Aj Design Portfolio

D.952.448.2611.C.612.309.4138.ajdcreate@aol.com

Mindy Gallagher is a creative, motivated, high-energy graphic designer seeking challenging projects that utilize creative talent and skills.

Mindy started AJ Design, Inc. in 1995, naming it after her daughter Amanda Joy, who was the inspiration behind her desire to work from home.

The following presentation highlights samples of Mindy’s work throughout the years.

Her excellent communication and interpersonal skills enable her to fully understand each client’s unique needs, and design artwork that meets them.

Project: New Products BookletClient: SP Richards

Theme: San Diego Zoo

New Products Brochures: Each year when products are accepted by wholesalers to be placed in their catalogs, I put together a brochure for use by their sales staff to highlight the new offerings. The idea is to be creative and eye-catching in an otherwise conservative industry.

Scope: SP Richard’s has an annual trade show where Safco introduces new product offerings. In this case the show took place in San Diego, so I went with a zoo theme in keeping with the show.

Project: New Products BookletClient: United Stationers

Theme: Working in Harmony

Scope: United Stationers has for years been Safco’s largest customer. The book representing their new products is therefore larger, and the musical theme was again meant to add some excitement to some otherwise simple office furniture offerings.

Project: New Products BookletClient: Staples

Theme: De-Stressing The Work Environment

Scope: A recurring theme in these brochures is “comfort.” Safco’s tag line is “Creating Your Comfort Zone.” I chose swirling graphics in soft blues and greens in this case to communicate the message.

Project: Mini BookClient: Safco Products

Theme: Natural Nirvana

Scope: NeoCon is the Office Product industry’s biggest annual product show. Safco has its own show room in Chicago for the event. The mini book is used at NeoCon and then throughout the year at trade shows to highlight all of its product offerings. The mini book is a smaller, abbreviated version of the full line catalog.

Project: Mini Book DesignClient: Safco Products

Theme: Abstract

Scope: In developing new and innovative ideas for our mini book, I created this fun look that incorporated some line drawings and contemporary colors. This design was an even more abbreviated version of previous years’ mini books.

Project: Trifecta BrochureClient: Safco Product Manager

Theme: Keep the World Beautiful

Scope: This brochure was used to introduce a new line of triangular waste receptacles. I went with a triangle theme for my first attempt (see slide after next) but the manager was looking for something similar to other designs I had created incorporating natural elements.

The inside of this brochure was used to highlight the different configurations available for this product. We actually had 3 cans available to shoot and I used Photoshop to color correct them and put them together.

This was the first design idea I submitted for the Trifecta brochure. It carried the triangular theme through the piece.

Project: Trade Show BrochureClient: Office Furnishings

Theme: Super Heroes

Scope: We used this brochure at an Office Furnishings trade show that had as its theme, Super Heroes. It was well received.

Project: Trade Show Booth GraphicsClient: Office Furnishings

Theme: Super Heroes

Scope: Corresponding booth graphics for “Super Hero” themed trade show.

Project: Training BrochureClient: Minneapolis Community

and Tech College

Scope: I was hired to create a brochure that would attract young professionals or those aspiring to a professional field and interested in becoming leaders in their fields.

Project: Folder DesignsClient: Safco Products

Theme: Abstract

Scope: At Safco a generic folder is used to send out all requests for materials, etc. I was selected to design the‘09 folder. Far Left is the design that was chosen. To the right of it and on the next page are some other ideas I pitched.

Project: Ads

Scope: I created many ads for Safco that were placed in journals as a part of charitable fundraising events that the office products industry was involved with. I designed this ad and wrote the copy.

Client: Safco

Scope: This ad for the UJA Federation of New York was placed in the journal honoring 3M and OfficeMax for their contributions to this organization.I designed this ad and wrote the copy.

Scope: This ad was placed in a Staples Catalog to introduce our new line of “metro” seating. I used Photoshop to put them in a performance setting as a band. This drew visual attention to the ad, which was our goal. I designed this ad and wrote the tag lines.

Scope: Using Photoshop, I created the image in this ad to introduce a new line of chairs named “metro.” I designed the ad to be a little less flashy than the one to the right since it was being placed in the more conservative United Stationers catalog.

Client: Uhited Stationers

Client: Staples

Project: Logos and Letterhead

Thank you for taking the time to view this presentation.

Aj Design Portfolio

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