Successful Spa Management Spa Management … · Małgorzata Gumowska-Śliwowska – owner of...

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Prowadząca Dori Soukup, międzynarodowy konsultant, coach i trener ponownie w Polsce! TRAINING WORKSHOPS FOR MANAGING DIRECTORS OF SPA&WELLNESS CENTERS, PROFESSIONAL BEAUTY PARLORS AND ESTHETIC MEDICINE CLINICS Host Dori Soukup, an international consultant, coach and trainer back in Poland JOIN US DURING THIS PHENOMENAL EDUCATION EVENT: Day one: Develop an Effective Marketing Plan ready for implementation in own business Day two and three: Discover 7 Key Strategies to Insure Success! You will leave with systems, insight and business models to help you increase revenue and profits Best Western Hotel Żubrówka in Białowieża, 7-9 November 2011 Register at www.akademiaspa.pl Successful Spa Management

Transcript of Successful Spa Management Spa Management … · Małgorzata Gumowska-Śliwowska – owner of...

Prowadząca Dori Soukup, międzynarodowy konsultant, coach i trener ponownie w Polsce!

TRAINING WORKSHOPS FOR MANAGING DIRECTORS OF SPA&WELLNESS CENTERS, PROFESSIONAL BEAUTY PARLORS AND ESTHETIC MEDICINE CLINICS

Host Dori Soukup, an international consultant, coach and trainer back in Poland

JOIN US DURING THISPHENOMENAL EDUCATION EVENT:

Day one:Develop an Effective MarketingPlan ready for implementation

in own business

Day two and three:Discover 7 Key Strategies to Insure

Success! You will leave with systems, insight and business models to help

you increase revenue and profits

Best Western Hotel Żubrówka in Białowieża, 7-9 November 2011

Register at www.akademiaspa.pl

Successful Spa Management

Monika Grudnik-WroniszewskaEDUCATION DIRECTOR

Aneta ChoroszyMARKETING & PR MANAGER

For several years now, thanks to our training, the participants have been given first-hand

knowledge from Dori Soukup – a globally valued exceptional specialist in the Spa industry

– on the same level as offered by the most renowned business schools. Our main aim is to

provide Managing Directors with a skills development program on the highest worldwide level in a

convenient format of three-day training. The program combines classic teaching methods and

lectures with practical interactive workshops.

More than seventy Spa directors, managers and consultants took part in the previous editions of

the workshops. Supported by opinions of the people who have already completed the program,

our experience shows that participating in the workshops results in an actual increase in the

effectiveness of operations performed by both managing teams as well as entire Spas.

During this year’s workshops, we will talk in detail about the 7 Key Strategies that guarantee

achieving the sales and image objectives set as well as allow you to experience business

growth. Particular attention will be paid to creating an Effective Marketing Plan, which may be

immediately implemented in the operations of every participant.

On behalf of Supernova Spa Academy and the American consulting company InSPAration Management, we have the honor to invite you to the third edition of Workshops for Managing Directors of Spa&Wellness Centers, Professional Beauty Parlors and Esthetic Medicine Clinics.

Dear Sir/Madam,

We are inviting everyone to take part in the latest edition of the international workshops hosted by Dori Soukup.

Wishing you success

Training Workshops for Managing Directors of Spa&Wellness Centers,Professional Beauty Parlors and Esthetic Medicine Clinics2

Some of the benefits you will gain from participating:

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• GAIN PRACTICAL KNOWLEDGE on the latest and most effective global management techniques

• DEVELOP A MARKETING PLAN ready for implementation

• DISCOVER SYSTEM, STRATEGIES, business tools necessary to succeed

• TAP INTO NEW revenue streams

• REDUCE cost

• ENHANCE THE GUEST EXPERIENCE and retention rate

• IMPROVE YOUR SPA’S OVERALL image and positioning

› Do you want to accelerate the development of your company?

› Do you want to make it stronger than the competition?

› Do you want to find solutions that will allow you to not only reduce costs but will also bring measurable financial benefits?

