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    Scalable MLM Software ::

    MultiSoft Corporation +1 239-945-6433 Page 87

    SPAM is Unwanted and Offensive

    Having Trouble

    Recruiting NewDistributors?

    Having Trouble

    Recruiting NewDistributors?

    Build Stronger, Deeper Legs!Build Stronger, Deeper Legs!

    StretchYour

    Legs..

    AndGrow

    MassiveDownlines

    www.legtricity.comwww.legtricity.com

    Build ProfitableRelationshipsand generate

    more revenue with...The Legtricity InstantMessage, Fear of Loss

    Marketing System

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    :: MarketPowerPRO Enterprise

    Page 88 Scalable Network Marketing Solutions

    www.legtricity.com

    GOT

    YOUDOWN

    Quick, name the four letter

    word that e-mail users find

    more offensive than any other.

    Thats right, the word isSPAM.

    SPAM is Unwantedand Offensive

    Unsolicited bulk e-mail, or spam,

    was once the vehicle of choice for

    online marketers who were intent

    on spreading their message to

    th e wo rl d. Overindulgent pur-suit of using the medium caused a

    severe backlash within the online

    community.

    Those being targeted by online

    marketers became disillusioned

    with the dozens and even hundreds

    of unsolicited communications that

    would land in their Inbox each day.

    Reaction to the problem of spam

    was threefold.

    First, e-mail users learned to simply

    ignore the messages. Second, reg-

    ulatory movements and the coun-

    ter-technology they developed to

    fight spam began to identify and

    eliminate unwanted e-mail. Finally,

    and most importantly with respect

    Unsolicited bulk

    e-mail (spam), wa

    once the vehicle o

    choice for online

    marketers

    BLOCKERSSPAMto this discussion, legitimate and

    wanted e-mail communications be-

    gan to be disrupted by technol-

    ogy that inadvertently labeled

    the communications as spam

    and disposed of them accordingly.

    Hit particularly hard within the net-

    work marketing community were

    the Fear of Loss systems that were

    widely prevalent until just a couple

    of short years ago. These Opt-in

    Fear of Loss systems allowed some-

    one interested in a company to pre-

    enroll and then observe the num-

    bers of others entering the company

    before making a final decision them-

    selves on whether or not to join the

    opportunity. The caveat was that if

    you enroll as a full member of the

    company today, any new pre-en-

    rollees that upgrade tomorrow will

    be placed in your Downline.

    These systems were labeled as Fear

    of Loss because as a pre-enrollee

    saw others joining, he or she was

    motivated to enroll in the MLM op-

    portunity for fear of losing any oth-

    ers that would be part of his or her

    Downline. Join today to keep from

    losing any others tomorrow!

    AND SPAM

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    Scalable MLM Software ::

    MultiSoft Corporation +1 239-945-6433 Page 89

    SPAM is Unwanted and Offensive

    Fear ofLossFear of Loss systems run afoul of automated spam regulations

    w w w . leg tr icity.com

    Because Fear of Loss systemsused e-mail as the primarycommunication tool for alertingpre-enrollees of activity, they soon

    ran afoul of automated spam regu-

    lation programs even though pre-

    enrollees had requested informa-

    tion and the communications were

    not being sent unsolicited. Unfor-

    tunately, because of the volume

    of e-mail being sent, Fear of Loss

    systems were identified as spam-mers by the regulatory bodies and

    blacklisted, resulting in some cases

    where whole URLs were blocked

    causing irreversible damage to net-

    work marketing companies who

    used their own web domain for

    their Fear of Loss system.

    This undermined the viability of the

    Fear of Loss systems and led to their

    near extinction.

    Legtricity recognized the power of

    the Fear of Loss concept and, like a

    phoenix rising from the ashes, in-

    novated a way to restore its efficacy.

    Ingenious in nature, but simple in

    design, we completely eliminated

    problem e-mail from Fear of Loss

    and replaced it with a unique desk-top notification tool (IN).

