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MEDIA PACK2011
Objaśniamy, na czym polega prawidłowa obsługa akumulatora przed okresem zimowym
Technika dla motoryzacji
Prąd na mrozie
Strona 14
Olej jest skompliko-waną mieszanką wielu związków chemicznych. Opisujemy ich wpływ na poprawną pracę silnika
Praktyczna wiedza zawodowa
Tajniki blendowania
Strona 11
t e c h n i k a – w a r s z t a t – h a n d e l
ISSN 1234-480X Nr ind. 344249
Cena 11 zł(w tym 0% VAT)
www.autoexper t .p l
Praktyczna wiedza zawodowa
Zawory EGR
(168) 12|2010Paweł Rajewski z Urzędu Dozoru Technicznego objaśnia, jaki sprzęt warsztatowy podlega regularnej kontroli
Rynek
Dozór w warsztacie
Strona 34
Tematy numeru:
AKCESORIA WARSZTATOWESIECI WARSZTATOWE
Przegląd oferty rynkowej:
Przegląd sieci warsztatowych Strona 39
Zestawienie podnośników dostępnych w Polsce Strona 42
Stefan Myszkowski wyjaśnia zasady recyrkulacji spalin silników i jej wpływ na ich poprawne funkcjonowanie
Strona 23
POLAND
Licensed by:
autoEXPERT
Specialist magazine for all professionals in the Polish motor trade.
The editorial concept is tailor-made to specifi cally suit this market,
and provides articles from all the major market segments of the
motor trade. Supplemented by a detailed training and further
training section featuring the latest syllabus subjects.
TARGET GROUP
autoEXPERT readerships: managers and chief technicians
of workshops, maintenance and repair personnel, managing
directors of car dealers, managers in the fi eld of automotive
accessories and spare parts as well as the top management
of the automobile industry.
CONTENTS
The magazine informs about new technologies and products,
market trends, management, fi nance, environmental and legal
topics, as well as other interesting issues essential for executives
in the Polish automotive business. The inner part work section
provides practical and theoretical professional information.
The circulation and
method of distribution
are audited by ZKDP.
Launched: 1995
Circulation: 8000–10 000
Size of the magazine: 205x290 mm
Type area: 185x266 mm
Frequency: monthly (11 issues per year)
MAGAZINE PROFILE
The Polish edition of autoEXPERT
magazine is licensed by the Vogel
Business Media GmbH & Co. KG. KG
(located in Wϋrzburg, Germany).
AutoEXPERT sister magazines are:
“kfz betrieb”, “autofachmann” and
“autokaufmann”.
CHARACTERISTICS
Przy większości napraw niezbędne staje sięużycie narzędzi specjalistycznych. Przyjrzyjmy sięniektórym z nich
Technika dla motoryzacji
Wichajster...
Strona 16
Stefan Myszkowski wyjaśnia zasadę działa-nia szerokopasmowych czujników zawartości tlenu w spalinach
Praktyczna wiedza zawodowa
Czujniki układu wylotowego
Strona 33
t e c h n i k a – w a r s z t a t – h a n d e l
ISSN 1234-480X Nr ind. 344249
Cena 11 zł(w tym 0% VAT)
www.autoexper t .p l
Produkt Roku 2010
Jury już obraduje
(163) 6|2010Podstawowe różnice między rodzajami paliw gazowych i sposobami ich wykorzystania
Technika dla motoryzacji
Alternatywna moc
Strona 24
Tematy numeru:
PALIWAWYPOSAŻENIEWARSZTATÓW
Przegląd oferty rynkowej:
Klucze dynamometryczne Strona 60
Kompresory Strona 62
Rozpoczynamy kolejnąedycję konkursu. Tym razem najciekaw-sze produkty zostanąwybrane przez uznanych fachowców
Strona 41
Raven Media sp. z o.o.
Editorial offi ce:
ul. Grabiszyńska 163,
53-439 Wrocław, Poland
Phone: (48) 71/ 78 23 180
Fax: (48) 71/ 78 23 184
www.autoexpert.pl
Editorial:
Maciej Blum
Phone: +48 71 78 23 190
Advertising:
Krzysztof Fasciszewski
Phone: +48 71 78 23 187
Marketing:
Paweł Kruk
Phone: +48 71 78 23 195
Publisher
Automotive database of autoEXPERT off ers:
over 72 000 entries of fi rms from the automotive branch
the names and functions of the recipients- executives,
decision makers
information about the specializations of the fi rms
The database is updated constantly.
STRUCTURE OF THE AUTOMOTIVE DATABASE*
The number of the fi rms
repair & services 40 700
trade 25 100
transport 9 500
production 2 200
education 700
other 300
The kinds of the specializations
Repair & services
car mechanics 38,0%
car diagnostics 7,0%
car electro-mechanics 5,9%
body & painting repairs 14,1%
services of tyres 4,4%
Trade
parts and accessories 19,4%
vehicles 6,8%
tyres 1,6%
fuels, oils 7,7%
Transport
fl eets, local & international transporrt 13,0%
Production
production of automotive industry 3,0%
Education
vocational & technical schools, professional courses 1,0%
Others
fairs, institutions, associations 0,4%
* One fi rm can belong to several categories.
