"Managing Personas Online", Phil Gomes, Edelman Digital
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Managing Personas Online Phil Gomes Senior Vice President, Digital Integration Edelman Chicago, Illinois, USA [email protected] +1 (312) 240-3158 twitter.com/philgomes philgomes.com/blog edelmandigital.com
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This was my presentation at the 2009 Mesh Conference in Toronto, April 8, 2009.
Transcript of "Managing Personas Online", Phil Gomes, Edelman Digital
Managing Personas Online
Phil GomesSenior Vice President, Digital Integration
EdelmanChicago, Illinois, USA
[email protected]+1 (312) 240-3158
twitter.com/philgomesphilgomes.com/blogedelmandigital.com
About the Speaker• This is the slide…• …where you typically find out…• …that I graduated from
school…• …got a job…• …worked at it for a long time…• …and gained some measure of
expertise in something…• …that eventually brought me
here today
Flickr User: william couch
How Did We Get Here?
Flickr User: DaDaAce
1980s 2000sFl
ickr
Use
r: Ri
char
d Pl
uck,
Sep
t. 6,
200
6
Flickr User: Stef Noble, Aug. 17, 2004
Flic
kr U
ser:
Robl
eta,
Oct
. 31,
200
7
Flickr User: djwudi
Things to keep in mind…
Flic
kr U
ser:
Sax
cub
ano
,Mar
ch 3
1, 2
007
c. 1996
You knew the rules before!
Flickr User: g.originals
Flickr User: churl
Flickr User: emtboy9
Credit: ICanHasCheezburger
Flickr User: MontanaRaven
Flickr User: northstander – is close to coming back
Credit: eggnyte
Flickr User: unknowndomain
Flickr User: Articulate MatterFlickr User: teaeff
Flickr User: féileacán
Flickr User: danzden
Where does all this leave us?
Flickr User: Luna diRimmel
Personal Professional
Perso-Professional
Flickr User: Green Heat
Credit: Louis Gray
Flic
kr U
ser:
wav
e cu
lt (
luis
.m.ju
stin
o)
Your greatest successes start really, really small
Flic
kr U
ser:
Du
de
Cru
sh, J
uly
5, 2
007
Assume you’ll never stop feeling like
this…
…and that’s not a bad thing.
This is a fantasy…
Flic
kr U
ser:
pb
o31
, Feb
. 7, 2
006
…someone in your organization is screwing up online right now!
It’s your turn to be the hero and lead...
Flic
kr U
ser:
yo
ven
ice
.com
, Ju
ne
4, 2
008
Flickr User: Jeff Bauche, Jan. 30, 2008
…just know that this transformation is everyone’s job.
Use a common, familiar language Flic
kr U
ser:
ph
oto
bra
d, O
ct. 9
, 200
6
Flickr User: ben110, Oct. 3, 2007
If you presume expertise in your online presence, seek to educate...
…rather than sell
Flic
kr U
ser:
vic
toria
fee
Credit: ICanHasCheezburger
Managing Personas Online
Phil GomesSenior Vice President, Digital Integration
EdelmanChicago, Illinois, USA
[email protected]+1 (312) 240-3158
twitter.com/philgomesphilgomes.com/blogedelmandigital.com
