Poznań University of...
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Transcript of Poznań University of...
Poznań University of Economics
No. 5 (2014/2015) January 2015
Edited by
Sylwia Jurga
Graphic Design
Izabela Jasiczak
English translation by
Wenesa Synowiec
ISSN 2081-1519
© Copyright by Poznań University of Economics Poznań 2015
POZNAŃ UNIVERSITY OF ECONOMICS PUBLISHING HOUSE ul. Powstańców Wielkopolskich 16, 61-895 Poznań, Poland tel. +48 61 854 31 54, +48 61 854 31 55, fax +48 61 854 31 59 www.wydawnictwo-ue.pl, e-mail: [email protected] Mailing address: al. Niepodległości 10, 61-875 Poznań
Poznań University of Economins Printing House ul. Towarowa 53, 61-896 Poznań, tel. +48 61 854 38 06, +48 61 854 38 03
Table of contentsUNIVERSITY LIFE 4• PUE is start-up friendly .................................................................................................................................. 4• Eduniversal Masters Ranking 2014 ........................................................................................................... 5• PUE students presented their product innovations to entrepreneurs ......................................... 6• PUE dissertations awarded .......................................................................................................................... 8• Winners of the Maria Marcinkowska Contest have been determined ......................................... 10• Erasmus farewell gala ..................................................................................................................................... 10• PUE hosts debates regarding city issues ................................................................................................. 12• Doctor Coster® software available at PUE ............................................................................................... 14• Discussion about changes in higher education ................................................................................... 15• Enrollment for ERASMUS+ 2015/2016 ..................................................................................................... 16
INTERVIEW 18• Controlling at PUE – investment in innovation – Interview with mgr Anna M. Matuszak-
-Jankowiak, Manager of the Controlling Team at PUE ....................................................................... 17
OUR ALUMNI 20• Application for the PUE alumni .................................................................................................................. 19• Secretary of State in the Prime Minister’s Office is a PUE graduate............................................... 19• Our graduate appointed the Commander of the Naval Base Swinoujscie ................................. 20• A PUE graduate becomes President of Radpol ..................................................................................... 20• Best Master’s dissertation ............................................................................................................................. 20• Index of success ............................................................................................................................................... 22
PUE IN THE MEDIA 23• Our experts in the media .............................................................................................................................. 22• Media monitoring – January 2015 ............................................................................................................ 24
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UNIVERSITY LIFE
PUE is start-up friendly Eduniversal Masters Ranking 2014
The Poznań University of Economics has joined the elite group of ten universities that have received the „Startup Friendly” title. The „Top 10 Startup Friendly” has been created to celebrate the 10th anniversary of the Academic Entrepreneurship Incubators (AIP). Upon bestowing the title, it was pointed out that over 200 new companies have been established at PUE over the course of five years, e.g. Qpony.pl (market lider
in the discount coupon trade) and Veganise (a clothing brand for the vegan lifestyle enthusiasts).
Three criteria were taken into account when awarding the winners:
the number of start-ups founded, their level of innovation and the amount of funds collected. The AIP
Incubator was established at PUE in 2009.
Nineteen programmes of the Poznań University of Economics were listed in the Eduniversal Masters Ranking 2014: The Best Masters and MBAs
Worldwide. This is the best result among all Polish universities included in the ranking.
The Eduniversal Masters Ranking 2014 evaluates 4000
Masters and MBAs. The basic criteria, taken into account are: reputation of a given programme, student satisfaction
and earnings of graduates in their first jobs.
Educational programmes of the Poznań University of Economics listed in the ranking:
Over 200 new companies have been established at PUE over the course of five years.
PUE achieved the best result among all Polish universities included in the ranking.
TOP 200 REGIONAL RANKING (Eastern Europe)
Faculty of Economics• accounting and auditing• economics• public administration / manage-
ment
Faculty of International Business and Economics• international management
Faculty of Informatics and Electronic Economy• information systems management
Faculty of Management• human resources management • communications• corporate finance • marketing • MBA full time
TOP 50 &100 WORLDWIDE BEST MASTERS RANKING IN
Faculty of International Business and Economics• tourism and hospitality manage-
ment
Faculty of Informatics and Eletronic Economy• e-business • financial market
Faculty of Commodity Science• luxury management: food and
beverage • agribusiness / food industry man-
agement
Faculty of Management• retail sales management • business intelligence, knowledge
and security managemen • real estate management • entrepreneurship
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UNIVERSITY LIFE
PUE students presented their product innovations to entrepreneurs
Proposals for product innovation are the results of several months’ work of students specializing in the development of food quality and the
design and commercialization of the product at the Faculty of Commodity Science, Poznań University of Economics. New products, prepared
taking into account both commodity science and marketing, were developed under the watchful eye of the academic staff of the Department of Food Commodity Science: Dr. Inga Klimczak, Dr. Maria Sielicka and Dr. Bogdan Pachołek. The meeting with entrepreneurs was organized in cooperation with the PUE Special Purpose Vehicle.