    This industry first Fear of Loss notifi-

    cation tool works similar to popular

    Instant Messengers in that it allows

    you to receive communication on

    your computers desktop without

    having to check e-mail. Just as

    Fear of Loss notifications were once

    sent via e-mail, they are now sent

    through the desktop tool. Using adesktop tool of this nature has re-

    stored the power to the formidable

    Fear of Loss concept.

    The good news is that distributors

    can even turn the notification sys-

    tem on or off at will, and, because

    the system is not e-mail based, the

    important Fear of Loss communica-

    tions are not targeted and eliminat-

    ed by spam regulators!

    This innovative new Fear of Loss

    tool is named Legtricity.

    Legtricity Packsthe Power

    you Need!

    Legtricity includes the online facili-ties that its Fear of Loss predeces-

    sors did as well as new never before

    seen features chief amongst them

    the elimination of the Achilles Heel,

    using e-mail as the primary com-

    munication conduit.

    Ready toProvide a

    Jolt of Lifeto your

    Downline?One of the ways to get prospects to

    buy into an opportunity is by tap-

    ping into their fear of loss. Market-

    ing into a prospects fear of losing

    something is a lot more effective

    than marketing to their opportu-nity of gaining something.

    Most people have it drummed into

    their heads, either from themselves,

    or from others in their environment,

    that youve simply got to hang on

    to everything you worked so hard

    for -- whether its true or not.

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    :: MarketPowerPRO Enterprise

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    What is Fear of Loss

    and how does it work?(1) A Flash presentation is designedspecifically for a network marketing

    company that is using Legtricity:

    The Flash presentation contains

    strong sales copy that tells the pros-

    pect why he or she wants to opt in to

    receive additional free information

    on the opportunity. The best way to

    do this is to offer a high value free

    report in exchange for their contact

    information.

    (2) The client can replace our sup-

    plied Flash presentation with their

    own (we recommend no more than

    10 to 15 seconds in length).:

    The presentation should be highly

    informative. It must explain the

    benefits of joining the your market-

    ing organization as an independent

    distributor and must focus on the

    support and resources available to

    the new recruit should he or she

    choose to move forward with a dis-

    tributorship.

    Your companys products and com-

    pensation plan, testimonials could

    be used as they are an extremely

    powerful sales conversion tool.

    (3) Follow through with a notifica-

    tion system:

    There must also be a follow up sys-

    tem that continually markets the

    program to the prospect and works

    in conjunction with the free report.

    Most prospects do not act immedi-

    ately on the offer and must be mar-

    keted to several times before they

    take action (e.g. it takes 8 nos to

    get one yes). The follow up sys-

    tem must have strongly worded

    sales copy.

    (4) Continue feedback via the Fear

    of Loss system:

    Along with the follow up system

    there must be a feedback compo-

    nent that alerts the prospect when

    others join in full ahead of them.

    This process must constantly re-

    mind the prospect that if the next

    individual in line upgrades to a paid

    position before he or she does, then

    he/she will forever lose the prospec-

    tive Downline and any resulting

    commissions. This is an extremely

    powerful psychological tool.

    Data drivenNotification System

    A Fear of Loss marketing system, or

    F.O.L., is a data driven notification

    tool that sends notifications based

    on when members join, when they

    upgrade, when they are about to be

    compressed, when they are about

    to be removed, when new mem-bers join their organization and

    when new members upgrade in

    their organization.

    a. Pre-enrollees accept an invitation

    and join absolutely FREE of charge!

    Then, after receiving enough time

    to evaluate the opportunity, if they

    do not upgrade to full distributor

    status by a certain date they will be

    removed from Legtricity.

    b. The reason for upgrading is that

    as a member an individual is able to

    see other new distributors joining

    below in his/her organization.

    c. As those distributors pre-enroll

    and then subsequently upgrade to

    member status, the notification sys-

    tem is triggered into action.

    d. The fear is that if a pre-enrollee

    does not upgrade to member first,

    he or she will lose the money gen-

    erated by the distributors below

    them. In other words, the individu-

    al will lose commissions that would

    have been his or her own had the

    simple action of upgrading to full

    member status been undertaken.

