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Transcript of Amway Media Guide
8/18/2019 Amway Media Guide
http://slidepdf.com/reader/full/amway-media-guide 1/20
A GLOBALNEWS.AMWAY.COM
COUNTRIES AND TERRITORIES INTHE WORLD WHERE AMWAY OPERATES
100+
MEDIA GUIDE
GLOBAL
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B
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FACTS
BRANDS & PRODUCTS
SUPPLY CHAIN
BUSINESS MODEL
RESEARCH & DEVELOPMENT
CORPORATE SOCIAL RESPONSIBILITY
01030507
0913
TABLE OF
CONTENTS
FOR ADDITIONAL INFORMATION PLEASE CONTACT AMWAY PUBLIC RELATIONS
AT GLOBALNEWS.AMWAY.COM.
PHOTOS AMWAY BUSINESS OWNERS AND EMPLOYEES ARE
FEATURED IN THE IMAGES THROUGHOUT THIS GUIDE.
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1
GLOBAL EMPLOYEES
20,000+
63%
PRODUCTS
AMWAY IS AGLOBAL LEADER
IN DIRECT SELLING
AMWAY ANNUAL SALES (BILLIONS USD)
Households in 10 of
Amway’s top markets that
have an Amway product
71 M+
Average year-over-year
growth during the last
five years
5.1%$10.8 B USD
FACTS
U.S. households
that own at least one
Amway product
Amway sales growth
from 2004–2014
22%
68%
Households in Beijing,
China that own at least
one Amway product
Korean households
that own at least one
Amway product
OF PEOPLE AROUND THE WORLDSELL AMWAY PRODUCTS
ANNUAL REPORTED SALES FOR
THE YEAR ENDING DECEMBER 31, 2014
58%
MILLIONS
3 421
PEOPLE
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2 GLOBALNEWS.AMWAY.COM
DIRECT SELLINGBUSINESS IN THE WORLDAS RANKED IN THE2015 DIRECT SELLING
NEWS GLOBAL 100
#1
Unique, high-quality
products are manufactured
and distributed by Amway
450+
POWER BRANDSFOR AMWAY ARE
Nutrilite
™
, Artistry
™
and eSpring™
SUCCESS
3
LEGACYIn 1959, Jay Van Andel and Rich DeVos founded Amway,
launching a business model fueled by the power of
relationships. The original product offered was Liquid
Organic Cleaner (L.O.C.™), one of the first concentrated,
biodegradable and environmentally sensitive cleaning
products. Since then, Amway has become a global
leader in the categories of nutrition, beauty and home.
EXECUTIVE LEADERSHIPAmway is led by Chairman Steve Van Andel and President
Doug DeVos. Van Andel is the former chairman of the
U.S. Chamber of Commerce and DeVos is a member of
the Wall Street Journal CEO Council. Both have served
in leadership positions with key industry organizations,
such as the World Federation of Direct Selling Associations
(WFDSA) and the Direct Selling Education Foundation.
DeVos currently serves as chairman of the WFDSA.
DIRECT SELLING INDUSTRYINVOLVEMENTAmway is a prominent and active member of regional
and national direct selling associations worldwide. Amway
executives hold approximately 50 leadership positions indirect selling industry associations globally.
CORPORATE SOCIAL RESPONSIBILITYAmway is committed to leveraging its corporate
expertise to fight global childhood malnutrition,
support local youth programs and improve sustainability.
PRODUCTS
SUCCESS
Ranking on the Forbes
Magazine 2014 list
of “America’s Largest
Private Companies”
#26
2014 SALES FROM DIRECT SELLING (BY PERCENTAGE)
25%
BEAUTY
43%
NUTRITION
19%
DURABLES
8%
HOME5%
OTHER
GLOBALPRODUCT
Languages in which
Amway conducts business
60+
Satisfaction guarantee
on all Amway products
100%5
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3
Bonuses and incentives paid to Amway Business Owners
since the company’s founding in 1959 through 2014
3 MILLION
$50.3 BILLION USD
PEOPLEQUOTE
NUMBER OF LEARNING ACTIVITIES THATABOS PARTICIPATED IN DURING 2014
Today, millions of people around the world have theirown Amway business. The business requires hard
work and dedication, and while it may not be right for
everyone, it has led to success for many individuals.
Amway is a direct-selling company that offers people
the opportunity to own their own business by selling
products and building teams of others to do the
same. Amway Business Owners (ABOs) make
money based on the sale of products. When ABOs
sell products to customers above ABO cost, they
earn retail margin. They can also earn bonuses and
incentives based on their sales and the sales of
downline ABOs.