13 new food products designed by the students, five befriended food and beverage companies, three hours of tasting and discussions, seven award-winning teams – this is how the presenta-tion of innovative products developed by students from the Faculty of Commodity Science PUE looked like in a nutshell.
List of innovative products developed by the students of the Faculty of Commodity Science PUE:
• high-protein baguette with nuts and cranberries
• millet candy bar• vegetable cookies• yeast cookie with filling• vegetable jam• quince jellos with chocolate
flavour cream• ready-made batter• hummus• beet hummus• vegetable muffins with straw-
berry mousse• fruit mousse with rye biscuit• vegetable pancake• curd cheese with functional
additives
Proposals for product innovations are the result of several months of PUE students’ work.
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UNIVERSITY LIFE
PUE dissertations awarded
The jury of the 21st competition was composed of dr hab. Andrzej Przymeński (head juror), dr hab. Wiesław Łuczyński, dr hab. Krzysztof Walczak, dr hab. inż. Magdalena An-kiel-Homa and dr hab. Marta Kluzek.Out of 21 bachelor’s dissertations submitted, the jury awarded four:• 1st place: Adam Orzech – BRICS
countries in the light of macro-economic conditions in the years 2002-2011. Supervisor: prof. dr hab. Andrzej Czyżewski,
• 2nd place: Weronika Koralewska – Determinants of individual redis-tributive preferences. Supervisor: dr Joanna Ratajczak-Tuchołka,
• 3rd place: Marcin Kożykowski – Synthetic measure of the fi-nancial health of a company vs. development of the return rates of shares listed on the Warsaw Stock Exchange. Supervisor: dr Dorota Wiśniewska,
• Honourable Mention: Katarzyna Sprawka – GBP/PLN exchange rate in the light of the purchasing power parity theory. Supervisor: dr Dorota Wiśniewska.In the master’s thesis category 34
dissertations were assessed. The jury composed of prof. dr hab. Henryk Mruk (head juror), dr hab. Elżbieta Gołata, dr hab. Aleksander Grzelak, dr hab. Jacek Łuczak and dr hab. Zygmunt Waśkowski awarded five dissertations:• 1st place: mgr Marcin Flotyński –
The influence of index options on the efficiency of stock portfolios created with multidimensional comparative analysis. Supervisor: prof. dr hab.
Wiesława Przybylska-Kapuścińska,• 2nd place: mgr Mateusz Szajdak
– Convergence and stability of ex-change rate volatility in the context of the entrance to the Eurozone. Su-pervisor: prof. dr hab. Małgorzata Doman,
• 3rd place ex aequo: mgr Rafał Ry-backi – The informational efficiency of the capital market in terms of methodological rationality of inves-
tors. Supervisor: dr hab. Michał Jurek and mgr Michał Litwiński – The impact of energy policy on differences in living standards of the population of India. Supervisor: dr Joanna Mazurkiewicz,
• Honourable Mention: mgr Anita Szymczak – Credit exposure as a distribution channel of the counterparty risk. Supervisor:prof. dr hab. Małgorzata Doman.
The Poznań University of Economics Foundation awarded the best bachelor’s, master’s and doctoral dissertations defended in the academic years 2012/2013 and 2013/2014. 13 authors were honoured.
