Chevrolet Gotham Classic

2012 Event Summary | Chevrolet The Chevrolet Gotham Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com
December 22, 2012 Challenge Round
Additional Games at Host Sites
December 15-30, 2012 Syracuse | Temple | Detroit | Canisius | Alcorn State
Vs.
GothamClassic.com | 1
Summary of Contents
SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefits ........................................................................ 3
EVENT HISTORY AND INFORMATION - Miscellaneous Facts ..............................................................................................................7 - Results and Awards ............................................................................................................. 8 - Demographics of College Basketball ..................................................................................... 9 - Event Demographics ...........................................................................................................10 - Madison Square Garden ...................................................................................................... 11
ADVERTISING & PROMOTION - Summary of Newspaper, Radio, Television and Direct Marketing ........................................ 13 - Samples of Advertisements and Ticket Inserts ....................................................................14
MEDIA EXPOSURE - In-Game Television Exposure ..............................................................................................21 - Commercial Units ................................................................................................................ 31 - Supplemental Exposure ......................................................................................................32
PRE-GAME HOSPITALITY - Photographs ...................................................................................................................... 39
Sponsorship Benefits
STATUS - Title Sponsor designation and category exclusivity. - Chevrolet’s logo will be incorporated into the name of the event and logo (e.g. Chevrolet Gotham Classic). - An Event representative will serve as a liaison to coordinate the implementation and activation of the sponsorship. - An in-depth qualitative and quantitative summary of the sponsorship will be provided following the event.
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4 | GothamClassic.com
TELEVISION EXPOSURE DURING SYRACUSE VS. TEMPLE GAME ON ESPN2 ON DECEMBER 22 - Six (6) :30 commercial units. - Minimum of four (4) minutes of unobstructed “in-game” television exposure on the courtside LED signage. - Opening and Closing Billboards. - Two (2) in-game enhancements (“Starting Line-Ups” and “Player of the Game”). - One (1) Chevrolet logo (or other artwork) on each baseline (total of 2). The live area is approximately 3’ x 15’ - Chevrolet logo will appear in the following locations: - Two (2) on-court decals - Backboard support decals - Bench chairbacks - Press backdrop
TELEVISION EXPOSURE DURING SYRACUSE VS. DETROIT GAME ON ESPNU ON DECEMBER 17 - Minimum of four (4) minutes of unobstructed “in-game” television exposure on the courtside LED signage. - Chevrolet logo will appear in the following locations: - Two (2) on-court decals - Backboard support decals - Bench chairbacks - Press backdrop
ADDITIONAL MEDIA EXPOSURE - Chevrolet’s name and/or logo will be included in all promotional and advertising materials and activities (i.e. newspaper and television advertising, direct marketing, venue signage, posters, flyers, press kits, press releases, programs, PA Announcements, tickets, invitations, etc.). - Exposure and link on the Event website.
ON-SITE EXPOSURE AND PROMOTIONAL OPPORTUNITIES - “In-arena” exposure on the courtside signage system - Exposure on the marquees outside Madison Square Garden - Three (3) public address announcements - Three (3) scoreboard and matrix board mentions - Entitlement of a post game award and the opportunity for a Chevrolet representative to present the award (Showcase Game only).
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TICkETS AND HOSPITALITY - Ten (10) premium location tickets to each day of the Event at Syracuse, Temple, and Madison Square Garden (total of 70 tickets).
