WSH-ECTS2012-2013

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INTERNATIONAL PROGRAMMEIN

TOURISM & TOURISM MANAGEMENT

BUSINESS & MANAGEMENT

EUROPEAN STUDIES

A

CADEM

ICYEAR2012/2013

E

CTS

GUIDE

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Whyyoushouldchoose

universityof Business

in

WroclaW

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academicoBjectives

ofthe Programme 4

structure

oftheProgramme 5

descriPtion

ofacademiccourses 6

generalandlanguage

courses 6

tourismand tourismmanagement 7

Business

and management 8

euroPean studies 9

aPPlicationProcedure 10

furtherinformation 10

WroclaW 11

international

relationsoffice 12

content

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University of Business in Wroclaw is a prestigiousprivate business school committed to educating futureleaders.

University of Business offers its candidates six BAthematic modules (Tourism and Leisure, Management,European Studies, Information Technology, Economics,Internal Security) and two MA modules (Tourism andLeisure, Management), post-graduate courses and MBAin English.

The university was established in 1997 as one of therst private schools in Wroclaw. Today over 4000 stu-dents attend its courses every year, including over 100Erasmus exchange students from all over Europe.

The universitys mission is and has always been Toeducate for the International Business, with links to prac-tice. Following on from that statement, our study pro-gramme puts special focus on foreign languages andlectures in English. University of Business students are al-ways ready to participate in exchanges, to study abroadwithin the Erasmus programme, to do work placement

and internship in international companies.

University of Business is the best business school inthe Lower Silesia, which is conrmed by recent educa-tional rankings. The university is proud to be the mostinternational school in the region. University of Businesshosts the greatest number of international students ev-ery year, mainly because of the professional study pro-gramme in English developed especially for Erasmusstudents. Tourism and Management, Business and Man-agement, European Studies are thematic modules of-fered in English, consisting of several dozens of lectures,classes and workshops for international students. AlsoPolish students take part in these activities to integratewith their international scholars and introduce them intothe charms of local student life.

The university is a member of CEEMAN and AACSBorganizations.

Study with us at University of Business!

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Whyyoushouldchoose universityof Businessin WroclaW

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The international academic programme aims: to provide international students with theoretical and

practical knowledge in the elds of: tourism as a particular international socio-

economic phenomenon business and management in an

international socio-economic context to prepare international students for han-

dling contemporary challenges in theseelds

We achieve the aims by offering: thematic modules of academic courses

that enhance your background in your ownsubject as well as other subjects importantfor your future career development

a wide range of regular and complemen-tary seminars, workshops and lectures

careful monitoring of the teaching-learningprocess

a supportive and stimulating environment

The international programme target group are: under- and post-graduate students of different cultural

and educational backgrounds who wish to gain a con-temporary and forward-looking perspective on theirstudies and/or prepare their thesis and/or carry outresearch work within the subjects covered by the inter-national programme modules.

The main characteristics of the programme: exibility the programme offers a collection of aca-

demic courses taught within different thematic mod-ules, research projects and professional contacts. It isdesigned to enable students of diverse cultural andeducational backgrounds to acquire and better theircompetences ranging from capacity to work in mul-ticultural teams for managing development projects,through capacity to manage an individual business, toanalyze situation in international markets, with specialfocus on tourism market. Teaching methods includemostly simulations, games, case studies, and interac-tive training

system approach the socio-economic phenomenaare discussed within the framework of a complex sys-tem made up of the whole-part and local/micro-glob-al/macro interconnections. The programme drawson the recent results and modern methods of severalsocio-economic sciences

links with practice the international programme re-ects the realities through the close links with practiceworld. The series of academic courses is followed bya practical training module, and our faculty includesnumerous managers from the business world.The international programme is especially designed to

make students acquainted with the pragmatic applica-tion of knowledge gained in classrooms. Study tours,internships, and participation of professionals in theprogramme activities serve the purpose

forward looking learning and teaching activitiesare designed to echo up-to-date socio-economic phe-nomena. The programme covers contemporary issuesand the latest world trends in socio-economic environ-ment. It gives students feedback and skills to success-fully manage their further research and prospectiveprofessional tasks.