SUPPORTINGENTREPRENEURIALSUCCESS
Amway offers corporate support, training programsand business tools to help ABOs succeed, as well
as a limited money-back guarantee on the business
registration fee.
SINCE 1959, AMWAY HAS PAID OUTMORE BONUSES AND CASH INCENTIVESTO ITS DISTRIBUTORS WORLDWIDE THANANY OTHER DIRECT SALES COMPANYIN HISTORY.7
GLOBAL
“AMWAY GAVE US A REAL CHANCEFOR SUCCESS – OFFERING THE TOOLSAND OPPORTUNITY TO HELP US BUILDFINANCIAL INDEPENDENCE. WE’RENOT RICH, BUT WE HAVE EVERYTHINGWE WANT. NOW, ALONG WITH LEISURE
TIME, WE HAVE THE COMFORT OFKNOWING OUR FAMILY IS SECURE.”
SUNEA ANDLEELIN KAOKASABAAmway Business Owners, Thailand
BUSINESS MODEL
6
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AMWAY BUSINESS OWNERS WHO SAY THEYWORK PART TIME ON THEIR AMWAY BUSINESS
80+ PERCENT
PEOPLE
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5
TOP-SELLING
AMWAY BRANDSAND PRODUCTSMore than 450 products are offered by Amway in the
areas of nutrition, beauty and home.
Sold exclusively by Amway Business Owners, Nutrilite™
is the world’s number one selling vitamins and dietary
supplements brand.9 Since its inception in 1934, Nutrilite™
has provided products that deliver the quantity and
variety of nutrients that experts recommend in daily diets.
Distributed around the world, plant-based Nutrilite™
supplements preserve naturally occurring phytonutrients
which have been linked to health benefits. Backed by 80
years of science and research, the Nutrilite™ team has
perfected a proprietary seed-to-supplement practice
to preserve potency and maximize the consistency, efficacy
and safety of our products. More than 90 percent of the
plant-based ingredients used in Nutrilite™ supplements
can be traced back to their farm source, providing quality
and consistency.
In beauty, the Artistry ™ brand is a global competitor in
the premium beauty space, boasting anti-aging, intensive,
brightening, luxury and basic skincare collections.
Designed to meet the unique skin care needs of different
ethnicities around the world, Artistry ™ has been driven
for more than 50 years by the three creative pillars ofdiscovery, imagination and invention. The brand features
Australian screen actress Teresa Palmer as its global face
for skincare and color cosmetics, and Rick DiCecca as its
global makeup artist.
Amway helps transform your home for healthy living with
home care, water purification, air purification and cooking
products, backed by more than 50 years of scientific
research and innovation. Most Amway Home™ and Legacy
of Clean™ laundry, surface and dish care products contain
active ingredients derived from natural sources. The eSpring™
Water Treatment System uses intelligent technology
to reduce particles, sediment and 140+ health-effect
contaminants to deliver high quality water in the home
and Atmosphere™ reduces 84 different contaminants forsafer, cleaner home air.
BRANDS
BRANDS & PRODUCTS
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6 GLOBALNEWS.AMWAY.COM
MILLION90+UNITS OF HOME PRODUCTS SOLD ANNUALLY
SUCCESS
TOP-SELLING PRODUCTS
Nutrilite™ Protein Powder
Nutrilite™ Double X™ /Triple X™
Nutrilite™ Vitamin C Plus
HOME CARE DURABLES
Dish Drops™ Concentrated
Dishwashing Liquid
SA8™ PremiumConcentrated LaundryPowder Detergent
L.O.C.™ Multi-Purpose
Cleaner
eSpring™ WaterFiltration Systems
Atmosphere™ is the world’snumber one premiumselling brand of home airtreatment system12
iCook™ Cookware
HOME
THE WORLD’S NUMBER ONE SELLING BRAND
OF HOME WATER TREATMENT SYSTEMSeSpring™
TOP-SELLING PRODUCTS
NUTRITION
BILLION11+VITAMIN AND MINERAL TABLETS,
AND SOFT GELS SOLD ANNUALLY
SUCCESS
THE WORLD’S NUMBER ONE SELLING
VITAMINS AND DIETARY SUPPLEMENTS BRAND
Nutrilite™
9
TOP-SELLING PRODUCTS
PERSONAL CARE ARTISTRY
Glister™ Toothpaste
G&H Body Shampoo
G&H Lotion
Artistry ™ Creme L/X
Artistry Ideal Radiance™
Artistry Youth Xtend™
BEAUTY
MILLION230+BEAUTY AND PERSONAL CARE
PRODUCTS SOLD ANNUALLY
SUCCESS
AMONG THE WORLD’S TOP FIVE, LARGEST-
SELLING, PREMIUM SKINCARE BRANDSArtistry ™ 10
11
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7
Scientists, engineers
and technical
professionals on staff
900PEOPLE
Research & Development/
Quality Assurance
laboratories worldwide
Ranking in Research Intensity ™ by The Patent Board™,
which shows the extent to which a portfolio includes