GAzELLE NOVEMBER EVENT EXPOSURE Chevrolet received the following advertising inventory during the 2K Sports Classic and Progressive Legends Classic men’s college basketball tournaments:
Three (3) :30 commercial units, opening & closing billboards and one (1) in-game enhancement in each of the following games: 1. November 9: Alabama vs. South Dakota State - ESPNU 2. November 11: Oregon State vs. New Mexico State - ESPNU 3. November 11: Georgetown vs. Duquesne - ESPNU 4. November 12: Georgia vs. Youngstown State - ESPNU 5. November 15: Alabama vs. Oregon State - ESPN2 6. November 15: Villanova vs. Purdue - ESPN2 7. November 16: 2K Sports Classic Consolation Game - ESPNU 8. November 16: 2K Sports Classic Championship Game - ESPN2 9. November 19: Indiana vs. Georgia - ESPNU 10. November 20: Legends Classic Consolation Game - ESPNU 11. November 19: UCLA vs. Georgetown - ESPN2 12. November 20: Legends Classic Championship Game - ESPN
Two (2) minutes per game on the courtside digital signage during the 2K Sports Classic Championship Rounds at Madison Square Garden (total of 6 minutes on ESPN2; 2 minutes on ESPNU.).
Ten (10) premium location tickets to each day of the 2K Sports Classic and Progressive Legends Classic Championship Rounds (total of 40 tickets).
Ten (10) invitations to the pre-game hospitality receptions at the 2K Sports Classic and Progressive Legends Classic Championship Rounds (total of 40 invitations).
Did You know???
- By all measures, the inaugural Chevrolet Gotham Classic was a success. The tournament featured No. 3 Syracuse and Temple, the fifth and sixth winningest college basketball programs in the country. It also featured one of the surprise teams in the country in Canisius, and a Detroit team that featured one of the top 50 players nationally in Ray McCallum.
- ESPN televised a pair of games of the Chevrolet Gotham Classic. On Dec. 17, ESPN2 was there as Hall of Fame coach Jim Boeheim of Syracuse earned his 900th career victory, becoming one of only three coaches in history to achieve 900 career Division I wins. ESPN2 also televised the Challenge Game of the event, Temple’s stunning 83-79 upset of Syracuse from Madison Square Garden. In addition, Time Warner Cable Sports aired a pair of Syracuse home games (Canisius and Alcorn State), as well as the Canisius-Alcorn State game.
- For the Syracuse-Detroit game, ESPN2’s broadcast team consisted of John Saunders, Jay Bilas, and sideline reporter Doris Burke. For the Syracuse-Temple game at Madison Square Garden, Bob Wichusen and Doris Burke provided the commentary.
- The Challenge Game of the Chevrolet Gotham Classic drew 12,648 fans to Madison Square Garden. In all, over 78,000 fans attended the inaugural Chevrolet Gotham Classic.
Doris Burke of ESPN interviews Temple Head Coach Fran Dumphy following the game at Madison Square Garden.
Tournament Bracket
Monday Dec. 17 7:00 P.M.
7:00 P.M.
7:00 P.M.
Thursday Dec. 27 7:00 P.M. TWC
Saturday Dec. 29 No. 9/7 Syracuse 57, Alcorn State 36 7:00 P.M. TWC
Sunday Dec. 30 Detroit 83, Canisius 78 7:00 P.M.
Thursday Feb. 28 Detroit at Temple 7:00 P.M. *
*postponed from Dec. 28
Temple 83, No. 3 Syracuse 79
2012 CHEVROLET
GOTHAM CLASSIC
All Times Eastern
No. 3 Syracuse 72, Detroit 68
Madison Square Garden, New York, N.Y.
Visit GothamClassic.com for more information The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com
No. 4 Syracuse 85, Canisius 61
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Basketball Demographics
MALE 25-54 COLLEGE BASkETBALL VIEWERS ARE MORE LIkELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES
THAN THE AVERAGE U.S. ADULT.
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
Automotive Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
136 155 151 156
Beverages Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
151 170 147
Financial Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
169 151
152
Insurance Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149
151
Restaurants Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
Category ProduCt Index
Event Demographics
MALE 72% FEMALE 28% AGE 10.1% of fans are <17 yrs old 17.5% of fans are 18-24 yrs old 29.6% of fans are 25-34 yrs old 30.5% of fans are 34-54 yrs old 12.3% of fans are 55+ yrs old
EDUCATION 86% are college graduates or have attended college 5% have a high school diploma 9% have attended some high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
HOUSEHOLD 18% have a household income of <$50,000 INCOME 16% have a household income of $50,000 - $74,000 18% have a household income of $75,000 - $99,000 16% have a household income of $100,000 - $149,000 32% have a household income of $150,000+
“THE GARDEN”
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as
THE WORLD’S MOST FAMOUS ARENA.”