The members of the jury of the 10th competition for the best doctoral dissertation were prof. dr hab. Ryszard Barczyk (head juror), prof. dr hab. Elżbieta Gołembska, prof. dr hab. Ireneusz Rutkowski, prof. dr hab. Jan Sikora, and dr hab. Piotr Maćkowiak. Four dissertations were awarded:• 1st place: dr Aleksandra Rut-
kowska – Optimization of the securities portfolio in the light of the Liu’s reliability theory. Supervisor: prof. dr hab. Marian Matłoka,
• 2nd place: dr Piotr Radosław Trąpczyński – Determinants of for-
eign direct investment performance in the internationalisation process of Polish companies. Supervisor: prof. dr hab. Marian Gorynia, prof. dr hab. Jan Sikora,
• 3rd place: dr Magdalena Dolata – Planning maturity of the basic units of local government in Poland. Supervisor: prof. dr hab. Szymon Cyfert,
• Honourable Mention: dr Karo-lina Sobczak – Effect of nominal convergence criteria on real side of economy in DSGE models. Supervisor: dr hab. Krzysztof
Malaga, prof. Jean-Christophe Poutineau.Competition committees assessed
dissertation, according to the follow-ing criteria: substantive, including the importance of the topic, originality and innovation, methodological cor-rectness, independance in expression of opinions, ability to formulate objec-tives of a dissertation; and formal, i.e. the layout, structure of content, linguistic correctness, technical quality, selection and use of sources, adequacy of illustrations, charts and diagrams.
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UNIVERSITY LIFE
Winners of the Maria Marcinkowska Contest have been determined
The Maria Marcinkowska Russian language contest was held on 23 January 2015. This year’s edition was the 29th. The best participant in the intermediate group was Zu-zanna Imas, a third-year student from Faculty of International Economics. In the beginners group, the best con-testant was Katarzyna Czajkowska,
a third -year student of Faculty of Economics. Both winners received a cash prize of 400 PLN. Four other participants were awarded prizes of 200 PLN or 300 PLN.
The contest is a 30-year old tradi-tion. It was established in 1985 in the form of a personal inheritance from a deceased lecturer of the Russian
language, Maria Marcinkowska, for the University. According to her will, the prize was to be a scholarship. A committee is appointed annually to organize the contest. The jury assesses the linguistic correctness and openness of the utterances concerning economic and everyday life subjects.
Erasmus farewell gala
Another semester at the Poznań University of Economics has come to an end. It is a time of farewells, packing and travelling home for the foreign students that have spent the last five months here. Traditionally, to thank them for the time spent together, the PEU section of the Erasmus Student Network has organized a farewell supper combined with the Erasmus Awards ceremony. Over 100 foreign students competed for the titles of James Bond, Marilyn Monroe and less flattering, yet proud, Benny Hill and Stifler Award. The winners were
determined by voting held among all the foreign students. This year, the contest was dominated by the
German students. The victors re-ceived commemorative statuettes.
The gala was held on 16 January 2015, with dr hab. Maciej Żukowski,
prof. zw. PUE and the Department of Research and International Coopera-tion staff as its guests of honour.
The PEU section of the Erasmus Student Network has organized a fare-well supper combined with an award ceremony.
The PEU section of the Erasmus Student Network has organized a farewell supper combined with an award ceremony.
Erasmus farewell gala
Erasmus Awards statuettes
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UNIVERSITY LIFE
ipal Union ‘’Gospodarka Odpadami Aglomeracji Poznańskiej’’ (GOAP), was given by dr hab. Jacek Nowak, prof. nadzw. PUE.
According to our expert, GOAP did not live up to the Poznań residents’ expectations.
The idea to revolutionize waste management in the sensitive holliday season and unreasonably high formal
standards forced on the con-tractors led to the inefficiency of the operation.
PUE hosts debates regarding city issues
A debate entitled What is the future of the Poznań brand?, focused on market-ing strategies and building brand value for the city of Poznań took place on 12 January 2015. Representatives of the media, science, business and culture gathered at the Electronic Services Educational Center to discuss promotional activities. The modera-tor of the debate featuring President Jacek Jaśkowiak was dr Magdalena Florek from the Department of Trade
and Marketing PUE. The opening speech was given by the PUE rector, prof. Marian Gorynia. It was the first debate on this subject in the presi-dency of Jacek Jaśkowiak.
The subject of the second debate, organized by Głos Wielkopolski and PUE on 23 January 2015, in the new PEU building, was waste manage-ment in the Poznań agglomeration. An introductory speech, analysing the functioning of the Inter-Munic-
In January, two debates were organized in the new PUE building on Towarowa Street. Representatives of housing associations, the media, the science community and business, together with the authori-ties of the city of Poznań participated in the discussions. Subjects of debate were issues important to residents of Poznań.
