Google Analytics: tajna bron ecommerce managera

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Tajna broń e-commerce managera Mateusz Dałek Powered by Google Analytics

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Mateusz Dałek, VI Targi eHandlu, 25.02.2014 Wykorzystaj tajną broń każdego ecommerce managera: Google Analytics. Zbieraj poprawne, kompletne i istotne dane , analizuj je i wykorzystuj dla jeszcze lepszych wyników Twojego sklepu.

Transcript of Google Analytics: tajna bron ecommerce managera

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Tajna broń e-commerce managera

Mateusz Dałek Powered by

Google Analytics

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60%

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http://goo.gl/mbgSVK!

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http://goo.gl/xo4uMp!

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5%

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Użycie"

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3

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1 2 3 . . . Poprawne dane

Kompletne dane

Istotne dane

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1 Poprawne dane

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Bezbłędna konfiguracja

http://goo.gl/v9u

o1e!

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2 Kompletne dane

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Zmienna nstd

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Niezarejestrowani: 1 min

Zarejestrowani: 10 min

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Niezarejestrowani: 1 min

Zarejestrowani: 10 min

Nowo zarejestrowani: 2 min

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odsłona Wirtualna

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100%

40%

Dodali do koszyka

Zamówili

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? Co śledzić

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http://goo.gl/51Q1Jn!

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3 Istotne dane

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% odwiedzin z zakupem

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KPI

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http://goo.gl/c8fbhu!

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Panel informacyjny

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CoCA

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Użycie

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1 2 3 . . . Poprawne dane

Kompletne dane

Istotne dane

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x%

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?

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