Chevrolet Gotham Classic

2012 Event Summary | Reese’s The Chevrolet Gotham Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com
December 22, 2012 presented by
Challenge Round
December 15-30, 2012 Syracuse | Temple | Detroit | Canisius | Alcorn State
Vs.
Summary of Contents
SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefits ........................................................................ 3
EVENT HISTORY AND INFORMATION - Miscellaneous Facts ............................................................................................................. 5 - Results and Awards ............................................................................................................. 6 - Demographics of College Basketball ......................................................................................7 - Event Demographics ............................................................................................................ 8 - Madison Square Garden ....................................................................................................... 9
MEDIA EXPOSURE - In-Game Television Exposure .............................................................................................. 11 - Supplemental Exposure ...................................................................................................... 13
ON-SITE EXPOSURE & PROMOTIONS - Center Hung Scoreboard Mentions ......................................................................................15 - Customized Promotions ......................................................................................................16
GothamClassic.com | 3
Sponsorship Benefits
TELEVISION EXPOSURE - One (1) on-court decal located on each end of the floor (total of 2). - Minimum of four (4) minutes per game of unobstructed in-game television exposure on the courtside digital signage (total of 12 on ESPN2; total of 4 on ESPNU).
ON-SITE EXPOSURE - In-arena exposure on the courtside digital signage. - One (1) public address announcement per game. - One (1) mention per game on the videoboard. - One (1) on-court promotion per night during a halftime or time-out (total of 2) - One (1) on-site display in the concourse or near the main entrance to the arena. The display can be used for sampling, coupon distribution, premium item giveaways, etc. - The opportunity to create a halftime or time-out on-court promotion.
ON-SITE EXPOSURE - Eight (8) premium location tickets to the showcase game at Madison Square Garden. - Eight (8) invitations to the pre-game Hospitality Reception at Madison Square Garden.
Reese’s Courtside LED signage shown at Madison Square Garden, on ESPN2, SportsCenter, and sports highlight shows across the country.
Did You Know???
- By all measures, the inaugural Chevrolet Gotham Classic was a success. The tournament featured No. 3 Syracuse and Temple, the fifth and sixth winningest college basketball programs in the country. It also featured one of the surprise teams in the country in Canisius, and a Detroit team that featured one of the top 50 players nationally in Ray McCallum.
- ESPN televised a pair of games of the Chevrolet Gotham Classic. On Dec. 17, ESPN2 was there as Hall of Fame coach Jim Boeheim of Syracuse earned his 900th career victory, becoming one of only three coaches in history to achieve 900 career Division I wins. ESPN2 also televised the Challenge Game of the event, Temple’s stunning 83-79 upset of Syracuse from Madison Square Garden. In addition, Time Warner Cable Sports aired a pair of Syracuse home games (Canisius and Alcorn State), as well as the Canisius-Alcorn State game.
- For the Syracuse-Detroit game, ESPN2’s broadcast team consisted of John Saunders, Jay Bilas, and sideline reporter Doris Burke. For the Syracuse-Temple game at Madison Square Garden, Bob Wichusen and Doris Burke provided the commentary.
- The Challenge Game of the Chevrolet Gotham Classic drew 12,648 fans to Madison Square Garden. In all, over 78,000 fans attended the inaugural Chevrolet Gotham Classic.
Doris Burke of ESPN interviews Temple Head Coach Fran Dumphy following the game at Madison Square Garden.
6 | GothamClassic.com
Tournament Bracket
Monday Dec. 17 7:00 P.M.
7:00 P.M.
7:00 P.M.
Thursday Dec. 27 7:00 P.M. TWC
Saturday Dec. 29 No. 9/7 Syracuse 57, Alcorn State 36 7:00 P.M. TWC
Sunday Dec. 30 Detroit 83, Canisius 78 7:00 P.M.
Thursday Feb. 28 Detroit at Temple 7:00 P.M. *
*postponed from Dec. 28
Temple 83, No. 3 Syracuse 79
2012 CHEVROLET
GOTHAM CLASSIC
All Times Eastern
No. 3 Syracuse 72, Detroit 68
Madison Square Garden, New York, N.Y.
Visit GothamClassic.com for more information The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com
No. 4 Syracuse 85, Canisius 61
Basketball Demographics
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES
THAN THE AVERAGE U.S. ADULT.
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
Automotive Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
136 155 151 156
Beverages Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
151 170 147
Financial Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
169 151
152
Insurance Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149
151
Restaurants Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
CATEGORY PRODUCT INDEX
Event Demographics
MALE 72% FEMALE 28% AGE 10.1% of fans are <17 yrs old 17.5% of fans are 18-24 yrs old 29.6% of fans are 25-34 yrs old 30.5% of fans are 34-54 yrs old 12.3% of fans are 55+ yrs old
EDUCATION 86% are college graduates or have attended college 5% have a high school diploma 9% have attended some high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
HOUSEHOLD 18% have a household income of <$50,000 INCOME 16% have a household income of $50,000 - $74,000 18% have a household income of $75,000 - $99,000 16% have a household income of $100,000 - $149,000 32% have a household income of $150,000+
“THE GARDEN”
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as
THE WORLD’S MOST FAMOUS ARENA.”
“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”
“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”
On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college
Date Game Network Time
Minutes of unobstructed exposure on courtside LED Signage
Time in excess of contract: 0:45
Date Game Network Time
Minutes of exposure on the court decals
Reese’s courtside LED signage during Championship Rounds at Madison Square Garden.
Television Exposure
Reese’s LED signage (above) and court decals (left, below) during
the Challenge Round on ESPN2 at Madison Square Garden.
Supplemental Exposure
TELEVISION - The Chevrolet Gotham Classic was featured in ESPN’s promotional spots. - National, regional, and local sports highlight shows. - Local news network sports coverage.
RADIO - Championship Round coaches participated in interviews on ESPN Radio and ESPN Radio New York to promote the event.
ESPN broadcasting live from Madison Square Garden.
On-Site Exposure
Reese’s :15 commercial and logos appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA
Announcements and Promotions.
Customized Promotions
Two lucky fans competed in the Reese’s “Perfect Combination” shooting contest
(above, below).
Two lucky fans were selected and announced for the Reese’s Perfect Seat Upgrade. A great
game from a great view, the perfect combination
(above).
Pre-Game Hospitality (left).
The Pre-Game Hospitality
Reception was held in Madison Square Garden’s Legends Room
prior to the game.
Press Coverage
As the one of the nation’s premier college basketball events, the Chevrolet Gotham Classic received an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the five home sites and the Challenge Round in New York City, for a total of 10 games.
In 2012, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Chevrolet Gotham Classic was featured in articles in, but not limited to, the following media:
- SI.com - ESPNNY.com - Detroit Free Press - ESPN.com - SNY.com - Buffalo News - CBSSports.com - Boston Herald - CSNPhilly.com - New York Times - Philadelphia Inquirer - South Jersey Times - New York Daily News - Philadelphia Daily News - Bucks County Courier Times - New York Post - Syracuse Post-Standard - New York SportsDay

Chevrolet Gotham Classic

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