“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”
“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”
On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college
Advertising Impressions
12/10 - 12/21
12/10 - 12/21
12/11 - 12/18
3/19 - 12/22
9/26 - 12/31
Home Page
Sports Pages
34,167
22,326
80,739
40,246
10,667
630
188,775
TOTALS
Radio Station Dates Length # of Units Avg. Audience Total Impact 11/7 - 11/18
11/7 - 11/18
11/7 - 11/21
11/7 - 11/21
364,950
364,950
507,757
507,757
1,745,414
52
6
22
6
86
Ticketmaster Alert - Database 2 e-mails to over 2.5 million subscribers
Ticketmaster Alert - Special Offer 1 e-mails to over 83,000 subscribers
Gazelle Database 4 e-mails to over 12,000 subscribers
New York knicks 2 e-mails to over 7,000 subscribers
New York Liberty 2 e-mails to over 5,100 subscribers
New York Rangers 2 e-mails to over 6,000 subscribers
Madison Square Garden 4 e-mails to over 30,000 subscribers
Radio City Entertainment 1 e-mail to over 250,000 subscribers
American Express 1 e-mail to over 1 million subscribers
Citi Private Pass 2 e-mails to over 2 million subscribers
Temple University 2 e-mails to over 20,000 subscribers
Syracuse University 2 e-mails to over 55,000 subscribers
OVER 10.6 MILLION IMPRESSIONS
Duratrans in the Box Office of Madison Square Garden advertising
the Showcase Game.
Advertisements
10’ x 15’ banner displayed on 7th Avenue outside the Madison Square Garden and Penn Station main entrances.
Advertisements
Endpage on commercial unit that ran in the New York metropolitan area on ESPN (SportsCenter), MSG Network and MSG Plus.
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Sponsor Syracuse vs. Temple
Sponsor Syracuse vs. Temple
Minutes of exposure for floor decals, backboard supports, and chairbacks
Television Exposure Showcase Game - MSG
Television Exposure
Chevrolet on the courtside LED Signage during the Showcase Game at Madison Square Garden.
Television Exposure
and Chevrolet Decals (above right). Chevrolet baseline decals (right). Chevrolet
Bench Chairbacks (below). Chevrolet on the press
backdrop (left).
BILLBOARDS
ENHANCEMENTS
Chevrolet Starting Line-Ups (above) and Chevrolet Player of the Game (below).
Sponsor
Time in excess of contract 10:44 3:11 10:45 24:40
Minutes of unobstructed courtside signage
Sponsor
Chevrolet Decals 28:16 29:23 24:31 1:21:10
Chevrolet Backboard Supports 28:12 21:27 20:16 1:09:55
Chevrolet Chairbacks 1:17 0:17 --- 1:34
TOTALS 57:45 51:07 44:47 2:32:39
Minutes of exposure on court decals, chairbacks and backboard support
~~ Time ....,. Warner
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Chevrolet and the Event logo appeared
on the press backdrop following each game
at Syracuse (left). Chevrolet’s logo also
appeared on the chairbacks (below).
Date Game Network Airtime (EST) Commercial Unit 12/22/12 Syracuse vs. Temple ESPN2 12:09 pm GMMS6332000H
12/22/12 Syracuse vs. Temple ESPN2 12:19 pm GMM3702000H
12/22/12 Syracuse vs. Temple ESPN2 12:31 pm GMME2032000H
12/22/12 Syracuse vs. Temple ESPN2 1:29 pm GMMS6332000H
12/22/12 Syracuse vs. Temple ESPN2 1:42 pm GMM3702000H
12/22/12 Syracuse vs. Temple ESPN2 1:57 pm GMME2032000H
Showcase Game - Madison Square Garden
Commercial Spots: 6
TELEVISION - National, regional, and local sports highlight shows. - Local news network sports coverage.
