Sotrender IAB - how to esports. Polish Streamers, Gamers & Sponsors
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6 grudnia 2017, Warszawa, Hotel Radisson Blu Centrum IAB HowTo: play esports & gaming marketing
Transcript of Sotrender IAB - how to esports. Polish Streamers, Gamers & Sponsors
6 grudnia 2017, Warszawa, Hotel Radisson Blu Centrum
IAB HowTo: play esports & gaming marketing
Polski gracz – kim jest, czym się kieruje, co lubi?
Hisham Itani
IAB HowTo: play esports & gaming marketing
Presentation Agenda
Polish Streamers
Popular Polish Streamers – Facebook vs. YouTube Fans
Popular Polish Streamers – Facebook vs. YouTube Activities
Popular Polish Streamers – Share of Top Posts
Share of Top Posts: Facebook
Share of Top Posts: YouTube
Pashabiceps – 8/15Piotr izak Skowyrski – 3/15Gimper – 1/15Nervarien – 1/15MKR33 – 1/15Leh – 1/15
Gimper – 5/15izak LIVE – 5/15Bonkol – 2/15Lachu – 2/15Kamyk – 1/15
Polish Gamers
How to read the chartsPercentage of target group: % of target audience interested in a specific category
Percentage of Facebook population:% of the Polish Facebook population interested in a specific category
Affinity Index: the % of the target group with respect to the whole Facebook population (the higher this is, the more relative interest for the target group)
Age & Gender
Beverages & Alcohol
Cooking & Food
Technology, Devices & Equipment
Game Types & Titles
Games include: Dota2, League
of Legends, Call of Duty, PubG,
CS:GO, Hearthstone, Heroes of
the Storm, Rocket League and
Overwatch as some of the most
popular among Polish gamers
Influencers – Popularity & Affinity
Media Outlets and Personas
Movies & Music – Advertising Galore
Retail & Shopping Habits
Sponsors &
Promoters
Disclaimer: this research is independent and not monetized by any specific party.
Share of Promotion vs. Total Impressions
Promotion vs. Engagement Effectiveness
Promotion Effectiveness – Average # of activities per post
Note: the top (lighter) bars are for organic posts while the bottom (darker) bars are for sponsored posts
Average # of new users reached per promoted post
Note: the top (lighter) bars are for organic posts while the bottom (darker) bars are for sponsored posts
Takeaway Points
• Don’t assume anything regarding the gaming community
• The biggest influencers aren’t necessarily the best ones. Finding the niche your audience is into is key.
• Make sure to do your research before taking on any paid campaigns.
• Watch your competitors and learn from their successes and failures.
Keep in touch!