patents with above average Science Linkage as
compared to its industry 13
75 #1GLOBAL
+
BRAND // HEADLINE HERE
AREAS OF EXPERTISE
Biochemistry
Chemical, electrical, mechanical
and packaging engineeringChemistry
Clinical research
Food science and technology
Horticultural and plant sciences
Material science
Micro- and molecular biology
Nutritional sciences
Pharmaceutical sciences
Toxicology
Amway uses the best of nature, science and researchto develop and manufacture products to the highestquality standards. Amway scientists, engineersand technical professionals around the world respondto market demands, create new markets and deviseproducts that closely fit an infinite variety of customerneeds and desires. It’s enough to put Amway atnumber 15 on The Patent Board’s Consumer Productsindustry scorecard in December 2014. The rankingseeks to measure the overall strength of a company’spatent portfolio.
Amway R&D isn’t only conducted inside the walls of itsown laboratories. In fact, Amway scientists who workin Open Innovation serve as research scouts who canvas
the globe searching for discoveries made by otherscientists that can be incorporated into new Amwayproducts. As a result of the scouts’ work, numerouspartnerships have been formed with outside scientistsand their technologies have been incorporated into 20high-impact products released in a total of 55 marketswith an impact of $1.2 billion in new product sales.
Results of long-term global research projects also will helpdirect Amway scientists as they work to discover beneficialbreakthroughs. Conducted by the Stanford UniversityPrevention Research Center and funded by an unrestrictedgift from the Amway Nutrilite Health Institute Wellness
Fund, WELL aims to help identify lifestyle andenvironmental factors that may help people maintaintheir health and wellness as they age. A studycommissioned by the Nutrilite Health Institute of Amwayfound the majority of adults worldwide would have toat least double their current consumption of fruits andvegetables to meet the World Health Organization’sminimum recommendation of five servings (400 grams)per day.
A CULTURE OFSCIENTIFICEXCELLENCE
RESEARCH & DEVELOPMENT
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8 GLOBALNEWS.AMWAY.COM
1,100 700PATENTSHELD
PATENTAPPLICATIONSPENDING
PRODUCTS
+ +
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9
• Manufacturing facilities in Ada, Michigan and Buena Park,
California, United States; Guangzhou, China; and Ho Chi
Minh City, Vietnam
• Organically certified farms for growing food supplement
ingredients in Trout Lake, Washington, United States;
Jalisco, Mexico; and Ubajara, Brazil
• A global distribution network of more than 100 facilities,
with major operations in Ada, Michigan and Santa Fe
Springs, California, United States; Venlo, Netherlands;
Busan, South Korea; and Guangzhou, China
• Regional shared service centers in San José, Costa Rica;
Cyberjaya, Selangor, Malaysia; and Zabierzow, Poland
AMWAY AND ITS AFFILIATES OWN OR MANAGE:
GLOBAL & REGIONALOPERATIONS TARGETLOCAL NEEDS
As a global enterprise, Amway has divided operationsinto four regions across the world. This structure enables
the company to quickly and efficiently address the unique
needs of regional business, Amway Business Owners
and customers.
For example, local selling regulations, packaging
requirements, product sizes and brand preferences vary
from region to region. Amway is committed to working
with local governments and serving consumers in ways
that benefit all.
To learn more about the Amway Supply Chain, visit
amwaysupplychain.com.
SUPPLY CHAIN
Amway places and spaces around the world include
experience centers, shops, plazas and distribution centersGlobal manufacturing and processing
plants are owned and operated by Amway
700+ 15GLOBAL
SUPPLY CHAIN
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10 GLOBALNEWS.AMWAY.COM
Of Amway functional botanicals
can be traced back to their farm source
90+ PERCENT
LOCATIONS
GLOBAL ORGANICFARMING PRACTICESAmway’s commitment to sustainable farming began more
than 80 years ago. Today, many botanicals —or plant-based
ingredients—are grown on Amway farms, which are known
for providing unique and differentiated organic ingredients
based on location. All Amway farms practice organic farming
and include processing operations.