RADIO - Jim Boeheim was interviewed nationally by “Mike and Mike” on ESPN Radio and on the Michael Kay show on ESPN Radio New York.
ESPN broadcasting live from Madison Square Garden.
@@2KSSportsClassic 2KSportsClassic.com
Minutes of exposure for floor decals, backboard suppo decals, chairbacks and basket arm signage
Date Game Network Timing
11/15/2012 Villanova vs. Purdue ESPN2 2:04
11/16/2012 Purdue vs. Oregon State ESPNU 1:57
11/16/2012 Alabama vs. Villanova ESPN2 2:23
Totals: 8:25
television exposure
2KSportsClassic.com @2KSSporttsClaassicc
television exposure
Player of the Game.
11/09/12 Alabama vs. South Dakota St. ESPNU 10:20 pm GMMM2862000H
11/09/12 Alabama vs. South Dakota St. ESPNU 10:35 pm GMMS5502000H
11/09/12 Alabama vs. South Dakota St. ESPNU 10:44 pm GMMM2502000H
11/11/12 Oregon St. vs. New Mexico St. ESPNU 10:56 pm GMMS5502000H
11/11/12 Oregon St. vs. New Mexico St. ESPNU 11:12 pm GMMM2862000H
11/11/12 Oregon St. vs. New Mexico St. ESPNU 11:23 pm GMMS1472000H
Regional Rounds Commericals Units
11/15/12 Alabama vs. Oregon State ESPN2 8:30 pm GMMS5582000H
11/15/12 Villanova vs. Purdue ESPN2 11:08 pm GMMS5582000H
11/16/12 Purdue vs. Oregon State ESPNU 6:28 pm GMMS5582000H
11/16/12 Villanova vs. Alabama ESPN2 9:07 pm GMMS5582000H
Championship Round Commercial Units
BILLBOARDS AND IN-GAME ENHANCEMENTS
Chevrolet Opening and Closing Billboards and the Chevrolet Player of the Game.
LegendsClassic.com
Date Game Network Airtime (EST) Sponsor 11/11/12 Georgetown vs. Duquesne ESPNU 7:40 pm GMMM2502000H
11/11/12 Georgetown vs. Duquesne ESPNU 8:04 pm GMMS5502000H 11/11/12 Georgetown vs. Duquesne ESPNU 8:15 pm GMMM2862000H
11/12/12 Georgia vs. Youngstown State ESPNU 8:19 pm GMMS1472000H 11/12/12 Georgia vs. Youngstown State ESPNU 8:35 pm GMMM2502000H 11/12/12 Georgia vs. Youngstown State ESPNU 8:47 pm GMMS5502000H
Regional Round Commercial Units
Commercial Units
Date Game Network Airtime (EST) Sponsor 11/19/12 UCLA vs. Georgetown ESPN2 9:33 pm GMMS5582000H
11/19/12 UCLA vs. Georgetown ESPN2 9:43 pm GMMS5582000H 11/19/12 UCLA vs. Georgetown ESPN2 9:52 pm GMMS5582000H
11/20/12 UCLA vs. Georgia ESPNU 8:44 pm GMMS5582000H 11/20/12 UCLA vs. Georgia ESPNU 9:02 pm GMMS5582000H 11/20/12 UCLA vs. Georgia ESPNU 9:12 pm GMMS5582000H
11/20/12 Indiana vs. Georgetown ESPN 11:29 pm GMMS5582000H 11/20/12 Indiana vs. Georgetown ESPN 11:35 pm GMMS5582000H 11/20/12 Indiana vs. Georgetown ESPN 11:46 pm GMMS5582000H
Championship Round Commercial Units
7TH AND 8TH AVENUE MARqUEES AND BANNER
Beginning one month prior to the Event, sponsor mentions appear on an event banner and on the 7th and 8th Avenue Marquees 3 times per hour, 18 hours a day,
totalling approximately 1,700,000 daily impressions.
