ARBOR AND GRANADA MPAsBOLJOON, CEBU

“Akong itaho ang mga managat sa sangtuwaryo tungod kay maanindot nga kagasangan maoy kabahin sa kabilin ug bahandi sa lungsod.”

“I will report violators in the sanctuary because healthy corals are the heritage of my town.”(Community)

 “Dili ko managat sulod sa sangtuwaryo tungod kay gusto sa Ginoo nga kini atong panalipdan

para sa anak sa atong mga anak.” “I will not fish inside the sanctuary because God wants us to

protect our MPAs for our children’s children.” (Fishers)

FINAL KEY MESSAGES

“Ang Sangtuwaryo –

Atong Puloy-anan, Atong Garbo,

Atong Kabilin.”

SLOGAN

Lessons learned during message/material testing

1.You can get a lot of very helpful feedback during a pre-testing for how your materials should look

2.The messages you think were fit for the site are not necessarily the ones the community is fit for them

3.You get a better feel of the “community barometer” when you do pre-testing, especially their attitude towards how they view their MPAs and what it means to them

Changes as a result of pre-testing of message

1.People do not think that the sanctuary puts food on their table. They did not like that message

2.Mascot – to emphasize corals, put fish around it.

3.Women like the turtle because it is cute, but the men said turtles never stay in one place and do not represent the town.

4.Messages chosen were religious or related to heritage (church) of the town.

Module 2, Unit 1 7

Mascot Design

Module 2, Unit 1 9

Module 2, Unit 1 10

Module 2, Unit 1 11

Module 2, Unit 1 12

Module 2, Unit 1 13

Campaign Launch

October 12 – Granada; October 13 - Arbor

• Sanctuary blessing and billboard unveiling• Community swimming with Bantay Dagat guides• Community volleyball eliminations• Dancing by the children between volleyball games• Quiz games and giveaways during eliminations

November 11 – Poblacion/Arbor/Granada

• Fiesta parade contingent for MPAs (mascot launch)• Guardhouse blessing

Top 2 accomplishments in BROP

1. Regular MANCOM Meeting run by MANCOM members

2. Start of logbook system

Biggest challenge and solution in BR if any

1.Sustaining 24/7 patrolling and logbook system

2.Keeping fish wardens motivated and finding ways to continuously recognize their efforts

3.Guardhouses

Biggest challenge and solution in SM if any

Mascot