ARMADAPOWER YOUR OWN FLEET
James Lee Alex LiNick Lamping
BUYER PERSONA
Slide 2b
▸ Harrison is a computer science student here at the University of Michigan. He and a few other Graduate students are working on an MDP project with Acxiom. Their goal is to develop a deep learning algorithm, which requires the use of parallel computing. This means that he and his group need access to a large network of computers that individually don’t need to be particularly powerful. Because they are students and are still in the development stage, they don’t particularly care for the reliability of the network. Because they have limited funding, Harrison cannot resort to using AWS because of budget constraints. They have tried to explore other options, but there are none available to their knowledge that meet their budget needs. If he and his group fail to accomplish the project, their internship offers for Acxiom will be at risk.
HARRISON - T/S/F/D
Slide 2b
Think - Need other options aside from AWS - Too expensive
See - He and his team cannot find a solution - No other solution
Feel- Extreme pressure - Worried - Wants to quit
Do - Cannot do anything - Try to ask for a higher budget
SELLER PERSONA
Slide 2b
▸ Joey is another computer science student at the University of Michigan. Before he joined school, he initially thought that he would have time to play games and purchased a powerful custom-built computer. However, given that he is an EECS student who is busy with school, the desktop computer is usually left idle. Joey realizes that his investment is going to waste. Joey decided to venture into the idea of Bitcoin mining, but realized that he didn’t have the CPU power to do so. Joey needs a way to recover his investment.
JOEY - T/S/F/D
Slide 2b
Think - He has a valuable resource and it’s going to waste
See - Computer is sitting idle at home
Feel - Feels guilty for not using his computer - Needs to do something about it
Do - Attempted Bitcoin mining only to fail
USE CASE: HARRISON AND SELLER
Slide 3a
Harrison (Buyer) Joey (Seller)
AS A STUDENT, I WANT TO ACCESS CHEAP COMPUTING RESOURCES SO THAT I CAN RESEARCH DEEP LEARNING
AS A COMPUTER OWNER, I WANT TO RENT MY COMPUTING RESOURCES OUT SO THAT I CAN EARN EASY MONEY
JOEY’S STORY
MVP WALKTHROUGH: STEP 1
Slide 3b
▸ Joey creates account w/ student ID
▸ Logs in
▸ Downloads the client
ACCOUNT CREATION
CREATE LISTING
FIND LISTING
DOWNLOAD APP
HOST CPU
SSH INTO CPU
MVP WALKTHROUGH: STEP 2
Slide 3b
▸ Joey runs the app on his computer
ACCOUNT CREATION
CREATE LISTING
FIND LISTING
DOWNLOAD APP
HOST CPU
SSH INTO CPU
MVP WALKTHROUGH: STEP 3
Slide 3b
▸ Joey creates a listing
ACCOUNT CREATION
CREATE LISTING
FIND LISTING
DOWNLOAD APP
HOST CPU
SSH INTO CPU
HARRISON’S STORY
MVP WALKTHROUGH: STEP 1
Slide 3b
▸ Create Account w/ Student ID & Login
ACCOUNT CREATION
CREATE LISTING
FIND LISTING
DOWNLOAD APP
HOST CPU
SSH INTO CPU
MVP WALKTHROUGH: STEP 2
Slide 3b
▸ Harrison finds Joey’s Listing and makes a purchase
ACCOUNT CREATION
CREATE LISTING
FIND LISTING
DOWNLOAD APP
HOST CPU
SSH INTO CPU
MVP WALKTHROUGH: STEP 3
Slide 3b
▸ Harrison SSHs into Rented Machine
ACCOUNT CREATION
CREATE LISTING
FIND LISTING
DOWNLOAD APP
HOST CPU
SSH INTO CPU
HYPOTHESIS:
Slide 3X
▸ If Armada provides a cheaper option for renting computing resources, users would be willing to migrate over from utilizing commercialized computing resources such as AWS.
WHAT TO LEARN:
▸ Do the pros out weigh the cons?
▸ Do the reputations of commercialized computing resources eclipse Armada’s offerings?
Q/A
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