Technology In Tourism Services

TOPIC

Jl IKPN Bintaro No 1, Pesanggrahan, Tanah Kusir, Jakarta, Special Capital Region of Jakarta 12330, Indonesia

Five roles of technology in the service encounter

Topic 5 Technology In Tourism Service

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Service has migrated from human interaction to substitution of machines for service employees or, where feasible, to anywhere-anytime electronic service. The subtitution of technology for employee labor achieved cost savings. For example,the introduction of ATMs by banks a quarter century ago saved teller cost but also provided customers with place-and-time convenience. Retailers are anxiously waiting a new technology called near-field communication (NFC) chip, which stores credit card information in mobile devices allowing customers to use those in state of cards to make purchases. The technology would help retailers keep track of customer spending habits and advertise special offers. Customers gain the convenience that frequent purcashes (e.g, personalized latte at starbucks)can be ordered and paid for without joining the waiting line, thereby speeding service.

A Five roles of technology in the service encounter

ANIMATION-VIDEO: Examples of Self-Service Evolution in tourism industry.

Evolution of Self-Service in tourism industry 1.Service Industry 2.Human Contact 3.Machine assisted 4.Internet Facilitated 1.1 Airlines 2.1Ticket agent 3.1 Check-in kiosk 4.1 Print boarding pass 1.2 Restaurants 2.2 Wait person 3.2 Vending

machine 4.2 Online order/delivery

1.3 Movie theater 2.3 Ticket sale 3.3 Kiosk ticketing 4.3 Pay-for-view 1.4 Gambling 2.4 Poker dealer 3.4 Computer

poker 4.4 Online poker

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Topic 5 Technology In Tourism Service

Technology InTourism Services