INVEST IN YOUR KNOWLEDGE!

Make use of the solutions that will help you efficiently manage and implement new strategies favorable for your company.

ALWAYS BE ONE STEP AHEAD OF THE COMPETITION!

Develop the competencies that will help you achieve success!

Training Workshops for Managing Directors of Spa&Wellness Centers,Professional Beauty Parlors and Esthetic Medicine Clinics

Training agenda

Additional attractions

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Day One

DEVELOP AN EFFECTIVE MARKETING PLAN

AT THE END OF DAY ONE, EVERY PARTICIPANT WILL HAVE AN INDIVIDUAL MARKETING PLAN WHICH CAN BE IMPLEMENTED RIGHT AWAY!

9:00 – 10:00 Registration of participants and hand-ing out training materials

10:00 – 11:30 Training workshops1. My goals2. S.W.O.T. marketing analysis3. My marketing structure4. Determining Spa identity and brand

11:30 – 11:45 Coffee break

11:45 – 13:15 Training workshops5. Identifying target markets6. Marketing mix options a. Economic costs b. Average and high costs7. Assigning marketing budget to every task8. Creating marketing materials

13:15 – 14:00 Lunch

14:00 – 15:30 Training workshops9. Golden rules of marketing10. Media and PR strategies11. Marketing calendar and opportunities of using it12. Annual marketing plan

15:30 – 15.45 Coffee break

15:45 – 17:15 Training workshops13. Testing, control and measurement of marketing actions14. Customer relationship management system15. Implementation stages

17:15 – 20:00 Relaxation

20:30 Official dinner

There is time for relaxation every day. All participants will be given a voucher entitling to a 20% discount on individually selected Spa treatments. The opening hours of the Spa have been extended specially for the workshop participants.

At the end of the second training day, we are organizing an integration meeting with live music at the Night Club “Carski Buduar”.

Training Workshops for Managing Directors of Spa&Wellness Centers,Professional Beauty Parlors and Esthetic Medicine Clinics

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Day Two

Day Three

7 KEY STRATEGIES TO INSURE SUCCESS

08:00 – 10:00 Breakfast

10:00 – 11:30 Training workshopsI. The path towards profits with Wellness programs1. Spa positioning2. Sources of revenues for a Wellness or Medi Spa3. Working out a Wellness program4. Selling properly adjusted Wellness programs5. Implementing a Wellness program

11:30 – 11.45 Coffee break

11:45 – 11:30 Training workshopsII. Enhanced guests’ experiences for increased loyalty1. Spa programs2. Protocols and treatment rituals3. Personnel training4. Guest satisfaction questionnaires

13:15 – 14:00 Lunch

14:00 – 15:30 Training workshopsIII. Stock management1. Managing equipment and products2. Stock organization according to divisions, classifications, lines, warehouse units

3. Guest profiles, buying the right products4. Stock management system a. Stock turnover ratio b. Stock vs. sales ratio c. Openness to buying d. Shortages, damaged products and returns5. Price strategies and application of discounts

15:30 – 15.45 Coffee break

15:45 – 17:15 Training workshops IV. Merchandising and profits1. Five principles of merchandising2. Selecting the proper combination of products3. Efficiency measures – space planning, maximization of revenues and profits4. Significant elements of merchandising5. Window decorations and appealing presentation of goods: design, lighting, images, colors, additions etc.6. Avoiding costly mistakes

17:15 – 20:00 Relaxation

20:30 – 21:30 Dinner

From 21:30, Integration meeting with live music at the Night Club „Carski Buduar”

08:00 – 10:00 Breakfast

10:00 – 11:30 Training workshopsV. Your team – Your success1. Preparing job descriptions2. Key training sessions3. Effectiveness measures4. Result driven remuneration5. Training techniques6. Awarding and recognizing

11:30 – 11.45 Coffee break

11:45 – 11:30 Training workshopsVI. Increasing retail sales1. Communication between the team and guests

2. Emotional relationship3. Therapeutic techniques and recommending retail products

13:15 – 14:00 Lunch

14:00 – 16:00 Training workshopsVII. Reception 1. Duties connected with particular positions2. Interactions management – overview3. Arrival4. Visit end

16:00 Closing the workshops

Handing out certificates.