Participants of the What is the fu-ture of the Poznań brand? debate
• President Jacek Jaśkowiak• PUE Rector prof. Marian Gorynia• Head of Promotion Bureau Łukasz
Goździor• Chairman of the City Council Grze-
gorz Ganowicz
Poznań Brand Consortium (KMP):• Olga Fasiecka ENEA• Mateusz Figaszewski SOLARIS• Dominika Twardowska ZETO
Poznań
Start-ups representatives:• Bartosz Burek jakdojade.pl• Przemek Kozłowski GLIP• Monika Synoradzka Speed Up
Group
KMP – members of the Board of Experts:• Karol Działoszyński• Wojciech Majchrzycki• dr hab. Jacek Kall• Jan Mazurczak PLOT• Przemek Wojak Q&A Consulting• Piotr Libicki – urban visual artist• Renata Borowska-Juszczyńska
director of the Teatr Wielki
PUE experts, academic staff and students
The subject of the second debate, organized in the new PEU building, was waste management in the Poznań agglomeration.
Participants of the debate on waste management
• Jakub Jędrzejewski, vice-president of Poznń and chairman of the board of GOAP;
• Rafał Jędrzejczak, CEO of Remondis;
• Artur Pielecha, CEO of FB Serwis• Subject-matter expert – prof. Jacek
Nowak from PUE.
The meeting was attended by residents, representatives of housing associations and the media.
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UNIVERSITY LIFE
Doctor Coster® software available at PUE
This software will allow PUE students to practice designing modern controlling solutions and gain unique experience in the use of advanced information technology, and as a result improve the quality of cost accounting in Polish enterprises.
Doctor Coster® software has already been used in classes such as “An economic analysis and controlling”, “Accounting and finance” and “Logistics and management of international supply chains’’. These classes were conducted by consultants from ABC Akademia Sp. z o.o. for postgraduate students of PUE. Now, the software can be
introduced into the undergraduate and graduate education programmes in the form of lectures and seminars.
In addition, research projects are being prepared and will be implemented in collaboration
with ABC Akademia Sp. z o.o. The confirmation of the licensor’s competence (ABC Akademia Sp. z o.o.)
in this area is a doctoral dissertation by Tomasz M. Zielinski entitled “Resource and process costing in
A free software license of Doctor Coster® with teaching and training materials was granted to the Poznań University of Economics by ABC Akademia Sp. z o.o. on 7 january 2015. This way, the University can further support its teaching and scientific studies, by means of advanced computer technology.
Poznań University of Economics hosted a discussion regarding higher education. One of the debated topics was recognition of learning outcomes achieved outside the formal higher education system. Vice-rectors of public economic universities responsible for didactics participated in this meeting.
Doctor Coster® software was based on the concept of resource and process costing, which is part of the latest trend in the world’s research on cost accounting.
a company”, supervised by dr hab. Cezary Kochalski and defended in June 2014 at the PUE Faculty of Management.
Doctor Coster® software was based on the concept of resource and process costing (ZPRK), which
is part of the latest trend in the world’s research on cost accounting. It integrates the German GPK con-cepts and American Activity-Based Costing (ABC). The resource and process costing approach (Resource Consumption Accounting-RCA) is
recommended by global organi-zations such as the International Federation of Accountants (IFAC), Institute of Management Account-ants (IMA) and the Consortium of Advanced Management Interna-tional (CAM-I).
Discussion about changes in higher education
The meeting devoted to the changes in the Law on Higher Education Act took place on 13 January 2015, in the Poznań University of Economics. The following vice-rectors of public economic universities responsible for didactics participated in the discus-sion:• dr hab. Jacek Mizerka, Vice-Rector
for Education and Students Affairs, Poznań University of Economics
• prof. dr hab. inż. Edmund Cibis, Vice-Rector for Didactics, Poznań University of Economics
• prof. dr hab. Wojciech Dyduch, Vice-Rector for Education and International Cooperation, Univer-sity of Economics in Katowice
• prof. dr hab. Piotr Ostaszewski, Vice-Rector for Didactics and Student Affairs, Warsaw School of Economics
• prof. dr hab. Krzysztof Surówka, Vice-Rector for Education and Student Affairs, Cracow University of EconomicsThe meeting was also at-
tended by the staff involved in
programmes and ensuring the high quality of education at the above mentioned universities. An important part of the meeting was a speech given by Andrzej Kurkiewicz, Deputy Director of the Department of Innovation and Development in the Ministry of Sci-ence and Higher Education, about recognition of learning outcomes achieved outside the formal higher education system. This issue was also the topic of discussion that took place afterwards.