On-Site Exposure
Chevrolet’s messages and logos appear on the Gardenvision center hung scoreboard and endboard LED ribbons.
Customized Promotions
OFFICIAL SOUVENIR PROGRAM
Chevrolet advertisements appeared in the official game program sold at each site.
December 22, 2012 presented by
Challenge Round
December 15-30, 2012 Syracuse | Temple | Detroit | Canisius | Alcorn State
Vs.
OK
Prepared by The Production Arts Studio | Goodby Silverstein & Partners. All rights reserved. 415.392.0669
Released on mm.dd.yyPrinted at None Round 1
Client Job Number
004628D
GMQR25770000
GLOBE-RET XXX_004628D_GMQR25770000_Volt_Desert_8.5x11.
Karen Cohrs @ 12-5-2012 2:25 PM
How is one of tHe quietest cars on tHe road making tHe biggest noise?
Maybe it has something to do with how Volt owners can drive 38 miles1 gas-free. And by charging
regularly, the average Volt owner fills up only about once a month.1 Or perhaps it has to do with Volt’s
onboard gas generator that takes you even farther. It’s electric when you want it, gas when you need it.
Combine all of that with the fact that the 2012 Volt was recognized by J.D. Power and Associates as the
“Highest Ranked Vehicle Appeal among Compact Cars, Two Years in a Row” in the APEAL Study2 —
a study based on factors like styling, comfort and convenience, among others — and well, that speaks
volumes. Learn more at chevy.com/volt.
2013 Chevrolet Volt. Chevy Runs Deep
Volt is available at participating dealers.
1 Based on EPA-estimated 98 MPGe (electric); 35 MPG city/40 highway (gas). Actual mileage may vary. 2 The Chevrolet Volt received the highest numerical score among compact cars in the proprietary J.D. Power and Associates 2011 and 2012 Automotive Performance, Execution and Layout (APEAL) Study.SM Study based on responses from 74,759 new-vehicle owners, measuring 233 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed February–May 2012. Your experiences may vary. Visit jdpower.com.
S:7.5”
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Released on mm.dd.yy
Printed at None
Color/Media Materials Due 1 st InsertionVendorPubs B
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Copywriter Copyeditor
Account Management
Account / Operations
Product Specialist Legal
Production Arts Studio
GLOBE-RET XXX_004628C_GMQR25760000_Volt_Mountain_8.5x11.
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Notes
If the average volt drIver
goes 900 mIles between
above-average drIver go?
Try 4,000 miles. No, that’s not a typo. That’s how far Noble from Alexandria, Virginia, recently went
between fill-ups thanks to his Volt, which can go 38 miles 1 gas-free. And when you want to get away
from it all, it has an onboard gas generator to help with that too. It’s electric when you want it, gas
when you need it. And if that wasn’t enough, the 2012 Chevrolet Volt was recognized by J.D. Power
and Associates as the “Highest Ranked Vehicle Appeal among Compact Cars, Two Years in a Row”
in the APEAL Study 2 — a study based on factors like styling, comfort, and convenience among others.
Learn more at chevy.com/volt.
1 Based on EPA-estimated 98 MPGe (electric); 35 MPG city/40 highway (gas). Actual mileage may vary. 2 The Chevrolet Volt received the highest numerical score among compact cars in the
proprietary J.D. Power and Associates 2011 and 2012 Automotive Performance, Execution and Layout (APEAL) Study. SM Study based on responses from 74,759 new-vehicle owners, measuring 233
models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed February–May 2012. Your experiences may vary.
Visit jdpower.com.