Training Workshops for Managing Directors of Spa&Wellness Centers,Professional Beauty Parlors and Esthetic Medicine Clinics

Dori Soukup, host of the workshops:

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CONNECTED WITH THE SPA INDUSTRY IN POLAND FOR 6 YEARS!

• More than 20 years of experience in the industry

• Executive VP of Sales and Marketing at Wyndham Resort

• CEO of InSPAration Management – a training and consulting company

• Speaker at numerous conferences dedicated to Spa business

• Conducts training workshops for manager in 96 countries worldwide

• A dynamic, inspiring and motivating trainer

• Connected with the Spa industry in Poland for 6 years, knows the Polish market and realities!

„For the past 12 years, I have had the pleasure of visiting many Spas and meeting Spa managers and owners from around the world. Through spa assessments and conversations, I have discovered many of the challenges spa operators and leaders are faced with that affect their overall business performance.

Due to my passion for education and willingness to help others, I have selectedthe most universal challenges to prepare workshops for Spa managing personnel.The workshops include the most comprehensive and effective systems and strategies to address many of your challenges and concerns. They also present a plethora of innovative strategies and business concepts, guaranteed to make a difference in your business.

My goal is to provide a superior learning experience; one that will positively impact your business leading you to exponential growth and success!”

Training Workshops for Managing Directors of Spa&Wellness Centers,Professional Beauty Parlors and Esthetic Medicine Clinics

A DISCOUNT ON THE SUCCESS LIBRARY CDS

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3 4

Package of additional benefits

ATTENDEES WILL RECEIVE:

PACKAGE OF ADDITIONAL BENEFITS

MARKETING PLAN TEMPLATE

Every participant will receive the presentations on a CD.

READY FORMS AND TEMPLATES OF DOCUMENTS

The presented methods and processes can be implemented faster and more efficiently with the help of ready forms and document templates available to the participants in hard copies as well as on a CD.

MANAGER’S KIT

The training materials in the form of a textbook will allow the participants to repeat and revise the knowledge as well as use them in future operations.

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About us

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„I will most definitely apply the knowledge I received during the training in my everyday work. I hope that I will be able to achieve the financial aims which I have never set before, and execute the budget.”Katarzyna Dobrzańska, Hotel Park, Bydgoszcz

„Very professional training. Time well spent.”Sylwia Pagacz, Hotel Jelenia Struga, Kowary

„Extremely useful information that broadens my knowledge.”Agata Banach, Hotel Arka Medical Spa, Kołobrzeg

„I participated in the Spa workshops for the first time, because I deal with hotel management in my everyday work. I have fond and positive memories of the training, mostly because of Dori who is a remarkable person. She was able to get through to every participant with her knowledge and professional preparation. Dori is creative and very effective in solving various kinds of problems that were brought up during our meeting. She has an exceptional gift of listening and can point out clear business ideas. Her operational and financial solutions can be introduced in every kind of Spa. I recommend these workshops to everyone who wants to be a real team leader and is open to business and operational changes that will allow them to fulfill the needs and requirements of their guests to a larger extent. Training materials were very professional and clear for the participants. I am looking forward to the next meeting with Dori.”Tomasz Schulz, Director of Hotel „Pałac Mierzęcin”

Supernova Spa Academy is the first in Poland training program for Spa owners, investors, directors and managers as well as professionals who wish to achieve the full potential of their operations based on the verified and globally applied practices.

The workshops organized so far have been considered very interesting and up-to-date by the people who deal with Spa management in general.

We are convinced that this year’s workshops will once again turn outto be a success!