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INTERVIEW
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UNIVERSITY LIFE
Enrollment for ERASMUS+ 2015/2016
From 3 February 2015 the Department of Research and International Coop-eration of PEU is recruiting students for study tours and traineeships in the ERASMUS+ programme. Students can apply for study tour scholarships to go to one of over 100 partner universities in 26 countries, in the academic year 2015/2016.
Students who participate in study tours and traineeships abroad are eligible for a scholarship. Its amount depends on the chosen country. In the 2015/2016 academic year it is 300, 400 or 500 EUR per month for study tours, and 400, 500 or 600 EUR per month for traineeships. Students eligible for maintenance grants will be
financed by the POWER programme and will receive an additional 200 EUR per month.
After the enrollment, the students qualified can participate in a one-month language course organized by the Foreign Language Teaching Centre, paid in full by the ERASMUS+ programme fund.
Controlling at PUE – investment in innovation
What is the role of controlling at PUE?
Controlling at PUE is one of the management tools that provides the user with methods, techniques, and models for the process realisation. It also plays the role of orgainzer, coordinator of actions and advisor to the board. Controlling is also a new, different way of thinking and acting that allows detection of bottlenecks, and ensures active and constructive cooperation between all employees involved in a given process.
In our work, we often use bench-marking so we go beyond boundaries of organization. The benchmarking analysis of public higher education institutions performed by our team
shows that more and more of them (not only business schools) see a need to introduce controlling and use it
both in the operational and strategic field.
There is a strategic survey conducted at our University every year. What is it for?
The survey has been conducted on a regular basis since 2010 and it is always focused on previous academic year. In 2014, the survey had its fifth edition in which 408 employees took part.
It is one of the tools used to assess the level of realisa-tion of the PUE’s Strategy, in reference to the PUE Depart-ments’ activity and achieve-ments. It is a process of strategic
controlling, within which the Con-trolling Team operates. Apart from determining the level of implementa-
tion of the PUE’ Strategy, the survey is designed in such a manner that the results of the Departments achieved in the various strategic areas of inter-est, can be used to create a ranking of the most comprehensive faculties. The position in the ranking depends on the Departments’ results in all of the strategic areas.
What areas of interest are included in the survey?
The survey is divided into 10 parts devoted to the following fields: publi-cations, promotions, grants, scientific committees, conferences, educational offer, didactics, scientific associations,
Interview with mgr Anna Matuszak-Jankowiak, Manager of the Controlling Team at PUE
Controlling is not only a source of financial information and a tool for planning and control. It should also have a major impact on development through searching for innovative solutions.
1st National Report on Controlling Departments in enterprises, prepared by „Rzeczpospolita” and BDO
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OUR ALUMNI
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INTERVIEW
prizes, organizational activity. These areas were deemed to be crucial from the PUE Strategy’s point of view and therefore all the questions relate to them.
Are there any conclusions from the 2014 survey yet?
They will be available on the UNI-VERSITY STRATEGY Staff Forum. One such conclusion was that there is
a need for an application supporting the survey, with an option to collect data from available databases. During the survey process, we encountered several technical problems. Also, the University staff gave us many ideas for improving the survey by adding new questions and expanding areas of interest. The currently used appli-cation is not very flexible and making some of the changes may lead to loss of data or results. We are discussing
this matter with the PUE Computer Centre.
What are the goals of the Control-ling Team for the new year?
Undoubtedly, one of the main priori-ties is taking all possible actions to purchase a controlling system to sup-port and streamline the operational and strategic workload. We have already placed an appropriate order. It will allow us to design and implement new cost accounting and budgeting system.
We would also like to limit the consumption of time and labour, associated, among others, with the reporting and data delivery. It would help facilitate not only our work, but also the employees of other units of our University.