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    Scalable MLM Software ::

    MultiSoft Corporation +1 239-945-6433 Page 91

    SPAM is Unwanted and Offensive

    Instant Notification

    Our unique Instant Notification

    (IN) system replaces the typical

    SMTP (port 25) e-mail (spam) with

    a desktop notification system that

    interfaces with a web service that

    then delivers the alerts and noti-

    fications via a web based system

    alert/notification reader, similar to

    other popular notification systems

    used today.

    Instead of e-mail (spam) being sent,pop up system alerts ("IN's") are is-

    sued at pre-determined intervals.

    The intervals are flexible to your

    choosing. Examples would be:

    a. Instantly

    b. Every 15 minutes

    c. Every hour

    Desktop Application

    Members who join Legtricity in-

    stall a desktop application on their

    home computer or laptop. The

    desktop application, similar to an

    Instant Messaging program, noti-

    fies the member each time a deter-

    mined event occurs.

    The desktop application:

    a. Auto-launches the program.

    b. Installs an icon in the users System

    Tray that stops, starts and closes theapplication.

    c. Installs an icon on the users desktop

    that launches the program.

    d. At the time of installation, indi-

    viduals input their user name and

    password, the same user name and

    password they use for accessing the

    system via the web site. Supplying

    the user name and password au-

    thenticates who the user is.

    e. At the time of installation, the in-

    dividual sets the system to send a

    notification of new events every X

    minutes or Y hours the member

    has the freedom to choose his or her

    own notification schedule.

    Similar to how logging into MSN In-

    stant Messenger notifies users of how

    much e-mail they have in their Hot-

    mail account, this application notifies

    them of how many system alerts they

    have in Legtricity. The desktop appli-

    cation also shows members the typesof system alerts that are currently

    available for viewing.

    Further, the desktop application

    that notifies members of system

    alerts as well as the web site from

    which they receive the alerts can be

    fully branded to your company.

    Web Services

    Legtricity generates a user name

    and password unique to each

    member via a web service. The web

    service then authenticates the user

    name and password from the desk-

    top application and, upon verifica-

    tion, logs the member into the web

    based system alert and notification

    reader.

    The desktop application interfaces

    with a SQL database for accountverification purposes to ensure that

    the right messages are delivered to

    the right members.

    System alerts and notifications are

    handled via a web based applica-

    tion that notifies members with

    respect to how many messages

    are waiting for them. Members

    can then click on them in order to

    automatically view their messagesonline.

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    :: MarketPowerPRO Enterprise

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    Web Application

    & NotificationReader

    The web based system alert and

    notification reader appears as a pop

    up, similar to Google Mail, Hotmail,

    Yahoo Mail, etc.

    It is important to note that the

    system alert cannot be forwarded

    to anyone, such as with standard

    e-mail. Alert communications are

    treated and held as private and

    confidential information for the

    party for whom they are intended.

    The system alert and notification

    reader:

    a. Allows members to create fold-

    ers, move system alerts and noti-

    fications from the main folder to

    other folders.

    b. Delete alerts and periods.

    c. Sort alerts by date or subject.

    d. Select the number of alerts to

    show per page (10, 25, 50 or 100).

    There is also functionality in place

    that allows members to log directly

    into the web based system alert

    reader without the need of the

    desktop notification application.

    This permits members who are trav-

    eling or do not have access to their

    normal computer to log directly

    into the alert notification reading

    area from any Internet connection

    worldwide.

    Overview of

    SystemFunctionality

    The Legtricity system was devel-

    oped for companies, distributors,

    marketers and advertisers to con-

    tinue their method of communica-

    tion without concern of losing their

    e-mail, being blacklisted by ISPs or

    being labeled as a spammer or bulk

    eMailer.

    Spam and bulk e-mailing, are

    felonious activities that can

    lead to huge fines and jail time!

    Legtricity was built with the latest

    Microsoft Internet technology. The

    system is based on .NET web ser-

    vices so that with an API it can com-

    municate with virtually any:

    3rd Party

    MLM Software vendor's software

    At its heart, Legtricity is three soft-

    ware components that seamlessly

    work together to accomplish the

    following tasks:

    Marketing Web site with Enrollment

    and Back Office Management.

    a. Marketing web sites can be com-

    pletely branded to the client as

    their requirements deem necessary.