PARTICIPANTS’ COMMENTS FROM PREVIOUS EDUCATIONAL EVENTS

Training Workshops for Managing Directors of Spa&Wellness Centers,Professional Beauty Parlors and Esthetic Medicine Clinics

Training venue

Receive a certificate of completion

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Anita Bajdalska – Spa director at Hotel Aquarius

Andrzej Malinowski – director of Hotel Żubrówka

Sylwia Bartosiak – owner of GoodTime DaySpa Monika Jarzyńska – owner of EuroStyl parlors Kalina Ben Sira – owner of La Perla clinics Ewa Gawkowska – owner of Day Spa Metamorfoza Małgorzata Gumowska-Śliwowska – owner of “Ambasada Urody” SpasMagdalena Dowgiałło – Spa manager at Hotel Anders

After the workshops are concluded, all participants will receivea special certificate.

More than seventy Spa owners, managers and directors have already received such certificates.

www.hotel-zubrowka.pl

Join us in beautiful Best Western Hotel Żubrówka in Białowieża on 7-9 November 2011 Training: 3 days, from Monday to Wednesday, from 10:00 to 17:15

HERE IS A PARTIAL LIST GRADUATE LIST FROM PREVIOUS TRAINING:

Training Workshops for Managing Directors of Spa&Wellness Centers,Professional Beauty Parlors and Esthetic Medicine Clinics

Invest in Yourself and Elevate your SUCCESS!

The price includes

Price per person

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Up to September 30, 2011 999 € incl. Tax

From October 1, 2011 1199 € incl. Tax

Everyone who brings additional four peoplewill participate in the training FOR FREE!

• participation in the workshops

• training materials

• certificates

• 2 nights in a double room* with breakfast

• 2 official dinners, lunches and coffee breaks every day

• interpreting and translations

Possible reservation of a single room for an additional payment

Price depends on the date of payment

Training Workshops for Managing Directors of Spa&Wellness Centers,Professional Beauty Parlors and Esthetic Medicine Clinics

Application for the participation in the Training Workshops for Managing Directors of Spa&Wellness Centers, Professional Beauty Parlors and Esthetic Medicine Clinics, 3rd edition in Poland, Best Western Hotel Żubrówka**** in Białowieża, 7-9 November 2011, on behalf of the following company (details to be included in an invoice):

Address: Tax ID no.:

Phone / Fax:

Name and surname, phone, email:

Name and surname, phone, email:

Name and surname, phone, email:

We would like to register the following employees for the Training Workshops:

Application form

Please send the application form by fax: 22 759-17-13, 22 433-53-24, or email: [email protected]

Wire transfer payments to be made to the following account: SUPERNOVA Sławomir Nowak, 05-806 Komorów, Kurpinskiego 9Alior Bank: PL 28 2490 0005 0000 4600 7886 8779, SWIFT: ALBPPLPWTitle: „Name and Surname MN Dori”

If a reservation is cancelled within less than 14 days before training commencement, the payment will not be returned. Moreover, in the case of not cancelling a reservation and not taking part in the training, a given participant is obligated to pay all the costs. A reservation cancellation declaration needs to be made in a written form under pain of invalidity. It is possible to appoint another person to participate in the training. The organizer, Supernova Spa Academy, reserves the right to cancel the training for the reasons beyond its control [all costs are returned to the participants].

I AGREE I DO NOT AGREE to receive information on future training sessions, promotions and news from Supernova. The personal data will be administered by SUPERNOVA Sławomir Nowak with its registered seat in Komorów, Kurpinskiego 9. The data will be stored in personal data files under the name „SUPERNOVA Zbiór Danych Osobowych Akademia Spa” and used only to send commercial information from SUPERNOVA in accordance with the Personal Data Protection Act of 29 August 1997 (consolidated text Official Journal of 2002, No. 101 item 926, as amended). Giving consent is voluntary and everyone has the right to control their personal data, the right to access their contents and to correct them. You can unsubscribe from our mailing list at any time by informing us about it electronically: [email protected], or by fax: 22 759-17-13, 22 433-53-24.

I hereby declare that I have read the conditions of participation and accept them.

Date: Signature and seal: