Sam Wal Mart

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    WAL * MART

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    Wal-Mart Presneted by SYBBI STUDENTS

    ROLL NO:

    SUNPREETH 19

    VIMLESH 20 ANKUR 17

    SUDHIR 15

    AMIT 11

    IN GUIDENCE OF

    MUSTAK SIR

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    What is Wal-Mart

    Worlds biggest retailer One Hour Photo Studio Pharmacy & Optical Centre

    Tire & Lube Express Gasoline station Fast Food Outlet Garden Centre

    Pet Shop Also feature hair and nail salons, a video

    rental store, a family fun center, a branchof a local bank

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    Wal-Mart Subsidiaries

    Wal-Mart Stores Division US

    Wal-Mart Discount Store

    Wal-Mart Super center

    Wal-Mart Neighborhood Market

    Sams Club

    Wal-Mart International

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    Key Statistics on Wal-Mart

    Founder Sam Walson & Family owns 40%of Wal-Mart

    Headquartered at Bentonville , Arkansas , US

    Total No. of Stores 6775 Stores Stores in US 4065 Stores in US

    Outside US 2701 Stores in 14 Countries

    Total Employees 1.9 Million Total Sales 348.6 billion in 2006

    Net Income 11 billion in 2006

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    Wal-Marts growth in last25 yrs

    Diversified into Food & Grocery , PrivateLabels and online store.

    Wal-Mart online is the e-commercewebsite.

    Has started selling online Music andMovies.

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    Some interesting figures

    First Store opened at Rogers , AR in 1962

    Wal-Mart sells 20% of retail grocery in US

    and 45% of total Toys sold in US.

    Its bigger than Europes Carrefour , Tesco &

    Metro AG combined.

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    Wal-Mart Corporate Values

    Constant Improvement

    Shared Passion, Vision & OrganizationCulture

    Customer Focus

    Speed

    Execution Improvements In Basic Operations

    Community Involvement

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    What Wal-Mart does toachieve those values

    Competitively Reduced Cost (Puts All Gains& Savings Into Reducing Prices)

    Consumer-centric Sales

    Localization

    Co-operated Suppliers

    Retail-tainment & Shop-ability: Aisles,Lighting & Signs

    Store-manager Autonomy

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    What Wal-Mart does toachieve those values.

    One- Stop Shopping

    Keep Customer Shopping: Added Food& Services

    Full Stock Register

    Full Product Line

    Merchandising Ladder Private Branding

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    Potential Developmentstrategy

    Enhancing Product Range: Full-line DepttStore

    Differentiation: Price-based - Best QualityAt The Charged Price

    Merchandising: Max. In-store MerchandiseDisplay

    C Gl b l B d

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    Consumer Global BrandOpportunities: Wal-Mart

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    Supply chain integration indeveloping countries

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    Strength in supply chain

    Efficient consumer response

    Vendor-Managed Inventory

    Enterprise resource planning

    Customer relationship management

    Sales force automation

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    What brings Wal-Mart to India?

    A tremendous market

    Emergence of middle class 300 million

    Consumer class of 105 million growing at

    rate of 10% & with an annual avghousehold income of $3000

    Demographics 60% of Indian population

    is in age group of 20-30 & is more inclinedtowards modern shopping.

    GDP growing about 6-8%

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    Oppaortunities in India

    Indias retail trade is estimated at $206billion & growing at 5% annually

    Only 3% of market organized shoppingmalls

    India as fastest growing sourcing market

    Indias vast market for food retailing

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    Challenges in India

    Protests from small businesses (kirana

    FDI restrictions.

    Indias poor infrastructure

    Poor public image predatory pricing ,unemployment

    Indias diversity and heterogeneity

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    Present Scenario

    Wal-Mart joint venture with Bharti

    15 large wholesale outlets over thenext seven years

    Entering as a wholesaler, because Indianlaw does not allow multi-brand foreignretailers to sell directly to consumers

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    Recommendation

    Understand Consumer behavior

    Market Segmentation

    Format of stores super centers orhypermarkets

    Wal-Mart to adopt a blended model of its traditionalformat tweaked to fit the reality of Indian real estate

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