Thank you very much.Sylwia Jurga
In order to illustrate the essence of controlling, the most accurate would be comparing it to a rudder which is a movable part of a vessel that can either keep or change the vessel’s course when in motion. It alters the vessel’s orientation in space.
controlling is not an audit – even though it deals with cost control,controlling is not accounting – these are cooperating �elds,controlling is not planning – but it’s a part of the �nancial planning process,controlling is not a �nancial analysis – yet, it’s involved in performing analyses,controlling is not cost management – although its functioning is based on information from cost analysis
Application for the PUE alumni
Secretary of State in the Prime Minister’s Office is a PUE graduate
The competition will consist of two parts and will last for two days (25-26 February 2015). The first part is Jam – workshops based on
the Design Thinking methodology . The idea developed at the Stan-ford University is used by leading IT corporations, including Google,
Apple and SAP. Using tools specific to the industry design, it helps to create solutions that best meet the needs of consumers. The workshops
will provide creative support for par-ticipants, reducing the time spent on detailed planning of application bases and specification of brief
records. Based on the outcomes of the workshops, the companies par-ticipating in the event will translate ideas into programming language. The 24-hour coding marathon will end with the presentation of application prototypes, from which the jury will select the best team who will be awarded a contract for the project’s implementation.
The competing teams will be composed of maximum four people, representing the mobile application developers from across the whole country. The software companies willing to participate in the event can submit via www.needapp.pl/uep, where they can also find more information about the competition and the conditions and benefits of participation.
Senator Andżelica Możdżanowska has been appointed Secretary of State in the Prime Minister’s Office. A graduate of the Faculty of Management will be responsible for the government’s
relations with parliament and will oversee legislative work. Andżelica Możdżanowska is also the founder and president of the “Po Prostu Pomagam” Associationcharity
organization helping children and residents of Wielkopolska. She is a winner of the Kobieta Biznesu award in the field of economic consulting and EU funding opportunities.
Software companies from across the whole country will be developing mobile solutions for graduates of the Poznan University of Economics, during the 7th edition of the PUE University Days. The best team will win a contract for the implementation of the proposed project.
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OUR ALUMNI
Our graduate appointed the Commander of the Naval Base Swinoujscie
Best Master’s dissertation
A PUE graduate becomes President of Radpol
Lieutenant Commander Marek Bartkowski graduated from the University of Economics in Poznan, earning Master’s degree in Economics. For his extraordinary
achievements in his professional career, he was awarded, among others, Silver Cross of Merit and the gold medal Armed Forces in the Service of the Fatherland.
On the 27 January 2015, during the military ceremony, he was officially appointed the Commander of the Naval Base Swinoujscie.
Mgr Maciej Rolski, a graduate of the PUE Faculty of Economics, won the first prize in the 11th edition of the Chamber of Fund and Asset Management contest for the best dissertation. The awarded thesis’ title was The effectiveness of tradi-tional and alternative investment
funds in Poland. It was supervised by dr hab. Katarzyna Perez, from the Department of Theory of Money and Monetary Policy. It is the first such award for a gradu-ate of the Poznań University of Economics in the history of this competition.
On 1 March 2015, a graduate of the University of Economics in Poznan, Daniel Dajewski will become the new President of the Board of Rapol. Previously, he worked for companies such as: Magnaplast (1996-1999), Pipelife Poland (1999-2006), Pipelife
Czech (2006-2008), Pipelife Russia (2009-2010) and Balex Metal (2010-2013). In the Pipelife Russia, he served as managing director and was responsible, among others, for restructuring, construction of a new distribution network, organization
of the sales team and the launch of a new plant. In Balex Metal he held the positions of commercial director and the managing director of subsidiaries, and oversaw the sales processes across the Balex Group . He was also responsible for export activities.
IND
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S
Career advice (for PUE students)Instead of dreaming for years, prepare a schedule that will lead you to your destination. On top of that, look for opportunities all around and don’t let them pass you by.
name: Agata Olszyńska
Workplace/position: Place for Dress, owner, strategic manager
Contact me:
Contact me:
Faculty/field of study/specialization: Management /Trade and Marketing
We chose to study at PUE, because
The best memory from the student days is
Skills gained at PUE allow us to
In five years we would like to
Outside of work
facebook.com/placefordress.com
Workplace/position: Place for Dress, owner, creative manager
name: Marta WiznerowiczFaculty/field of study/specialization: Management /Trade and Marketing
facebook.com/placefordress.com
it is the best business university in Poznań. You start off with many courses that let you gain a very broad knowledge of many subjects and then, towards the end, the subject matter is narrowed down for the purposes of specialization. It is then when you have time to explore the area in which you see your future. Contact with teachers who were willing to share their experience with us gave us a lot. The fact that we met a lot of friends is just as important.
