Post on 12-May-2015
description
Hoe blijf ik in beeld?
Servicepunt Detailhandel GroningenCorné Kox - CKM Extended
6 maart 2012
Social Media - Twitter & Facebook
foto: http://www.flickr.com/photos/12392252@N03/2400968792
Docent digitale mediaZZP’er in een digitale omgevingBlogger Dutch Cowboys
And yes, my cellphone is on 24/7
Wie ben ik?
Voor merkenZowel klein als grootOp zoek naar de match in Noord Nederland
Sociaal kapitaal groeit immers overal
Waar werk ik voor?
foto: http://www.flickr.com/photos/hadock/4185986382
Twitter & Facebook
foto: http://www.flickr.com/photos/justinpward/93182613/
Vraag vooraf, wie van u was er al bij de bijeenkomst van Jarno Duursma?
Social Media
foto: http://www.flickr.com/photos/12392252@N03/2400968792
Leren, luisteren, begrijpen, betrekkenDe conversatie aangaan
foto: http://www.flickr.com/photos/theloushe/4313303873
Hoeveel actieve accounts zijn er in Nederland?Twitter - De omvang
foto: http://www.flickr.com/photos/theloushe/4313303873
420.000 (bron twopblog / twopcharts, februari 2012)
Actief:• Regelmatig Nederlandstalige tweets versturen• Gemiddeld minimaal 1x per week een tweet versturen• De laatste tweet niet langer dan 30 dagen geleden
Het social mediaspectrum is breed
Een basis, gekozen uit het aanbod
Facebook, Twitter, LinkedIn, Blog, foto’s en/of video’s
Advies
foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
Contact met vriendenMaar ook werk gerelateerd (bv webcare)Het draait om de conversatie (geen commerciële boodschappen zenden)
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
Hoe zet je het in (puur zakelijk of ook privé)?Herkenbaarheid, profiel 100%Iedereen gelijk vanuit eigen huisstijl, of zelfs één account?Mobiel, vanaf locatie?Yammer als interne tegenhanger van Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
Monitor wat er over je gezegd wordtTwittersearch, socialmediacheck.nl, compete, Radian6...
en handel er naar
Monitoren
foto: http://www.flickr.com/photos/dhedwards/383835919/
Probeer mensen met vragen oprecht hulp te bieden, antwoord te geven. Niet vanuit een verkoopstrategie.
Monitoren
foto: http://www.flickr.com/photos/dhedwards/383835919/
Monitorenfoto: http://www.flickr.com/photos/dhedwards/383835919/
Promoted TweetsPromoted TrendsPromoted Accounts
Twitter & adverteren?
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
Twitter & adverteren?http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
foto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/
Weet waar je naartoe werktBreng in kaart
Breng in kaartfoto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/
http://www.emergencyliquidityfacility.com/wp-content/uploads/2012/02/How-to-design-a-marketing-plan.jpg
Breng in kaartfoto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/
Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
Hier zit namelijk je “Action”
Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
En hier dus je“Call to Action”
Facebook na de pauze
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
15 minuten pauze.
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Rondhangen, rondkijken...Verleid worden...
Facebook - De omvang
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Total Facebook Users: 6263580Position in the list: 28Penetration of population: 37.32%Penetration of online population42.12%
Facebook - De leeftijdhttp://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Facebook in hetSocial Media Spectrum
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
Monitor wat er over je gezegd wordtFacebook, socialmediacheck.nl, compete, Radian6...
en handel er naar
Monitoren
foto: http://www.flickr.com/photos/dhedwards/383835919/
Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Paid MediaOwned MediaEarned Media
Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Paid MediaOwned MediaEarned Media
Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Paid MediaOwned MediaEarned Media
Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Paid Media
Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Owned Media
Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Owned Media
Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Eenvoudig via de Ad StoreHeel erg goed te targettenCost per Click / Cost per MileBouw verschillende ads en zet ze on hold, vergelijk
Facebook = fun
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Zou dit niet ultiem zijn?
Likefy (bèta)
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Komt aardig dichtbij
Corné Kox
CKM Extendednetwerk voor doelgerichte communicatie
twitter: @corneLinkedIn: http://www.linkedin.com/in/cornekoxSlideshare: http://www.slideshare.net/corne
corne@ckmextended.com065 065 7000
finis...