Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?
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Transcript of Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?
“Social media is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.” Brian Solis, Altimeter Group
“In order to see true business results, the social brand initiatives and social business planning need to be aligned. This requires a shift in thinking because aligning external and internal initiatives is not quite the norm for business today.” Michael Brito, Edelman Digital
“Social media at its core is about making whatever is you are doing as shareable and findable as possible. That is what makes it social.” Mitch Joel, Twist Image
nothing aware,no action
single action
repeat, enthusiast advocates
Source: Jay Baer
increase awareness increase sales increase loyalty
nothing aware,no action
single action
repeat, enthusiast advocates
Source: Jay Baer
increase awareness increase sales increase loyalty
“The challenge is not how to get ’the Company’ involved in social media, but one-at-the-time how can you get the people who are eager to do it to engage.” David Meerman Scott, Freshspot Marketing LLC