ERIN SWANSONGraphic Designer | Work 2016

WALK2CAMPUS PROPERTIESFreelance Design

DESIGN PROJECTSo Support web needso Social media messagingo Brand managemento Promotional itemso Office space installationso Sustainability sub-brandingo Gives Back sub-brandingo Leasing cardso Banners/Singage/Posters/Flyerso Email templateso T-shirt designo Newspaper ads

Leasing card refresh

KEEPING YOU CLOSEWalk2Campus Properties offers student housing steps away from campus. Walk2Campus is passionate about revitalizing communities around universities, making great places for students to live while attending school.I have been supporting the Walk2campus brand through design for five years. In this time, I have seen the business expand - adding three additional markets, launching a substantial sustainability initiative, refreshing the company mark and website, and developing a core values campaign.

Daily, I work to create marketing pieces ranging from e-mail templates and T-shirt designs to social media messaging and office wall art installations.

I manage the brand across eight markets & multiple mediums, ensuring consistency in look and feel and strengthening the brand recognition. Along the way, there are also many opportunities to connect to the youth culture and infuse a spirit of friendly fun within the marketing.

Logo refresh [ previous top • revamp bottom ]

Welcome newsletter & banner

Digital Signage Slides

Full page ad campaign

Social Media Promotions - Now Leasing

FASHION & COMPASSIONFreelance Design

DESIGN PROJECTS

BEAUTY & DIGNITYA long standing client, Fashion & Compassion is an organization working to connect women in crisis with hope, beauty & dignity. F&C creates stunning, hand-crafted jewelry and accessories, here in Charlotte, as well as countries in Latin America and Africa. Net profits from the sale of the pieces go back into affiliated programs that support women's spiritual and physical needs.When I began to manage the F&C brand the logo and color palette were already established, yet the client had a desire to change the color palette from robust ethnic colors to a more soft and feminine feel. I selected a new palette to reflect the personality of the business. Once we had our new colors, I continued to develop patterns and textures to support the style of Fashion & Compassion.In addition to handling the print design needs, I also took most of the product photography shown on the website.

o Support web needso Social media messagingo Brand managemento Promotional itemso Office space installationso Event Invitationso Seasonal marketingo Rack cards / flyerso Business Cards / Corporate note-cardso Packaging designo Tags / Collection cardso Product photography

Original Branding Color Palette

Refreshed Branding Color Palette

Office Entry Way Wall Installation

HATCH SHOW PRINTSSummer Internship

PRESERVATION THROUGH PRODUCTIONDuring the summer of 2010, I enjoyed a wonderful opportunity to learn the art of letterpress from the distinguished Hatch Show Prints on Broadway in Nashville, TN. The shop has been printing posters and signage since 1879. It was a privileged to be able to go back to the roots of graphic design and to have hands on experience with mixing ink, setting type, and producing posters by hand on a Vandercook press. The whole Hatch gang was wonderfully crafty and talented, with worlds of knowledge in letterpress and design. It was a summer I will never forget and Hatch Show Prints continues to influence my designs.

18TH ANNUAL QUEEN'S CUP STEEPLECHASEDesign Award

A HORSE OF A DIFFERENT COLOR18th Annual Steeplechase Queen's Cup Design Competition Winner.I created the design chosen for the marketing of the 18th Annual Queen's Cup Steeplechase in Charlotte, NC.

WEDDINGS, PORTRAITS & PRODUCTPhotography

LET ME BE CANDIDOver the past two years, I have been steadily advancing my knowledge of photography. I have had some experience shooting weddings and senior portraits as well as product photography. Recently, I joined the Charlotte Photography Group and enjoy growing my skills in this discipline.

THANK YOUerin@eswansondesign.com