DISTRIBUTION
Free of charge – via controlled circulation, the readership is
specifi cally selected (from the Vogel’s database) according to the
editorial content of each issue.
The magazine is also distributed by subscription.
READERS OF AUTOEXPERT
Readers by function
specialist4% other
6%manager9%
owner81%
Readers by education
vocational secondary university
17%
51%
32%
<30 years 30-39 years >39 years
18%
6%
46%
Readers by age
Jan Kowalskiul. Wodna 10/100-001 Warszawa
Specifi ed receiver
The fi rm from the automotive sector
DISTRIBUTION
Issue
Deadlines
Major topicsBesides, in the issue
Market reviews SupplementsPublica-
tion date
Adver-tising
deadline
Copy deadline
PUBLICATION PROGRAM 2011
1/2011 13-01-2011 20-12-2010 23-12-2010
Paint and body repair
SKP (Vehicle Inspection Stations) equipment
Batteries
Diagnostics
Wheel geometry testers
Exhaust gas analyzing devices and smokemeters
2/2011 07-02-2011 21-01-2011 27-01-2011Spare parts
Tire service
Adhesives, sealants and chemical prod-ucts for the automo-tive industry
Brake systems
The hardware for the brake systems
Pneumatic tools
3/2011 07-03-2011 18-02-2011 17-02-2011Workshop equipment
Repair of engines and propulsion systems
Workshop Tools
Workshops distribu-tion systems for consumable fl uids
Engine and gear oils
4/2011 28-03-2011 11-03-2011 15-03-2011
Diagnostics
Air conditioning systems
Tuning
Paint Supplies
Fair issue – AMITEC
Electronic system testers
The hardware for the air-conditioning
5/2011 04-05-2011 15-04-2011 19-04-2011
Spare parts
Automotive services
Automotive market
Special services
Electronic wireless car
Body measuring systems
Producers and distributors of spare parts
Fair issue – TTM (Poznan)
6/2011 31-05-2011 13-05-2011 17-05-2011
Workshop lifting devices
Workshop equipment
Car and spare part trade
Drive system
Fair Issue – Profi Auto Show
Torque wrenches
Compressors
Product Of The Year 2011 Plebiscite
7/8/2011 04-07-2011 17-06-2011 23-06-2011Suspension
Service vehicles
LPG, CNG, H2
supply
Electronics
Rectifi ers and Battery Testers
9/2011 31-08-2011 11-08-2011 16-08-2011
Spare parts
Workshop equipment
Paint market
Pneumatic tools
Fair Issue – Inter Cars
Producers and distributors of spare parts
Distributors devices and materials for painting workshops
10/2011 26-09-2011 09-09-2011 14-09-2011
Workshop equipment
Tire service
Batteries
Tires and wheels
Body repair
Balancing machines and tire dismantling devices
Batteries
Oils
11/2011 31-10-2011 13-10-2011 17-10-2011IT in workshops
Lighting
Diagnostics
Electronics and electrical circuits
Computer programs for workshops
Diagnostics lines
Software for workshops
12/2011 05-12-2011 14-11-2011 18-11-2011Hybrid drives
Lifting Devices
New technologies in automotive industry
Workshop lifting devices
Workshop lifting devices
1/2012 09-01-2012 12-12-2011 16-12-2011
Paint and body repair
SKP (Vehicle Inspection Stations) equipment
Batteries
Diagnostics
Wheel geometry testers
Exhaust gas analyzing devices and smokemeters
Advertising rates (in EUR)
Size Price Symbol
2/1 pages 5 640 2xA
1/1 page 2 825 A, B
3/4 page 2 100 C, D
2/3 page 1 890 E, F
1/2 page 1 420 G,H
1/3 page 1 050 I, J
1/4 page 795 K, L, M
1/8 page 460 N, O, P
II cover 3 570 A
III cover 3 570 A
IV cover 4 220 A
FORMATS (in mm)
1/1
ACOVER
205x290
1/1
B185x266
3/4
C137x266
3/4
D185x198
2/3
E122x266
2/3
F185x176
1/2
G90x266
1/2
H185x131
I58x266
1/3
J185x86
1/3
K43x266
1/4 1/4
L90x131
M185x64
1/4
N43x131
1/8
O90x64
1/8
P185x30
1/8
Surcharges10% for special position
Loose inserts0,20 EUR per copy to the whole circulation
0,29 EUR per copy to the selected part
of the circulation
Maximum size – 200x285 mm
Weight – up to 90 g
For non-standard inserts: please enquire
DiscountsAccording to the series and space contracts
(for advertisements placed within a period
of 12 month)
volume discounts:
3 pages 10%
6 pages 20%
9 pages 25%
11 pages 30%
frequency discounts:
3 ads 5%
6 ads 10%
9 ads 15%
11 ads 20%
A sample must be submitted
before order can be confi rmed.
Printing and binding process,printing materials:Please send printing materials
in digital form.
format of graphic fi le: TIFF or JPG
resolution: min. 300 DPI
colour: CMYK
4 mm allowance on each side
(for full page advertising)
proof printout for colour advertisements
(if not, no colour guarantee can be given)
ADVERTISING SIZE AND RATES