On the programme completion the international stu-dents are technically competent to: communicate effectively in international environment carry out problem-solving undertake critical analyses conduct further research

within the chosen areas of international studies, interna-tional students receive:

the University of Business Certicates of Participationin International Studies Programme (in line with thePolish Ministry of Education regulations) that provetheir participation in the chosen international aca-demic courses

the International Transcripts of Records that verify theircompetencies gained in the particular elds of studies

(assessed with the ECTS grades and credits)

the Internship Certicate and Assessment Form issuedby the receiving (practice world) organization.

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academicoBjectivesofthe Programme

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The programme gives opportunities for analysis of anumber of socio-economic phenomena in a range ofdifferent contexts economic, social, environmental,these being enriched with a variety of business as well asmanagement and marketing techniques and principles.

The programme embraces four thematic modules

comprising the series of academic courses. Each modulecovers a range of complementary subjects. Students ir-respective of their educational background - may choosethe courses they wish to attend within all modules.

Please note that courses in particular subjects will beconducted only if the number of applicants is sufcient,therefore it is wise to choose more than three of them.

I. General and language module comprises arange of language courses, cultural programme (in-cluding study tours), adaptation week and PE (sport).

Language training is designed to develop the stu-dents oral and written competencies within English,German with focus on their usage for professional pur-poses. It also offers the opportunity to acquire funda-mental language competencies within Polish language,enriched with knowledge of various aspects related toPolish history and culture.

Physical education (sport) helps the students to de-velop their health and tness along with their intellectualpotential.

Cultural programme, including two study tours, isdesigned to provide international students from different

cultural backgrounds with comprehensive knowledgeabout the history, culture and present life of Wroclaw,Lower Silesia region, and Poland.

The rst tour is designed to make the students ac-quainted with Wroclaw the capital city of the LowerSilesia region of Poland and its surrounding area. Theother study tour is designed to enable the studentsto visit numerous historical and natural monuments inLower Silesia, many of them in the mountain area (theSudeten Mountains).

II. Tourism and Tourism Management module

covers the following courses: Tourism Principles andPractice, Tourism in Eastern and Central Europe, Or-ganization of Events in Tourism, Tourism Industry inPoland.

The module is designed to equip students with theo-retical knowledge and deepen their understandingof tourism as a particular system phenomena. It ap-proaches tourism from the natural, socio-cultural andeconomic points of view.

The courses taught in this module enhance the com-prehension of interconnections occurring between differ-

ent aspects of tourism theory and practice. Studentsexplore tourism products, destinations, and services, to-gether with methods and techniques of their marketingand processes of management strategies. The manage-

rial aspects of tourism facilitate their understanding ofhow organizations in tourism sector operate, how touristevents are organized, and how development projects intourism are successfully managed.

III. Business and Management module com-prises courses focusing on various aspects of businessand management: International Marketing, Aspectesof Management, International Project Management,Finance and Accounting, Controlling, Cross CulturalCommunication, International Business Law.

In preparing prospective managers to adapt to thechanging world and to develop a vision for their orga-nization, this module provides a foundation in businessand management studies, and key elements of modernmanagement.

The courses introduce concepts, issues and methods

that aim to develop a critical approach to managementin organizations. Students will be exposed to core ideas inmanagement thinking, to economic principles and toolsto analyze organizations in multi-level relationships withtheir environments. Students also become familiar withsome core processes of management, such as planning,organizing and changing, leading and controlling.

IV. European Studies module comprises coursesfocusing on various aspects of European Policy: Re-gionalism and Federalism in EU, European DefensePolicy, Insurance Market, Crisis Communication, Stra-

tegic Negotation in Business.

European Studies students will achieve the knowl-edge about the functioning of United Europe, they willknow its history, political and economic geography, po-litical and legal systems. Students will be able to un-derstand social processes, cultural differences and simi-larities, traditions and life styles. Student will learn aboutstructures of the European Union, its nancial systemsand administration as well as the conditions required tomanage a business on a European scale.

