CannesLions - Promo&Activation

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Niestandardowe kampanie reklamowe nagrodzone podczas festiwalu Cannes Lions 2011. Kategoria nadrzędna: Promo&Activation.

Transcript of CannesLions - Promo&Activation

Slajd 1

Cannes Lions 2011Zwycizcy w kategorii niestandardw cz. 2

GDASK, 28 czerwca 2011

Niniejsza prezentacja stanowi przegld prac nagrodzonych podczas festiwalu Cannes Lions 2011.

Uwzgldnione zostay w niej wycznie nagrodzone prace w szeroko pojtej kategorii niestandardw

ambient media, guerrilla marketing, experiential marketing, a take wykorzystujce nowe technologie,

tj. mobile marketing i digital outdoor.

Prace z tych kategorii archiwizuj od 2008 roku do swojej pracy doktorskiej. Niestety, w ramach

festiwalu Cannes Lions nie ma jednej kategorii zbiorczej non-standard. Wyszukiwanie takich

kampanii polega wic na niezwykle czasochonnym przegldaniu wszystkich kategorii i podkategorii.

W tym roku zdecydowaam si podzielid swoj prac z czytelnikami mojego bloga http://hatalska.com,

po raz pierwszy w formie prezentacji. Wierz, e przegld najlepszych niestandardowych kampanii

okae si dla brany inspirujcy i w kolejnych latach polskie agencje bd triumfowad w tej kategorii

w Cannes :).

Natalia Hatalska

Promo & Activation Lions

Case dostpny pod adresem: http://www.youtube.com/watch?v=sfPnLxqUWJw&

Category: Best Use of Experiential Marketing in a Promotional CampaignTitle: DRUNK VALET

Advertiser/Client: BAR AURORA & BOTECO FERRAZ Product/Service: CHAIN OF BARS

Sales Promotion/Advertising Agency: OGILVY BRASIL So Paulo, BRAZIL

Nagroda: SREBRO

Case dostpny pod adresem: http://www.youtube.com/watch?v=wRuaCAYe2pA

Category: Best Use of Experiential Marketing in a Promotional CampaignTitle: GREENBACKS FOR GREENBACK

Advertiser/Client: H&R BLOCKProduct/Service: TAX SERVICES

Sales Promotion/Advertising Agency: FALLON Minneapolis, USA

Nagroda: SREBRO

Case dostpny pod adresem: http://www.youtube.com/watch?v=87F9scXykzY

Category: Best Use of Guerilla Marketing in a Promotional CampaignTitle: FAST FOOD

Advertiser/Client: GLAXOSMITHKLINEProduct/Service: HEARTBURN TABLET

Sales Promotion/Advertising Agency: GREY MEXICO, MEXICO

Nagroda: SREBRO

Category: Best Use of Guerilla Marketing in a Promotional CampaignTitle: SPREAD THE TED

Advertiser/Client: TEDX BUENOS AIRESProduct/Service: TEDX

Sales Promotion/Advertising Agency: OGILVY ARGENTINA Buenos Aires, ARGENTINA

Nagroda: SREBRO

Category: Best Use of Guerilla Marketing in a Promotional CampaignTitle: THE MISSING CHILD

Advertiser/Client: INITIATIVE VERMISSTE KINDERProduct/Service: MISSING CHILDREN AWARENESS

Sales Promotion/Advertising Agency: KEMPERTRAUTMANN Hamburg, GERMANY

Nagroda: SREBRO

Category: Best Use of Ambient in a Promotional CampaignTitle: MUSICAL FITTING ROOMSAdvertiser/Client: STARHUB PTE

Product/Service: ONLINE MUSIC STORESales Promotion/Advertising Agency: DDB SINGAPORE, SINGAPORE

Nagroda: SREBRO

Case dostpny pod adresem: http://www.youtube.com/watch?v=MWyl-xRT0Yk

Category: Best Use of Experiential Marketing in a Promotional CampaignTitle: DONATED SONGS

Advertiser/Client: SALVATION ARMYProduct/Service: CHARITY

Sales Promotion/Advertising Agency: WIRZ/BBDO Zrich, SWITZERLAND

Nagroda: BRZ

Category: Best Use of Experiential Marketing in a Promotional CampaignTitle: CHOPSTICKS, NOT CHOP-TREES

Advertiser/Client: CHINA ENVIRONMENTAL PROTECTION FOUNDATIONProduct/Service: ENVIRONMENTAL ACTION

Sales Promotion/Advertising Agency: DDB CHINA GROUP Shanghai, CHINA

Nagroda: BRZ

Category: Best Use of Experiential Marketing in a Promotional CampaignTitle: UNEXPECTED LUGGAGE

Advertiser/Client: SPANAIRProduct/Service: AIRLINE

Sales Promotion/Advertising Agency: SHACKLETON Madrid, SPAIN

Nagroda: BRZ

Category: Best Use of Experiential Marketing in a Promotional CampaignTitle: THE BREATHE HAPPY SOCIAL EXPERIMENT

Advertiser/Client: FEBREZEProduct/Service: AIR FRESHENER

Sales Promotion/Advertising Agency: GREY NEW YORK, USA

Nagroda: BRZ

Case dostpny pod adresem: http://www.youtube.com/watch?v=rWKudGCct0U

Category: Best Use of Guerilla Marketing in a Promotional CampaignTitle: BAVARIA DUTCHDRESS

Advertiser/Client: BAVARIAProduct/Service: BEER

Sales Promotion/Advertising Agency: SELMORE CREATIVE AGENCY Amsterdam, THE NETHERLANDS

Nagroda: BRZ

Case dostpny pod adresem: http://www.youtube.com/watch?v=dy7O8hSQ9iI

Category: Best Use of Ambient in a Promotional CampaignTitle: THE FIRE WORKS DISCOUNT COUPON

Advertiser/Client: BIGCProduct/Service: STORE

Sales Promotion/Advertising Agency: LOWE Bangkok, THAILAND

Nagroda: BRZ