the team spirit. At the University we learned how to work in a team thanks to project work system. It was an interesting experience. We developed good business and management habits. Clear division of tasks and responsibility for them are of great importance to us. We always have clearly defined objectives. Together we shape our company policies, which helps us work constructively and without conflicts.
build our company on solid business foundations. Knowing how to do it turned out to be very useful as it helped us to obtain a loan to start our company. Although we are not a global corporation yet, we learned how to act as if we were one. We know how to manage our business with good business practices, that we learned at the University of Economics. For example, we do not plan only for the short term and concentrate just on current tasks; and this is the case with many new companies.
diversify the portfolio of brands within our company. We are already preparing for this. We also aim to increase the number of foreign orders. At the same time, we are planning to increase employment at least four times.
we like out-of-town field trips. Every chance we get, we pack up and disappear for the weekend. Depending on the season, we go skiing, snowboarding, walking, swimming; we spend time with our families and talk for hours. Individually, Agata is interested in photography and graphics; Marta runs a blog about fashion and is a voracious reader of books about selfdevelopment.
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PUE IN THE MEDIA
In self-service, packaging identifies the product / brand, indicating the price range, and – most importantly – is the carrier and communicator of key information about the product (content, expiration date, method of use). – In particular, it concerns prod-uct categories such as cosmetics and food – explains Dr. Magda Ankiel-Ho-ma from the Department of Product
Marketing in her statement for the Handel magazine. The PUE expert also pointed out innovations that are used in the packaging of products. – They are both new material solutions, for example biomaterials, new technolo-gies, new solutions in the labeling, as well as common innovative construction and graphics solutions, or de facto marketing innovations.
In Poznań, the price of one square me-ter is 6500 PLN on average. – However, nearly 4,000 apartments will not be sold straight away – says Dr. Krzysztof Celka (Department of Investment
and Real Estate, PUE) in his statement for the Radio Mercury. Developers still offer apartments built between 2009 and 2010. However, for the time being, prices do not go down.
Our experts in the media
Packaging matters
Poland under construction
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Our scientists spoke about the Swiss currency appreciation. – On the basis of the volume of trade and the pres-sure, Central Bank of Switzerland not-ed that defending the exchange rate of 1.2 would require too much invest-ment. (...) Now, the markets have to find a new equilibrium level – explains Dr. Tadeusz Kowalski (Department of International Competitiveness, PUE) in an interview for TVP Poznań in the „Economic Telescope” programme. He also adds that the appreciation of the Swiss franc is a consequence of the difficult situation in the Euro-
zone. On the other hand, Dr. Pawel Marszalek (Department of Banking, PUE) in his statement for the local media points out that the current economic situation can revert within the next year or two. – The most important thing is not to panic – says Dr. Marszalek. Other PUE experts think that, for the time being, people who have Swiss-franc loans should refrain from the currency conversion of their credits and wait for the situation on the currency market to stabilize.
Chaos in currency markets following Swiss franc rise
– Protesting miners represent the Polish raison d’etat. They act for the benefit of the country and future gen-erations – emphasizes Dr. Agnieszka Ziomek (Department of Economic Policy and Local Government, PUE). As a WTK guest, she recalled that coal mines are state property and a resource affecting the valuation of the country. – Trade unions counter-balancing economic interests are a thing of the past – adds the econo-
mist. Trade unions are aware that they are needed in the system of participa-tory actions which does business on the basis of economic calculation. However, symmetry of information is still on the employers’ side and it results in conflicts that are difficult to manage. Dr. Agnieszka Ziomek also in-dicated that discussions between the centrals of trade unions from various industries have a potential of gaining strong public support.
Miners’ protests in the PUE expert’s view
HCP put up for sale several build-ings from Hetmanska and 28 Czer-wca 1956 streets. According to real estate specialist Dr. Krzysztof Celka (Department of Investment and Real Estate, PUE) these plots are an attractive offer, especially as office
space. They have one downside though – they are difficult to get to. In his statement for Gazeta Wyborcza, PUE expert stressed, however, that their value will grow along with the development of the Free Tracks.
Cegielski sells real estate in Wilda district
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PUE IN THE MEDIA
Media monitoring – January 2015
Press67 (13,35%)
Internet329 (65,54%)
Radio43 (8,57%)
Television63 (12,55%)
