Startegic Communication Plan for

Towarzystwo Zachęty Sztuk Pięknych

By Sara El Nemr

Main goals of TZSP

Promotion and education of modern art

Galeria Zachęta in Internet

Publication’s undertone in the most active Internet sources

SWOT of TZSPSTRENGHTS

SWOT of TZSPWEAKNESSES

SWOT of TZSPOPPORTUNITIES

SWOT of TZSPTHREATS

PR Strategy Goals

• TZSP as the main educator in the field of modern art.

• Expend the target

Planned actions during strategy

Non standard tools

Media Relations

• Expert article/ interview

• Seminar/lecture for media

• Event of creating the biggest piece of modern

art

Social Media

Target communication

Brochures Mobile application Happening

Communication tools

• Brochures• Article/interview• Seminar/lecture• Human resources• Events• Mobile application• Social media staff

Analysis in terms of resources and tools

ExpertsVolunteers – studentsStreet art artistsCameramen and editorPress release

Analysis in the terms of budget

Tool Cost

Brochures (project and print) x 12 3480 PLN (~775 euro)

Posters for workshops (project and print) x 10

5500 PLN (~1225 euro)

Cameramen and editor for workshopsx 10

15000 PLN (~3335 euro)

Assembly hall for lecture/seminar in Zachęta Gallery

0 PLN

Press realeses (project and print) 350 PLN (~80 euro)

Social Media staff for whole year 48000 PLN (~10666 euro)

Mobile application 5000 PLN (~1111 euro)

Promotional mural on the 15m2 wall 3000 PLN (~666 euro)

SUM 80 330 PLN (~17 851 euro)

Analysis in terms of scheduleActivity/ schedule April

2016May 2016

June 2016

July 2016

August2016

September 2016

October2016

November 2016

December2016

January 2017

February2017

March 2017

April2017

Mural creating

X

The biggest piece of modern art creatiing

x

Article/interview

x

Seminar/lecture for the press

x

Facebook X X X X X X X X X x X X

Instagram X X X X X X X x X x X x

Youtube X X X X X X X x X x

Outdoor educational workshops

x

x x x

Indoor educational workshops

x x x x x x

Mobile application x

Brochures - project x x x x x x x x x x x x x

Brochures - print x x x x x x x x x x x x x

Poster - project x x x x x x x x x x x

Poster- print x x x x x x x x x x x

Evaluation

Thank you for your attention

Sara El Nemr

elnemr.sara@gmail.com