To ensure the quality of Amway nutrition and beautyproducts, the company oversees the entire supply chain
process by tracking information on the seeds, plants,
farms, water and nutrients. If a botanical is grown by an
Amway supplier, the NutriCert certification process is used
as a guideline for documentation about that product’s
source and growth data.
Nutrilite™ is the only global vitamin and mineral brand
to grow, harvest and process plants on their own certified
organic farms.14 Amway botanicals also are used in
Artistry ™ beauty and personal care products.
Certified organic farmland owned and operated
by Amway in the United States, Mexico and Brazil
and dedicated to sustainable farming
6,400 ACRES+
GLOBAL
NutriCert standards provide evaluation criteria for auditing botanical suppliers of
products not grown on Amway farms. Categories for these standards include
human welfare health and safety; farm site environment; water and soil;
crop protection, harvest and storage; and alternative operations such
as wildcrafting and cooperatives. FIVECATEGORIES
CATEGORIES
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11
MANUFACTURINGAND R&DEXPANSION
SUPPLY CHAIN
Amway is in the midst of a major manufacturing and R&Dexpansion globally, including four facilities in the U.S., a
new manufacturing facility in India, a second manufacturingsite in Vietnam and an R&D center in China.
The U.S. sites will support the Nutrilite™ brand
and include:
• An $81 million manufacturing and warehouse
facility near the company’s world headquar ters inAda, Michigan. The 317,000-square-foot facility willhouse select manufacturing operations for Nutrilite™
vitamins, minerals and dietary supplements.
• A $42 million project in Buena Park, California,
includes a new granulation facility to supporttablet manufacturing; new R&D facilities and
pilot laboratories; and a two-story professionaloffice building.
• A $50 million Nutrilite Botanical Concentrate processingplant in Quincy, Washington, which will process plants
from the company’s nearby Trout Lake Farm sites.
Construction on a $24 million nutrition powder products plantwas recently completed at the company’s World Headquarters
in Ada, Michigan.
The company also is constructing a $100 million
manufacturing plant in Tamil Nadu, India, and a $25 millionAmway manufacturing facility in Vietnam. In China, Amwayis building a $10 million botanical research and experience
center in Wuxi, near Shanghai, to integrate scientificknowledge used in product development with the historic
use of traditional plants.
$332
MILLION USD
INVESTMENT INNEW FACILITIES
LOCATIONS
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NEW MANUFACTURINGFACILITIES WILL OPEN IN 2015
LOCATIONS
FIVE
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13
CARING FORPEOPLE AND
THE PLANET
At Amway, there is a corporate philosophy that globalchallenges can be solved and improvements can be
made in communities around the world. The company
supports people, one by one, in their commitment to
their communities and Amway nutrition expertise is
improving the health of children.
Sustainability also is an important consideration for theglobal Amway manufacturing and supply chain, as well
as offices and experience centers.
CORPORATE SOCIAL RESPONSIBILITY
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14 GLOBALNEWS.AMWAY.COM
the Nutrilite™
Power of 5 Campaign to raise awarenessof malnutrition and work toward a global solution.
This growing program partners with CARE USA, a
leading humanitarian organization, and various local
Non-Governmental Organizations as they make Nutrilite™
Little Bits™ a daily part of children’s diets in areas
where the groups are actively educating, providing food
and conducting follow-up assessments to be sure children
are thriving.
With over 80 years of science and research in nutrition,
Amway is in a unique position to understand and address
the global issue of childhood malnutrition. To learn more
and par ticipate, visit powerof5.nutrilite.com.
Around the world, Amway is taking on the issue of
malnutrition, helping thousands of children and families
live better lives. Everyone needs proper nutrition
to achieve their full potential. However, many people—
especially children—aren’t getting the vitamins and
minerals they need. This causes a wide range of health
and developmental problems.
Backed by a worldwide network of Amway Business
Owners, employees and customers, Amway is utilizing
FIGHTING CHILDHOODMALNUTRITION
Cost to provide
Nutrilite™ Little Bits™
to a child for 1 year
Nutrilite™ Little Bits™ isthe first micronutrientsupplement formalnutrition enhancedwith plant nutrients15
$120 FIRSTCOUNTRIES WHERE
NUTRILITE™ LITTLE BITS™
WILL BE DISTRIBUTED
BY 2016
A KEY MILESTONE FOR CHILD SURVIVAL
AND HEALTHY DEVELOPMENT
SUCCESS
15PRODUCTS
5 YEARS OLDEssential vitamins and minerals are contained in each
package of Nutrilite™ Little Bits™, including acerola cherries,
which are grown on Amway farms
FIFTEEN
USD
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15
MOBILIZINGPEOPLE ANDCOMMUNITIES
CORPORATE SOCIAL RESPONSIBILITY
Launched in 2003, the Amway One by One Campaignfor Children rallies the resources of the entire Amway
family—Amway Business Owners, employees andcustomers—to make a difference in the lives of children
by volunteering, giving and addressing challenges incommunities where Amway people live and work.
