthens customer relationships

DELLs most competitive force is theDirect-Model concept.

Customers have developed a brand-name loyalty

8/6/2019 DELL CMPS 2003

7/32

Dells Direct Model

8/6/2019 DELL CMPS 2003

8/32

Contdof Direct model

Low cost and best value

Built to order

Customized system Superior service

Productivity advantage

8/6/2019 DELL CMPS 2003

9/32

Dells Value Web Model

8/6/2019 DELL CMPS 2003

10/32

SCM SYSTEM IN DELL COMPUTERS.

8/6/2019 DELL CMPS 2003

11/32

Dell Chooses i2 SCM S/W package

Dell chose i2 Technologies for its SCM system.

i2 serves almost 70% of the SCM market.

Created Web-Based link with the Supplier.

Every 20 sec the S/W aggregates orders, analyzesmaterial requirements ,compares Dells on-hand inventorywith its suppliers inventory and then creates a supplier bill

of material to meet its order needs .

Instead of forecasting the daily supply needed, Dellreceives the exact material every two hours to fulfill actual

customer orders.

8/6/2019 DELL CMPS 2003

12/32

Differentiate for Competitive Edge

Focus on their customers, not their competition

Play judo with the competition.

Turn disadvantage into profit

Find their edge in execution

Stake ahead of the competition

8/6/2019 DELL CMPS 2003

13/32

Dells Factory PlannerSolution

Manages 250 suppliers who handle 4000components.

Calculates schedules.

Estimates surplus parts in the factory and in thesupplier inventory.

Places orders, which are delivered within 90 minutes!

8/6/2019 DELL CMPS 2003

14/32

Reliability

A single database is run on a cluster of Dellservers running on Intel processors.

This ensures that the minute a server is down,another server automatically comes up andtakes over.

8/6/2019 DELL CMPS 2003

15/32

System and Strategies

They follow dual reporting system

Building to order

Segmentation The internet

8/6/2019 DELL CMPS 2003

16/32

B2B @ DELL

8/6/2019 DELL CMPS 2003

17/32

Business To Business (B2B) Model

Business model for dealing with large businessentities.

Server- to- server communication over internetintegrating both supplier & buyer system.

Shopping online with customers ERPProcurement Application with simultaneous upgradation.

No duplicate information entry. Easy process, less cycle time, less errors.

8/6/2019 DELL CMPS 2003

18/32

Dells ERP SYSTEM

8/6/2019 DELL CMPS 2003

19/32

B2B e-Commerce Solutions

Connection to more than 20 different industry E-procurement (ERP) tools & usage of standardformatting protocols.

Example- Ariba, PeopleSoft, SAP, EER,

Peregrine,etc. Basic division into 2 parts:

1. Supplier hosted solutions

Dell will host the catalog .

Customers will access their own custom catalogto retrieve their personalized configurations.

Catalog maintenance by sales representatives.

8/6/2019 DELL CMPS 2003

20/32

8/6/2019 DELL CMPS 2003

21/32

Cont of B2B

2) Buyer Hosted Solutions:

Most complex and require resources, time and effort toimplement.

Catalog information exported to a spreadsheet or file andeither sent to the customer directly for inclusion in their

own system or moved to the E-Procurement vendor'snetwork to be utilized and accessed there.

Information can become outdated so regular updatesrequired.

Customer bears a large burden of catalog maintenance.

8/6/2019 DELL CMPS 2003

22/32

DELLS OPERATION AS DIGITAL FIRM

8/6/2019 DELL CMPS 2003

23/32

Engaging With Dell

In order to maximize customer opportunitiesthrough B2B integrations, Dell has identified theprimary criteria for quick, successful

integrations. These are divided into two parts:1. Purchasing Focus:

Developed or are developing an e-commerce strategy.

Larger numbers of orders .

More standardized configurations.

Centralized procurement.

8/6/2019 DELL CMPS 2003

24/32

Engaging with Dell

Contd.

2. Technology focus:

Dell's solutions are best designed for

customers with some of these capabilities: Punch out capabilities in their ERP

or access to an authenticatedintranet.

Dedicated development teams.

ERP systems that can use ortranslate XML.

8/6/2019 DELL CMPS 2003

25/32

DECISION SUPPORT SYSTEM @ DELL

8/6/2019 DELL CMPS 2003

26/32

DECISION SUPPORT SYSTEM AT DELL

A Dell | Oracle database solution can help them:

Identify and respond to changes faster

Deepen their relationships with customers and suppliers

Allocate resources more effectively throughout their organization

Ensure that mission applications never go down

Focus their IT team on opportunities for innovation

Take their business to the next level. Implement a databasemanagement solution that empowers their employees to

drive innovation and efficiency throughout their enterprise.

8/6/2019 DELL CMPS 2003

27/32

CRM @ DELL

8/6/2019 DELL CMPS 2003

28/32

Dell maintains special DB of its top 50 global customer.

Maintains a Global Data Repository for all of itscustomer.

Uses DB compiled by Dun & Bradstreet for 500 globalcompanies for selectively targeting sales efforts .

They expand the range of their vision.

Ensures better customer service.

Extends the connection from customer to supplier.

CRM in Dell

8/6/2019 DELL CMPS 2003

29/32

Demand recastingat Dell

8/6/2019 DELL CMPS 2003

30/32

Summary of MIS & its Effect

on Dell

8/6/2019 DELL CMPS 2003

31/32

8/6/2019 DELL CMPS 2003

32/32

THANK YOU...!!!