S:7.5”
S:10”
T:8.5”
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Client Job NumberAd Number
Vendor Pubs
Mechanical Specs
GLOBE-RET XXX_004628A_GMQR25740000_Sonic_8.5x11.indd
12.6.12 Schawk
Karen Cohrs @ 12-5-2012 2:26 PM
Modified vehicle. Do not attempt. It bungee jumped. It went skydiving. Then, Rob Dyrdek took it for a spin. The all-new
Chevy Sonic — only car in its class with an available turbocharged engine.
Chevy Runs Deep
S:7.5”
S:10”
T:8.5”
T:11”
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Prepared by The Production Arts Studio | Goodby Silverstein & Partners. All rights reserved. 415.392.0669Released on mm.dd.yy
Printed at None Round 1
Client
GLOBE-RET XXX_004628B_GMQR25750000_Malibu_8.5x11.indd
A PLACE OR
Chevrolet MyLink1 infotainment system and a 259-horsepower
turbocharged engine. It’s here, the greatest Malibu ever.
Available features shown. 1 MyLink functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.
S:7.5”
S:10”
T:8.5”
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Prepared by The Production Arts Studio | Goodby Silverstein & Partners. A ll rig
hts reserved. 415.392.0669
Client
GLOBE-RET XXX_004628D_GMQR25770000_Volt_Desert_8.5x11.
How is one of tHe quietest
cars on tHe road
making tHe biggest noise?
Maybe it h as something to do with how Volt owners can drive 38 miles1 gas-free. And by charging
regularly, the average Volt owner fills up only about once a month.1 Or perhaps it h
as to do with Volt’s
onboard gas generator that takes you even farther. It’s electric when you want it, g as when you need it.
Combine all of that with the fact that the 2012 Volt was recognized by J.D. Power and Associates as the
“Highest Ranked Vehicle Appeal among Compact Cars, Two Years in a Row” in the APEAL Study2 —
a study based on factors like styling, comfort and convenience, among others — and well, th at speaks
volumes. Learn more at chevy.com/volt.
2013 Chevrolet Volt. Chevy Runs Deep
Volt is available at participating dealers.
1 Based on EPA-estimated 98 MPGe (electric); 35 MPG city/40 highway (gas). Actual mileage may vary. 2 The Chevrolet Volt received the highest numerical score among compact cars in the
proprietary J.D. Power and Associates 2011 and 2012 Automotive Performance, Execution and Layout (APEAL) Study.SM Study based on responses from 74,759 new-vehicle owners, measuring 233
models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed February–May 2012. Your experiences may vary.
Visit jdpower.com.
Sponsor Recognition
Sponsor Representatives were recognized for their support of the 2012 Chevrolet Gotham Classic (L-R):
Chevrolet - Bill Fleck Under Armour - Shawn Flynn
Reese’s - Greg Lawrence Academy - Spencer Sydorko
Post Game Award
Bill Fleck of Chevrolet presented the Most Outstanding Player Award to Temple’s Khalif Wyatt following the game.
Pre-Game Hospitality
“Thank You” Placard displayed in the
Pre-Game Hospitality (left).
The Pre-Game Hospitality
Reception was held in Madison Square Garden’s Legends Room
prior to the game.
Press Coverage
As one of the nation’s premier college basketball events, the Chevrolet Gotham Classic received an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the five home sites and the Challenge Round in New York City, for a total of 10 games.
In 2012, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Chevrolet Gotham Classic was featured in articles in, but not limited to, the following media:
- SI.com - ESPNNY.com - Detroit Free Press - ESPN.com - SNY.com - Buffalo News - CBSSports.com - Boston Herald - CSNPhilly.com - New York Times - Philadelphia Inquirer - South Jersey Times - New York Daily News - Philadelphia Daily News - Bucks County Courier Times - New York Post - Syracuse Post-Standard - New York SportsDay

Chevrolet Gotham Classic

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