FOR ADDITIONAL INFORMATION, VISITAMWAYONEBYONE.COM.
12 M 3.5 M
$250
MILLION USD
TOTAL AMOUNT CONTRIBUTED BYAMWAY, AMWAY BUSINESS OWNERS ANDEMPLOYEES TO ONE BY ONE PROGRAMS
Number of children
who have been helpedthrough Amway One by
One since its inception
Volunteer hours
dedicated by AmwayBusiness Owners and
employees since 2003
RESOURCES
CHILDREN VOLUNTEERS
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16 GLOBALNEWS.AMWAY.COM
Reduction in greenhouse
gases since 2008
Reduction in water
usage since 2008
25% 10%
SUCCESS
HOME CARE FORMULAS NOW CARRY THE U.S. ENVIRONMENTALPROTECTION AGENCY’S DESIGN FOR THE ENVIRONMENT(DFE) CERTIFICATION. AMWAY IS COMMITTED TO ACHIEVING ANDMAINTAINING DFE PARTNERSHIPS ON ALL ELIGIBLE PRODUCTS
43
THE AMOUNT OF WINDPOWER USED SINCE 2013
DOUBLED
2014 GLOBAL GOALS ACHIEVED
Amway cares about the planet and its people. This sense
of responsibility is reflected prominently in the company’shistorical commitment to environmental sustainability.Since the company was founded in 1959, sustainability
has been a cornerstone of the business, as exemplifiedby the first product, Liquid Organic Cleaner, or L.O.C.™,which was concentrated and bio-degradable.
Amway continually innovates ways to integrate sustainabilitygoals throughout the business. For example, waste reductionis a focus for corporate systems and processes, enabling
reduced water use and decreased greenhouse gas emissions.
In business practices and operations, Amway personnelare developing and implementing sustainable building
practices and increasing the use of alternative energy andsustainable agriculture.
GLOBAL SUSTAINABILITYINITIATIVES
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1 Based on population data available about the specific markets and surveys conducted inChina, India, Japan, Korea, Malaysia, Russia, Taiwan, Thailand, the United States and Vietnambetween May 2013–June 2014 by an independent research firm.
2 Based on an April—May 2014 survey conducted by an independent research firm
3 Based on a November 2013—January 2014 survey conducted by an independent research firm
4 Based on a May 2013 survey conducted by an independent research firm
5 Some exclusions apply.
6 Some exclusions may apply.
7 Euromonitor International Limited, www.euromonitor.com/amway-claims
8 Based on markets in which gender is a reporting requirement
9 Euromonitor International Limited, www.euromonitor.com/amway-claims
10 Euromonitor International Limited, www.euromonitor.com/amway-claims
11 Based on a Verify Markets study of 2012 global sales
12 Based on a Verify Markets study of 2013 global sales
13 Based on The Patent Board’s Consumer Products industry scorecard, December 26, 2014
14 Euromonitor International Limited; www.euromonitor.com/amway-claims
15 ORC International
FOR ADDITIONAL INFORMATION
Amway Press Room: globalnews.amway.com
Amway StartUp: amwaystartup.com
Amway Insider: amwayinsider.com
Amway Global Entrepreneurship Report: amwayentrepreneurshipreport.com
Manufacturing Expansion: amwaymanufacturingexpansion.com
Scientifc Excellence: amwayscientifcexcellence.com
Supply Chain: amwaysupplychain.com
GREATER CHINA
• Regional president:
Gan Chee Eng
• Markets include:
- China
- Hong Kong
- Taiwan
AMWAY’S GLOBAL FOOTPRINT
EUROPE, INDIA, AFRICA
• Regional president:
Samir Behl
• Markets include:
- Europe
- India
- Russia
- Southern Africa
AMERICAS
• Regional president:
Candace Matthews
• Markets include:
- North America
- Latin America
- South America
ASIA PACIFIC
• Regional president:
Mark Beiderwieden
• Markets include:
- Australia
- Japan
- Korea
- New Zealand- Southeast Asia