Maruti Suzuki (1)

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    Made by: SAKSHI ARORA

    (55)

    MARUTI SUZUKI

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    Table ofcontent

    History Vision and core values.

    Objectives of Maruti Suzuki

    Cars in market

    Current profile of Maruti Suzuki SWOT analysis

    Business Strategy

    Best innovation

    Future plans

    Awards and achievements.

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    HISTORY

    Maruti Suzuki India Limited (MSIL, formerly Maruti UdyogLimited) is a subsidiary of Suzuki Motor Corporation ofJapan.

    In 1981, only 2 car models running on the Indian roads:Ambassador and premier Padmini.

    Company was setup that had a stake from the Indiangovernment and a small Japanese manufacturer gave thebirth to the Automobile revolution in India.

    Maruti Udyog started manufacturing cars from 1983.

    With over 15 models has been launched so far by Maruti. In 2007 , the Suzuki motor corporation increased its

    stake in the share holdings and Maruti udyog wasrenamed as Maruti Suzuki.

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    VISIONAND CORE VALUES

    CORE VALUES

    Customer Obsession.

    Fast, Flexible, & Fast Mover.

    Innovation and Creativity.

    Networking and Partnership.

    Openness and Learning

    The leader in the Indian automobile Industry,

    Creating Customer Delight and Share holders Wealth;

    A pride of India

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    Objectives ofMarutiSuzukis

    Modernization of the Indian Automobile Industry.

    Production of fuel-efficient vehicles to conserve

    scarce resources.

    Production of large number of motor vehicles.

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    Cars in market

    800 (Launched 1983) *Omni (Launched 1984)

    Gypsy (launched 1985) *WagonR (Launched 1999)

    Alto (Launched 2000) *Swift (Launched 2005)

    Estilo (Launched 2009) *SX4 (Launched 2007)

    Swift DZire (Launched 2008) *A-star (Launched 2008)

    Ritz (Launched 2009) *Grand vitara(launched 2009)

    Alto K10 (Launched 2010) *Eeco (Launched 2010)

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    MarutiSuzukis Current Profile

    Maruti Suzuki India is India's leading maker of automobiles.

    A partnership with Suzuki, the company makes models such as

    the Alto, Gypsy, and Swift. One of its newest models, the Swift

    Dzire, is a compact, entry-level sedan that offers a variety of

    modern features.

    Maruti Suzuki also exports selected models to many European

    markets.

    Annual capacity of about 650,000 cars.(Gurgaon, Delhi,

    Manesar) Maruti Suzuki enjoys just over a 50% share of its domestic

    market.

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    SWOTANALYSIS

    Strength

    1. Brand Loyalty

    2.Service andDistrbution Network

    3. JapaneseTechnology

    Weakness

    1. ChangingCustomer

    Preferences.

    2. Appears DaddysBrand.

    Opportunities

    1. Attraction Of Youth.

    2. Increasing MiddleClass Income.

    3.Export Small Cars.

    Threats

    1. Foreign Brands.

    2.Fuel Prices.

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    Businessstrategy ofMarutiSuzuki

    Maintain and enhance their product range.

    Increase reach and penetration.

    Increased availability of automobile finance.

    Secure repeat purchases by offering a 360 degree

    customer experience.

    Continue to benchmark their manufacturing capabilities.

    Continue to reduce costs to offer more competitive

    products.

    Cost Leadership

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    Currentand Future MarketStrategies

    Design

    Design small cars suitable for the Indian conditions as a strategy to beat

    the stiff competition with the entry of global auto makers.

    Company would capitalize on Suzukis research and development capabilities and

    internal resources to finance its expansion, thereby cushioning itself from the

    higher interest rates and borrowing costs and become cost competitive.

    Companys plan to stay away from the ultra low-cost segment.

    Maruti Suzuki is looking to make India an exclusive base to manufacture small

    cars for Europe.

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    Awards and Achievements

    Maruti Suzuki is the only Indian Company to have crossed the 10

    million sales mark since its inception.

    In 2011-12, the company sold over 1.13 million vehicles

    including 1,27,379 units of exports.

    In 2010, Maruti won the CNBC-TV18 Overdrive and Autocar

    Manufacturer of the Year Award.

    In 2005-2006, It won Car of the Year award by the Automotive

    Researchers' & Journalists' Conference at Japan.

    Alto won the Car of the Year and Most Exciting New Car ofthe Year by Indias automobile magazine in 2000.

    In 2000, Company was awarded as the Highest Exporter Award

    in New Delhi.

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    MarutiSuzuki's revenue overtheyear

    year

    2006-07

    2007-08

    2008-09

    2009-10

    2010-11

    2011-12

    Net sale(rs. in million)

    1,45,922

    1,78,603

    2,03,583

    3,01,198

    3,58,490

    3,47,059

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    Thankyou