Maruti Suzuki & Hyundai
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Transcript of Maruti Suzuki & Hyundai
Why is Hyundai shy of taking on Maruti Suzuki
CONTENTS
• Introduction• Maruti Suzuki• Hyundai• Why is Hyundai shy on taking on Maruti Suzuki?• Hyundai’s scale a potential threat to Maruti Suzuki’s dominance in India• Conclusion
INTRODUCTION
1897 The first car ran on an Indian road
1930s Cars were only imported, and in very small numbers
1940s An embryonic automotive industry emerged in India
1980s The automobile market was still dominated by Hindustan and Premier
• Eventually, Suzuki and Toyota of Japan and Hyundai of South Korea started investing in Indian market
• Maruti and Hyundai were the most successful among this entries.
Evolution of cars in India
Maruti Suzuki
Founders R.C.Bhargava (Chairman), Kenichi Ayukawa (CEO & MD)
Founded 1981Brand Slogan “Way of life”Headquarters New DelhiFirst Model Maruti 800• Has control over half of the domestic car market in the
country• The Indian unit sells 85,000-90,000 units on average every
month• The Brand Trust Report published by Trust Research Advisory
has ranked Maruti Suzuki in eleventh position in 2014 among the most trusted brands of India.
FUTURE STRATEGIES
• To launch compact cars with more features • Maruti’s plan to build a plant in the western state• Maruti Suzuki’s focus on lower vehicle emissions • Capitalize on development capabilities • Focus on internal resources to finance• Emphasized on growing its export market
HYUNDAI MOTOR INDIA
Founder Mr. Bo Shin Seo (MD)Founded 1996Brand Slogan New thinking new possibilities
Parent company Hyundai Motor CompanyHeadquarters Tamil Nadu, IndiaFirst Model Hyundai Santro• The largest automobile exporter in India• Balanced Sales Growth and Diversified Portfolio• Structural Improvement in Core Competitiveness
FUTURE STRATEGIES
• Balanced Capacity Expansion • Cost Structure Improvement• Develop Independent and Distinctive Technology• Expand export sales • Enhance brand equity • Improve profitability by offering• Lower incentives than its peers
Why is Hyundai shy on taking on Maruti Suzuki?
• Maruti Suzuki has a 15 years head start and has stood the test of time.
• Has attended to the demand of the public.• Maruti increased its market share from 50-52% in
passenger cars• Sales and services• Re-sale value• Wide spread network
Top 10 Passenger vehicle models 2015
Sl Model Units sold
1 Maruti Alto 22,595
2 Maruti Swift 17,195
3 Maruti Dzire 16,473
4 Maruti Wagon R 12,467
5 Hyundai Elite i20 10,334
6 Hyundai Grand i10 10,112
7 Mahindra Bolero 7,569
8 Honda City 7,562
9 Maruti Celerio 6,653
10 Hyundai Eon 6,449
Hyundai’s scale a potential threat to Maruti Suzuki’s dominance in India
• Popularity - Largest exporter of cars since 2008• Strategy - Plans to increase their market share • Achievements - Hyundai’s increasing domestic
sales • Future models - Aims to set a higher standard in
the premium sedan segment.• Hyundai's scale allows it to deploy capital at a rate
not possible for Suzuki• Prime minister of India plans to seek partnership.
February Sales Analysis
Maruti Suzuki
Hyundai Motors
0
20000
40000
60000
80000
100000
120000
Feb '15Feb '14
Maruti Hyundai
Feb ’15 1,07,892 37,305
Feb ‘14 99,758 34,005
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