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structureoftheProgramme

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Academic course title Course codeNumber of

ECTS creditsNumber ofteaching hrs

Formof teaching

Formof assess-

ment

English language course all levels E 2 60 CW GC

German language course all levels

D 1 60 CW GC

Polish language for foreigners beginners,

with communication in EnglishPF 4 20 CW GC

Cultural programme1. Study Tour I2. Study Tour II3. Other events

STI 1 All-day PT Participation

STII 1 All-day PT Participation

CP W Participation

Physical Education (swimming,aerobics, basketball, volleyball,

tness work-out)PE 1 30 Participation

TOTAL 10

generalandlanguagecourses

Llecture, CWclass work, Wworkshops, PTpractical training, GCgraded credit

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descriPtionofacademiccourses

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tourismand tourism management



Formof teaching

Formof assessment

Tourism Principles and Practice TPP 6 30 L GC

Creative Problem Solving CPS 6 30 L GC

Crisis Communication CC 6 30 L GC

Cross - cultural Communication C cC 6 30 L GC

Finance and Accounting FA 6 30 L GC

International Aspects of Management IAM 6 30 L GC

International Human Resources Manage-ment

IHRM 6 30 L GC

International Marketing IMKG 6 30 L GC

International Project Management IPM 6 30 L GC

Organization of Events in Tourism OET 6 30 L GC

Strategic Negotiation in Business SNB 6 30 L GC

Leadership and Teambuilding LTB 6 30 L GC


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Formof teaching

Formof assessment



International Project Management IPM 6 30 L GC


Controlling CLG 6 30 L GC

How to Read Financial Statements FS 6 30 L GC

Leadership and Teambuilding LTB 6 30 L GC

International Human Resource Manage-ment

IHRM 6 30 L GC




Cross-cultural Communication C cC 6 30 L GC

Businessand management


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euroPean studies




Formof teaching

Formof assessment

Common Foreign and Defense Policy CFDP 6 30 L GC



Cross - cultural Communication C cC 6 30 L GC



International Human ResourcesManagement

IHRM 6 30 L GC



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The student application packet (available at www.han-dlowa.eu) shall be sent to the International Ofce beforethe deadline: in e-format at:

[email protected] in paper format (with all required signatures and

stamps) at the University address.The application packet consists of:

University of Business International Programme Ap-plication Form

University of Business Registration Form Learning Agreement only if you are an exchange

(e.g. an Erasmus) student Transcript of Records CV

For further details related to the academic courses (content, pre-requisites, as-

sessment, learning agreements, individual study pro-grammes, individual research projects, etc.);

the organizational/exchange issues (e.g., applicationdeadlines, application forms, forms and prices of ac-commodation available, etc.) contact the ErasmusProgramme Coordinator:

Marta [email protected]: + 48 71 333 11 15fax: + 48 71 333 11 02

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aPPlicationProcedure furtherinformation

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thereareover 150 000 students

Within 35 universitiesin WroclaW.

choose universityof Businessin WroclaWandBecomeoneofthem.

Wroclaw is located in south-western Poland.It is the capital of Lower Silesia and the larg-est city in western Poland (650 000 citizens).

Wroclaw is settled on 12 islands on the Odrariver and its four tributaries, connected with 112bridges. There are many beautiful parks, gardens andgreen areas within the city boarders.

Wroclaw is often called the meeting place a mix-ture of Czech, German, Polish and Jewish tradition has

resulted in an unique atmosphere built by traces of thecitys rich past. Wroclaw is located close to several Euro-pean capitals and has good air connection with majorEuropean cities. Millions of tourists visit Wroclaw everyyear to admire valued heritage sites with modernity.

It is needless to say, Wroclaw is the cultural and enter-

tainment capital of Poland there are 17 museums, 16theaters, opera and hundreds of clubs, pubs and discosbut also many cultural events taking place every year(Vratislavia Cantans, T-Mobile New Horizons, Wrostja,Jazz Upon Odra).

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WroclaW

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internationalrelationsoffice

Address:ul. Ostrowskiego 22PL 53-238 Wroclaw

Phone: + 48 71 333 11 15Fax: + 48 71 333 11 02

Staff:Erasmus Programme Coordinator

Marta [email protected]

www.hand

low

a.eu

WSH-ECTS2012-2013

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