    Our IN System(Instant Notification)

    Completely eliminates spam

    a. The desktop IN, including the in-

    staller, can be completely brand-

    ed to the client. Clients can also

    sell and generate revenue from

    advertising that can appear on

    the desktop IN.

    b. The desktop IN supports foreignlanguages, custom IN time set-

    tings, custom IN sound, music

    notifications and more.

    Web Based IN Reader; accessible di-

    rectly from the desktop IN or stan-

    dard web browser.

    a. The web based IN reader seam-

    lessly integrates login from the

    desktop through a web service,

    thus providing convenient user

    access while at the same time

    protecting sensitive data such as

    user names and passwords.

    b. The web based IN reader can be

    skinned and re-branded on a cli-

    ent to client basis.

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    Scalable MLM Software ::

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    SPAM is Unwanted and Offensive

    Traditional

    Fear of Losssystems

    are

    SPAM!

    Legtricity solvesall of your

    Fear of Loss

    problems!

    Legtricity functions

    as follows:(1) Lead Insertion Management.

    a. Distributors in the MLM business

    opportunity generate leads.

    b. Leads are directed to visit the

    marketing web site to pre-enroll

    into a business opportunity for a

    free trial period.

    (2) Slam Spam Communication.

    a. Once the lead accepts and joins

    the business opportunity, he/she

    downloads and installs the

    Legtricity proprietary IN (Instant

    Notification) system on the desk-

    top. The Legtricity IN system is

    similar to IM (Instant Message) sys-

    tems such as Yahoo, Google, ICQ

    and MSN Messenger. Messaging

    systems of this nature have gainedwidespread popularity over the

    past several years and are now em-

    braced by advertisers worldwide.

    (3) Fear of Loss Marketing.

    a. The Legtricity system will count-

    down a predetermined number

    of days, such as 7 (one week) or

    30 (one month), at which time

    the new pre-enrollee will be re-moved from the system if he or

    she has not upgraded to mem-

    ber status by the appointed time.

    b. Each time a new pre-enrollee en-

    ters the system, the following INs

    are automatically delivered to

    the users desktop:

    Pre-enrollee welcome IN.

    Pre-enrollee sponsor IN.

    IN to Upline pre-enrollees.

    IN to Upline members.

    (4) Purge and Compression

    Management.

    a. During the free trial period,

    pre-enrollees in the system will

    receive INs periodically on their

    computer desktop notifying

    them of:

    How many paid members havecome in after them.

    How many other pre-enrolleesare below them.

    Date on which failure to upgradeto full member will cause them

    to be purged from the system

    and lose the possibility to receive

    credit for paid members.

    And any other notices you wish todefine.

    (5) Lead Upgrade Management.

    a. The fear of loss to upgrade from

    pre-enrollee to member is ex-

    tremely strong when pre-enroll-

    ees see their organization grow-

    ing virally below them. If they do

    not take the initiative to upgrade,

    they will lose the organization.

    When the pre-enrollee upgrades

    to member, the following INs are

    automatically delivered to each

    users computer desktop:

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    BuildMassive

    Downlines!

    Here are some ofthe benefits:

    LinearBuilderLine is alwaysviewable through your back officewhere you watch in real-time as

    pre-enrollees upgrade to members

    and new members are moved into

    the LinearBuilderLine structure.

    When a member upgrades their

    status, he or she will occupy the

    top of the LinearBuilderLine and

    existing members are moved

    down accordingly.

    Legtricity allows you to maintain

    a contact database of members,

    giving you a convenient location

    for information on your members.

    Youll receive a replicated web sitethat can be used to maintain and

    manage all of your contacts and

    leads.

    The Legtricity system makes it

    easy to maintain contact informa-

    tion on your referrals and to keep

    track of your communications

    with them.

    AutoTrigger also alerts upline

    distributors when someone up-

    grades to full member status as

    well as when a new person joins

    the system as a prospect.

    Call Today: (239) 945-6433